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28 Cool Products Under $20 You Probably Haven’t Seen Yet
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Prepare to fall in love with this ridiiiiiculously beloved $5 body lotion and this cult-fave K-beauty mascara. Promising review: "Eos was not playing when they said 24-hour moisture! These are literally the best lip balms ever, they're so moisturizing and taste amazing, 10/10 definitely recommend. I have very dry lips and I only have to apply it like three times a day and I’m good." —Karmen Get a set of three from Amazon for $9.99 (also available in a melon set). Get it from Amazon for $14.99 (available in 10 styles). Promising review: "I pretty much love all these Epsom salt scents, and this one is no exception. This one has notes of campfire along with a sweet scent, almost like vanilla, but with a more woodsy overtone." —CH Get it from Amazon for $5.87. (Psst — you can also try the popular "cozy vanilla season" before it sells out for the season!!) Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham "I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda Promising review: "Love how this makes my skin feel. I have been using it for three weeks and can tell a difference in my face. But the real surprise came from the difference I saw on the top of my hands. I usually take the product and mix it on the top of my hand, then apply it to my face. Well, my 60-year-old hands are plumper and look more refreshed. So if it’s doing that to my hand, then it’s great for my face." —Dally Get it from Amazon for $15.90 (available in two other styles). You can check out Vaseline's radiant body oils and lotions for more options! Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer Promising review: "This is such an amazing creation. You can tell the illustrator put in SO MUCH WORK into researching the Tay universe and capturing absolutely every detail possible of her entire career. I gasped at the, 'No, it's Becky' reference! A job very well done. I am so happy I purchased this!!" —Alexia Pitman Promising review: "I love this product. Left my skin feeling silky and very soft. For the price, the bottle size is excellent. It made my skin feel as if I really didn't need to put body lotion after my shower, it moisturizes that well. I actually bought two bottles and now I smell like like a sugar cookie after my shower." —Banana Boat Get it from Amazon for $6.97 (available in unscented and three other seasonal scents — Champagne Blush, Fireside Fir, and Visions of Sugarplums!) If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products. Promising review: "Larger package than expected! Very soft and so well packaged. Easy to use — would purchase again." —jen holt Get a pack of 60 from Amazon for $9.95. Saffron & Sage is a small business that specializes in home goods. Promising review: "Works great. Love the size range. Perfect for cookies of various sizes. Good quality for the price. It has been a few months, and I don't see signs of wear." —Chelsea Promising review: "I am in the beauty industry and have tried almost every mascara there is. From low end to high end, and this one is the ONLY one that meets every need I have in a mascara. The black is so well pigmented, no smudging, buildable, and easy to cleanse off your lashes. Where has this mascara been all my life? I love it!" —Amazon Customer Get it from Amazon for $9.09 (also available in brown and a curling version). Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall Get it from Amazon for $7.99 (available in four colors and in two packs). Promising review: "Wickedly wonderful. I normally do not like floral, but this just smells amazing! It’s a pleasant scent, I hope they can continue it." —Amanda Get a pack of 42 from Amazon for $9.94. (Psst — you can try the matching scent booster, too!) Promising review: "I’ve tried several setting sprays over the years, but this one truly stands out. It keeps my makeup looking fresh and flawless all day, even through heat and humidity. The mist is fine and even, and it doesn’t leave any sticky or heavy residue. I also love that it doesn’t have a strong scent, just a light, refreshing feel. Whether I’m going for a natural look or full glam, this setting spray locks everything in place perfectly. Highly recommend it for anyone who wants their makeup to last all day without touch-ups." —Cindia Rojas Get it from Amazon for $12.75 (available in two styles). Promising review: "Sooooo comfy, feels like you’re wearing nothing. The snap is sturdy, and I was able to wear it without a bra, and I’m a 36B who’s had three kids. Approve!" —Bree Get it from Amazon for $19.99 (available in women's sizes XS–XXL and nine colors). Check out a TikTok of the new Ocoopa hand warmers in action. Promising review: "These hand warmers are adorable and compact, but they get surprisingly warm! Perfect size for carrying in a pocket or bag, and they heat up quickly. Love the design too!" —Blaire Get it from Amazon for $14.99+ (available in seven styles). Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg Promising review: "I am so very pleased with these bracelets. For the money especially, it was definitely a nice surprise to get good quality!! Will be buying more from this brand." —Veronica Lankford Get it from Amazon for $9.99 (available in eight colors). Magic Charm Makers is a California-based Etsy shop established in 2012 that specializes in personalized gifts. This is my MOST favorite gift for all the Disney adults in my life! It's so charming and vibrant and ships fairly quickly, and it's one of those "Oh, they DEFINITELY don't have this yet" types of gift ideas. It's also nice and lightweight for moving around different spaces in your home! Get it from Magic Charm Makers on Etsy for $16.50. Psst — parents really love this as a "calm down" moment for their kiddos! Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound Promising review: "Perfect for travel. I have one in my carry-on and the second in my computer bag. You can easily coil them up and tuck them into a side pocket. So far, they work very well and seem durable. I love the fact that you have all your bases covered with the USB-C, Lightning, and Apple Watch charger." —Jane Get it from Amazon for $12.99 (available in eight colors and packs of two). Read more about how temperature therapy can help with migraine prevention at Mayo Clinic. I get eyeball headaches like nobody's business, so I was very excited to try these out! My impulse is usually to put an ice pack on my head, but it's just too cold for me to stand it (and too inconvenient). These are super lightweight, easily stick to your forehead, and cool SO FAST it feels like witchcraft. I truly can't comprehend how all the cold comes from such a tiny patch!! It is just the right amount of cold to help numb the pain without distracting me while I'm trying to get work done, and the cold really does last for hours. I often still take a pain reliever when I get headaches, but they take forever to work on me, and these are an absolute godsend while I'm waiting. Get a pack of four from Amazon for $8.06. Promising review: "Perfect. Lasts long and gets the job done. Doesn’t get smelly. I use it every day to clean my dog’s bowls." —Amazon Customer Get a set of six from Amazon for $9.99 (also available as cats). Hanni is a small business that specializes in personal care products. Promising review: "Love love love! Holy grail shower product. This saves me money on soap because the lather it produces takes just a couple of pumps for my whole body. The exfoliation is epic, and I can finally reach my entire back. Also dries very quickly and is such a cute pattern! I will definitely be purchasing them as gifts." —Tirza Sosah The Messy Woodworker is a Virginia-based Etsy shop established in 2022 that specializes in personalized and unique home products and decor. Promising review: "I love that my kids will see this on their way out the door every day! Super cute and great quality." —Jill Swangard Get it from The Messy Woodworker on Etsy for $14.24+ (originally $18.99+; available in two different orientations, left or right). Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.