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31 Beauty Products That'll Make You Think, "Why Didn't I Start Buying This Years Ago?"
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More @sunscreen and blurring primer stick — 🎶 Where have you been all my li-i-i-i-i-ife? 🎶 I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process). Promising review: "Okay, so first off, I have pretty dry skin from the refusal and hatred of putting on lotion for a majority of my life. But recently, I’ve been on a whole journey of trying to reverse my previous decisions in body care. I tried the in-shower body salve from Hanni and instantly fell in love with it! So once the body wash came out, I HAD to try it as well. And OH MY GOODNESS. My skin felt sooooo intensely moisturized that I couldn’t believe that JUST a body wash did that. Once rinsed off, it felt like a 'thick' moisturized, not like a film of oil was just sitting on top of my skin. And I know the bottle seems tiny (cause it is), but don’t let that fool you! One pump of this stuff lathered sooo well and gave me plenty enough to work with. I don’t even think I need to use a full pump for my whole body. Hopefully this convinces you to give it a try :)." —imjustagirl777 This starter stack comes with BB powder, concealer, bronzer, eyeshadow, lip and cheek, a dry brush cleaner, a four-piece brush set, a mirror lid, and a base with brush. Promising review: "I finally found a makeup system that works for my lifestyle. Everything is labeled, organized, and travel-friendly. The shades matched my complexion beautifully, especially the concealer, which looked natural without being too light or too orange." —Angel Get it from Subtl Beauty for $99 (originally $176; each product is available in a variety of shades). Promising review: "This toner really helps balance my sebum/oil level on my nose without drying me out. I have super sensitive skin, so I'm either too dry or super oily, with closed comedones on my nose that never want to pop. Love this toner and love that an ingredient is flowers. 🌷" —anonymous Promising review: "I started using this foundation a year ago. It has been the best foundation I have found that provides coverage and is not heavy. I had stopped wearing foundation for several years because everything looked like too much. This is perfect." —Mpiazz Get it from Blue Mercury for $95 (available in 21 shades). Promising review: "I love this stuff. It covers my gray hairs between hair appointments. It matches my hair perfectly and stays on until I wash it out. I will never be without this!" —Deena Get it from Tarte for $26 (available in seven shades). Promising reviews: "I’ve been using this sunscreen for about two weeks. I love it. I have sensitive skin, and I’ve not had any breakouts or rashes from it. It’s perfect to keep in your bag and use whenever needed. Also, a bonus is that it doubles as a blurring primer." —skineyesblush "I have been looking for a great SPF for face for soooo long, and this is it. I’m oily and tend to break out easily, but if I don’t keep sunscreen on at all times, I’ll burn to a red crisp. Oily people!! This is the one!! Great under or over makeup." —jimothy Promising review: "I have very frizzy hair when humid, and this whole line keeps it tamed. I use the oil after I finish blow-drying straight. I will also use it when air drying, but right before it is completely dried." —Lisa Promising review: "One of the best working AHA/BHA masks/treatments out there, and this one does not irritate your skin barrier despite it being very efficacious. Definitely a new staple for me." —Djogrolyo Promising review: "Not only are the shapes and colors so cute, but they actually work magic! I put them on at nighttime, and by the morning, you see the results!" —Lizeth O. Get them from Rhode Skin for $16+ (available in five designs and a multi-pack). Former BuzzFeed Shopping writer Jordan Grigsby has this and says, "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a seriously bad B. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfectly for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!" One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. Promising reviews: "Love this product. Application is easy, this is a must-have in my makeup routine." —cats783 "Literally, what's in this powder? Beauty spells? I have normal to dry skin, but tend to grease up pretty easily when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one, for me, is top tier. It didn’t necessarily dry out my skin, but it stopped it from becoming greasy, and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni Get it from Sephora for $19+ (available in two sizes and seven colors). The Fro Experts is a Georgia-based, Black woman–owned natural haircare brand on Etsy, formulated for type 3 and 4 hair textures. Psst — this is meant to be used in place of water as a refresher, but per the brand, can be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n' go or as a detangler. Promising review: "OMG and AMEN...Seriously, I have TRUE 4c hair, and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time, I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING it's described to do :-)." —Rosanna Quinones Get it from The Fro Experts on Etsy for $24. Promising review: "I’ve been struggling with my traditional eyeliner since getting older, with some dragging across the eyelid. This product goes on silky smooth and does not cause drag for us older gals. I’m loving it!" —Jennifer D. Get it from Tarte for $24 (available in three colors). Promising reviews: "I love what this product does to prepare your skin for foundation. It is also good on its own. I will never be without this product." —Constance "I really liked this primer. I felt it did make my face look more luminous. It also did a great job of keeping my makeup in place. The smell was wonderful without being overwhelming, and the consistency was perfect." —Bean52074 Promising review: "Absolutely love these! Really helps to turn my skincare into a somewhat luxury experience. I noticed a difference in the first month of having these with my under eyes looking noticeably less puffy. I've now been using them coming up a year and they are still looking good as new!" —Paige Promising review: "Whoever designed this lip brush is a genius. The ability to switch from open to close is helpful. I love being able to carry it without it getting lipstick all over my purse." —Jennifer M. Promising review: "I never write reviews, but this primer is by far the best I've ever tried since I started wearing makeup. Its roller and the immediate feeling of cool all over my skin was chef's kiss. If you're scrolling through all these reviews RN debating it, just get it." —Rose Promising review: "This product is so hydrating. Long-lasting and not sticky AT ALL. Even after it's gone, my lips feel