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"It smells fresh enough to make me look like I have my life together, even when I totally don't."

Promising review: "This is a total lifesaver for my lazy butt who forgets clothes in the dryer and refuses to iron. It’s like magic in a bottle — just spray, smooth, and poof, wrinkles are gone! Plus, it smells fresh enough to make me look like I have my life together, even when I totally don’t. Highly recommend if you’re in the same ‘I don’t iron’ club!" —Melissa S.

Get a pack of two bottles from Amazon for $11.36. 

It's designed for all hair types and reviewers across the board mostly report a good experience with it, from users with fine, thin hair to coarse, curly strands. That said, JVN says it's especially good for people with frizzy, wavy, curly, or coily hair.

Promising review: "I’m one of those curly-haired girls who used oil, cream, gel, and hair spray religiously. My routine was complicated, and I honestly never thought switching to fewer products was possible, but this air-dry cream proved me wrong! It has completely simplified my mornings while still giving me the definition and softness I love. My curls look natural, feel lightweight, and I don’t have to layer several products anymore. If you’re looking for an easy, effective solution for hair, this is a game changer!" —Teacher Heather

Get it from Amazon for $15+ (available in three sizes).

Promising review: "I live in these skirts!! This is the third one I've bought, each one a different color, and I can be sure that I will be buying more. I literally live in these skirts nearly every day. They are so easy to dress up, wear casually, or dress them up for cosplay!" —Amazon Customer

Get it from Amazon for $26.99 (available in women's sizes S–XXL and in 14 colors).

Promising review: "I rarely ding my nails, but did recently just as I was leaving the salon. I carry this with me in my manicure bag and it works perfectly. My manicurist was amazed! Highly recommend." —ZLIONNE

Promising review: "As a petite woman with a larger bust, I find well-fitted and comfortable bras hard to come by. This one is so comfortable and cute, and I really like the way the clasps are sort of magnetic. It makes it easier to find the right hook while uncomfortably reaching your arms completely behind your back. LOL." —Amber Way

Get it from Amazon for $19.99 (available in women's sizes S–3XL and in 18 colors).

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $15.30 (also available in other shades, like dark brown and black, on their store page).

Promising review: "I have very, very fine and fragile hair. It’s wavy (2b–2c with some 3a curls mixed in). My ends are dry, and my scalp gets very oily quickly. When the product arrived, I was on second-day hair. I worked the foam through my roots and the sides of my head. The most oily places for me. It was easy to work through, and it smelled fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch, and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product, I was able to go four days without washing my hair." —Amelia Tilton

The color-adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising reviews: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

"Seriously amazing for the price. This product makes it look like I didn’t just have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Promising reviews: "Similar to the Drunk Elephant bronzing drops but half the cost!!! Definitely has more shimmer/glow to it." —Taylor Luckhardt

"This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin." —DLW

Get it from Amazon for $14.97 (available in five shades).

Promising review: "Love this more than I anticipated. I'm very picky and usually only shop for clothing at Nordstrom, Neiman, or other boutique brands, and for the price, this is 100% worth it. It's lined, and the quality is great. Will be buying again." —Valerie R.

Get it from Amazon for $49.99 (available in women's sizes S–XXL and in 16 colors).

The set includes seven colors and seven roller sizes, ranging from 0.31-inch–0.78-inch widths. All are 7 inches long. The reviewer on the right (above) recommended using different sizes for a full look!

Reviewers with everything from stick-straight to type 4c curls swear by these! Use with wet hair and a blow-dryer for instant results. 

Promising review: "OMG I'm in love. I have used every type of hair curling device there is, from heat curling to old-school rollers. THIS is the easiest, most comfortable, most effective thing I’ve ever used. It couldn’t be easier to twist your hair around these rods, bend them in place, and come out of it with gorgeous curls. I don’t sleep on them. I put them in just slightly damp hair or use a bit of mousse. I keep them in for maybe an hour or less. I get the most beautiful curls. They relax a bit but last a couple of days. Throw out that damaging curling iron. Get these!" —Amazon Customer

Get a 47-pack from Amazon for $11.99 (also available with a blowdrying cap). 

