Connecting Excellence Group Plc (AQSE:XCE, OTCQB:XCELF) CEO Scott Ellam talked with Proactive's Stephen Gunnion about the company’s international executive recruitment business and its disciplined Bitcoin treasury strategy as the company started trading on the OTCQB market in the US under the ticker 'XCELF.'

Connecting Excellence operates as an international executive recruitment firm placing senior-level professionals across consulting, logistics, engineering and technology sectors worldwide. Ellam explained that a significant portion of revenue comes from US clients and candidates, with placements including US sales directors, UK managing directors and senior consulting roles.

Ellam outlined how the company began acquiring Bitcoin with surplus cash flows in 2021, during a period of price weakness. He said revenues were increasing at more than 30% compound annual growth during that time, allowing the company to accumulate Bitcoin while growing an operating business that is “uncorrelated to Bitcoin.”

The company has built a capital markets-focused board ahead of entering the public markets in December, including digital asset and pension fund expertise. Ellam stated: “We have a long-term thesis in Bitcoin that the value of Bitcoin will go up over the next 5, 10, 15, 20 years and beyond and begin being used as a reserve asset, not just in corporations but in nation states.”

With around 30% of revenue already generated in the US, Connecting Excellence joined the OTCQB to broaden access to US investors. The company is also engaged with institutions regarding capital raising and increasing Bitcoin per share.

Looking ahead, key milestones include strategic hiring, further Bitcoin accumulation with a stated ambition to reach 1,000 Bitcoin when beneficial to shareholders, and potential preparation for a main market listing.

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