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They’ll never guess that the purse they swear is Gucci was only $36. 👀

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first, but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear a legging, and I'm happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too. 

Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson

Price: $32+ (available in women's sizes XXS–XXL, two inseams, and 22 styles)

Promising reviews: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop chargers, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

"I had purchased the Béis bag in the past and have gone through four of them in one year. This bag is the perfect [alternative] but 100,000x better quality! The lining hasn't ripped like the past bags I've purchased, and it has great compartments and durability. This bag is a must for the quality, style and price!! I will never go back to another brand." —Amazon Customer

Price: $32.49 (available in nine styles) 

Promising reviews: "Ok wow! This is a Victoria's Secret or sexier style of lingerie...and for a great price! My husband is going to love it!!! It also has clips on the bottom to just open haha and the lace is so beautiful you would never believe it's from Amazon; it really looks like it is from an expensive lingerie store. WOW!" —Cielo

"From material to size to price, all are TOP TIER!!!! Unbeatable price for such amazing quality material; super soft and comfortable fit! Ordered white for my bridal boudoir shoot and will ABSOLUTELY be ordering every other color!! If you’re debating whether or not to order…ORDER IT!!! By far my favorite lingerie I’ve EVER owned!!" —Destiny

Price: $9.99 (available in sizes S–XXL and six colors)

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

Price: $24.66 (available in eight colors)

iJoy is a small business that specializes in headphones and tech accessories. 

See what BuzzFeed Writer Emma Lord has to say about this: "I own a pair of these, because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point."

Price: $22.99+ (available in five colors) 

Promising review: "I’ve been thinking about purchasing the Tiffany version of this necklace but when I saw this one, I decided to purchase it. So glad I did. It is beautiful and very substantial. When I first put it on, couldn’t believe the weight, in a good way. Feels and looks expensive, and the color of the gold is perfect, in my opinion; not too yellow or orangey. Love, love, love this necklace!!!" —FAXA10

Promising review: "The color is so unbelievably beautiful. I’m so glad I picked it. Compliments my skin and hair tones. It's creamy and easy to apply. You also don't have to worry if you applied too much. I like a good sheer blush that isn’t like paint. So creamy and pretty cool container, but kind of a weird applicator. It needs to store it upside down or something to get all the product to drip onto the sponge." —Kyla

Price: $6.39+ (available in six shades and in sets of three)

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I think I like this hoodie better than the Abercrombie Essential hoodie! So soft, and the quality is amazing. Definitely oversized. I want one in every color:)" —Jen Schumacher

Price: $35.99 (available in 26 colors and sizes S–XL)

Check out a TikTok of the Petcube in action. 

Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products.

It's also app-enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors.

Promising review: "Unbeatable for the money. I needed a way to keep an eye on a new 4-month-old puppy who kept digging holes in my yard. I didn't expect a lot for $39, but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works. I haven't used any of the other features yet, but these alone make this a great value! Far exceeding what I expected." —Rick Grisham

Price: $31.99 (available in multipacks and with a subscription) 

Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great, and with the price point, I don’t have to worry too much with my kids and being on the go!" —Jessica M

Price: $18.99 (available in 16 sets, as well as two-packs and individual pairs)

Promising review: "I’ve been looking for a sturdy, casual pair of white sneakers for a while now, and these fit the bill! I’m a teacher and Mom of two, so I’m constantly moving. I was worried about them getting uncomfortable and dirty quickly, but they are my daily go-to shoes now. They even survived a muddy Easter egg hunt with just some hot water and dish soap. 100% recommend. Added bonus: they go with EVERYTHING!" —Theresa Oliviero

Price: $22.99 (available in women's sizes 5–11)

Promising review: "Let me spill the tea — it's giving major Gucci vibes! This bag is a total [alternative], and I'm here for it!!!!! It's super cute, perfectly sized, and I'm completely obsessed. The snake print design adds that touch of luxury and edginess that I crave in a purse. Whether I'm rocking a casual look or dolled up for a night out, this bag pulls everything together like magic. The chain detail? For the price, it's everything. Talk about a chic statement piece. If you're all about that Gucci-esque style without breaking the bank then get ready to turn heads and have everyone wondering, 'Is that a Gucci?' Oh honey, it's a fashion secret we'll keep to ourselves." —Reets

