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I am a staff writer on the BuzzFeed Shopping team who focuses primarily on practical and problem-solving products (although you can also catch me writing about cute, fun, and ~weird~ products, too!).

The Wicked Griffin handcrafts jewelry inspired by fantasy, Norse mythology, and medieval times.

Promising review: "This ring is lovely! It is now one of my favorites!" —Jennifer

Get it from The Wicked Griffin on Etsy for $34.98 (available in ring sizes 3–15 and in two other metals).

Natural Decor For Home is a Ukraine-based shop handcrafting pillows and toys.

Promising review: "I love this pillow so much!! It's exactly what I was expecting!! 🥰" —Jeanine

Get it from Natural Decor For Home on Etsy for $31.20+ (available in two sizes and 21 colors).

Based in Cali, Escape Aromatics is a candle shop whose unique scents will take you on a journey.

Promising review: "This high-quality candle has a delicate scent that’s just like a redwood forest!" —Ari

Get it from Escape Aromatics on Etsy for $29.95+ (available in two sizes and seven scents).

The Perky Pencil is a small business based in Ohio.

Promising review: "Shipped quickly and the sticker is exactly as pictured. It's so cute, I love it! I can't wait to put it on my Kindle." —Mariah Mourer

Get it from The Perky Pencil on Etsy for $3.50.

Sun Sprinkles Shop is a woman-owned, Michigan-based small biz hand-making sunshine-y earrings, stickers, and pieces of decor.

Promising reviews: "This will go perfectly in my coquette/kitschy kitchen!" —Hailey

"This planter looks delicious enough to eat. Beautiful!" —Megan Garvey

Get it from Sun Sprinkles Shop on Etsy for $63+ (available in nine styles).

Based in San Francisco, Good Little Goods Shop makes pop culture-inspired hair clips.

Promising review: "It looks just like the pictures and keeps my heavy, long hair up. I get so many compliments, and it makes me feel like a fairy." —Ellie

Get it from Good Little Goods Shop on Etsy for $13.99 (available in six colors).

Good For Her Collective is an LA-based shop whose cute stickers have a feminist bent.

Promising reviews: "Obsessed doesn’t even begin to cover my love for this keychain!!" —Emily

"This keychain looks even better in person!" —Vanessa Lapporte

Get it from Good For Her Collective on Etsy for $16 (available in two colors).

Moonlit Earthworms makes pop culture-inspired plant accessories.

Promising review: "This definitely sparks joy. I’m so glad I grabbed one of these." —Cynthia Gilmore

"10/10 love it, now Danny Devito can keep my plants alive since apparently I can’t." —Katrina Jurczyk

Get it from Moonlit Earthworms on Etsy for $20 (available in 13 colors).

Root and Roam Apparel is an Ohio-based Etsy shop that makes cute and kooky tees, sweaters, and pants.

Promising review: "Great quality pants, super soft!" —Kimberly

Get it from Root and Roam Apparel on Etsy for $47.50+ (available in women's sizes XS–4XL).

Handmade G Crafts handcrafts plushy creations.

Promising review: "So fun and different! I love fish and am always looking for new fish items to add to my collection, and this bag was perfect! I’ll have all eyes on me on the beach and shopping!" —Etsy buyer

Get it from Handmade G Crafts on Etsy for $39.95 (available in four primary colors).

Peace Rose Pottery is a Cali-based, woman-owned Etsy shop that hand-makes ceramic pieces for your home.

I love functional art, and that's what this holder and soap dispenser feel like to me. The craftsmanship is evident. Both pieces help make my bathroom more serviceable and more, well, cute. And the owner, Kacy, is super communicative about her process. If you're looking to add a pop of color to your bathroom, I highly recommend these hand-thrown and hand-glazed creations. They're sturdy, durable, and their unique variations in color and glaze offer a one-of-a-kind feel.

Promising review: "It's beautiful! I needed a sturdy brush holder for a small space, and it's perfect! It looks just like the picture but even nicer in person. Excellent quality." —Valerie Mesa

Get it from Peace Rose Pottery on Etsy for $35 (available in eight colors).

Saea Stone Decor is a Cali-based small business specializing in turning stone into decor and jewelry.

Promising review: "The vase that I ordered is absolutely beautiful — I am redecorating my apartment, and this fits in nicely with my 'earth tones vibes' I am going for." —Adam

Get it from SAEA Stone Decor on Etsy for $144 (available in 11 primary colors).

