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“I am so grateful somebody came up with such a genius, easy, and affordable problem solver.”

As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Promising review: "I normally don't write reviews...BUT, I absolutely love this product! I am in my 70s, and I have tried many mascaras. Many of them $15 and up. They can't even hold a candle to this product. My lashes have the length that I wanted to achieve after using it. Thank you for making this product. The search for my favorite mascara had ended." —Shopper Girl

BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review — I highly recommend reading it!

Get it from Amazon for $4.97+ (available in four colors).

Promising review: "I bought this for my kitty’s large litter box. I wanted it large enough to cover all sides of it to collect the loose litter and off his paws, too. It makes it a lot easier to collect [litter]; it goes into the large holes down inside the mat. Then I fold the mat, and pour right back into the litterbox, saving money buying more litter because of wasting what [was] spilled and time [spent] cleaning it up, and stepping in it, and tracking it around the house myself, too! Thank you for making this! Last night was the first night I had it, and stepped on it in my bare feet, and it was so soft, I decided to keep stepping on it, and get the litter off my feet, too, ha ha! Thank you for making this wonderful product! A+++!!!! HIGHLY RECOMMENDED" —Curious cat owner

Get it from Amazon for $14.99+ (available in four sizes and five colors). 

Promising reviews: "THIS LIP MASK HAS CHANGED MY LIFE! My lips were constantly dry and flaky, even after constantly applying Vaseline lip therapy throughout the day. After a couple of nights of applying a thick layer before bed, the flaky skin was completely gone! My lips have honestly never felt smoother! I also love the new ritual of putting it on before bed. It comes with this little scooper you use to scoop out the mask. Thank you, Laneige, for creating such a great product!!" —Sabrina Pierotti

Get it from Amazon for $24+ (available in 11 flavors and in multipacks).

Promising review: "I used it for the first time this morning, and what an amazing difference it made putting on the fitted sheet. I have a very heavy Tempur-Pedic mattress, and it has been a struggle to raise it up enough to get the fitted sheet snuggly in place. I slid the Bed MadeEZ in the center of each side of the mattress, which made it a snap to tuck the sheet into place on either side. Thank you so much for creating this most helpful tool. It has definitely taken the pain and hassle out of bed making." —bellablu

Get it from Amazon for $18.95 (also available in a two-pack).

Snug Plugs is a small business that specializes in home improvement products. 

Promising review: "When we bought our home, we didn't think to check all the outlets in the house. Eventually, it came to our attention that ALL the outlets were loose (the receptacles, so they wouldn't hold any plugs!). Of course, it became a 'problem for tomorrow,' and then life kept going. It was infuriating and with nobody ever seeming to have time to fix every outlet in the house (or the one I need to use at any given time or day) it became the bane of my existence. None of our quick-fix solutions ever worked for long. ENTER SNUG PLUG. I saw these little beauties randomly on Amazon. It seemed simple and affordable enough to give them a try. EUREKA!!! These little guys are AMAZING! They work! REALLY, REALLY WORK! And you don't have to have a special license or electrical background to use them. Just slip them in the receptacle and bam! Your outlet receptacles hold your plugs! I LOVE IT!! I no longer have to wait for anyone's schedule to open up to replace my outlets. Seems like such a silly thing to rave about, until you experience the frustration of faulty outlets. THIS PRODUCT is a frustration eliminator! I am so grateful somebody came up with such a genius, easy, and affordable problem solver. THANK YOU, SNUG PLUG!" —M. Fitzpatrick

Get a pack of 10 from Amazon for $10.99+ (available in clear and glow-in-the-dark).

Promising review: "I have been back and forth trying to decide if it would be worth trying. I have very, VERY sensitive skin. I rarely wear foundation except for special occasions. I just don't like that caked-up feel, and as I said, with sensitive dry skin, foundation just isn't worth wearing daily for me. I've been looking for something to wear when I leave the house without having to spend a ton of time doing my makeup. As you can see in the before photos, I have very pale skin with lots of redness and pink undertones. I have to say I am very much impressed, so much so I'm leaving my first product review lol I wanted to try it with just the product, no foundation, nothing, and my mind is blown. The first two photos are in the same room, same lighting, and the last photo is in a better-lit area. This will definitely become a part of my makeup routine! Thank you, L'Oreal!!" —Nyxxia Fatale

Get it from Amazon for $14.97+ (available in five shades and in multipacks).

Promising review (for the foaming version): "This is my favorite facial wash, it really cleans out my pores and sets a nice base for foundation. I have stubborn pores that seem like they are never getting penetrated and cleared (even with facial masks), and this really does the job without stripping the natural oils. I've been looking for something like this all my life, thank you Farmacy!!!" —Danielle

Get it from Amazon for $14+ (available in "creamy" and "whipped" formulas and and two sizes).

