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There's funky breath–killing toothpaste in here that's a total game-changer.

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Psst, this brand The Ordinary is known for afforable high-performance skincare.

Mouthwatchers is a small business by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans — which are great for targeting stuff often missed with traditional brush and floss routines. 

For years, I was using a Sonicare electric brush, but I tried these about a year ago and, let me tell you, my teeth feel cleaner when using one of these! And I tend to get a better report at the dentist regarding flossing when I use these. I think I'm a customer for life!

Promising review: "I have used a wide variety of toothbrushes in my lifetime. Hands down, this one is outstanding! Soft but subtle bristles. The flossing ability is great! My gums feel like they are receiving a massage! Also, it tackles the tartar buildup with twice per day brushing! Plusan anti-bacterial component! The price to me is competitive. Worth it! I will never use another toothbrush! This is my second order!" —Diana Adams

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

"It’s my second time buying these masks. Mask quality is thick and easy to apply. No smell. Effective after first use. I use a minimum once a week for pampering." —LaAnita

Get a four-pack from Amazon for $16.99 (also available in a 16-pack and in other styles).

The brand recommends applying twice a day for best results. Read more about how Q10 benefits the skin from the National Library of Medicine.

Promising review: "I’ve been using this for a few years and love it! I had loose skin after losing weight, and this gel has been a game-changer, with noticeable improvement in my skin’s texture and firmness in just a few weeks. I use this gel on my thighs, stomach, and underarms. I pair it with Nivea’s body lotion for the rest of my body. A little bit goes a long way, so the bottle lasts a while. I switched over to another gel for a month a bit ago, and I noticed my skin returning to uneven firmness and texture. Once I went back to using this product, I noticed improvements within a few weeks again. So, this isn’t a cure, but with continuous use, results are maintained to keep my skin firm, moisturized, and even textured." —Morgan

Check out my colleague Chelsea Stuart's full review of Medicube's Collagen Overnight Wrapping Mask. 

Promising review: "I’ve tried tons of Korean skincare products, but the Medicube Collagen Overnight Wrapping Mask is easily one of the most effective overnight treatments I’ve used. From the very first night, I noticed a visible difference in hydration and skin texture — I woke up with skin that felt plumper, firmer, and more radiant. The formula applies smoothly and dries down into a light, flexible peel-off film, which helps lock in moisture and collagen while you sleep. It doesn’t feel sticky or tight, and it’s comfortable enough to wear through the night. Peeling it off in the morning is super satisfying, and it leaves no residue behind. What sets this mask apart is the hydrolyzed collagen — it really helps improve skin elasticity and reduce that dull, tired look. After consistent use, my jawline looks more defined, and my skin has a healthy, dewy bounce. It’s like a mini spa treatment in a tube! If you’re struggling with sagging, dryness, or dullness, this product is absolutely worth trying. It’s gentle, effective, and fits seamlessly into a nighttime routine. Plus, it feels luxurious without the high-end price tag. K-Beauty does it again! Highly recommend for anyone looking to restore glow, firmness, and hydration overnight." —Nasha May

I'm about a third of the way through a tube of the whitening toothpaste, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Get a pack of two from Amazon for $13.99. 

Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Promising review: "I had never tried this before, and I am so glad I did. It works great! Within seconds of applying it to my nails, the cuticle becomes soft, and I can remove it right away. I used to never remove my cuticles when doing my nails, I guess because I didn't really know how to, but since I started using this product, my nails look so good. I'm happy with the product and the results." —ABernal

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $4.22 (also available in a two-pack). 

Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

Promising reviews: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

"This is my second time purchasing it, and it doesn’t disappoint. It’s a very gentle cleanser for the face and fully lives up to expectations. I’ve tried several oil cleansers, but Anua really stands out. It leaves the skin soft, without any greasy feeling, and effectively removes makeup and sunscreen. I’ll definitely keep buying." —Yesmir

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

"No need to spend $$ on those expensive products that take months to see results. This works in two weeks, and you will definitely see results! Use twice a day and watch it work!" —Dawn Ely

My colleague Emma Lord (who's a fan of the original) has and loves this: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!). 