BuzzFeed Shopping editor Jenae Sitzes says, "I use the Kitsch heatless curling rod myself and it has completely revolutionized the way I do my hair — and I'm not being dramatic. There's a bit of a learning curve (I recommend looking up some YouTube videos or TikToks), but with some practice, it's a fast and easy process to get your hair wrapped up in this rod. It takes me no more than a few minutes now! Personally, I don't like to sleep in mine (though lots of people do), but I'll shower in the morning, throw my hair up in a satin towel for about 30–45 minutes to absorb the excess moisture, then leave my hair wrapped in this roller for at least four hours while I work from home or do chores. The resulting curls are STUNNING and can last me for several days, though of course they slowly loosen into waves with time. I do use a very light finishing spray and some Verb Ghost oil on the ends to add some glossy shine and calm any minor frizz — but since I started using satin hair products like this curling rod, there's much less frizz in general. For context, I have fine, straight hair, but reviewers of other hair types swear by this too — like the reviewer below!"

Promising review: "I’m obsessed with this thing. I am Black with 4B hair. Once I straighten my hair, I put this on nightly, and the curls come out just how I like them. I wear this to the gym and it stays put. I wear it to the grocery store and get compliments because it looks like a style with a headband. The key to this is the wire that runs in the middle: It allows the curls to really set. Make sure to use a clip to hold it at the top before you begin to twist your hair. Once you master the twist, the rest is cake!"  —Karnesha

Get a set from Amazon for $15.98+ (available in 10 colors and a velvet version). You'll get two free satin scrunchies too!

BuzzFeed Shopping editor Elizabeth Lilly says, "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use, and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job, but this has quickly become one that I talk about all the time, whether or not I'm asked about it."

Promising review: "The hot tool is amazing!! I’ve never really learned how to curl my hair because I just couldn’t get down how to rotate the iron with my hair. I’ve only been straightening my hair for years. I was tired of it! And decided to get this because it LOOKED easy enough….it is easy enough!! Literally just put you hair in the clamp and push the button for the wand to rotate. Right side of your hair: rotate the right, left side of hair: rotate to the left. When/if this wand breaks down I’m buying another one!!" —Danielle

Get this 1-inch barrel one from Amazon for $99 (and check out lots more varieties and barrel sizes — FYI, the smaller the barrel, the tighter curl you'll get).

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.

The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty. 

Promising review: "EXCUSE ME?! Why did I snooze so long on these liner stamps?! If you’re a lazy lady like me and appreciate things that make looking fabulous so much quicker, definitely get this! I got the duo with right and left wing and pen liner. All I can say is they are phenomenal! I often spend too much time trying to get perfect wings. Dries pretty quickly and doesn’t smudge when I touch it. It’s perfectly thick and doesn’t seem to need more than one coat." —Kaely Clapper

Get a set of two from Amazon for $17.99 (available in three sizes and a combo pack). 

Promising review: "Really removes exactly what you are trying to remove for a quick makeup fix while not stripping off all makeup! The tip magically stays clean so you can go right to the next spot without worrying about smudging what you just took off and transferring it to another spot!" —Trixie

Kim Chi Chic is an Asian-American- and queer-owned (+ founded!) business created by RuPaul's Drag Race alum Kim Chi, who made herstory as the show's first Korean drag queen. 

Check out a TikTok of the primer in action.

Promising review: "This is like a literal drink for your face, feels very nourishing when you apply it. I've had it for over two weeks now. I use it once a day, and my skin is already starting to transform... wrinkles aren't as noticeable, and a glow is starting that wasn't there before. For being 41 years old, I thought that I would never see that type of glow again. I will be keeping this in my skincare routine ✨️ Thank you, Medicube!" —Kindle Customer 

Psst: Some reviewers also said this is a great maternity piece!

Promising review: "I’m a photographer and wanted a jumpsuit that had pockets and felt comfortable to wear all day! The fabric is very linen-like and light, it was super comfortable to work in this all day. I bought a second one in a different color because I loved the first one so much." —Stacey

Get it from Amazon for $27.99 (available in women's sizes S–3XL and six styles). 