FYI: These little guys are, indeed, little. You might wanna buy a few to get the desert garden vibe you're looking for.

Nguyenest is a UK-based Etsy shop making glass artworks you can adorn your home with.

Promising reviews: "These are so dainty, but very beautiful." —Patricia

"Perfect for my kitchen shelf. I’m a repeat customer and recommend." —Denise

Get it from Nguyenest on Etsy for $3.80+ (available in lots of styles).

Ulrica Shop is a UK-based small business making goth-inspired jewelry.

Promising review: "It's so cute. I love the little metal critter." —Elijah

Get it from Ulrica Shop on Etsy for $26.71.

Sergeant Sailor specializes in vintage goods and mushroom ottomans!

Get it from Sergeant Sailor on Etsy for $395 (available in three colors).

Marwin Crafts is a Thailand-based shop making unique string lights.

Promising review: "This is a charming addition to my room! I am absolutely in love with it!" —Iiya

Get it from Marwin Crafts on Etsy for $28.87.

BorysCa is a Ukrainian design brand that was started by a husband-and-wife duo. They specialize in unique and cozy home decor.

Promising review: "Very well made. Perfect fit for a queen bed." —Etsy buyer

Get it from BorysCa on Etsy for $82.80+ (originally $84; available in 12 sizes and lots of colors).

Turtle's Soup is a small business based in Arizona that designs cute, trendy stickers and hair clips. 

Get it from Turtle's Soup on Etsy for $24. 

3DSpaceGarden is a small business that sells mid-century modern miniatures. 

Promising review: "This is such a beautiful piece! Love how the logs diffuse the light from the flicker candle. For the price, it’s amazing!" —Julia K.

Get it from 3DSpaceGarden on Etsy for $28 (available in eight colors).

Sunnie Creative is an Asian women-owned small biz!

Promising reviews: "SO. FUN. Love the tassels (which feel like metal, but are super light!)." —Sydney

"I love these fan earrings. They’re cute and unique!" —Etsy buyer

Get it from Sunnie Creative on Etsy for $33.30.

Knot Maille is a small business specializing in 3D-printed and chainmail creations.

Promising review: "Love these shower curtain clips. They’re so cute and add a wonderful pop of color." —Kaylin Martin

Get it from Knot Maille on Etsy for $14.99+ (available in several color packs).

Lumistel is a Cali-based small business making uniquely shaped candles!

Promising reviews: "Beautiful candle, looks wonderful on my mantel." —Lucia

"The details are incredible." —Etsy buyer

Get it from Lumistel on Etsy for $10.20+ (available in three sizes and LOTS of colors).

Pipsburgh is a Pittsburgh-based small business!

Promising review: "We receive so many compliments on this pillow. It’s well-made and gives the couch a little character. My husband is third-generation Ukrainian, so this is a cute nod to his family background. The pierogi pillow also works great as a neck support!" —Alissa Morgan

Get it from Pipsburgh on Etsy for $20+ (available in five colors).

Hong Nhung Art Co. is an Asian woman-owned small business handcrafting beautiful press-on nails.

Get it from Hong Nhung Art Co. on Etsy for $19.32 (available in four sizes and nine nail shapes).

Little Lovely Store makes uniquely cutesy things like mugs, stickers, and bookmarks.

Promising review: "This was so cute and just as pictured! The packaging was absolutely adorable. I even received stickers, a coupon, and a really sweet keychain 💕" —tallie

Get it from Little Lovely Store on Etsy for $18.23.

Shiro Design Studio is an Etsy shop established in 2020 that specializes in handmade punch needle pillowcase and home decor products. 

Promising review: "I bought these for my daughter for Christmas. She loves them. They are very cute and well-made." —Sharon

Get it from Shiro Design Studio on Etsy for $8.25 (originally $15; available in 12 styles, and you can also contact the shop for custom colors — also available in more styles here). 

Living Lofi Shop handcrafts super special pieces of decor!

Promising reviews: "This is the most perfect suncatcher. The design is amazing, and I can’t wait until the sun comes!" —Ashley

"It is beautiful. It throws so much soft light on my desk by the window, and it makes me happy. An absolutely beautiful add to any setup or home." —Michelle

Get it from Living Lofi Shop on Etsy for $47.99.

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.