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Including the $6 no-budge eyeliner beauty lovers are going feral over.

This is IP44 waterproof certified, meaning it can withstand splashes of water, so don't put it directly in the stream of your shower or anywhere where it can fall into the water! 

Hear one TikToker's thoughts on the shower lamp here.

Promising review: "I bought this for my bathroom because the one light is super bright and it's too much in the mornings. I still needed some light, so I looked into a lamp like this over some kind of night light or plug-in lamp. I bought this because the reviews were promising, and so far I'm really happy. I charged it when it arrived a week ago, and haven't needed to charge it again yet. I love the warm, but not yellow-y light it emits. The lamp also seems really sturdy, like if I knocked it off the counter, it would be fine. The dimming function is great, no flickering, and I'm really happy the lamp 'remembers' the brightness level it was last on. It says waterproof, and I haven't tested that, but the charging port plug seems to seal really well, so I'm not nervous to have it on the bathroom counter or right next to the shower. My one complaint is that the wood grain color appeared different on my computer than in real life, and it's a little more reddish in person. However, I like this lamp so much I've been moving it to my desk to use in the evenings, so I may just buy another one that matches my bathroom better and leave the wood colored one at my desk." —Syd Smith

Promising review: "I bought this kind of as a joke for our shower, but it's the best thing I've purchased so far in 2025! It's easy to use, love the dimmer, and it creates a nice ambiance." —Holla

Get it from Amazon for $33.43 (available in 12 colors).

Check out a TikTok of the Strawberry Acai Super Balm in action. 

Promising review: "I can't believe how hydrating this is for how cheap it was. It smells/tastes lovely as well." —Venice De Carlo

Here's Nina Pool talking about this alternative on Tiktok.

Promising review: "I'm 62 years old, my skin is soft but again I'm 62 years old. This liner glides on like butter, no pulling, tugging or raccoon eyes because of smudging. Love it!!" —Tricia

Promising review: "I finally found an eyeliner that doesn't smudge! I have hooded eyelids and really struggle with makeup coming off because of the way my eyes are shaped. I wore this eyeliner for a wedding, and I didn't have any smears! I loved the color, too." —Kindle Customer

Get it from Amazon for $6 (available in brown, grey, and black).

Listen to one happy customer explain the scent on TikTok. 

Promising review: "Crumb Couture has been a regular in my rotation for several years now. It's a lovely, buttery gourmand and I don't know what I'd do without it!" —Kelsey

Get it from Ulta and Snif for $68+ (available in two sizes).

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "I have long taken salads to work and would tirelessly prep a bunch of small containers, then build my salad at work so that it was crisp and fresh. While Mason jars can solve the problem of many jars, they are a pain to eat out of. This salad pod solves all the problems! I love my salad pods. They have been great so far, and I hope they seem durable enough to last." —Jcat

Promising review: "It’s been a game changer for my undereye area! My undereyes used to get dry and cakey when I applied concealer, but since I started using this eye balm beforehand, my concealer goes on so much smoother. It really helps hydrate and prep the skin, and the results are noticeable! What’s also great is that if I experience any dry patches throughout the day, I can apply it over my makeup without disrupting it. I’m loving how it gives my undereyes a refreshed, glowing look. Highly recommend this if you’re looking for a hydrating and effective eye balm!" —Mackenzie

Promising review: "Magic in a tube! On days when my under-eyes are a little dry and my concealer is starting to look cakey, this stuff is amazing. It’s super moisturizing, lightweight, and easy to apply. Just swipe, tap in, and your concealer will go on super smooth." —Jennifer

BuzzFeed Shopping Deputy Director Maitland Quitmeyer loves it: "I....can't stop eating this sauce. It was an impulse buy when browsing at Stew Leonards (IYKYK), and it's turned out to be one of my favorite spontaneous grocery cart additions. I've since seen it on TikTok, and for good reason — the sauce is sweet and thick (kind of like an eel sauce viscosity) with just the right hint of spice for me. If you love spice, you'd probably need to add some chili oil, which would also be delish. I put it on a lot of things (it would be good on cardboard, frankly), but one of my favorites is to slice up a cucumber — and half an avocado if I have it — drizzle on this sauce and add some toasted sesame seeds. The perfect side dish or snack! I just bought the 16-ounce size bottle, so I don't need to worry about running out as quickly. Bonus: the larger size bottle also has a twist cap instead of a pop-off cap (the pop-off is kind of annoying and gets a little messy and makes the sauce harder to shake before drizzling)."