hydrated and smooth. Love this product." —Darla These are designed to last for around 10 days. Promising review: "These are the perfect mix of cutie and classic. Perfect for spring and summer, and just a lot of fun to look at. As always, Impress nails are top tier and last 14+ days for me." —Kaitlin S. Promising review: "Instantly my new favorite. I've been looking FOREVER for a nice, long-wearing lip color. I bet I've spent hundreds of dollars on stuff that just doesn't hit right. Until now. I'm sooo happy with this product. I bought the Syrah Fume and Mon Cheri. Syrah is spot on, and Mon Cheri is great for a slightly less dramatic look." —SDL4Cats Get it from Sephora for $31 (available in five shades). Promising review: "Very nice eye lifting cream. Goes on easily and smoothly. Actually works without bothering my sensitive, aging eyes! Noticeable difference in eye sagging, puffiness, and crease marks around my eyes. I am pleased with this product and will purchase again." —Cynthia W. Danessa Myricks Beauty is a Black woman–owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free! Promising reviews: "So impressed with both of these shades! The texture is glossy, and the colors are gorgeous. Milky Way is very sparkly, and the Pink Ice is like a glossy pink. I’m obsessed with both of them. Super easy to apply as well." —MegSuee "This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey Get it from Sephora for $15.40+ (originally $22; available in 47 shades and three finishes). Promising review: "Absolutely the best shampoo I've ever used. I have fine, wavy hair, and I don't even need to condition after using this. Cannot recommend this shampoo enough." —Eliza-jane Get it from Ulta for $10+ (available in two sizes and a refill pack). The Lip Bar is a Black-owned, woman-owned small business, and all of its products are vegan and cruelty-free. (No unnecessary chemicals!!) Promising review: "I truly enjoy this tinted moisturizer; it has outdone my Bare Minerals tinted moisturizer, so much so that I returned Bare Minerals. I like Almond for fall/winter and Mahogany Mami for spring/summer, since my skin color changes with sun exposure. It offers great coverage and gives a great finish for an effortless look. I prefer my makeup routine to be minimal, quick, and easy. I love that this brand is vegan, and I will definitely explore other products from this brand." —Chocolate_babe Get it from Lip Bar for $17 (available in 12 shades) or Target for $16.99 (available in eight shades). BuzzFeed contributor Jordan Grigsby has this and says, "It's truly a 10/10. I honestly forgot I had it because I have SOOO many hair products, but I found it hidden under my usuals and decided to give it a try one morning. First of all, it smells heavenly, but like, duh, I haven't tried a Cécred product that didn't smell immaculate. I sprayed it all over my hair and took a deep sigh because I hadn't combed through my curls in about a week. I thought that detangling my hair was gonna be a painful nightmare, but that's where I was wrong. My brush glided through my hair so easily, I literally could not believe it. It's like magic, seriously. I have never detangled my curls faster, ANNNNDDD my curls were dry and hadn't been combed in a week! This stuff looked at the knots and tangles in my hair and said, "What knots and tangles?" It became an immediate staple, and I haven't detangled my hair without it since." Promising reviews: "This serum matches my skin PERFECTLY! I've never found something that matches my skin tone as well as my undertone like this stuff! It's lightweight but gives me just the right level of coverage. It's like silk, and it looks natural. I highly recommend this serum. No wonder it sells out so quickly." —Melody "I've used this for a few weeks, and it is the best liquid foundation I've ever used! I'm 50... I've tried a lot of different liquid foundations; this one doesn't settle in fine lines, is not heavy, and does not cast an orange glow. At this price point, I was able to buy a few shades and get a perfect match." —Dawn50 Get it from The Ordinary for $7.50 (available in 36 shades). Promising review: "I have been using the deodorant for about a week now and have been loving it!! It really is long-lasting and combats odor as it says! The packaging is beautiful, and it makes me feel so fancy lol. I'm a big fan of vanilla scents and could see myself adding this to my regular purchases!" —Talnisha R. Get it from Cyklar for $20 (available in four scents). Promising review: "Okay, so I don’t usually ever leave reviews, but I have to let everyone know that this blush is amazing. I bought it in November of 2025 and have used it 4–5 times a week, and I still don’t need to reorder. The color lasts through my 8+ hour work days, and one drop is enough for both cheeks. I recommend blending with fingers instead of a sponge, otherwise the color gets soaked up." —Anna D. G. Promising review: "Clean fragrance with just enough texture to provide a moisturizing feel to your skin." —MTKAesop Promising review: "Coming back here after almost a month of use to provide some very important updates: my skin is glowing!!! Makeup applies much better, and I need less of it. Also, my elevens on my forehead have faded away! If I get breakouts, they’re usually gone by the second day; even big ones! I know this is the result of using this toner cause when I switch to others, my skin loses a bit of glow and smoothness. This toner will keep your skin radiant!! ✨" —Isneth G. Promising review: "Please make this product forever. I have long, heavy lashes and they will not hold a curl to save their life. I hate wearing mascara because I don’t need it, I already have full lashes! I also tried clear mascaras and nothing ever worked. I am blown away by the fact that this actually works! Finally my lashes stay curled all day, I get so many compliments. I will buy this product for the rest of my life lol." —GYO98 Promising review: "I LOVE THIS PRODUCT! It smells amazing and works SO well. Blow-drying and styling my hair was made so much easier using this product. My hair had so much less frizz and it held the style so well. This quickly became my favorite heat protectant." —Jennifer Get it from Kitsch for $40.60 (originally $58). * Reviewers Call These 32 Beauty Products A “Miracle” And You’re About To Become Their Newest Believer * "I've Gone Through Four Bottles Now": 30 K-Beauty Products That'll Make You Wonder Why You Waited So Long To Try Them * TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again * Beauty Items With Such Jaw-Dropping Results, You’ll Be Fully Convinced A Witch Invented Them * Makeup Products Reviewers Actually Go Back To Time And Time Again Plus, lip stains and finds from Sephora, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews used in this post have been edited for length and clarity.