Promising reviews: "I love these! They are so comfortable and look just like Rothy’s at the fraction of the price. I’m buying more pairs for sure in different colors. The hot pink is so gorgeous!" —Abbey A.

"These shoes are excellent. They easily rival my Vivaia $130 pairs. I bought three of these for the price ofone pair of Vivaia flats. They are super comfy and very cute — I get a lot of compliments every time I wear them." —Jessica M.

Get it from Amazon for $32.99 (available in women's sizes 6–10 and 14 styles). 

Check out L'Oreal's other rinses, too: An ultra-hydrating version and a strengthening version.

Promising reviews: "Wow! I have waist-length 3c curly color-treated hair that’s usually a nightmare to deal with in the summer, and this stuff is a game-changer. My hair is silky, my curls are defined, it dried in like half the usual time…seriously impressed!" —Stavana Jubinsky

"I'm a professional hairstylist, and Matrix, Redken, and L’Oreal are all owned by L’Oreal, and each line has a lamellar water in it at different prices. I am here to tell you that they are all the exact same ingredients in different bottles. So buy the cheapest and save yourself some cash. Your hair will love you for it. I love this stuff." —anonymous87

Promising review: "Greaaaat dress. Got many compliments when wearing this. The color is stunning, and the fabric is light, great for summer to look a bit more put together." —Andrei Nagy

Get it from Amazon for $29.99+ (available in women's sizes S–XXL, 25 colors, and a mini version).

Promising review: "I admit that I was highly impressed with the fit and the flow of this lovely dress. It definitely exceeded my expectations! I absolutely love this dress. This will definitely be a staple in my closet for quite a time to come." —Maria Dickens

Get it from Amazon for $56.99 (available in sizes 0–22, five styles, and 37 colors).

BuzzFeed Shopping writer Emma Lord says, "I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time."

Promising review: "Saw this product on TikTok and thought it would be expensive, looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.97 (available in four colors).

Check out why these are a fave in this TikTok.

Promising review: "Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get them from Amazon for $11+ (available in four sizes and various sets).

These can last up to two weeks with proper application, with most reviewers reporting ~seven days of wear on average. 

Psst...make sure to grab some nail glue, too. I personally loveee the Glamnetic nail glue and use it to adhere gems to my natural nails.

Promising review: "If you are looking for quality nails without the cost or spending time at the salon — Glamnetic is it. I tried these and some other pairs just to see how I liked them because I kept seeing them on TikTok, and I have yet to be disappointed. The color selection is amazing, and they offer styles I wouldn’t normally choose. They are very durable. I’ve gotten a pair to last for over three weeks. They take about 10–15 minutes to apply and last a while if you apply them as instructed. Highly recommend!" —KW

Get it from Amazon for $15.99+ (available in 45 styles). 

The kit comes with up to 30 applications! They do recommend doing a patch test 48 hours before use to make sure you don't have an allergic reaction.

If you don't already have an angled eyebrow brush for applying this, you can get a cheap dual-sided one for $3.99.

Promising review: "This is the best eyebrow tint I’ve come across in my 33 years of life. There’s a learning curve to it, but once you get it, it’s fantastic! It lasts for a couple of weeks to a month, and there are so many uses in one package. I would say the first time to keep it on for 20–30 minutes and then every time after do less. Since it’s henna, it stays in the hair forever, so it’ll just keep getting darker and darker until new eyebrow hairs grow in. PSA: The first time I did it, I thought it was turning my hair green, but I trusted the process, and no green! Definitely worth the purchase!" —Nikki

Get it from Amazon for $13.48+ (available in 10 shades: black, burgundy, dark brown, golden brown, medium brown, light brown, gray brown, graphite, pearl gray, and ash blonde; also available in bundles with brushes and oils). 

Promising review: "These are one of my better purchases on Amazon. They are cute and comfortable, like walking on a cloud. They are not heavy or clunky. They are light but sturdy. They can be worn with so many outfits because of their neutral color."  —Lynette Robotti

Get them from Amazon for $39.98+ (available in women's sizes 5–10 and eight colors).

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Karly Jacklin is a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.

Reviews have been edited for length and/or clarity.