Promising reviews: "I purchased this bag because of the Chanel look and I’ve gotten lots of compliments on this bag. I’m glad I purchased it." —Carrollpickard

"I needed a new everyday bag and wanted it to have a kinda upscale look without having to spend too much. I'm so pleased with this purchase. It is now my favorite every day bag. It's not too big (I don't like carrying big bags), but you can carry a nice amount of stuff in it. The color is nice and feels sturdy. I plan on buying a couple more colors!" —Brittany

The weights are covered with a sweatproof, skin-friendly silicone layer that's comfortable, and the adjustable elastic band helps you get the right fit. You can even remove weights as well if needed!

Promising review: "I love these! So great for yoga or mat Pilates. I like that they are 2 pounds each, which is the perfect weight, and you can even take off weight as well. I use them every week for my workouts. Very durable band as well!" —Robyn

Price: $24.29+ (available in two sizes and 14 colors)

Promising reviews: "I have used this several times now using oven heat at 400 degrees Fahrenheit. No chipping of enamel or any other problems. It works as well as the Staub, maybe better with the enamel interior. Considering the low price, this would be my preferred Dutch oven." —David

"Le Creuset? Don't know her. I have always wanted one of these enamel-covered cast iron beauties, but they were expensive even in outlet stores. I saw this guy after finding a stew recipe that went from stove to oven, and I got it. I am DELIGHTED with this purchase! I've cooked in it several times, including a chili recipe tonight that had to reduce by half. It left a ridiculous ring on the inside, and that sucker wiped right out. I haven't burned or scorched any of my foods and it's pretty, too!" —HerRoyalHighness

Price: $47.24+ (available in three sizes and 10 colors)

Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you're thinking about it, just buy it! You won’t regret it." —Sarah Chambers

Price: $18.99+ (available in two sizes and dozens of colors)

Promising review: "I never leave reviews but this jumpsuit deserves one!! It is an exact alternative for the Aritzia flared jumpsuit. I actually even like this one more than my one from Aritzia!! The length on this is SO much better. I am 5’7, and the Aritzia one just barely goes past my ankles…I am wearing platform sandals with this one and there’s still extra length! Also, I am 28 weeks pregnant, and a small fits my bump — SO stretchy!! Definitely ordering more colors." —Stuart W. 

Price: $36.99 (available in 10 colors and sizes S–XL)

Like many of us on the BuzzFeed Shopping team, my colleague Mal Mower is a huge fan of this mascara: "It was one of my first BuzzFeed Shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic."

Promising reviews: "The best I’ve tried so far and I used Dior, Tarte, Two Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti

Price: $3.49 (available in black or brown)

Promising review: "These are absolutely BEAUTIFUL! If I didn't know any better, I would have said these are the Bottega Drop Earrings. I personally love the smaller ones. I have not ordered the larger ones yet. Smaller ones are truthfully the perfect size. We love a good alternative because who has $800+ to spend on the Bottegas." —Brittany

Price: $9.99+ (available in 11 colors, two-packs, and an extra-large size)

Promising review: "Okay so first nothing will make you 'poreless' but this stuff is amazing. Will even out fine lines and help with super porous areas; my T-zone [has really visible] pores and this definitely gave me a boost in confidence. I would highly recommend. Especially to those not to familiar with makeup, this is a game changer. Honestly it works better than my $30 primer from Urban Decay and lasts all day. I am oily so I usually blot some powder on later in the day but if you have dry skin this could be the ultimate game changer!" —Olivia

Promising review: "I’m SOO impressed with the quality of this bag! I’ve worn the Lululemon belt bag and I gotta say, this is pretty similar. Almost identical, except the Lululemon is a tiny bit smaller size. The Lululemon one also has a plastic zipper but this Amazon one is metal. I prefer the plastic but this one is OK. It might be better than Lululemon JUST for the fact that they have so many color options!" —Em

Promising reviews: "Similar to the Drunk Elephant bronzing drops but half the cost!!! Definitely has more shimmer/glow to it." —Taylor Luckhardt

"This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin." —DLW

Price: $13.49 (available in five shades)

Promising review: "Run, Forrest, run!! Don’t walk!! This is a perfect Vivienne Westwood [alternative]. I bought this when I didn’t have enough money for the real one, but unless you do a microscopic closeup of the two, this necklace is the literal perfect [copy] of the original. It feels pretty weighty and doesn’t tarnish easily. The size is also perfect and the color matches the real one better than the other ones in the market. The packaging was also super cute and protective." —Ziaaaa

Price: $9.99 (available in two other styles)

For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal! 

