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34 TikTok Products That Won’t Just Earn A Place In Your Daily Routine, But *Keep* It
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Oh, look — trendy TikTok products that actually work. Imagine that. Double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores. As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍 Check out a TikTok of the Anua cleansing oil in action. Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas "I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince Check out this TikTok of the lip balms in action. Promising review: "I have so many Summer Fridays lip balms, and out of all the ones I have tried, the strawberry soft serve is my favorite. The smell is light and pleasant, and I adore the soft pink tint. I also love the birthday cake; it is great for a fun shimmery shade." —lillianadell By the way, this versatile gem works on anything from cooking pans to bathroom tile to furniture and more! It's also the perfect alternative to pricey paint jobs and replacing cookware. Check out a TikTok of the cleaning paste in action. Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman Get it from Amazon for $5.97 (also available with a scrubber). Check out a TikTok of the Prepara Salad Pod in action. Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams Get it from Amazon for $24.48+ (available in green and orange). Check out a TikTok of Gold Bond in action. Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa "My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather Check out a TikTok of the Dae styling cream in action. Dae is a small business that specializes in haircare and styling products. Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos Get it from Amazon for $30 (also available as sets). Fullstar is a small business established in 2017 that specializes in kitchen gadgets. Check out a TikTok of the veggie chopper in action. Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food, and it has a generous container." —Amazon Customer BuzzFeed Shopping contributor Sam Wieder has good things to say about this! Check out her Fullstar veggie chopper review. Get it from Amazon for $24.99+ (available in six styles and five colors). Check out a TikTok of the magic eraser in action. Promising review: "From cleaning walls to shoes, Mr. Clean Magic Eraser never ceases to amaze! I love this extra-thick one for extra dirty jobs, and it really does the job! Keeps the soles of my shoes white. Takes away scuff marks in an instant. It’s soft, and the texture is just right. Love these things! I always keep one around the house!" —Margaux For best results, apply to damp hair and then blow dry. Many reviewers say a little goes a long way! Check out a TikTok of the hair serum in action. Promising review: "I have gray hair that’s dyed, dry, and thin like frizzy wire. I’ve used every luxury product out there and do annual keratin treatments because of these issues. I ran out of my usual and came across this serum while doing an Amazon search. I took a chance and LET ME TELL YOU...BUY IT! It doesn’t straighten my hair — waves are still there, but it totally gets rid of the frizz without making my hair look or feel greasy. It actually feels healthier with the serum. I can actually let my hair air dry, and I don’t look like a 🧙 witch!! This is now my go-to. I give it 10 stars!! I’ve spent so much money on expensive products and am so happy to have found an affordable one that actually WORKS better than luxury brands." —Miz_Tza Get it from Amazon for $19.99 (also available in six other styles). It should go without saying that there's nothing wrong with wrinkles and that trying to make them less visible is a personal choice! Check out a TikTok of the calcium multi-balm in action. Promising review: "Wrinkles, be gone! This magical stick is like a time machine for my face. Five days in, and I'm practically Benjamin Button-ing my way through life. It glides on smoother than a buttered-up dance floor, leaving my skin so hydrated that even the Sahara would be jealous. No rubbing required — just swipe and strut. One stick lasts longer than my last relationship, and trust me, that's saying something. Who needs Photoshop when you've got this miracle worker?" —Susan d. The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder BuzzFeed editor Jenae Sitzes has only praise for this product. Check out her Catrice "Instant Awake" Under Eye Brightener review to learn more. Get it from Amazon for $6 (available in four shades). Check out a TikTok of the seamless underwear in action. Promising review: "These are my new favorites. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years, spending unnecessary money. I’ll repurchase these over and over again." —Joshua Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! Get a set of six from Amazon for $13.48+ (available in women's sizes XS–XL and 13 sets). Check out a TikTok of the Swiffer kit in action. Promising review: "This product is a miracle!!! I am so, so glad to find this product. I have been using a broom to sweep this laminate/wood floor, and the broom sucks. Lint sticks to bristles, stuff gets left behind, washing the broom cleans the bathtub, but the same mess happens all over again, picking up nothing. SOOOOO, this Swiffer product actually works. I can sweep/dust the floor, and it's clean of all particles, including everything, and then I just toss the sweeping cloth. AND with a wet cloth, I can mop this floor. This product is wonderful because the actual sweeper holder comes in the kit. Nothing extra to buy until I need more cloths. THANK YOU!!!" —SalArtist Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." Check out a TikTok of someone using it on their lips AND cheeks. Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H Get it from Amazon for $25 (also available in two other shades). Bounce Curl is a small business that specializes in curl brushes. Check out a TikTok of the Bounce Curl Edgelift brush in action. Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K Get it from Amazon for $30 (available in four colors) iJoy is a small business that specializes in headphones and tech accessories. Here's what BuzzFeed Shopping writer Emma Lord says about it: "I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point." Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero Get it from Amazon for $29.99 (available in five colors). These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wish list. I got a new phone that doesn't have the headphone port, so I decided it was time to finally buy them. They are amazing, and I probably won't ever take them out of my ears! 