This stuff will hydrate and exfoliate any brittle, damaged nails, help improve the appearance, and reduce discoloration and thickness leaving you with some dramatic results. Not nearly as dramatic as Pedro Pascal's role as Joel. Can't wait for season two!!!!

Promising review: “I tried EVERYTHING! I tried tree tea oil for years and various different products. Nothing worked. The reviews were so great on this that I decided to try to cure it one more time. But when you have had a condition for 35 years, you aren’t too hopeful! I followed the suggestions of some of the reviewers and cut my toenails (I only had it on my big toes) everywhere that the fungus was present. I started applying this gel, which is super easy to use. I swear to you that I noticed a difference after one application.” —WIAPilot 

Promising review: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this things works and it works fast!" —puppbear

Get a set of two from Amazon for $17.99.

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

"Two drops in your eyes and all day, they look perfectly white and healthy. I would definitely buy these again." —Kelley

Good Molecules is a small business that specializes in affordable skincare products. 

To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing. 

Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." —Chris

Promising review: "I never write reviews, but this eye cream has made a difference on my under eyes! I’ve only been using it for a week and I would definitely recommend it. I’ve bought several eye creams (expensive brands) and never noticed a difference as fast as I’ve seen using this product." —Natalie

Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product, I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesn't pill with makeup, and subtly evens skin tone over time." —K.C.

Check out a TikTok of the Briotech spray in action. 

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in five sizes and in multipacks).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Promising review: "Unfortunately, I, like many, suffer from bad breath and have tried so many things to stop it. I read that sometimes it's the germs on your tongue that can cause it, so I went crazy trying to brush my tongue. Of course, we all know how that ends — gagging, watery eyes, and it still looks like that gross film is on your tongue. I finally decided that maybe it was time to get a tongue cleaner, and it had to be a stainless steel one because they are easier to clean and sterilize. This product is really easy to use, and I can get very far back on my tongue without activating my gag reflex. Also, it doesn't have the feeling that brushing with a toothbrush does. This cleaner just glides across my tongue, taking all the icky germs and bad breath with it. I love my nice new fresh breath and bolster of confidence!" —jordanlauren

It's disgusting but it WORKS. (I have one and know.) Just make sure that you do it over the tub to catch all the icky flakes. 

Promising review: "This thing is pretty amazing. I was skeptical for sure, since I've tried all kinds of lotions, balms, and stone-based products, none of which helped my heels whatsoever. I've worn socks to bed for years because if I don't, the sheets hardly last a week before they have holes rubbed through them. My wife ordered this thing that looks like a mini cheese grater, lol, and after two minutes — two minutes!! — of rubbing it on my heel, it's a complete 180. I never would've believed it until I tried it myself. This is well worth double what it costs." —LBK

This product does not promise to work overnight. Apply this daily 2–3 times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Promising review: "This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done and it was getting bigger and more irritated by the day, nothing was helping. I bought this and started using it and in less than two weeks my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week but then the second week, it started totally disappearing so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!" —Jordan C.

Get it from Amazon for $11.99 (also available in a multipack).

You can use each pen ~20 times and should expect your teeth to lighten four to eight shades.

Promising review: "I started using this product less than two weeks ago and can already tell the difference. A friend even commented on a picture of mine asking what app I used to make my teeth appear whiter!😆 I even missed a few days of use when we were traveling. Easy to use, and results are noticeable within a short period of time! Will buy this again when I need more! Great price and great product!!" —Andrea6117

Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. 

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths, and neither really does a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas. It would be way too harsh.

I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." —Kat

Get it from Amazon for $9.33 (also available in a set of two). 

Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha

Get a box of eight masks from Amazon for $13.

The color adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Promising review: "If you love vanilla scents with a splash of sweet chocolate and marshmallow, this is it! First time trying, and I’m in love. Long-lasting. Might last longer than the spray. Definitely WILL buy again and again and again." —H.G.

