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New, unique, or just straight-up adorable stuff that will make everyone say, "OK, wow!"

Promising review: "The perfect little coffee spoons on my coffee bar! They go with my modern vintage thrifted decor and make me smile. 🥰" —Lindsey

Get a set of six from Amazon for $6.22. 

Reviewers say the freckles are easier to remove if you apply them over face makeup.  

Promising review: "I’m obsessed with these things! They lasted ALL day and then some! Application is easy, just keep your hand steady and make sure placement is even on both sides. I used a damp paper towel to apply. The glitter and sparkle lasted all day. Definitely worth the money, especially if you’re downing a multi-day festival. And as someone with sensitive skin, I didn’t have any issues. You may want to test the different shades on different skin tones, the rose gold was great for me, and the gold was stunning on my friend who is a beautiful chocolate brown." —Stacy

Get a pack of six from Amazon for $13.95+ (available in 12 styles). 

Promising review: "I would order again, 10 out of 10. Try it on yogurt, ice cream, toast, carrots, and amazingly I saw a TikTok challenge with it on hard-boiled eggs. It is stupendous!!!" —ThatGuy

Get it from Amazon for $3.29+ (available in two sizes). 

Promising review: "This stuff smells SO good! Like a sweet, sugary citrus, but not overpowering so, just a light fresh scent. The smell lasts forever. I used a kitchen towel to wipe my counters down and then hung the towel up and the next day I could still smell it when I walked into the kitchen. For the scent alone, I would purchase this again! As for cleaning ... it is not a disinfectant, it is just a general multipurpose cleaner, so I wouldn't use it to clean toilets or anything like that. It does a WONDERFUL job at cleaning and cutting grime and grease though. It actually surprised me! It doesn't leave residue or streaks but does leave a clean shiny surface. The bottle is plenty big. The only con is that the spray mechanism doesn't work the greatest. Sometimes it sticks. I use glass spray bottles so I just put it in one of those to solve that issue. Overall, definitely recommend!" —Joshua

Promising review: "YES. Got countless compliments on this and felt great all day! Love the sweater. It’s soft and roomy. No gaping between buttons. Very high-quality stitching and fabric! Have already sent the link to a coworker who was as obsessed as me!" —ersnyer

Get it from Amazon for $37.99 (available in 26 colors).

If you're unfamiliar with the Otamatone, it's a Japanese musical toy shaped like an eighth note that sings when you squeeze it's mouth and touch its fretboard.

Promising review: "My kid loves the Otamatone. He already has an original one so I decided to get this keychain for Christmas. This one has 11 songs built in (original Otamatone doesn’t) and you can demo play all songs or you can play them by yourself (it plays songs and you control rhythms)." —M. BARE

Get it from Amazon for $17.99+ (available in eight colors). 

Promising review: "Bought as a gift, and they loved it! Great buy for sure." —Rosa

Ravishing Roosters is a small business that's inspired by disco balls, food sculptures, and kitschy maximalist vibes. 

Promising review: "It is PERFECT! Even my cat loves it! Amazing and perfect color !!" —Erin

Get it from Ravishing Roosters on Etsy for $25.20 (originally $28).

Promising review: "If you’re looking for a beautiful wineglass that’s heavier than the normal this is for you. I love the weight and the look. I’m throwing out the thin and buying more of these!" —ladylucky08

Get a set of two from Amazon for $35.48 (also available as a decanter). 

Promising review: "The look and feel of this scarf are very nice. It looks expensive, but was so affordable. I receive so many compliments on it, and no one could believe what little I paid. I’m going to be ordering a few more for friends." —Nikki

Get it from Amazon for $9.99+ (available in 40 patterns).

Promising review: "I have been wearing the black and pink ones nonstop. Everyone has been complimenting them, saying they’re adorable." —abajah22

Get it from Urban Outfitters for $12 (available in five colors).