Promising review: "It’s been four months since ordering this and it’s now part of my nightly routine. I can’t go to bed before putting this on. I highly recommend this! And it’s worth it to get the three-pack. The flavors are not overly sweet and I think my favorite is the berry. I like it more than the Laneige night lip mask. For me, Laneige absorbs pretty quickly and in the morning I feel like my lips are dry again. With these, my still lips feel moisturized in the morning. It has a thicker consistency. I used to get dry/peeling lips pretty often as I’m outdoors/in the ocean a lot. However, since incorporating this in my routine, I haven’t had peeling lips in a long time. Loooove these!" —Angela

Reviewers agree that if you want it fitted, size down.

Promising reviews: "I saw this girl wearing this exact style of dress with a Skims tag on the back, and honestly, it made me so grateful that I purchased this dress instead. It looks exactly like the Skims version, and I could be biased, but the material of this dress looked better than the Skims one. If you want it to be a little snug, I would definitely recommend sizing down one size from your normal size. So freaking comfortable and made out of thick material." —Kaitlyn

"I have the Skims dress in black and wanted to look for a cheaper version, but read reviews and some said that it is a bit looser than expected. I would agree that the small is a bit loose. If you want a snatched look, definitely get a size smaller, as it is very stretchy. I'm 5' tall so this is a bit long on me, even when I wear heels. In comparison to the Skims, the material is smoother while Skims has a ribbed texture. You honestly can't tell the difference. Good bang for your buck, if you ask me!" —Amazon Customer

Price: $24.99 (available in sizes XXS–XL and 10 colors)

Promising review: "I’d been looking for a Skims alternative — I have the Skims dress, love it, and wanted it in another color. Ordered a size large, which is my normal size, and it fit perfectly! I’m so very happy with my purchase! Literally half the price of Skims and it's identical! If you’ve tried the Skims dress, go ahead and order, you won’t be disappointed!" —Savvychique

Price: $36.99 (available in sizes XS–XXL and nine colors)

Some reviewers said that they were able to skip wearing a bra with it!

Promising reviews: "Okay this is so good. I had the Zara bodysuit identical to this, but it quickly got stretched out, so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right, and is supportive enough that I won’t wear a bra. Also, not see-through at all! Amazing. Need in all the colors." —Dawn E.

"Saw these in a TikTok, and I took a chance. The sherbet orange one looks just like the picture, and it’s double-layered material, so it’s not see-through. It’s smooth material and lays flat. Will def buy more." —Amazon Customer

Price: $14.97+ (available in sizes XS–XXL and 28 colors)

Promising reviews: "Honestly saw this on TikTok and contemplated getting it for a long time. I’m so glad I committed! It’s tight and holds everything together really well. It’s extremely comfortable. The padding is amazing so you don’t have to worry about a bra underneath at all. You can wear it with sweats or leggings to the gym or even dress it up for a night out. Considering more colors for sure!" —Kristyn Long

"This cami is SOOO high quality; it feels exactly like, if not even BETTER quality than, similar Lululemon yoga camis. The length is perfect, not too short not too long. After reading reviews, I decided to size up and get a large because some people said if you get it too small, the straps might cut into you, and it'd be too short. I agree with that! They're so soft, I'm just shocked at the quality, and such cute colors! I got white and a light green. Absolutely obsessed with these and will be ordering more!" —Rosa Rodriquez

Price: $21.99 (available in sizes S–XXL and in 26 colors)

