Animoca Brands, a leader in digital assets and future economies, has made a direct investment in the AVAX, the native token of Avalanche, and entered into a strategic partnership with Ava Labs.

Ava Labs is the team dedicated to growing and scaling the Avalanche blockchain.

This collaboration combines a strategic investment in AVAX with advisory and business development support for high-potential projects building on the Avalanche network.

Related: Ava Labs executive says enterprises in Asia warming to blockchain

The partnership will initially concentrate on the Middle East and Asia.

These are regions where Animoca Brands already has strong infrastructure and deep institutional connections.

By working together, the two companies hope to give Avalanche projects a better path toward commercial success in these growing digital markets.

The focus will be on three key areas:

entertainment, 

digital identity, 

and real-world assets (RWA)

John Nahas, chief business officer at Ava Labs, stated, “Animoca Brands brings experience across consumer, institutional blockchain ecosystems, and a wide network of portfolio companies.” 

He added that the team is thrilled to work on initiatives that improve user access and how different applications work together.

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Avalanche is known as a fast, low-latency blockchain platform.

It allows developers to create their own custom blockchains, known as Layer 1s, which can be either public or private.

This flexibility makes it a popular choice for large organizations and sovereign entities that need high performance at scale.

Omar Elassar, head of global strategic partnerships at Animoca Brands, explained that the company is very deliberate about its partners.

He noted that Avalanche’s architecture makes it "particularly well suited for sovereign and institutional deployments — areas where we see growing demand globally." 

While the early focus will be on identity and RWA tokenization, the broader goal is to support builders and increase overall adoption of the network.

Avalanche achieves high performance through its unique Consensus Mechanism, which allows for near-instant transaction finality.

By combining this technology with Animoca Brands' distribution channels, the partnership aims to make Avalanche a top choice for innovators.

This low-cost, high-speed environment remains a favorite for developers building decentralized applications.

Related: Avalanche says the best crypto products won’t feel like crypto

This story was originally published by TheStreet on Mar 19, 2026, where it first appeared in the Innovation section. Add TheStreet as a Preferred Source by clicking here.