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61 TikTok Products That Are Worth The Hype *And* On Sale For Prime Day
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Snag savings before they’re gone, because TikTok can make things sell out even at regular prices. Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change! Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala Price: $14.25 for four (originally $19; available in four formulas) — and shop all the Biodance deals here Psst! Tons of other Tarte products are on sale, including the Tarte Shape Tape concealer and the Maracuja Juicy Lip Plump. Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller Price: $16.80 (originally $28; available in brown and black) Promising review: "Magic potion. Where has this been all my life? This stuff is amazing! At 31, I am trying to take care of my skin more as I noticed my face looks 'tired.' I started to use this and saw immediate results. I apply it after washing/using a derma roller and follow up with applying moisturizer afterward. My husband has even noticed a difference after using for a week and has said things like 'your face is glowing', 'your face looks radiant', 'you look different, younger', 'whatever you are doing is working'. Bottom line, if you're in search of an anti-aging serum, stop looking and buy this." —J.D.M. "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two, and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah Price: $19.99 (typically $38.99; this is a Prime-exclusive deal, non-Prime members can get it for $34.99. Also available in a smaller size) — and shop all the TruSkin deals here I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Price: $17.50 (typically $25; also available in pink honey and nude honey, plus coordinating mascaras!) — and shop all the Clinique deals here Promising review: "Yup, saw it on TikTok and had to buy it. My car's upholstery was so dirty from my dogs and years of NOT getting it deep cleaned. This is a game-changer. I should've taken a before and after because it was awesome. Not to mention how satisfying it is to see the dirty water get sucked back into the tank. Easy to prep. Easy to use. Easy to clean. I definitely recommend. This will be perfect for other things in the house as well because if it can tackle MY car with two big dogs, it's gold." —Taylor L. Price: $94.99 (typically $123.59; non-Prime members can get a few bucks off) — and shop all Bissell deals here If you're short on space, the smaller version of the Bissell Green is 20% off. Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver Price: $15.96 (originally $24; available in seven flavors, including Peach, Berry, Grapefruit, Vanilla, Watermelon Pop, and Gummy Bear) — and shop all the Laneige Prime Day deals here! Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Check out a TikTok of the dry shampoo in action. Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts Price: $6.99+ (typically $9.99; available in two sizes) Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie Price: $16.15 (originally $25) — and shop all the Dr. Melaxin deals here Check out a TikTok of the Yankee Candles in action. Promising review: "The Yankee Candle Pink Sands is one of those rare scents that manages to be incredibly evocative without being overwhelming. From the moment you light it, the room is filled with a beautiful, complex blend of bright citrus, sweet floral notes, and a hint of spicy vanilla. It genuinely feels like a tropical escape, bringing to mind white sand beaches and warm ocean breezes. It’s a sophisticated fragrance that works perfectly in a living room or bathroom, providing a fresh, clean atmosphere that lingers long after the candle has been extinguished." —Moon Price: $14.99 for Clean Cotton and $14.24 for Pink Sands (all typically $24.99) — check out the Yankee Candle Amazon storefront for miles of Prime Day deals!) Check out this TikTok of Mikayla Nogueira's review of this foundation. Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond Price: $17.50 (originally $25; available in 40 shades and a mini size) — and shop all the TirTir deals here Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra Price: $399+ (originally $549.99; available in the shade Midnight and with or without AppleCare+) — and shop all the Apple deals here Promising review: "I recently got the Beats Studio Buds, and honestly, they’re a game changer. First off, the black design is super sleek and fits my style perfectly. When I first put them in, I noticed right away how comfortable they were – way better than regular AirPods, at least for me. The Active Noise Cancelling (ANC) is impressive too. I’ve tested it in some noisy places, and it really cuts down the background sound so I can actually focus on what I’m listening to. It might not be the same level as over-ear headphones, but for earbuds, it’s more than enough. Since they’re part of the Apple ecosystem, they pair up instantly with my iPhone, and the programmable buttons are a cool feature that makes switching tracks or activating Siri easy. Overall, these are solid earbuds that I’d totally recommend if you want something comfortable with good sound and a stylish look." —Anthony Comeaux Price: $89.95 (originally $149.95, available in two colors) Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy Price: $14.24 (originally $23.99; available in five styles) Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Price: $13 (typically $18.90) — and shop all the Medicube deals here Check out a TikTok of the