Promising review: "Absolutely love these. My daughter’s toilet was missing the original caps, so I thought I would give these a try. They are so nice looking!! She loves them. Great quality and fits perfectly over the screw. Going to buy some for my bathroom now! Buy it, you won’t regret it." —Valentine Girl

Get a pair from Amazon for $15.58 (available in nine styles).

Promising review: "I absolutely love these sunglasses! They suit my face beautifully and elevate any look with their stylish design. The gold details on the sides are such a stunning touch — reminiscent of high-end Miu Miu sunglasses but at a fraction of the cost. They’re lightweight, comfortable, and feel durable. I’ve received so many compliments already. Highly recommend these for anyone looking to add a chic accessory to their collection!" —Arsalan sheikh

Get it from Amazon for $14.99+ (available in five styles and two packs). 

Just don't use these packets if you're planning on roasting food.

Promising review: Mystical Fire Colorant is amazing. For a really fun experience, get some of these for your next camping trip. As if a campfire needs improvement... but this stuff is really neat. I'd say the adults love it even more than the kids. We only used one packet, and the colors were so good — it seems like they lasted at least 20 minutes. There was even color left in the ashes the next day. We will never go camping again without several packs of Mystical Fire on hand." —TeNe

Get a pack of six from Amazon for $7.20.

Reviewers say the shimmer comes off easily in the shower, but to watch out for it transferring to clothing. 

Promising review: "Absolutely love this product! I used it not only as a body highlighter but also mixed a bit into my sunscreen oil — and the results were stunning. It gave my skin a beautiful, subtle glow with just the right amount of shimmer. Perfect for summer or any time you want that radiant, sun-kissed look. The scent is lovely, and it blends in smoothly without feeling greasy. I will definitely be buying this again!" —EliZaBeth

Get it from Amazon for $8.99+ (available in five colors).

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh or a basic tote. This is it! It comes with a dry bag for phone. The handles are thick. The iridescent color looks so cool in the sun and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver black color but this purple was on sale so I went for it. Matches perfectly with my black swimsuit." —Daniela G 

Get it from Amazon for $63.99+ (available in eight styles). 

Aidille is a mom-owned small business that sells cute appliques and magnets. The name comes from the owner's two kids' names: Aidan + Camille = Aidille.

Promising review: "Amazing! Beautiful! And they are big magnets — they hold several cards or heavy items on a fridge. You know when a magnet is too small or not strong enough? Not these — they are strong!" —Stacey

Get a pack of 10 from Aidille on Etsy for $21.50.

Promising review: "Great!! Love this! I bought it for my mom, and she loves it. She uses it to make personalized cookies for her bakery. Looks super cute and very easy to use." —RebeccaJust

Get it from Amazon for $14.99 (also available in one other style). 

Promising review: "I got this hair tinsel to add a little extra fun to my hair (and let’s be honest, to match my 5-year-old’s glitter obsession), and I’m obsessed! It’s super easy to tie in, stays put really well, and catches the light just right — like I have fairy strands. It held up through brushing, a couple of ponytails, and even a light wash. So cute for parties, holidays, or just because you want to feel magical on a random Tuesday. Definitely recommend for both kids and grown-ups who want to sparkle!" —Liv

Get it from Amazon for $9.99+ (available in three pack sizes and different tools). 

Promising review: "ADORABLE. I purchased these to wear to raves, and I get SO many compliments! They're glittery and appear delicate, but the clips are sturdy and don't move around. They do look almost like textured card stock paper with a print on it, but I love them. I also appreciate that the clips go in two directions, so it's easy to style. I'd buy these again and again!" —M 

Get a set of 18 from Amazon for $7.99+ (available in 18 styles). 

Chunks is an Asian woman–owned small business based in Seattle that makes cute hair accessories. 

Promising review: "So cute to put over a bun. Thinking about buying more for myself and as gifts!" —Bryanne

Get it from Chunks for $14 (originally $35; available in two sizes).

Notes include: marshmallow, pink pepper, bergamot, rose, vanilla, and orange blossom.

