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Well hellooooooo there, $7 swap for $36 Sol de Janeiro GlowMotions and $32 cult-fave Lululemon alternatives.

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Price: $4.49 (also available in Strawberry Acai) 

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could buy larger containers of it." —Kimberly P. 

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "Love this. It doesn’t leave a white cast after it dries and keeps my flyaways tamed. I like the longer wand. No clumps when you take it out of the tube. Easy to apply to your hair. Good value, especially for the brand. I like the rounded slim tube instead of the hard plastic that I’ve gotten before. Functions as it should without the mess." —Myan Espino

Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Promising review: "This vacuum is so lightweight and easy to use. Love the lights so I can easily see all the dust. It has two suction levels, and I was able to vacuum my entire house, area rugs included, on one battery charge. Easy to plug in and charge as well! Not a loud noise level. Came with an extra filter as well. So far, I love it." —Dr. H 

Kuumba Made is a small business that specializes in luxury scents at affordable price points. 

Promising review: "Where have you been all my life!!!? So this stuff is pure magic. I’ve been desperate to find a signature scent. And now I have. Works with my chemistry like no other, and lasts for hours and hours — gorgeous, clean, woodsy, mysterious, perfect." —Amazon Customer

Heads up — reviewers mention that Kuumba Made only sells this for part of the year in a limited edition run, so stock up while you can! 

Promising review: "I saw someone advertising this on TikTok, so this perfume oil was an impulsive buy, but I’m actually so obsessed with it! It smells amazing, and it’s still on my skin even after I showered. It reminds me of Yum Boujee Marshmallow by Kayali." —j miller

"This has you smelling like a strawberry and cream dessert topped with marshmallows. The scent lasts for hours, and I’ve gotten so many comments on how good I smell! Will be buying a backup for my car and office!" —Jasmine Petry 

Price: $4.99 (available in multiple sets, including a combo 3-pack of Choco Musk, Choco Musk Marshmallow, and Choco Musk Pistachio!). 

I personally will live, breathe, and die by the magic of "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency! 

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

"I searched high and low for this color after I saw it on, guess what ... TikTok! And the creator was right, it’s great for everyone. It’s not too dark or too light. Keeps my lips hydrated with a bit of color and shine. Love it." —Erin C. 

Price: $8 (also available in four other shades) 

Promising review: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smoothing. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley 

"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara

Price: $32 (available in women's sizes XXS–XL and 31 colors) — and check out matching tops and bras at the Amazon CRZ Yoga page! 

Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying, and I feel quite refreshed and squeaky clean without ever feeling dry. 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Price: $9.99 (available in two other scents) 

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products. 

Promising review: "Amazing eye cream. I love that it has retinal, and although I use prescription tretinoin, my eyelids and under-eye area don't tolerate it very well. This gentle retinal fills the gap. It's very effective and moisturizes well, but it still has a thin, light texture to it that doesn't leave a sticky feel. It's priced REALLY well. As many people know, retinals are generally pretty expensive. There's no scent to it, and I come back to this one time and time again. Highly recommend." —CSC

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price, and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Promising review: "I am in the beauty industry and have tried almost every mascara there is. From low end to high end, and this one is the ONLY one that meets every need I have in a mascara. The black is so well pigmented, no smudging, buildable, and easy to cleanse off your lashes. Where has this mascara been all my life? I love it!" —Amazon Customer

Price: $12.99 (available in three colors) 

Promising review: "I really like this shampoo. It’s not overly scented like some clarifying shampoos can be, and it makes my scalp feel so clean without drying my (already dry) hair out. Def recommend this. This is a good brand of shampoo all around. I tried the one for dry hair, and it smells so good and makes my hair really soft." —Abigail

Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —Marihad T Arrus

Price: $9.59+ (clip the coupon on the product page for this price) 

Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite! 

Promising review: "These soft socks are like walking on clouds! I put them on and instantly felt the warm, cuddly comfort — they’re so soft, I never want to take them off. Perfect for chilly mornings or lounging around the house, they make me feel like I’m wrapped in a hug. The best part? They’re super cute and come in fun colors and patterns that add a little extra personality to my outfit. Whether I’m relaxing with a book, watching my favorite show, or just need some serious comfort, these socks are my new go-to. If you love feeling cozy and want to add a splash of fun to your sock drawer, these are a total must-have. Soft, stylish, and oh-so-snuggly!" —Shannon

Price: $9.50+ (available in six styles and multipacks) 

Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Price: $12.99+ (available in eight shades and multipacks) 

Promising review: "The Bio-Collagen Real Deep Mask is a total skincare must-have! After using the overnight mask, my skin felt incredibly soft, plump, and hydrated by morning. The collagen infusion really makes a visible difference — my face looks smoother and more refreshed with each use. The mask fits well, stays in place, and gives that spa-like experience right at home. This four-pack is a great value, and I’ll definitely be repurchasing. If you're looking for real overnight hydration and a healthy glow, this is it!" —Gasha

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Promising review: "Great alternative to the expensive patches. Effectively pulls fluid from acne. There is a lot of variety in sizes and shapes. Will buy again, though this pack looks like it will last a while!" —Peyton 