Away bag in action. Promising review: "I love this bag. I travel weekly, and a sturdy carry-on bag is imperative. It's the perfect size for carry-on. The split compartments are perfect for keeping things organized. There are also 3 zippered compartments, a pocket, and a bag for shoes. The wheels spin wonderfully and it's easy to wheel up inclines. The top handle is sturdy and retractable. My backpack slips over it easily. It also comes with a side handle, making it easy to place in the overhead bin and retrieve. It also has a top handle. It includes a TSA-compliant lock for security. This is a rugged bag and the best bag I have ever purchased. I highly recommend it." —islandgirl62 Price: $220+ (originally $275+; available in nine colors) — and shop all Away deals here Check out a TikTok of the Trtl pillow in action. Promising review: "I have been a traveler for over 12 years flying or riding a bus to over 48 countries and then continually traveling within each country. This is by far the best product that I have come across. While I am fortunate to be just about 5' tall, which means I can wrap myself up comfortably in one seat, my head barely reaches the head rest or wing flaps so I'm left to my own devices; usually itchy sweaters, scarves that are too thin to make a dent or my neighbor's shoulder. I used to carry an actual pillow with me but keeping it clean and fitting it into a tight space when I'm done with it has proven quite complicated. None of them allow me to get comfortable how I need to without having to fix it multiple times throughout my travels. The adjustable velcro strap and the ability to move the Trtl from left to right to center allows for complete and perfect comfort and control all around. No matter where I'm sitting or which position I feel the desire to move into, the Trtl has always kept my head supported. I have not once cramped or even better, had a difficult time falling asleep on a long ride. There is no product comparable to this one on the market. It really has made travelling more enjoyable." —J Rich Price: $39.70+ (originally $64.99; available in five styles) Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Check out a TikTok of the Bum Bum Cream in action. Promising review: "OBSESSED. I can't say enough great things about this lotion. Don't hesitate, just buy" —Summer Promising review: "Where has this been all my life? I have been using this for maybe three days now, and putting it on in the morning and evening are the best parts of my day. The description of the scent as "pistachio, salted caramel, and vanilla" does not even begin to describe the incredibly decadent smell of this cream on my skin. My skin feels like velvet and I saw improvements in the texture after the first application. I will use it for the rest of my life. Do not ever discontinue this! I did not expect to be so amazed my this cream, but it is life-changing. Buy it! You won't regret it." —Michelle Brown Price $38.40 (originally $44) — and shop all the Sol De Janeiro deals here Promising review: "Wow, wow, wow! What an amazing product. As RVers, we find this collapsible cooler incredibly useful. The overall quality is very good, and the lid provides an excellent seal. The cooler collapses into a compact package that stores easily in an RV or vehicle, as shown in our SUV photo. We have used this cooler on multiple grocery runs and have experienced no issues keeping food and beverages cold with reusable ice packs. For RVers, campers, or anyone short on storage space, this cooler is an easy recommendation." —MKWilli Price: $139.99+ for the 35-qt. size (originally $199.99; available in three sizes and colors) Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. Check out a TikTok of the Vitamix 750 in action. Promising review: "Bought this product on sale, and it was worth the investment. It blends better than any other blender that I have had. Its multiple options allow for anything from smoothies to purees. I love that I can make soup with this blender. It has plenty of power and a large enough volume to make plenty for a small household. It is also easy to clean! If it is on sale, and you need a better blender, I definitely recommend it. Otherwise, it is very expensive at full price." —Daniel & Amanda Price: $374.95 (originally $629.95; if you see a "regular" price of $567.99, it's from a third-party seller, not direct from Vitamix/Amazon; available in four colors) — and shop all the Vitamix deals here! The Vitamix Propel 510 is also on sale for up ot 37% off, now $314.95! Check out a TikTok of the Ouidad gel in action. Promising review: "This defines my curls and keeps them HYDRATED and Shiny for DAYS during the hot summer! Five-day hair never looked this good! This is the ONLY product I have tried in the last eight years since I've worn my hair curly that I don't worry about my hair in the humidity and heat. After days in the heat this week, 95+ degrees, on the beach with the wind, my curls usually would become HUGE and full of frizz because of the humidity! This product, I am on day five! Still have defined curls! Usually, I get two to three days at best! This feels like a mix between a Gel and a Serum, has a GREAT SLIP, a little goes a long way, and my thick curls hold definition for days and feel super hydrated." —Jessica Price: $12.98 (originally $26) — and check out Ouidad's storefront for more deals! Check out a TikTok of the Crest 3D Whitestrips in action. Promising review: "I haven't used Crest White Strips in over five years. Since then, my teeth have stayed