😂" —Kate Arnold Get it from Amazon for $19.99+ (available in five colors). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine Get it from Amazon for $14.95+ (available in seven scents and various sizes) Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Check out a TikTok of the E.l.f. tubing mascara in action. Here's what BuzzFeed Shopping writer Emma Lord says about it: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). Check out a TikTok of the ~Dreamlux~ leggings in action. Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands, Lululemon, Vuori, Athleta, etc., and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren "The stitching and logo placement are similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time, and for a fraction of the price, this entire line feels way better." —Fiona Get them from Amazon for $32 (available in women's sizes XXS–XXL, two inseams, and 22 colors). Promising reviews: "I saw these tanks all over TikTok for being just like the Lulu Aligns. I decided to purchase one and absolutely love it. The fit and style are exactly the same. I will say the material is not as soft and is more like a bathing suit material, but overall it’s a great purchase!" —M "Comparable to Lululemon. I love my Lulus but wanted something more affordable, and this hit the mark! I’m typically a size medium, and the medium fits great! I bought two, the fuchsia and white — I love both colors, and the material is very soft." —Alyssa Lynch Get it from Amazon for $22.99 (available in women's sizes XS–3XL and 29 colors). Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion. Then I bought one for my mom and one for my sister, and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it, people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing, but this was so worth it." —Kristen Get it from Amazon for $24+ (available in three sizes and multipacks). Promising reviews: "These had great reviews, but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up, but I sink into this comfortable personal cloud. Soft but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Heaven. I bought two, but I think that would be too much fluff, so now my husband and I each have one. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey "God himself must use these pillows. I have (or had, haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling are AMAZING (even with a silk pillowcase). Thank you, TikTok, for influencing me!!!!" —Rickie White Get a set of two from Amazon for $49.99+ (available in three sizes). When you’re done, press the button, open the remover, empty it out, and it's ready to use again! See it in action on TikTok! Promising review: "I have a golden retriever, and the shedding is out of control. My fabric sofa is constantly covered in hair, and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before-and-after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout, and it works wonders." —Joanne Ertel Check out BuzzFeed editor and cat owner Chelsea Stuart's ChomChom review to learn more! Get it from Amazon for $24.99 (available in four colors). Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Promising reviews: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing, going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere, and that is exactly what this is! Love love love!" —DeeDra Billings Get it from Amazon for $9.97+ (available in eight other scents and multipacks). Check out a TikTok of the Deathwish Instant Coffee in action. Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED...best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy Get a pack of eight from Amazon for $11.99. Promising review: "I rolled my eyes at myself when I bought this, fearing I had succumbed to yet another TikTok influencer trend. It has paid for itself many times over — it makes my milk suuuper foamy and fluffy, noticeably improving my morning coffee ritual. The battery life is seriously impressive. I used it every day for over two years, and only this morning had to switch the batteries out. I use it with plant-based milk, and it works beautifully, especially if you get a 'barista' variety. (I've used it with oat, almond, and homemade cashew milks.) And jeez, I'd forgotten how well this little guy does the job on a full charge. After changing the batteries this morning, it was as powerful as a drill, making my milk triple in size in only a few seconds. Bottom line, I definitely recommend this milk frother. (I've seen people use it to emulsify homemade salad dressing too, which I also plan to try.)" —kichijoji Get it from Amazon for $8.99+ (available in 42 styles). Promising review: "Someone on TikTok recommended it and I was like, why not, and so far I’ve used 11 treatments and already seen a difference. With the first couple of strips, I started to see white streaks on the top teeth, but then they went away as I kept using them. Honestly, I recommend them. So easy to use and I cannot wait to continue my teeth whitening journey!" —Barbara Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara Get a pack of 50 from Amazon for $17.95. And bonus! It also comes with a spatula with a stainless steel head, silicone grip, and a built-in rest. Check out a TikTok of the Titanium Always Pan Pro in action. Promising review: "I wondered if this was just aggressive marketing, but took the risk and purchased the Titanium Always Pan Pro. So glad I did as it didn't disappoint. Been using it daily now for four months, and nothing sticks. It easily cleans up and still looks brand new. All the advertising claims are 100% accurate." —Tim F. Get a standard size pan from Amazon and Our Place for $179 (also available in a Mini and Large size and different knob/handle finishes). Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie BuzzFeed Shopping editor Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. Get it from Amazon for $13.98 (available in 45 colors). * TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg * Trending Beauty Products That *Actually* Do What They Promise * "Sometimes TikTok Doesn't Lie": 30 Products Reviewers Found On TikTok That Are *Actually* Worth The Hype * I Have A Billion Cool Products Saved On TikTok, So Here Are 33 I Just Have To Share With You * Newer TikTok Products That Have Already Gone Viral — Because They *Actually* Work Reviews in this post have been edited for length and clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.