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28 Things From Amazon’s “Hot New Releases” List You’ll Be Glad To Score Before The Masses
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You should probably smash that *add to cart* button so you can be the first to own these fresh finds. Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year, I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion, it's perfect. It lasts quite a while, I spray it on me before I go to bed and I can smell it when I wake up. Plus, you get a good amount for the cost so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha! 💕" —Nikki Price: $12.99 (also available in seven other scents) It contains 133 pieces and is made for ages 9 and up. The larger daisy measures over 7.5 inches and the smaller daisy measures over 6.5 inches. Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I have already. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die so you can enjoy these all year long. The colors are bright, cheery and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop It comes with the air fryer, one 6-quart glass container, one 2.5-quart glass container, a removable base, two crisper plates, two storage lids, and a chef-inspired recipe book. Promising review: "This Ninja Crispi Pro blew me away. I’ve owned a lot of kitchen gadgets over the years, but this one instantly became a top-tier favorite. It’s powerful, it’s simple, and everything about it just works. The controls are easy to understand, the performance is consistent, and the food comes out perfect every single time — crispy where it should be crispy, juicy where it should be juicy. I use it for quick meals, full dinners, reheats…everything. It saves time, keeps the kitchen clean, and honestly makes cooking fun again. I’m extremely satisfied with this purchase. If you’re thinking about getting one, don’t hesitate. It’s absolutely worth it." —Darnell Price: $249.99 (available in three colors) Promising review: "I love this product so much it smells like Jolly Ranchers in the cherry flavor. It blurs my lip lines, making my lips look smooth. It’s super moisturizing and it makes my lips look plumped. It’s kinda thick but in a nice way, not too sticky." —Carlos Guerra The soft-touch lid and flexible straw make it easy to sip from and clean! Promising review: "It is so cute!! I love the way that it does not leak at all!!! I also like the fact that I don’t have to worry about some plastic/metal straw. I found that it was easy to clean. It’s great just to take around. The size is perfect and depicted super accurately. It 100% keeps my drink cold, plus I’ve dropped it a few times and there are no noticeable scratches so that means it’s super durable. I think that overall I was super happy with my purchase." —Cassidy Marsh Price: $19.99+ (available in 13 styles and in a 20-ounce size) Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda Price: $8.99 (also available as a two-pack) Promising review: "The timer works wonderfully [and] you don’t have to worry about blowing out the candle." —Linda Camhi Promising review: "Very cute and reasonably priced." —Jade Promising review: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much and for the price, you can’t beat it!" —Vero Price: $7 (also available as a three-pack) Each 10-pack comes with eight uniquely shaped ceramic vases, two uniquely shaped glass vases, all of which are full with lush bouquets of realistic-looking flowers! Promising review: "These are the cutest miniature vases. Absolutely adorable. I bought some tiny magnets to glue to a wood project I’m working on and these vases are perfect!" —PSW It can hold up to 1.2 pounds of beans or 1.5 pounds of ground coffee. Styled Settings is a small biz that offers a variety of kitchen essentials. Promising review: "I love it! The white and gold looks so classy and elegant on my counter space in my kitchen. It gives aesthetics. It feels sturdy, well made, and easy to use. Whether you’re storing beans or grounds, this one is a must have. I’m using it for grounds. ☺️" —Felicia Watkins Price: $25.99+ (available in three colors and as a two-pack) Promising review: "I used to use the CeraVe Gentle Hydrating Shampoo and did like it, but I like this Oil Control shampoo even more. It leaves my hair feeling much cleaner, but not dry or stripped. It seems to perform better in the very hard water of the city I live in than the Gentle Hydrating shampoo does, too. I've been using it daily, and even though it has a clarifying aspect to it, it doesn't dry or strip my hair like most clarifying shampoos would. I highly recommend this!" —Alicia Promising reviews: "Fits enough for a basic lunch to work. Keeps items cold until I get to work and place my lunch bag in the fridge. Pretty design and soft fabric! Purchased two times." —Amazon Customer "Love the color of the lunch box, it's definitely true to size, and it’s spacious." —Tynese Dassie Price: $12.99 (available in 12 colors/styles) Promising review: "This portable charger is extremely powerful and perfect for travel or everyday use. The massive capacity easily charges my phone several times and still has power left over. The built-in cable is very convenient and sturdy, eliminating the need to carry extra cords. It’s great for long trips, emergencies, or when you don’t have access to an outlet. The USB-C fast charging works impressively well and charges devices quickly and efficiently. It’s compatible with phones, tablets, and other USB-powered devices without any issues." —Brenda González Promising review: "As good as Uggs and much less expensive!! My daughter and I also have the short boots and we both practically live in them since it's become cold. I slide my feet into these micro boots and go! Perfect with jeans, sweats, and yoga trousers. They are more comfortable with a thinner sock rather than a thick one. These have been rained on and stepped on a little bit and mine still look brand new. So warm and cozy. True to size." —Michelle Price: $44.90 (available in women's sizes 5.5–11 and seven colors) Read more about how dry brushing exfoliates and helps promote circulation at Cleveland Clinic. And read more about lymphatic drainage at the Cleveland Clinic, too. To use, use gentle, stroking motions in an upward direction following lymphatic pathways. Promising review: "I absolutely love this facial