really white, and I frequently get compliments or questions about how I got my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked at how much these have improved! Before, the strips were really flimsy, hard to remove from the package, and really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased, I have only used them about four times, and I can already notice a difference. Other people have noticed, too. I think these are well worth the money and work as well as a professional treatment. I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5 Price: $34.99 (originally $45.99) — and shop all the Crest deals here Promising review: "Best shaker cup I’ve ever had. I’ve had it for almost a year now, and it works perfectly. Blends so smoothly and easily. I was looking for a reliable, strong blender cup for years, going through so many cups, and I finally found it here. It’s a blessing. It is the most powerful cup I’ve found and is definitely worth the extra money compared to others." —DaQuarrius McGuire Price: $69.95 (originally $99.99; six colors are on sale) — and shop all the Ninja deals here Check out a TikTok of the under-eye brightener in action. Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. Price: $9.45+ (typically $12.95; available in a steel or rose quartz rollerball) — and shop all the Grace & Stella deals here Check out a TikTok of the Stanley Quencher in action. Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs Price: $22.50+ (originally $45+; deal available on select colors) and shop all the Stanley deals here Check out a TikTok of the scalp renewal brush in action. Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Price: $7.99 (typically $12; non-Prime members can get it for $9.99; available in four colors) — and shop all the Kitsch deals here Check out a TikTok of the PDRN cream in action. Promising review: "Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks 'bouncy' and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!" —Beachy1 Price: $14 (typically $20) — and shop all the Mario Badescu deals here Promising review: "I'm not one to write reviews; however, this small cooler/lunch box deserves one. It's totally worth paying the extra money. I filled it up with sushi rolls for a concert, and it stayed very cold for over 10 hours. The cold packs I placed inside were still frozen after all that time! It is also roomy, a nice soft material, and very stylish, and the shoulder strap option makes it more functional. I love it!" —Leticia Hampton Price: $60+ (originally $100+; available in three sizes and 10 on-sale colors). Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria Price: $259.99+ (originally $349.99; several styles on sale) Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing, and also experienced some bone loss. I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding flossing, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days, my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180, and my mouth and gums are starting to heal properly! Also, this flosser can be somewhat loud, but it definitely gets the job done. I bought this with my own money, and this is an honest testimonial/review." —Ebony Price: $47.49 (originally $99.99; available in four colors) — and shop all the Waterpik deals here After working from home for the last three years, I've realized how much I value the air quality in my apartment. I live in an older building (think turn-of-the-century old), and there are lots of little holes and crevices where dirt, dust, and allergens can creep in. Coupled with the terrible air quality we've experienced in NYC because of wildfires in Canada a few months ago, the air in my home often triggers a sore throat, congestion, and sneezing fits in the morning. I have two air purifiers already, but I realized that buying replacement filters is ANNOYING and surprisingly expensive. The fact that this Shark air purifier can clean the air and doesn't need a filter replacement for five years is just *chef's kiss*. I keep this in the small office off the kitchen to help filter out odors from cooking, and it does a fantastic job. It also comes with a scented cartridge designed to keep your home smelling fresh. (Unfortunately, the scent gives me a headache, so I don't often have it running, but it does smell lovely!) Price: $99.99+ (originally $159.99+; available in eight colors/styles) – and shop all the Shark deals here BuzzFeed editor Maitland Quitmeyer says, "I have the non-smart version of this in my bedroom, and I love it. Just note that when you get it, you need to take the filter out and unwrap it before using!" Promising review: "TikTok was right — these actually work. As someone who suffers from dust allergies, I have no idea how I didn't get an air purifier before. Love this product, it's easy to connect and remote manage via the app." —Gil Hirak Price: $68.94 (originally $89.99; available in black and white) — and shop all the Levoit deals here! Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores; it is not the product bunching up. My problem areas were so much smoother after using and were left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this well on everyone on the first try, and it worked on his nose as well. Amazing stuff. 