Promising review: "Seriously, don't read it. Stop. Cease. Desist! Read no further. You're still here? Very well. You're wasting valuable time you could be using to order this sauce. I've ordered several bottles and it's good enough to eat over rice with nothing else added. Superb! Go buy yourself a few bottles. Right now. Go!" —NumeralXVI

Dumpling Daughter is a woman-owned small biz, btw! All their sauces are made right in their restaurant HQ in Boston.

Get it from Amazon for $8.09+ (also available in ginger soy and Sichuan sesame soy).

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

The lizard is rechargable and powered with the included USB cable, though two AAA batteries are needed for the remote (not included).

Promising review: "My son asked and asked for this remote control lizard! And he absolutely loves it. I wouldn't recommend this product if you had only carpet. It crawls well on wood/tile and crawls up and across the walls using a vacuum." —Amanda

Check out a TikTok of the Blur-fection Longwear Loose Setting Powder in action! 

Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath 

Get it from Amazon for $12.97 (available in four shades). 

Promising reviews: "This perfume has been all over my TikTok Page. This perfectly makes you smell like a marshmallow. You will get compliments, last a good amount of time." —Zena

"For the price point and the delicious scent, you absolutely could not beat it! I love Choco Musk and I am a huge fan! I first saw it on TikTok, and I’m very, very glad I was influenced. This and the body oil are always at very good prices and have a discount frequently! On me, it lasts quite a while, and I don’t mind respraying! It’s chocolate and vanilla goodness... It’s actually my most complimented now that I think about it, and I have a few over $100 perfumes that don't do what this $7 perfume does.

It perfumes the air as you walk by and I’m always told I smell like cookies and marshmallows, which who doesn’t love that?" —Amazon Customer

Get it from Amazon for $7.78. You can also get it as a perfume oil in a rollerball for $4.80.

Also, this is a MUST for all my fellow B&BW Vanilla Bean Noel stans. It smells super similar (actually, it's more caramel-y, so it's better) and absorbs SO quickly. I keep it by my sinks so I'm never without it — it's that good.

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings

Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Get it from Amazon for $6.99+ (available in two sizes). 

See them in action on TikTok. Have a Nice Day is a Taiwanese American-owned small business that sells cute home decor. 

Get it from Have a Nice Day for $10+ (available in 13 styles and variety packs).

Check out a TikTok of the CeraVe Balancing Air Foam Wash in action. 

Promising review: "I have super oily skin and this face wash is amazing. Totally controls the oil on my face. I love this face wash. I already use CeraVe products, but this face wash is by far the best for controlling oil on my face." —TW 

Check out a TikTok of the sandwich cutter in action. 

Promising review: "I’ve tried three other gadgets that advertised that they make Uncrustable sandwiches, and this is the only one that’s made a perfect one. My kid’s sandwiches have remained completely sealed and mess-free while eating. I bought this one to prepare peanut butter and jelly for a four-day trip across the country. Not a single time did I need to baby wipe my toddlers cause they were a sticky mess from jelly. I have made Uncrustables fresh and frozen to defrost later, and it’s all stayed sealed. I absolutely recommend.' —Elizabeth Monroe

Get it from Amazon for $7.98 (available in four colors). 

Read more about how Bakuchiol can benefit the skin at Cleveland Clinic.

Promising review: "I saw on TikTok this Korean beauty influencer that I follow, and pretty much buy all her skincare products. This was one of the products that she actually used on one of her clients who had very large pores. It’s been a month, and my pores have shrunk, my face is so much clearer, and I know I’m gonna buy this product again." —jessica aquino lopez

Get it from Amazon for $24.99 (also available in a vitamin illuminating serum). 

Check out a TikTok of the multi-flashlight in action. 

Promising review: "This tiny, affordable flashlight is the most versatile light I've ever seen. It's small enough to disappear in a pocket. The dial-a-lumen brightness wheel saves battery by allowing you to pick exactly how much light you need fast, and the selectable multicolor LED mode is so handy! Use it as a travel light, swivel the clip for attaching to a shirt pocket or the brim of a cap, use the color wheel secretion to perfectly light your face during video calls, use the red and amber safety flasher mode while riding rental bikes or scooters, or place the magnetic base on the hood of your car for hands-free light for auto work." —Chris M. 