Promising review: "These are awesome slippers! I just ordered my second pair in the more chestnut brown color, but my first pair was in apricot. Both pairs arrived true to color and true to size. They are very comfy, and you can definitely feel the memory foam insoles. As for durability, these slippers feel like they are built to last!" —Coral

Price: $19.99 (available in women's sizes 5.5–12 and 23 colors) 

Promising review: "Tired of traditional 'cool' pillows that feel like a brick? Tired of soft pillows that wake you up in sweat? Look no more! I am a very hot-natured, hot-sleeping person. I can not sleep without a fan on high blowing on me. This pillow is legitimately cool and comfortable. Somehow soft but still supportive. Very, very happy with my purchase and the price!" —Robert

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, a pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone, and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Price: $29.37+ (available in seven styles). 

I own both versions of these pants — the $118 Anthro ones and the Amazon ones — in different colors. I really only got the Amazon ones because the color I want from Anthro is backordered into oblivion, and I could not wait any longer, but I'm so glad I did! These may not have the lightweight feel of the Anthro ones, but I think the more structured denim will be warmer. More importantly, they are still ridiculously comfortable, and the barrel cut is SO adorable and fun to pair with shirts and sweaters. I found these to be true to size. I highly recommend these to anyone who wants a comfortable, cute, affordable pair of jeans! 

Price: $37.99 (available in women's sizes 2–16 and in eight washes) 

Some reviewers suggest sizing down if you don't want too much of an oversize fit! 

Promising review: "This is the second one I've bought. It is super warm and so cozy. Very much like the Barefoot Dreams material. It runs super oversize, so I suggest sizing down one or even two sizes. I'm keeping mine to wear with leggings for that big on top, cozy look, but I would size down if I bought another to wear with jeans/pants." —Tina B

Price: $42.99+ (available in women's sizes XS–XL and 35 styles) 

Promising review: "I have not tried the name-brand brush, but grabbed this one to see if the design worked for my hair. Holy defined curls, Batman! I styled pretty much as usual, but used the brush to distribute the product (I use Innersense gel), lifting at the roots and letting the curls bounce after I released. This photo is after breaking the cast with some hair oil. My curls are never this defined and healthy-looking. Don’t think twice about it: your curls need this brush." —Natalie Gonzalez

Price: $8.49 (available in four colors) 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years, spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Price: $17.99 for a set of six (available in women's sizes XS–XXL and 18 sets) 

Promising review: "This is a quality product in my opinion. Equal to Moleskine sketchbooks at half the price. I don't often write reviews, but I have purchased and used a few of these, filled them up, carried them about, and found them quite durable." —E. D. Scoville 

Price: $11.99 (available in 20 colors with blank, lined, dotted, or grid pages). 

Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories. 

Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren

Price: $14.95 for a set of two (available in three styles) 

Popilush is a small business that specializes in activewear and shapewear. 

Promising review: "PSA: you need this AND you need the one with the shorts. I’m really not about influencing people to pay into fashion that will end up in a landfill, but I really think this onesie is a woman’s best friend. The long leggings are great for the colder months, but you’re active and you just want to throw your sweater or coat on top. The onesie with shorts is perfect for the warmer days." —MJMM

Price: $39.99 (available in women's sizes S–XXL and seven colors) 

Promising review: "Bought these to replace some knockoff Doc Martens I had before, because they are versatile with many outfits — especially this past fall and winter. So far, these have been comfortable, great during winter at work and at home, and while a little stiff at first, they do get some flexibility over time. They are not soft, pliable fake leather. So if that’s what you’re looking for, these are great!" —Valerie Mills

Price: $36.17+ (available in women's sizes 5.5–10 and three styles). 

Promising review: "I have a real diamond tennis bracelet that I don’t always like to travel with or wear in the water. This is the perfect swap! The quality for the price is amazing, and it shines like it’s real. I’ve worn it all summer in the pool, and it hasn’t tarnished at all." —Sarah Reeves

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Price: $19.95+ (available in three colors, two styles, and three sizes) 

Promising review: "I bought this before I was gifted the Dorsey necklace and they are almost identical. If you don’t want to spend $$$ on the Dorsey necklace, this is a great option." —Bianca

Price: $14.95+ (available in yellow gold, rose gold, white gold, and three other styles) 

Promising review: "One of my favorite bags bought on Amazon. Holds everything, but it’s not bulky or anything. Great quality, and it looks basically like the Coach bag. AMAZING. Definitely worth the money." —Jocelyn Dianne

Promising review: "The perfect non-name-brand ring you can find, honestly. I wasn't looking for a Cartier knock-off when I found this ring, but I have had people ask me if it's the real deal. I honestly love this ring though, the sizing was accurate, it is weighted well, none of the 'diamonds' have fallen off, and it hasn't tarnished! I've worn it daily for almost a year now, and it has held up well. It has some very small scratches on it, but that's typical of most rings. For the price, I am super happy with this ring and I honestly can't believe how well it has handled everything I've put it through." —Eva Richterkessing

Price: $8.99 (available in sizes 5–12, three finishes, and five styles) 

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.