The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.

LAS VEGAS – MGM Resorts CEO Bill Hornbuckle revealed in the company's latest earnings call that the all-inclusive offers it launched have brought in a new audience to Sin City.

Hornbuckle said on the July 29 call that half of the guests who booked the package offered at Luxor and Excalibur were first-time visitors to MGM properties, a figure he called "startling" but "promising."

"It is drawing a new customer base, presumably younger," Hornbuckle said.

Last year, first-time visitors to Las Vegas comprised 10% of travelers, according to the Las Vegas Convention and Visitors Authority's annual visitor profile study. That number hit a post-pandemic peak in 2022 at 24%. 

MGM Resorts was the first of the two major casino operators on the Strip to announce its all-inclusive offers, doing so on March 25, and provided a first look at their effectiveness on the call. Caesars Entertainment, the other main casino operator on the Strip that also launched an all-inclusive deal this spring, will not hold an earnings call this quarter due to the pending sale of the company to Tillman Fertitta – according to its earnings release.

Presidential stop in Sin City: Trump makes economic case at Las Vegas event amid affordability woes

Critics of how resort operators have run their properties say a Las Vegas vacation has lost value in recent years. Multiple executives previously told USA TODAY the all-inclusive offers were intended to address those concerns.

Average daily summer hotel rates rose by 36% from 2016 to 2025, according to an analysis of LVCVA data done by Vegas Business. Rates averaged just under $118 per night in 2016 and peaked above $170 per night in 2024, before falling slightly to just above $160 per night in 2025.

On the earnings call, Hornbuckle said that deals at the company's entry-level resorts "turned the value narrative into a positive story."

MGM offers a two-night stay package at Excalibur or Luxor starting at $330, including three meals a day, two tickets to one of six shows and free self-parking.

MGM recorded its second quarter of revenue growth from its Las Vegas properties, marking $2.17 billion in revenue, according to the company's earnings release. That figure is a 2.6% year-over-year increase over 2025.

Hornbuckle pointed to the Vegas Golden Knights' run to the Stanley Cup Finals, strong convention travel and a busy calendar of events for the increase.

Ayesha Molino, the company's chief operating officer, said on the call that the lower-end properties "remain challenged" despite "really strong strength in the luxury segment."

Las Vegas drew about 3.1 million fewer visitors in 2025 than in 2024, a 7.5% drop, according to data from the Las Vegas Convention and Visitor Authority. It was the largest drop in visitors since record-keeping began in 1970, excluding the COVID-19 pandemic.

Through June, visitor volume has remained nearly flat year-over-year, budging up 0.2%, according to LVCVA data.

MGM reported $4.5 billion in revenue across the company, a record for the second quarter.

This article originally appeared on USA TODAY: MGM Resorts says all-inclusive Vegas deals attract 'younger' visitors