Kuumba Made is a small business that's TikTok–famous and specializes in luxury scents at affordable price points. 

Promising review: "AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!" —Isabella Jimenez 

Get it from Amazon for $9.99 (also available in four other scents). 

I've been using this as needed and it really does give a lot of relief! In fact, I rubbed it into the back of my hands last night before going to bed and didn't get it on my sheets! You don't need much of this stuff so a bottle will probably last you a long time.

Promising review: "I love this ointment and use it regularly on the soles of my feet (especially my feet), my elbows, knees, and knuckles, and even on my face when it has been very, very dry and irritated. It has a very similar consistency to Vaseline, but just a tiny bit less thick, and doesn’t have a strong smell. It is amazing for dry, cracked skin to seal in moisturizer. Great price for a good amount of product!" —cj

Check out a TikTok of the matcha stick in action.

Promising review: "If your face is the Sahara...then buy this. I cannot keep putting lotion on at work because I wear gloves most of the day, but I carry this little guy in my scrubs and apply when needed, and it's mess-free. Also makes me want a matcha latte all day as it smells wonderful." —sam

Its seven-oil blend (Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil) promises to reduce your hair-drying time and provide heat protection up to 450 degrees. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $13+ (available in two sizes, a mist style, and four other formulas).

Promising review: "But my son has really thick and curly hair, no brush would be of much help with it. They would pull out his hair no matter how I brushed it. He would scream from the time he seen me coming with the brush until I was done. This brush has helped soooooo much. He will sit and watch TV every night while I brush through his hair and not mind it at all. The way the brush is designed and separates it don’t pull out his hair I love it and he loves it he even brushed his own hair with it. I definitely recommend this brush for anyone with thick curly hair!" —Danielle Beller

Get it from Amazon for $7.99 (available in five colors).

Promising review: "I saw this product mentioned in so many articles about cheap products that are great. I don't know what took me so long to purchase this, but I am kicking myself for waiting!! My hair is DAMAGED. Beyond fried. I've bleached it so many times. I am consistently changing my hair color, and while the semi-permanent dyes don't hurt it, the bleach sure does! My hair always feels like straw. My hair looks and feels INCREDIBLE!!! It is so soft and I am just absolutely in love! This will forever be used by me from now on!" —Krystle Lee

And check out our Elizavecca CER-100 hair protein treatment review for more deets!

Promising review: "As others have stated this is indeed a “dupe” for Sol De Janeiro 62. But, in my opinion this one lasts much longer and is also a little nuttier. Hoping they come out with more fragrances!" —Rdiddyboi

Get it from Target for $14.99 (also available in a stronger eau de parfum).

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

"I love how this body wash smells and how soft it left my skin! I will be buying again :)." —vivian

Get it from Amazon for $9.99 (available in three scents). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

I can confirm that it STAYS put on my lashes until I want it gone. (Even the best of waterproof mascaras make me look like a raccoon after a few hours.) Then, it's super easy to remove the "tubes" with a few gentle swipes. I'll be buying this stuff again and as long as they make it. 

Get it from Amazon for $8 (available in three shades). 

Promising review: "I have terrible ingrown hairs. This product changes the game! I use it every time I get out of the shower, put a little on a cotton pad, and wipe in the waxed area. It brings any ingrown hairs to the surface. Consistency is a key to using this product." —Amanda Hudson

"Much cheaper than TendSkin but works exactly the same! Great stuff!" —Dee V

* TikTok Beauty Products You’ll Use Every Last Little Drop Of

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, and finds from Sephora, Soko Glam, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Elizabeth Lilly is a deputy editorial director with more than a decade of lifestyle journalism spanning a range of subjects under her (tool) belt that includes four and a half years at a home improvement magazine. So she has well-informed opinions on tubing mascara, but can also install a friend’s window AC unit before brunch. When she's not working, she's plotting her next trip (and how to pack carryon-only for it), catching the latest horror movie, picking up a stack of library books, or convincing friends to go see the latest museum exhibit. 

Reviews have been edited for length and/or clarity.