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35 Beauty Products You’ll Honestly Be Mad You Didn’t Know About Before Now
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. So nobody was going to tell me *the* sunshine scent Cheirosa 62 also comes in a heat-protecting conditioning spray? Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Get it from Amazon for $25 (also available as a refill and keychain). Kuumba Made is a small business that specializes in roll-on scents. Promising reviews: "Warm, creamy vanilla scent. Not overpowering at all. It’s one of those perfume oils you can’t smell on yourself, but others can. You don’t need to use very much on your pulse points… just dab and don't rub into skin. Yes, the bottles are small for the price, but I don’t mind paying the price because this smells like grown-up vanilla, you don’t need a lot and I’ve had oils from this company many times and they never disappoint." —SLewis "Smells so good! Stays on all day. Not super oily like others I have tried. So many compliments!!" —Jose Castro Get it from Amazon for $12.49 (available in two sizes). Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. Get it from Amazon for $10.97 (available as a two-pack and four other shades). Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina Get it from Amazon for $12.99 (available in four formulas, two sizes, and as a veriety two-pack). The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). One creator on TikTok went viral for showing the difference in their hands after pumping eye cream to the back of one before applying it to their under eyes for 15 years. In a later TikTok video, they revealed they used this eye cream for about a decade! LilyAna is a small business that specializes in beauty products. Promising review: "This is by far the best eye cream I have ever used!!! Within a week of using LilyAna eye cream morning and night, I’ve noticed a big difference with my fine lines and crow's feet. I just turned 44 in November and my skin looks like I’m in my early 30s. Worth every penny!!!!! I’ve purchased this cream twice and will definitely continue to buy. You will not regret the purchase." —melissa Get it from Amazon for $15.99+ (available in three sizes, two-packs, and in a formula with caffeine). Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" —Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae Get it from Amazon for $14.90+ (available in three sizes). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff Get it from Amazon for $14.95+ (available in six scents, four sizes, and in a two-pack). Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! These lippies also work great as a dewy blush! Check out a TikTok of Pink Honey *and* Black Honey in action. Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s— hydrating balm and a hint of color — making it ideal for daily wear. It’s perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." —The Unexpected Girl Mama Get it from Amazon for $25 (also available in two other shades). Check out a TikTok of the E.l.f. tubing mascara in action. BuzzFeed Shopping writer Emma Lord says: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). Each curler includes an extra rubber pad! Promising review: "This eyelash curler is by far the best eyelash curler I’ve ever used. It doesn’t pinch or pull out lashes. The curler makes a nice lift and curl that looks natural." —C The kit comes with false eyelashes, magnetic eyeliner, and an applicator. Promising reviews: "With traditional faux lashes, you put the glue on the lash then you have to put it evenly right above your own eye lash. But if your eye tends to twitch or your hand shakes, you end up spending an hour trying to put the lashes on. You just give up. I know I tried and failed plenty of times. I paid big money to let a professional do it. But NOW I DO IT MYSELF!!" —Alfrita Fox "I've tried several different types of false eyelashes...both glued and magnetic. These are the EASIEST to apply, most COMFORTABLE to wear, and they stay FIRMLY put until I remove them! I have used the same pair for seven days with no issues whatsoever. I highly recommend this brand of magnetic eyelashes!" —tbear Get a pack of five from Amazon for $19.99+ (available in larger packs and in sets including a clear and black liner). Jerome Alexander is a small business that specializes in airbrush cosmetic products. BuzzFeed Shopping writer Emma Lord *loves* this: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT." Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens Get it from Amazon for $29.99 (available in 12 shades). It also comes with four nozzles, including two standard, one orthodontic, and one tongue cleaner. Promising review: "Great travel product. It is exactly what I was looking for. Super portable to throw in my work bag and easy to put together. Love that it USB charges. Great combinations of water pressure." —MJ Get it from Amazon for $19.95+ (available in four colors). This treatment is for all curl types! Reviewers with 2a–4c hair have mentioned it works for them. Promising review: "I love this hair conditioner I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy "Winter is here, and my hair desperately needed new products. I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" —MamaAKC Get it from Amazon for $6+ (also available in packs of two, four, and six). Londontown is a small business that specializes in nail care products. Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K Get it from Amazon for $20 (available in nine shades and in a set with a top coat). Check out a TikTok of the Briotech spray in action. Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466 Get it from Amazon for $9.99+ (available in five sizes and packs of two and four). Promising review: "This is the most moisturizing lip treatment in the market. When my lips started getting dry due to the cold season I was thinking of buying the Laneige lip mask, but it’s soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya Get a set of three from Amazon for $9.90 (available in four flavors and variety packs). Reviewers with straight, wavy, and coily hair, along with fine, medium, and coarse texture mention it has worked for them. Check out a TikTok of Sol de Janeiro leave-in conditioner in action. Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" —charlotte Promising review: "My skin feels like the bottom of a newborn. This is so great. The natural ingredients are the best and it leaves my skin with a natural glow and softness that I have never felt before. I have aging skin and it is just a great product. I use it on my face and my hair on wash days. I am going to order three more just so I don’t run out." —Divine "I bought this because I had a bad breakout. My previous moisturizer was not working for me. I have oily skin, so it didn't help. I saw this on TikTok. This has truly helped my skin. I use a toner after washing my face. I put this on afterward. It has a cool feel to it. It has balanced my oily skin. My skin looks so much better. It helped with some dark spots. My skin is soft and not dry. I recommend this to anyone who has sensitive skin, oily face, any marks, and needs hydration. A little goes a long way, so it will last." —Les Get it from Amazon for $13.95+ (also available in three- and six-packs). Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the Naked Sundays CabanaClear Water Gel Serum in action. Promising review: "I use SPF cream regularly, and I can say that it really does its job. The cream has a pleasant texture, absorbs quickly, and doesn't leave a greasy shine or white residue, which is a big plus for me. It also provides reliable protection, even under direct sunlight. After several hours in the sun, there’s no redness or irritation, which speaks to the product's effectiveness. Moreover, the SPF cream can be a great base for makeup, as it doesn’t affect the texture of foundation." —Karina Kostiuk Get it from Amazon for $24+ (available in two sizes). Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." —Susan Bean "As I’m aging my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey but I feel like it did last me a while." —Emily Bianca Get a set of 28 from Amazon for $15.99+ (also available in a pack of 60, 120, and two other formulas). Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Get it from Amazon for $19.90 (also available in four other formulas). Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker Get it from Amazon for $18+ (available in three shades and as a refill). Promising review: "I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I’m totally getting more!" —Katherine Stanton Get it from Amazon for $11.97 (available in 16 shades). Btw, this is the same brand behind the reviewer-beloved under-eye brightener! Check out a TikTok of the Magic Shaper Face Cream Palette in action. Promising review: "I love and normally wear cream makeup and so I purchased this for a purse-sized full face, and for vacation. It’s absolutely perfect. It blends beautifully, is glowing, and the Catrice brand is always reliable. Cream makeup lasts a long time because it takes so little, so this pocket sized compact will last a long time. I absolutely love it." —Trish Chandler Check out a TikTok of Touchland in action. BuzzFeed Shopping editor Amanda Davis says: "This particular Touchland sanitizer is scented with rosewater, and I absolutely love it! Aside from killing daily germs (which, as the main point of sanitizer, is awesome), it also smells amazing and leaves my hands feeling soft, refreshed, and *not* dry like many other options on the market. I was so excited to finally get away from the strong, alcohol-scented hand sanitizers, and love that this hydrates my hands, too. In my opinion, it's 100% worth the price (especially for my skincare lovers!). It honestly never leaves my purse!" Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. Get it from Amazon for $12.80 (available in Lily of the Valley and Rose scents, and in a variety three-pack; check out Touchland's Amazon storefront for more options). Joesoef Skin Care is a small business that specializes in anti-acne skincare products. Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G Get it from Amazon for $12.99+ (available in a fresh and floral scent, and packs of two, three, and four). Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker Get it from Amazon for $9.99 (available in three scents, two-packs, and in a bundle with a foot file). Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. Promising reviews: "Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet "Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni Get it from Amazon for $11.99+ (available in five styles and two-packs). Promising review: "I've only been using these for four days but my skin is smoother! I like that I'm not using plastic bottles for my body soap. I am using the least exfoliating one for now. But once I'm totally used to it, I will move up to the other one. So far, I'm impressed. Lots of lather and my soap doesn't slip out of my hands anymore!" —Doris M. Get a set of two from Amazon for $9.45+ (available in deep exfoliating, gentle exfoliating, and a pack of both). Promising review: "I’ve been using the Good Molecules Discoloration Correcting Serum for about a month now, and I’m honestly impressed with the results! I have some stubborn dark spots from past breakouts and mild sun damage, and this serum has noticeably faded them. The formula is lightweight, non-greasy, and layers well with my other skincare products. With consistent use, my complexion looks more even and radiant. It does take time to see results, so patience is key, but it’s definitely worth it." —Tracy Get it from Amazon for $11.97+ (available in two sizes and two- and three-packs). Each spray includes four dermaplane razors. Promising review: "The power of the hair identifier's spray is unmatchable. Once you spray in any direction that has hair, it automatically identifies the hair that needs to be removed. It is easily sprayed on and easily wiped off. No extra residue. Comes with four blades and I say these blades are soft gentle, and yet get the job done. Not sure why no one ever thought of coming up with a hair identifier spray. Great value and smells like baby powder. Great quality." —Karine Get it from Amazon for $9.49+ (available in three scents). Live Tinted is a small woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for al skin tones. Promising review: "Almost the only makeup you'll need. I was on vacation in Vietnam and Cambodia for almost a month. Besides mascara, this is all l needed for lips, cheeks and eyelids. The product goes on smoothly, stays pretty well and is so easy to use and go. It is something I will continue to use daily. It makes a big difference, brightening your whole face. It helps make you look like you put forth an effort and care how you look. My favorite color is True." —jeanette p. Get it from Amazon for $26 (available in seven shades). Promising review: "Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" —Rina Get it from Amazon for $7.62 (also available in a two-pack). * *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware * Helpful Products For People Who Think They Suck At Makeup * Beauty Products So Good, Reviewers Say They “Can’t Live Without” Them * Sensitive Skin–Friendly Beauty Products You’ll Be So Glad You Own * Korean Beauty Products You Probably Haven’t Heard Of Yet But Should Totally Try This Spring * Problem-Solving Beauty Products For Those Issues You Didn’t Even Know Had Legit Solutions * Beauty Products That'll Help With Upkeep Without Costing A Fortune * Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic” Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart. Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.Divinia Tarin is a resident writer on the BuzzFeed Shopping team who covers a variety of topics, including travel, home, beauty, gift guides, and anything that’ll add just a bit of whimsy into people’s lives.