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33 Products That Might Unexpectedly Become Your Favorite Thing You’ve Ever Owned
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You'll be surprised how much you love your new lava lamp stress-relief toy. From a stack of BaubleBar initial bracelets and a trendy fleece vest to flower-shaped coupe glasses, there is a bounty of exciting items in here you certainly need to check out. The 78 press-out cards come with illustrations based on the classic Rider-Waite-Smith deck. Grab some colored pencils here! Promising review: "This little coloring book is delightful! I love the idea of coloring your own cards — putting a little more of 'you' in the 'energy' of the cards. It's soothing and relaxing to color away while contemplating the meaning of the card. I haven't colored all of them yet. I'm taking my sweet time and enjoying the process of creation! The cards come perforated around the edges to help you push them out. They color well." —asha_kira Schylling is a small business that specializes in modern and retro toys, games, and sets. Promising review: "They are so cute and fun, and I ordered several. They gave me all the different colors. :) I'm 20, and I can’t stop playing with them lol, this is also my first Amazon review, so I’m really riding for these things. They are truly a lot of fun. :) The winner of all squish toys in my opinion, truly." —Brooke Get it from Amazon for $9.70 (you get a random color). Promising review: "So cute, love how delicate these are. Perfect box for gifting, my MIL will love them. Great price per bracelet" —Molly S Get it from Amazon for $25 (available in 26 letters and two styles). Promising review: "Almost identical to one I've had for years. Perfect for holding my iPad at home and when traveling. The design makes it easy to grasp and carry. My old one has a side pocket that I use for a stylus or phone; this one has a pocket that looks awesome for holding chargers when traveling. Wonderful, soft, and very functional!" —Dale Get it from Amazon for $32.99+ (available in 10 colors). I own Coco's Cozy Corner coloring book and love using it to unwind after a chaotic day of chasing around my toddlers. The Girl Moments iteration is just so cute, it'll likely be my next purchase after I finish the one I have! Promising review: "I absolutely love this book! The illustrations are beautifully detailed, and the paper quality is outstanding. It's a great way to unwind and get creative. Highly recommend for anyone who enjoys coloring!" —Sorianny There are also postcards, letters, and other knickknacks to help you solve the mystery. Check out a TikTok about the book here. Promising review: "I rarely post reviews; there doesn't ever seem to be anything I can add that hasn't already been said by some other reviewer. That's probably true in this case as well, but I'm not letting it stop me this time. S. is truly a delight. I haven't been this excited by a book in ages. S. is the first non-ebook I've purchased in a very long time, and I'm loving every minute I spend with it." —Corey Punches BuzzFeed writer Emma Lord keeps this version stocked and on-hand, "I personally will live, breathe, and die by the magic of $25 "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of a lip emergency!" Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5 Get it from Amazon for $8 (also available in six other shades). The color-adaptive formula is designed so one of two shades will work on any skin tone. I've personally tested this out and it has become an essential part of my daily routine. As a mom of two I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba and, despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price... 10/10 from me. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). The set comes with 12 roses and 4 sprigs of baby's breath. Promising review: "I’ve fallen in love with every Lego Botanical Collection and this is no exception. Beautifully created." —Kelly S. You can also check out some other trending Lego kits like this heart-shaped Lego wreath or a Lego Plum Blossom. Promising review: "I love these. They remind me of my Dior glasses. They are adorable. They just look expensive, and apparently, they have polarization — good sun protection. They are very comfortable and functional." —Nicole Brennan Get them from Amazon for $15.99 (available in eight styles). Promising review: "I don't like night-lights because they take up the wall outlet, so this was the perfect solution. I put it in the guest bath, and at night, with the bathroom door open, this provides just enough light to guide a person to the bathroom without blinding them. I ended up putting two on my hallway switches as well. What a great product." —LMK Get it from Amazon for $23.98+ (available in four colors and two sizes). County Line Kitchen is a small business specializing in mason jar–style cold brew makers, pitchers, and accessories. Promising review: "This has been a hit in my house. Makes the most delicious cold brew and is of great quality. I have saved a ton of money on going out and on pods I used to buy. I try to let it sit for 48 hours so I can dilute it with a little water to get it to last longer, and throw it in my dishwasher in between uses. Perfect!" —Jo Get it from Amazon for $24.99+ (available in two colors). New England Stories is a small business that specializes in home and kitchen products. Promising