🩷" —Losa "I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae Price: $12.90+ (typically $25+; available in two sizes) — and shop all the Mixsoon deals here Promising review: "My cat sheds and I saw this on TikTok and very much thought of it as an impulsive purchase at first for its price tag. But no, this is a very very necessary item in my day to day life. Does it pick up every single hair leaving everything completely hairless, not really, it can be difficult to pick up hair from difficult crevices/corners and hair that's trapped within woven fabrics/upholsteries — HOWEVER — it does a wayyy wayyy better dang job than a lint roller or other products that rival this. My mother picked up something from a competitor and it did not clean up the hair as well as this did. I keep getting these for my pet-having friends as gifts because it's truly a holy grail product. I like that it picks up human hair too because as a long hair haver I can shed about as much as my cat does. It's a durable product too, I've had mine for about a year now and it still works like it used to and it's fairly easy to clean the inside." —Connie Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology. Check out a TikTok of the LED mask in action. Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo Price: $279 (typically $399) — and shop all the Ulike deals here Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre "These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah Price: $14.24 (typically $29.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors) — and shop all Sunzel deals here Check out a TikTok of the Tumella Umbrella in action. Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker Price: $14.99+ (typically $29.99; this is a Prime-exclusive deal — non-Prime members can get it for $19.99; available in 25 colors and packs of two) Relatable is a small business that sells card games/toys, plushies, and pool floats. Check out a TikTok of the Silly Poopy in action. Promising review: "My 6- and 3-year-olds are OBSESSED. They play for an hour at least! Played with daily since we got it. When it’s my turn to hide, I make it tricky enough that I can actually be productive until it’s my turn again." —Cara Lentz Price: $8.49 (originally $11.97; also available as an egg, a ghost, or gingerbread) Promising review: "Bought this light because I thought it was cool, but it is more than that! I use it every day, and it has many colors and patterns to choose from. The thing I love the most is you can set up times for it to come on and turn off. You can set how bright you want it, so I had it turned on with a dimmed light to help me wake up in early mornings." —Rueben Thao Price: $59.99 (originally $99.99; available in two colors) — and shop all the Govee deals here Check out a TikTok of the laundry spray in action. My colleague Emma Lord is a huge fan: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)." The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Price: $4.80 (originally $6; available in four shades) — and shop all the Catrice deals here Check out a TikTok of the Graco TriRide 3-in-1 convertible car seat in action. For parents especially concerned with safety features, multiple reviewers shared images of large crashes in the reviews where their child and this car seat were unharmed. Promising review: "I purchased this car seat during the Prime Day sale and couldn't be happier with my decision. It fits my 1-year-old perfectly and feels super secure and well-padded. The installation was straightforward, and I love that it will grow with my child through different stages, such a great long-term investment. The quality is exactly what I expect from Graco, and getting it at a discounted price made it even better. Highly recommend for any parent looking for a safe, comfortable, and versatile car seat!" —Linda Delgado Price: $149.99 (typically $199.99; available in three colors, but the sale only applies to two) — and shop all the Graco deals here Check out a TikTok of the Ring indoor camera in action. Promising review: "We recently got a new puppy, and we decided to get this camera to check on her when we are away and at night. I had no idea how much I would love this thing!! She’s had some tummy trouble, and we’ve had to get up a lot at night with her. Being able to check on her with the camera before we actually get out of bed has been crucial!!! And a huge bonus is that we don’t have to worry about the battery life because it plugs into a USB port in our kitchen. The camera quality is so great!!! This is worth every penny! It’s so easy to set up! The Ring app walks you through the setup step by step. I loved it so much I bought a second one for our garage. I highly recommend this." —Amazon Customer Price: $29.99 (typically $69.98) — and shop all the Ring deals here Promising review: "I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. They are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now." —Ellen Price: $39.87 for the queen size (typically $59.99 — and shop all the Beckham Hotel collection deals and discounts here Promising review: "LOVE these pillows! We have 2 homes and 12 beds, and every bedroom has these pillows! Our family and guests love them! I have gifted them to all of my adult children, too! No matter what firmness you prefer, this pillow is definitely the answer!!! They are durable, high quality, and fabulous overall!" —Michele Jasper Price: $59.99 for two standard-size pillows (originally $81; also available in king size) — and shop all the Casper deals here! Check out a TikTok of the Marshall Acton III Bluetooth Speaker in action. Promising review: "This is my most FAVORITE thing I have ordered on Amazon ever! This speaker is cute to look at and has AMAZING sound! It’s not that big, so it fits easily on a bookshelf, but it fills our