Promising review: "I was looking for a Lululemon Align tank [alternative] and this is it! I’m honestly surprised this top hasn’t gotten more attention because it is such a gem!! I love activewear, and I’m very impressed by the quality of this top for the price. The fabric is so soft, stretchy, and opaque yet sleek enough that it won’t pill. I’m 5’6 and this top hits me right above my waist, so I can comfortably wear high-waisted leggings/pants without a ton of midriff being exposed. There is a lot of structure to the top, which aids in providing medium support and functionality to the top, even without adjustable straps. I’m hoping the straps won’t stretch out, but the bra band inside is tight yet comfortable. Even the foam cups are nice! Because of the design, I’m not sure how this top would perform for bigger cup sizes as I do have a bit of side boob. Nothing I can’t adjust, but I can see this being an issue for larger-chested girls. I am just so in love with the sweetheart neckline and sleek silhouette, and I’m very pleased with this purchase. 😁 This is a great staple piece for anyone who’s ballin' on a budget. Do not hesitate to buy this top!" —Allie

Price: $19.98 (available in 29 colors and sizes XS–3XL)

Promising reviews: "Soooo pretty. It’s 100% a Swarovski [alternative] for so cheap. Looks exactly like the photo, and I wear it every day." —Trysten Walters

"I just lost my very real gold tennis bracelet. I’ve heard good things about this company and decided to order one that looked like the one I lost. It just came in, and it looks as nice as my real one. I don’t know how it will do as time goes, but for $19, it’s a great buy." —Alina

Price: $19.95+ (available in three lengths, 14-karat gold-plated or 18-karat gold vermeil, and in yellow, rose, or white gold)

Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" —Jenna

Price: $49.99 (available in sizes S–XL and in 24 colors)

Promising reviews: "I LOVE this skirt! I have the original Nike one and they are identical. The only difference is that it doesn’t have a logo on it, but tbh, I prefer the no-logo look. It’s such a good buy and SO comfortable!" —Tayler

"I was skeptical at first but once it arrived! WOW! I love this skirt! I need one in every color now. Very comfortable, breathable fabric, and the skirts have secret pockets on the inside of the shorts! I really like it, and the length is perfect! Oh, and there’s a super cool thick band around the skirt top. It looks very nice I received a lot of compliments on skirt! Definitely recommend! ❤️" —VM

Price: $19.99 (available in nine colors and XS–XXL)

Promising reviews: "It was the perfect mini length, not too short. Keep in mind this skirt is very high waisted, if that isn’t what you’re looking for. Ordered the white and it’s not see through if worn with nude underwear. I love it! Looks just like the one from Aritzia for $100. Might ordered another color :): —Sam Waldbillig

"I LIVE in these skirts. I am back to order more so I figured I would leave a review. These skirts make any outfit standout. Last night I paired the off-white skirt with a black turtleneck, scarf, and knee high boots. Let me tell you, it was giving ELEGANT. I definitely recommend these skirts. They also hold up over time and iron well. Fits true to size." —LarZ

Price: $18.99 (available in sizes XS–XL and 30 colors/styles)

Some versions of the jacket have pockets, too!

Promising review: "TikTok brought me here! I saw many reviews for the Lululemon BBL jacket; however, I was not ready to spend over $100 on a jacket. I’m a frugal gal. I absolutely love this jacket; my boyfriend told me it looked great, and I got many compliments. Truly the perfect alternative for the BBL jacket!" —Bri Campos

Price: $19.99 (available in sizes XS–XL and in 15 colors)

Promising review: "This (to me) is catchier than the actual Gucci belt and also a great price. The design is sophisticated; the leather strap and clasp do not feel cheap. The leather strap is rigid, but not too rigid. The clasp has the two loops that clasp into the holes in the leather strap. It holds nicely and is comfortable to wear, put on/ take off. I felt that this accessory (when added to any outfit) can make any outfit pop! Definitely a great statement piece to own!" —helzbelz

Price: $14.99+ (available in sizes XS–XL and in 10 colors)

Promising review: "I actually have Lululemon shorts, but I was looking for a cheaper alternative…This is the one! Super cute, true to size, and comes in a lot of colors. The material feels the exact same as the Lululemon! —ADunn

Price: $19.99 (available in sizes XS–3XL and 24 colors)

Promising review: "I was worried after some people said the scent was a bit strong, but as someone who is usually sensitive to smells I'm extremely happy with this. Not only does it feel amazing and super creamy, it smells SOOOO good. I love that it feels like expensive body butter and the smell literally lasts all day. 100% recommend" —Carley

Price: $3.99+ (available in four sizes, eight other scents, and multi-packs)

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

The reviews used in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.