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Just watch: these choice picks will go viral someday soon.

Promising review: "I bought this concealer to use as kind of a lightweight foundation, and I'm actually blown away by how good it is. I have combination skin, so the center of my face is super oily and my cheeks are super dry. Not only does this concealer cover the oily parts well, but it also doesn't cling to my dry patches. The finish is so gorgeous and skin-like. I've worn it for over nine hours the last few days without primer or setting spray/powder, and it looks just as good at the end of the day as when I apply it. It's also the best color match I've ever had. I'm a very fair olive girlie, and F1 Olive is the exact same color as my skin. I can't recommend this product enough!!! I think the shade range could use a few more colors, but the formula is perfect." —Lena

Promising review: "I have medium thickness, very fine hair, but this type of clip gripped my hair nicely and stayed in pretty well. They are very pretty, and I would buy this type of clip again!" —Melody

Promising review: "Love this lip liner! I mainly use it as a liner rather than on my whole lip because I think it looks prettier that way. It dries quickly, and it's quite fun to peel off. I love the shade MUAH-ve, I'm like light-medium toned, and it's a beautiful dark pink/brown shade." —Rachel

Promising review: "Love that it's super hydrating on my lips and it stays on all day. Love. The mauve and pink all together is super cute on my lips; I'm obsessed!! The packaging is super cute. Def great lipstick if you're on a budget!!! 10/10, highly recommend!!!!!!!!!!!!!!" —Aizag

Promising review: "This product was amazing!! I would definitely use this again!! It made my skin feel super soft and made me smell really good!!" —Ari

Price: $10.50 (available in seven scents)

Promising review: "I have been using this hairspray for years. It's the strongest hairspray that I have found. I have straight, extremely fine hair with very little body. If you spray your hair lightly with it and use a hair pick, you can create some body. Then use the spray again to hold your hair in place. It doesn't make your hair real stiff like some other hairsprays." —Donna

Promising review: "They look professionally done. Easy to apply. Long-lasting. Can get two sets in one package. Personally, I love the color levels. Tons of compliments!" —Dilynn

Promising review: "I have fine, curly hair and am transitioning to my natural gray. I needed something for frizz control. First, thankfully, there is no smell. It doesn't leave my hair feeling heavy or oily. I liked it best when applied wet and let air dry. I have also used it on dry hair to tame the frizz on top. The heat protection is also a plus." —Carol

Promising review: "I've used a lot of sheet masks, and this one genuinely surprised me. The hydrogel material feels thick and cooling, not flimsy or drippy, and it actually stays in place instead of sliding off my face. You can tell there's a lot of serum in it, but it absorbs well and doesn't leave that sticky film afterward. My skin felt noticeably more hydrated and plump right after, and the effect lasted into the next day. It gave me that smooth, rested look without irritation, which is big for me since my skin can be sensitive. The fit was good too, especially around the cheeks and jaw, and the split design made it easier to adjust. It's not a miracle mask, but it's a solid option when your skin feels dry, tired, or dull and you want quick results. Definitely something I'd keep on hand before an event or after a long week." —Emily

Price: $4.99 for one mask (also available in a four-pack)

Promising review: "Worth the money. They work. My edges are looking fuller and it's only been a few weeks." —Kait

Promising review: "The best setting spray! Great SPF protection! I don't like the feel of sunscreen on my face. This works very well. Spray on my face before heading poolside, going to fairs, or attending outdoor college football games! No sunburn or even redness on my face. I don't wear foundation or any other sun protection. Skin doesn't feel sticky afterwards. Smells great. Gives a great glow to the face, too!! I recommend to people all the time!!!!" —Danielle

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: "I absolutely love the lashes. They're very natural and make my sparse lashes look fuller, and they can also amp up any look. I got many compliments while wearing; this is definitely a product that I would wear every day." —Jaqueena

Price: $8.39 for five pairs (originally $11.99; available in two styles)

Promising review: "Absolutely loved this; smells sooo good. I always get so many compliments when I use this perfume. Definitely recommend!" —Sam

Promising review: "This Monday sugar scrub is a high-quality product! I love the packaging, and the product backs it up. I love the fresh fruity smell, and I would purchase again!!" —Kaitlyn

Promising review: "Came here to sing my praises of this product. I blindly bought the Crème Brûlée on a shopping trip to Ulta and tried it just now, and MY GOODNESS. Super hydrating. Thick, but not tacky. Slight buttery scent. I WILL be purchasing more." —Kennedy

Price: $13.80+ (originally $23; available in 11 colors/flavors)

Promising review: "As a 28-year-old woman with dry skin that flakes if you look at it wrong, I live for the La Roche-Posay Milky Facial Cleanser. It's so creamy and comforting—zero foam, zero stripping, just pure 'my skin feels hugged' energy. During these brutal winter months, it's honestly saved my face from becoming a crunchy desert. If you're dry, sensitive, or just tired of cleansers that lie to you, this one is the real deal." —celina

Price: $30 (available in four palette styles)

Promising review: "I bought this after seeing some YouTuber use it, and wow. It's amazing. I've tried all different kinds of setting sprays, but this one is definitely my favorite. I have normal/combo skin. I like my setting spray to mesh all my products together, especially my powders, and create a more skin-like finish. This did exactly that. It also makes your skin look softer and more airbrushed. I noticed my makeup also wore much longer than other setting sprays." —Jess

Promising review: "I've been reaching for the It Cosmetics Do It All Sheer Tint Face Balm almost every day for the past few weeks, and it's easily become one of my favorite makeup staples for effortless, everyday wear. What I love most about it is how lightweight and natural it feels on my skin. It truly feels like I'm wearing barely anything. From the moment I apply it, the texture feels almost like a tinted moisturizer crossed with a balm. It glides on smoothly and blends beautifully with just my fingers or a dense brush. The coverage is definitely sheer, but it does an amazing job of blurring redness and evening out my complexion without masking my skin entirely." —Meg

Promising reviews: "I'm on my third tube and just ordered another. This is great for lips and dry patches on the face. I also use this as a primer for my concealer. Great product!!" —Lainy

"I rub this on my neck and wrists before applying perfume. Makes my fragrance last ALL DAY and project." —Msandy

Reviews for this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Julia Lynn Rubin has been writing for the BuzzFeed Shopping team since 2020; as a film nerd and long-term pop culture enthusiast, she brings an engaging, conversational voice to her work and loves discovering and testing new products to share with readers.