entire kitchen with music that isn’t scratchy or distorted even at higher volumes. It’s super easy to pair with Bluetooth. For the money, it’s a great value. I can’t think of one bad thing about it-the best speaker ever!" —Nan Price: $179.99 (typically $299.99; on sale in two colors) — and shop all the Marshall deals here Promising review: "I LOVE THIS. I am 14 and think this is great, not only for young kids, but also for teens! There are plenty of book options with the Amazon Kids subscription, and the two-year warranty gives my heart peace! The features like highlighting, taking notes, looking up words, having a vocabulary list, and the search bar make this thing so awesome! I would definitely recommend this to any big readers who want a better and more efficient way to read! The size is perfect, not too big, not too small." —Rose Price: $139.99 (originally $179.99; available in three styles) — and shop all the Kindle deals here Promising review: "Saw these on TikTok and love them! So glad I purchased these." —Melanie F "For nearly all of my adult life, I was simply getting Gladware or Ziplock, letting them slowly deteriorate over the course of a few months, recycling them (or losing them), lather rinse repeat. It finally occurred to me to splurge on some good ones. I'm not one to review things very often, let alone food storage containers, but here we are. I've been so impressed and satisfied with these in just a few months that I feel compelled to tell y'all about them. They're super airtight, the plastic is crystal clear, and they've each been through the wash a dozen times with no particular sign of wear and tear yet. Usually by this point, the Ziplocs are cloudy, warped, have holes, etc. But these guys, they just keep ticking. We've put soup directly in them, frozen them, you name it. Worth the extra few bucks to keep a few more items out of the landfill." —Eric Beneau Price: $79.99 (typically $109.99; smaller sets are also on sale) — and shop all the Rubbermaid deals here Promising review: "I've been really happy with the Breville Barista Express espresso machine. The stylish design and built-in grinder make me feel like a true coffee connoisseur. The quick heat-up time and adjustable grind size make it easy to customize my perfect shot. And the programmable shot volume ensures consistent espresso shots every time. Plus, the bonus of being able to claim the title of 'at-home barista' is a definite plus. Highly recommend this machine to any coffee lover out there!" —Ashleigh Johnson Price: $499.95 (originally $699.95; available in two colors) — and shop all the Breville deals here. Check out a TikTok of the Therabreath toothpaste in action. Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!" All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze for 24 hours. You can then opt to add mix-ins if you'd like. Place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work! Promising reviews: "After discovering the Ninja Creami on TikTok we decided to cave and give it a try. We are getting to much mileage out of it and have been using it a few times a week for the past two months! Now that it’s getting hot out, I’m sure we’ll be using it even more. It’s a great way for a cold treat — and if you like root beer, there’s a great recipe on the Ninja website for a root beer float favored ice cream. We made it with nonfat milk and it was AMAZING!" —Xen "This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! It is easy enough to find different recipes, and you can put in add-ins like chips, Reese's peanut butter cups, fruit, etc. The plus side — you KNOW what's in it!!" —DawnH Promising review: "I can’t express how impressed I am with this probe. From the packaging to the probe, everything is top quality. The charging block keeps you informed, and the Wi-Fi app allows you to monitor from anywhere. Setup is extremely easy, and the app works flawlessly. It not only gives you recipes, but you can choose the type of meat/fish/etc, and how well you want it cooked, and it will tell you what temp to cook at and for how long. You can also choose how you cook, ie, smoker, grill, oven, etc. It gives you real-time temps and time to finish that is accurate. Everything I have cooked with this in my smoker has come out perfectly. It even accounts for meat rest times. I will definitely be buying more as gifts and will buy additional probes for myself. Highly recommend, this company did everything right. I definitely don’t often rave about products, but this one is worth it." —Zach Price: $59 (originally $129.99) — and shop the rest of Chef iQ's Prime Day deals here! Promising review: "These speakers are friggin awesome. Got one for each of my parents for their birthdays this year. The audio is crystal clear, and it also gets very loud for its size without compromising the audio quality. Great for both music and podcasts, etc. Also love that you can attach a carabiner to the speaker so you can hook it onto your pants or backpack, etc., and have the speaker effortlessly follow you around. The different settings/features are also really cool and handy. Would definitely recommend this product and honestly any product from the Ultimate Ears speaker line, as in my personal opinion, this line of speakers is the best line of portable speakers I know of or have ever heard. They're priced well, too. I mean, they aren't super cheap, but they aren't overly expensive either; it's kinda right in that sweet spot. If you've got the money and you're looking for a portable speaker, look no further than