Get it from Amazon for $19.99+ (available in three colors). 

Check out a TikTok of the Medicube Glow Facial Serum in action. 

Promising review: "The serum is lightweight, absorbs fast, and has no strong scent. After about three weeks, those stubborn dark spots are visibly lighter, and my overall skin tone is brighter and more even. My texture feels smoother, and my skin is happily hydrated. The 5% tranexamic acid really seems to make a difference for fading spots, and it's been gentle on my sensitive skin. If you want a serum that brightens, evens tone, and tackles blemishes without feeling heavy, this is it. It's a new favorite!" —Amazon Customer

Check out a TikTok of the puffy insulated lunch bag in action. 

Promising review: "Fantastic, stylish lunch tote! I like the roominess and different length options. Perfect for work or a little road trip to keep snacks in!" —Santa

Get it from Amazon for $22.79+ (available in five colors). 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid

Dae is a small business that specializes in haircare and styling products. 

Promising review: "I saw this on TikTok and had to buy it... It opens up for storage and comes with a few different colors of whiteboard markers and a little eraser. It does take up a bit of desk space, but it’s worth it." —AJ

Get it from Amazon for $27.99+ (available in 25 styles). 

Check out a TikTok of the Jelly Pop Melting Cleansing Balm in action. 

Promising review: "This makeup remover is terrific! It has a light, pleasant scent which reminds me of cucumber rather than watermelon, but either way it’s nice. It took off my waterproof mascara quickly and gently with no harsh rubbing. I’ll definitely buy it again!" —Charles Smith 

Promising review: "My 8-year-old is a huge fan of making pancakes. He saw this on TikTok and just had to have it. We absolutely love this product!! Easy to clean and use. I love that it’s an all-in-one. No more messy bowls, and he can squeeze out the perfect amount for his pancakes." —Amazon Customer

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $13.99+ (available in three sizes).

Promising review: "So of course I saw this product on TikTok...and added it to the list of things that TikTok made me buy. But I'm very glad that I did. I have a Siberian husky who sheds a LOT...and in all seasons. I use this on my carpet before vacuuming, and it loosens up the hair so easily that my vacuum never got. I never realized I had that much dog hair caked into my carpet until I used this!" —Alyssa Frey

Check out a TikTok of the flowers in action. 

Promising review: "Great afternoon activity. All of the flower Lego sets are great for a break and getting your mind off things. We have several different flower ones in a vase, and they all seem to fit nicely together." —Jeremy Moeller 

Promising review: "Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance." —Jessica Hamilton

Get a four-pack from Amazon for $3.96+ (also available in multi-packs).

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in four formulas).

Check out a TikTok of the Deathwish Instant Coffee in action.

Note: According to the Mayo Clinic, up to 400 mg of caffeine is safe for most healthy adults. 

Promising review: "So let me start by saying that this coffee is delicious and works if you're someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I'm quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y'all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I'm happy I no longer have to take naps to get re-energized." —nancy

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Get a pack of eight from Amazon for $11.99. 

They're also washable — so no worries if they end up covered in crumbs or cat hair!

Check out a TikTok of the Globbles in action. 

Promising review: "So much fun. These were a last-minute Santa gift add-on, and our kids love them! They stick to everything, and they can easily be washed with some water to become stickier.'" —NCC 

Get a set of six from Amazon for $11.99 (also available in a pack of 16).  

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz! 

Promising review: "My hair, when wet, tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair, and this product doesn’t weigh it down at all. This stuff works like magic, and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary S.

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully

Get a two-pack from Amazon for $9.95 (available in two sizes and various packs).

* TikTok Products That Are Actually Worth The Investment

* PSA: Amazon Has An “Internet Famous” Section And These Items Are Some Of The Shining Stars

* Products TikTok Made Me Buy That I Don’t Regret At All

* Beauty Products Reviewers Found On TikTok That Became Staples In Their Routine

* These TikTok Products Have Got To Be From The Year 3000

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* Products From Amazon’s “Trending” Section That’ll Make You Feel Like An Influencer Even If You’re Staying Off Social Media

* TikTok Products With Before And After Pics So Astonishing, You’ll Immediately Add ‘Em To Cart

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.