3 Key Factors Driving Unusual Options Activity in Pinterest Stock: What to Watch Now

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As I write this before the markets open on Friday, the S&P 500 futures are up 0.33%. The index has lost ground in three of the four trading days this week. It would sure be nice to finish on a positive note.

Whether it does depends on several factors, including oil prices, the January core PCE (personal consumption expenditures) price index, the second Q4 2025 GDP estimate, the University of Michigan’s U.S. Consumer Sentiment Index, and several others.

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The one I’ll be watching is the University of Michigan Consumer Sentiment Index. Economists expect the March figure will be 55.0, down 160 basis points from February, not the lowest monthly figure in the past 12 months -- November 2025 was the lowest at 51.0 -- but much lower than the 71.7 reading when President Trump took office.

It will be what it will be.

In the meantime, Pinterest’s (PINS) share volume on Thursday was 29.19 million, about 8% higher than its 30-day average, while its options volume was 139,715, 3.1 times higher than its 30-day average of 45,292, and the second-highest in the past three months.

When options volumes are higher than normal, that often leads to unusual options activity. Yesterday, that was definitely the case for Pinterest. For options expiring in seven days or later with Vol/OI (volume-to-open-interest) ratios of 1.4 or higher, the April 17 $22 call had the highest Vol/OI ratio at 156.74, 1.6 times the second-highest.

What does this mean for Pinterest stock? I’ve got three possibilities.

Have an excellent weekend.

The Options in Question

As I said in the introduction, Pinterest had the highest Vol/OI ratio by far yesterday.

Interestingly, out of 2,000 unusually active options, only three accounted for 90% of Pinterest’s options volume on the day.

Let’s get the put out of the way first.

There were two trades for the Sept. 18 $17 strike; one for 1,000 and the other for two. The bid and ask prices on the 1,000-contract trade were $2.33 and $2.48, respectively, with the trade at $2.44. That suggests bearish sentiment. The DTE (days to expiration) of 190 days would normally not be something a seller of puts would use to generate income (too lengthy), but somebody did.