review: "These are worth the money! There are labels for almost every basic syrup as well as blanks so you can label them yourself. If you get a regular size Torani syrup bottle it will hold the whole bottle, so you don't need to worry about story a quarter of the bottle of syrup. SO AESTHETICALLY PLEASING, TOO." —Naomi Get it from Amazon for $24.99+ (for four; available in three colors and in two- and six-packs). Promising reviews: "The ChomChom Roller really works. I have two German shepherds who shed SO much, so this was necessary. The ChomChom Roller picked up SO much fur that the vacuum couldn’t." —Ezra Gordon "I've had it in my possession for like two hours and I've cleaned everything. The couch, the blinds, the cat tree pad, the chair; I'm obsessed. I feel like this thing should win an award for being so awesome. I feel like it should be in raffle baskets and giveaways and silent auctions for every event that highlights 'things cat people need.' It's better than those sticky rollers, it's better than the one-directional velvet wand thing that I always use the wrong way. It's the best." —Meowser Get it from Amazon for $24.99 (available in black and in a mini size). Promising review: "I love this jacket so much I went back and bought it in white! I love the collar and how it buttons all the way up. It has cute ribbons on the bottom that you can use to tighten the jacket. Super soft! Has capped sleeves. It looks great with a full-length bodysuit or jeans! Totally recommend! Runs large :)" —Nancy Whitney Get it from Amazon for $38.97 (available in women's sizes XS–XL and 13 styles). Promising review: "I love the way these layering necklaces look! I haven’t taken them off since I received them and they look brand new still. I’ve worn them in the shower, pools, and beach, and they are still perfect." —Allison Kwong Get it from Amazon for $12.59+ (available in four finishes and 16 other styles). Promising review: "This thing is awesome! Breading anything makes such a mess in my kitchen, but I absolutely loved being able to do everything in one container. I only tried a dry rub, but I was so impressed with how evenly it coated. Plus being dishwasher safe was a major bonus. Seriously considering getting some for gifts" —Susanne C. Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. Promising review: "Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable, even when thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium-thick hair and it is the perfect size." —Niki Get it from Amazon for $7.99+ (available in five styles). Promising review: "These are absolutely BEAUTIFUL! If I didn't know any better, I would have said these are the Bottega Drop Earrings. I personally love the smaller ones. I have not ordered the larger ones yet. Smaller ones are truthfully the perfect size. We love a good alternative because who has $800+ to spend on the Bottegas." —Brittany Get them from Amazon for $9.99+ (available in 11 colors, two-packs, and an extra-large size). It also has a spout so you can control how much liquid you pour out, and its compact design won't take up much storage space! Promising review: "Typically, I am not a fan of one-trick kitchen utensils. But this thing is a game-changer!! Regular strainers are clunky and take up too much space, plus pouring scalding hot liquid into them with heavy food splashing around is dangerous and messy. This eliminates that. Seriously, how have I lived my life without this? I remember making a very large and heavy batch of soup stock, and it was difficult enough to just lift the pot and pour, let alone safely into a strainer that could easily move or tip over if I poured too quickly…but this baby made the transfer so easy it’s almost laughable that anyone would use a normal strainer these days! It’s sturdy, it stays in place, it's small, lightweight, won’t rust, easy to clean, doesn’t burn your hands after being submerged in liquid fire. What else could you ask for in a strainer? Enough already, just buy it!" —Kellu Get it from Amazon for $11.98+ (available in six colors). Promising review: "These are gorgeous. They look delicate but are pretty sturdy. They came very well packaged. I love the flower design for something just a little different. I highly recommend." —Cindee S. Get a set of six from Amazon for $59.95. I picked these up for my husband for Christmas and they truly are even more gorgeous in person. We have the "Woodland" green color (it matches our kitchen which is a lovely bonus) and I'm still enamored with them. They add a little something extra to his morning coffee *and* they can be washed in the dishwasher (always a win). They also come in Cortado, Cappuccino, and latte sizes! Promising review: "These glasses are perfect for my daily espresso pulling needs. They feel really solid and weighty and are a great size that leaves the perfect amount of space between my scale and portafilter. I’ll probably pick up some more in a different color at some point." —Chris Get them from Fellow for $34.95+ (available in four colors and sizes). Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael Get it from Amazon for $6.90+ (available in nine shades and combo packs). Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key Get a set of two from Amazon for $7.99+ (available in 37 colors and four sizes). Promising review: "I am obsessed with this adorable, mini lamp. I wanted the Urban Outfitters one, but couldn’t justify the price. This one is even cuter and much more affordable." —Audge Get it from Amazon for $28.99+ (available in eight colors). This is IP44 waterproof certified, meaning it can withstand splashes of water. DO NOT put this in the water with you (obviously!) or place it somewhere precarious where it can fall into the water or will get wet — but know that it'll be ok if splashed. Your nighttime shower mood lighting will be just as cozy with this on your bathroom counter or shelf. Safety first! Hear one TikToker's thoughts on the shower lamp. Promising review: "I bought this kind of as a joke for our shower, but it's the best thing I've purchased so far in 2025! It's easy to use, love the dimmer, and it creates a nice ambience." —Holla Get it from Amazon for $33.56+ (available in 12 colors). Promising review: "Absolutely love the smell of this Epsom salt. I got the other seasonal scents, but this one is the bomb! My muscles relax when soaking in this Epsom salt, and it doesn't make my skin itchy either. After trying the first bag and loving it, I bought three more before they were no longer selling." —JulieK Get it from Amazon for $5.87 (psst — you can also try the popular "cozy vanilla season" and "cozy fireside" versions before they sell out for the season!!) MNM Impressions Co is a small business based in Missouri that sells handmade wooden items. Get it from MNM Impressions Co for $4.15+ (available in two sizes). BuzzFeed editor Elizabeth Lilly is a fan, she said: "I got one of these for Christmas and in the month or so since, it's totally changed my at-home reading game. I can pretzel myself into all sorts of positions wherever I want to read in my apartment without worrying about damaging pages with a clip-on light or sitting by a lamp." Promising review: "I also ordered one of those book lights that you have to clip directly on to your book. I haven't even tried the clip-on yet because I LOVE THIS ONE SO MUCH!! It's so versatile. It is the perfect solution for when I'm up in the middle of the night and I still want to stay in bed and read while my husband sleeps next to me. Even when I don't have to worry about disturbing someone this light is still my go to when reading. It's better than any night stand lamp because you can focus this light directly on your book or other types of hands-on projects. I had worried that it would be uncomfortable around my neck but It's so lightweight I hardly even notice it" —Linda Holloway Get it from Amazon for $17.99+ (available in seven styles). Promising review: "I love this little guy. I found him on a BuzzFeed list and had to have it as soon as I saw it! I’ve minced as many as five cloves in it in seconds. It’s a little tricky getting all of the garlic out once minced (I use a silicone basting brush to get most of it, but I always use more than the recipe calls for anyway, so it’s not a deal breaker). Cleanup is a breeze because he goes right in the dishwasher!" —Barbie JW Pei is an Asian- and family-owned small biz with minimalist accessory designs made with sustainable and vegan materials. BuzzFeed shopping editor Kayla Boyd is a huge fan and has written about her JW Pei collection so check it out! TikTok is LOVING this bag — check it out here! Promising review: "These super cute and stylish mini bags are a must-have for anyone who wants to look stylish without carrying too much. Even though they’re small, they can hold all the essentials you need, like your iPhone, mirror, travel perfume, lip gloss, and even a hand fan. If you carry a lot of stuff, this size is not the best choice for you, but it’s definitely worth getting if you want a stylish and practical bag that won’t weigh you down. I need more colors! Go get you one!" —Natalie Velazquez Get it from Amazon for $84.15 (available in nine colors). Learn about the Nintendo GameChat feature here! Promising review: "Out of the box, you see why HORI is a respected brand in the third-party space. Works right out of the box, has an awesome stand, or you can plug it right into the Switch 2. Also comes with a 3.5mm right-angle adapter, just in case it gets in the way of your headphones. Awesome product." —Seth My toddler is forever eager to help my husband build anything and everything, so this was a no-brainer stocking stuffer for him two years ago. The second he sees Dad's tools out, he runs to grab his own measuring tape to get involved. The bird's face on the measuring tape is funny to me because he looks as tired as I feel. All jokes aside, this little item has been great for quick measurements and showing my son how to use a level! It's super kid-friendly, and I'll absolutely keep it in mind to suggest to other parents with tykes who want to help/learn about building! Promising review: "My grandson was forever playing with his dad's metal measuring tape, so I purchased this for his birthday. He loves it and it can't cut or harm him. Great purchase for curious kids who want to be like dad!" —Barb A. Get it from Amazon for $12.99 (available in four colors and in dog versions). BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. This piece is by Heather Braga, a Shopping editor (and mom to two toddlers) who covers a variety of topics, including things that'll make parents' lives (hopefully) easier, exciting gadgets, cozy products (think: home goods and fashions that'll make you want to snuggle), and any magical Disney item that crosses her path.