brush! The bristles are very soft but still effective at cleansing my skin deeply without irritation. I use it daily for my skincare routine and it really helps with lymphatic drainage and facial massage. My face feels cleaner, less puffy, and more refreshed after each use. The shape makes it easy to handle, and the quality is excellent for the price. Highly recommend it!" —Adrian Hernandez Gonzalez Price: 9.99 (also available as a two-pack) Promising review: "Two weeks ago, I didn’t even know stone bath mats existed! But wow! What a game changer! I’m one of those people that avoids my cloth bath mat when it’s wet. Because eww! Now, I can take a shower right after my husband and not have to worry about stepping on a wet bath mat. The stone absorbs the water so fast! Can’t wait to upgrade my other bathroom mats." —Angela Good Molecules is a small business that specializes in affordable skincare products. Promising reviews: "This is really great. Honestly azelaic acid is great but the right texture is hard to come by for less than $20. I’ve tried just about every one on the market, and other than another that's way too pricey. This is my favorite. It’s effective and has great ingredients. It has a touch of grittiness as many do but smooths out nicely, doesn’t interact with other products, and is affordable. I’ll buy again." —samanthann92 "10/10!!!! I was looking for a good chemical exfoliant that isn’t too harsh or irritating, and this is a great alternative. It didn’t take any time for my skin to adjust — I used a milky toner under and this on top. It's great for speeding up the healing of pimples and preventing new ones, and helped with texture." —Sarah Price: $12 (also available in multipacks) They offer 6–24 hours of warmth per charge, depending on your usage. Each device has five-level indicator lights to let you know the remaining battery power and heating status. Promising review: "These hand warmers are amazing. i bought them for skiing because i thought it would be really cold, and they turned out to be incredibly useful. As a beginner, I fall a lot, so snow often gets into my gloves and my hands get freezing. Using these hand warmers instantly makes my hands feel warm and comfortable. They're also very convenient because they can also be used as power bank, especially useful after a full day on mountain and the phone is nearly dead." —Amazon Customer It comes with two strong adhesive pads for an easy installation process. It's also fully rotatable with an adjustable viewing angle to prevent glares while you use it. Promising review: "The heating element works great, the fog goes away in around 30 seconds to 1 minute. The perfect shower mirror. It works on USB-C charging and it has nice heft to it. The mirror is clear and it's big enough to get my head and some of my chest. I used double-sided 3M tape to mount it to my shower." —Zayaan Price: $29.99 (available in black or white) It's made without fragrance, silicones, parabens, sulfates, phthalates, and dyes. Hero Cosmetics is known for offering products that help fight acne, including the internet-famous Mighty Patches, as well as newer items, like this Pimple Correct Acne Clearing gel pen! Check out our in-depth Mighty Patch review if you need more convincing that these products are the real deal. Promising review: "This is a cute way to keep desk essentials organized. It has plenty of space to arrange pens, pencils, and other items. It spins easily to allow easy access to all the sections." —Slsmej It comes with the tracker board, wooden number tiles, number tile holders, a wooden stand, and a black acrylic pen. Promising review: "My daughter loves to read books and has a goal of how many she will read each year. I got this for her and she added it to her bookshelf. Now she can display her accomplishment." —SSR Price: $14.99 (available in eight styles) Promising review: "I have fought my entire life with thin, small eyelashes and it got even worse after I battled breast cancer. Let me tell you!!! This mascara is by far the best I have ever used! I’ve tried everything from drugstore to expensive and everything in between! I cannot stress enough, how amazing this mascara is! It lengthens with one coat, and with two coats it looks phenomenal. It does not clump and the brush is a thin, fine brush exactly for people with thin, fine lashes." —Missy Price: $12.79+ (available in three shades and as a waterproof version) It measures 54" x 27.5" and is designed to fit most standard machines. Promising review: "This is a must-have for anyone who has a side-by-side washer and dryer. Created an extra surface area that I didn’t know I needed. Folding clothes right out of the dryer. Creates a finished look to the area as well. Sturdy and solid. Real wood too." —Emjo T. Price: $99.99+ (available in one-tier or two-tier styles and in three colors) Promising review: "I wasn’t sure what to expect from a jelly-style wireless bra, but this turned out to be extremely comfortable and surprisingly supportive. The material is soft and stretchy, and it molds nicely without digging in or leaving marks. Even without underwire, it gives a lifted shape that looks natural and flattering. The minimizer effect is real — it smooths everything without flattening, and the full back coverage helps with support and keeps the bra in place all day. I especially like how lightweight it feels while still giving a secure fit. It’s a great option for anyone who prefers wireless bras but still needs good lift. Overall, this is a very comfortable plus-size bralette that works well for everyday use. Soft, supportive, breathable, and easy to wear all day. I’m very happy with it." —Reviews Price: $19.99+ (available in band sizes 32–46 and cup sizes B–DDD, and in eight colors) Promising review: "I am so in love with this. Thick, soft, and doesn't slide all over the sofa. Protects my sofa cushions from my three dogs." —Love my Amazon Price: $39.99 (available in six sizes and six colors) Reviewers say they work for everything from thin, fine hair types to thick, curly hair types. Promising review: "Love these! Stylish, easy, comfortable, price is good, beautiful, and strong enough to hold all my hair!!!" —Emily Davis Price: $6.99 for a set of three (available in four sets and also in sets of five) Reviews in this post have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.