this line because the sound quality and loudness (without distortion) you really won't find anywhere else, especially for these prices. I know I'm starting to sound like a UE shill at this point lol, but honestly, I just really do love and admire their speakers and don't think they get the credit they deserve. Anyway, hope this helps!" —Dgiberkeley Price: $61.74 (originally $99.99; available in three colors) — and shop all the Ultimate Ears deals here For reference, the reviewer on the right is holding the Large size. See it in action on TikTok. Promising review: "The best sports mom bag I’ve found! Not only is it cute, but it’s also completely functional. I love that it holds so much (the large is perfect for lots of stuff, but not overly huge. I can pack water bottles, snacks, sunscreen, books/Kindle, umbrella, and everything in between! I also love that I can personalize it with charms and stuff — the Bogg bag charms fit. Also, the fold-down straps are great. They don’t get in the way at all. I’ll also note that it’s super easy to clean. Just empty it and spray it out with a hose. Even the white has stayed clean. Love love love! Get this bag! You won’t regret it!" —Amoora Price: $41.98 (originally $69.99; available in 22 colors/prints and in Medium and Extra Large) — and shop all the Simple Modern deals here Promising review: "I have been using Hello Unicorn deodorant for several years now. It smells nice. It does not break me out or cause any skin irritation. It works all day, even when I am doing yard work in the middle of summer. I love that the ingredients are natural, and it doesn't have aluminum like so many other deodorants. It costs a little more than some deodorants, but it is worth it to me to not have a rash under my arms and that it works as well as it does." —Phil Price: $10.67 for two (originally $13.99) — and shop all the Hello deals here The set comes with translucent magnetic pieces to build 3D creations all day. Recommended for ages 3 and up. See them in action on TikTok. BuzzFeed Shopping editor and parent Heather Braga says, "My 3-year-old is a BIG fan of Magna-Tiles and, honestly, so am I. They're really fun to play with! There's so much you can build with them! You can choose to follow the guidebooks that come with the sets or go rogue and make your own masterpiece. We're also loving the glittery Magna-Tiles castle (which is also 30% off AND it comes with a dragon!) My favorite thing about them is how easy they are to clean up. While we *also* love Lego, they are a serious pain to clean. The Magna-Tiles take seconds to clean up because you can quickly stack them all magnetically, then put them away. I'm aiming to make my life even EASIER by getting this Magna-Tile storage bin (which also comes with a cool play mat)." Promising reviews: "These magnets are great for independent toddler play! My 3-year-old loves building and creating with these. I suggest you buy a larger set. We have a set with over 100 pieces, but I bought this set as a Christmas gift! He is always wishing he had more pieces to finish his masterpieces." —Kayla M Price: $34.99 for a 32-piece set (originally $49.99) — and shop all the Magna-Tiles deals here Promising review: "This air flyer is a game changer! It makes food taste amazing — crispy on the outside and tender on the inside, all without needing tons of oil. I’ve used it for fries, chicken wings, and cake. And everything comes out perfect every time. It’s super easy to use and cooks so much faster than my oven. Cleaning it is quick and hassle-free." —Good buyer Price: $69.99 (originally $99.99; available in pink and white) — and shop all the Paris Hilton deals here I bought a similar Zojirushi rice cooker earlier this year (the 3-cup size, which is not on sale), and it's the BEST thing I've bought this year! Perfect rice — basmati, jasmine, sushi, etc — every time, with minimal effort. These babies are worth the splurge and will save you money in the long run if you're prone to takeout. Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl Price: $189.99 for the 5.5-cup size (typically $245) Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for a phone. The handles are thick. The iridescent color looks so cool in the sun, and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver-black color, but this purple was on sale, so I went for it. Matches perfectly with my black swimsuit." —Daniela G Price: $47.99+ (originally $99.99+; available in six other colors with varying discounts) — and shop all the Case-Mate deals here Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens "Okay WOW. I've never used an airbrush foundation before, so I was pretty skeptical, but oh my goodness, this covered everything and looked SO natural. And it took five seconds! Not tacky or sticky at all, and not drying either. A little goes a long way, lesson quickly learned, and the brush is your best friend for blending it out. Just keep blending and keep blending, and it looks better and better. I still looked fresh-faced and flawless after a full day of family and running around. Will definitely be buying this again." —Katy Price: $13.98 (originally $19.99; available in 15 shades) — and shop all the Jerome Alexander deals here —Quirky Things On Sale For Prime Day You Won’t Be Able To Resist —What Parents Should Actually Buy During Prime Day —Things You’ll Want To Splurge On During Prime Day —Things At Their Lowest-Ever Prices This Prime Day And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews in this post have been edited for length and clarity.