Promising review: "I bought this parody of Killian's Love, Don’t Be Shy, and it smells amazing. For spending less than $50 on what would normally be an almost $400 bottle of perfume, you just can’t beat it. I thought, based on the price, it was a risk and there might be a slight chemical smell, but there’s not; it’s absolutely amazing, lasts for several hours, and the bottle is huge. At first, it smells like a strong, sweet warm musk, but as it wears off, it just smells sweeter and sweeter. It’s absolutely the best, and I will be buying again." —Slates

Promising review: "I don’t know what it is about this fragrance but I love it so much!  It is unique for sure but it reminds me of summer days in a garage, which sounds weird, but that’s what it makes me think of. But then, as that begins to fade, it turns into a great, clean scent. It is the most unique perfume I own, and I own a lot of perfumes (over 100). Snif is an amazing brand!" —Jill T

Get it from Snif for $26+ (available in two sizes).

Dinghy is a mom-owned small business founded by Hillary Worden that sells handmade soap from Colorado. 

Promising reviews: "This bar soap is incredible. Doesn’t dry out my skin. I’m using it to clean my face morning and night. So happy I got a free sample at a festival booth. I immediately bought five boxes of soap. I’m sure my daughter will love it for baths, but honestly, it’s for me!" —PK

"What a great soap for kids, so much fun to have it float in the tub!!" —Kathy

Get it from Dinghy for $7.50 (available in 10 scents). 

Promising review: "So soft and fitted to my feet. Probably going to get other colors very soon. Love an easy slip-on that’s affordable." —Bran fish

Get it from Amazon for $27.99 (available in women's sizes 6–11 and dozens of colors). 

The brand recommends using a rug pad underneath it.

Promising review: "Absolutely love this rug, such a good purchase. I'm so happy with it! It's big and fluffy and soft and comfy and the colors are beautiful. My cat loves it as well. I want to order another one. It has a very 70s vibe, which I love. The price is very reasonable for the size and quality! One of my best purchases from Amazon and in general!" —Kiera H F

Get it from Amazon for $148.98+ (available in two sizes).

Trust me, it smells SO GOOD! And you can't beat the gorgeous label.

Promising review: "The perfect scent! I constantly light this in my bathroom in the morning to start my day. It's perfect — not overpowering, but just enough scent. Will be buying again!" —Amanda

Get it from Otherland for $20 (also available in tons of other fun scents).

Reviewers say these run a little small. Check the size guide to find your perfect fit. 

Promising review: "These are really fun and really cute. They remind me of pants I had 40 years ago that I bought in Italy. They do have some stretch and are very comfortable. I may pick up in another color." —Kae

Get them from Amazon for $39.99 (available in sizes 2–14 and 17 colors). 

Promising review: "I got this as a stocking stuffer for my girlfriend, and it now lives on her desk at the nurses' station to amuse her and her coworkers on slow days or when they need a break from the seriousness of the hospital. Even the non-cat people loved it!" —Alex G. Gann

Promising review: "I'm super happy with these colors. They apply well and aren't sticky once cured. Since it's iridescent, you do have to work with it a little more so the brush strokes aren't super obvious, but other than that, the colors are stunning! Used one of the pinks for a beachy set for a beach trip!" —Karla

Get a pack of six from Amazon for $9.99 (also available in 22 other colorways). 

If you're looking for something more understated, nab this affordable option.

Promising review: "The tiki bar and chairs are now the highlight of our inground pool deck. The product is good quality and should last for many years to come. Assembly is slow but doable with one person. Looking forward to our next friend get-together. It is sure to help bring some memorable good times by the pool." —JoeN

Promising review: "So cute and they work great! The light is the perfect brightness to see, but not too bright that it’s annoying in the middle of the night. Changing the colors is easy, and I like how it goes off when there’s enough light in the room." —Jas

Promising review: "Very simple and easy to put together, set up takes barely a minute. The solid color looks cute, fits a bubbly Y2K vibe. It's also surprisingly functional: The wire sides make it easy to decorate with things like clips or do some clean cable organization. The table as a whole isn't flimsy at all." —Lee

Get it from Amazon for $39.99 (available in six colors).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.