Promising review: "I had been hearing a lot from my friends about this 'miracle' product called ColorWow Dream Coat. I have naturally curly, color-treated hair and usually blow it straight. I shampooed and conditioned, towel dried, saturated my hair as per the Dream Coat directions, and blow-dried it straight with a round brush. Blow-drying was easier and quicker than usual. It was SUPER smooth, and the shine was incredible yet felt like there was nothing in my hair. Since I've been using it, my hair always looks AMAZING!! I have now joined the ranks of the Dream Coat believers. Thank you, Color Wow, for this genius product!!" —Poe's Bride

Get it from Amazon for $14+ (available in two sizes).

Promising review: "As soon as the brush arrived, I had to try it on my awful-looking, inexpensive, terribly matted, faux fur bench. The photo speaks for itself! Thanks for this great tool!" —Kindle Customer

Promising review: "The Pikk-it was delivered less than 30 minutes ago, and I'm already ordering more for stocking stuffers! I put a string on one to keep it attached to the vacuum, and the other is with my hairbrushes. The item is very sturdy, no need to worry about it breaking. The end where fingers hold it is scored, so it shouldn't slip out of your fingers. It worked wonderfully on the vacuum brush. No more using cuticle scissors to remove the hair. Thanks for a great product." —ANGIE BLUMHORST

Get it from Amazon for $8.99 (also available in a two-pack).

Promising review: "Don’t really leave reviews, but I must thank this product that saved my life. I used to use dog wipes if my doggy only went to clean places (but I don’t feel those wipes can clean his paws very well...) and to use shampoo to wash his paws if we went to park or some muddy places. Just makes my life so hard. But this product really cleans my border collie’s paws pretty welllllllll, very easy to use! I’d say this is a must-have for all dog owners." —Yundi

Get it from Amazon for $6.24 (also available in two- and six-packs).

Promising reviews: "This is the best product ever. My skin is beautiful and feels soft as a baby's. It does everything it claims to do. Thank you, Palmer's — please do not discontinue!" —Jim

"I came across this looking for a cheaper replacement for my Tarte Maracuja Oil. I tried a few cheaper maracuja oils, but never any that made my skin look or feel anywhere near as good as this one does. I was a little hesitant as I hated the smell of cocoa butter. This has no cocoa butter smell to me at all. It actually works better than the Tarte oil at a fraction of the price. I can't see ever being without this product. Definitely one of — if not the best — budget-friendly beauty or skincare products I've ever tried." —Jennifer Salley

Get it from Amazon for $7.79 (also available in a six-pack).

These support boards are furniture-grade wood slats covered in fabric, with a 400-pound weight capacity.

Promising review: "Ten years ago, we bought an inexpensive sofa to get more seating. Once home, after the glory of a bargain wore off, I found the seating sagged way too much. So I put unused thick storage container lids under the cushion to lessen the sag. Minuscule improvement. Barely tolerable to even take a nap on. But the sofa still looks so good...looks are deceiving. Purchased Ben's Home Cushion Support Inserts and lined the sofa's interior lining. Reinstalled the cushions, and both my husband and I sat on them at the same time. Cushions are still extremely comfortable, but — Wow! —Our tushes felt loved and supported. Laid down like for a nap and felt level support all the way across the sofa. We did not even feel that uncomfortable hardness some reviewers described. The panels fit well and snugly. The sofa seems way better than when we first bought it. Wish I had known about these inserts 10 years ago. Love my bargain sofa now. Thanks, Ben!" —Pattep

Get them from Amazon for $29.88+ (available in 26 sizes/styles to fit couches and armchairs).

Promising review: "Absolutely LOVE this eye cream! I wish I had taken a before pic. I’m 41 years old, and I’ve noticed a huge difference in the lines around my eyes. Also, the dark circles are brighter!!! I’ve tried so many eye creams, and this is, BY FAR, the only time I’ve EVER seen results. I use maybe half a pump, total, for both eyes. I use it AM and PM. I just ordered the retinol, vitamin C face cream, and vitamin C serum. SO EXCITED to try the rest of this product line. Thank you for making such amazing products that I can feel good about putting on my face!" —Kate Baker

Get it from Amazon for $15.99+ (available in three sizes and two-packs).

Promising review: "Brilliant! Received this as a gift for my wife's birthday, and we are very happy with it. Everything looks great, packed and crafted with love. A lot of parts are made of plywood, not of cardboard, as I thought. The box itself looks like a birthday present — very nice looking! Thanks to Robotime for this piece of art. I will buy more from this seller." —Artur Baryshev

Get it from Amazon for $41.99 (available in six other styles).

Promising reviews: "Oh y’all, this stuff is amazing. I have NEVER been able to find a polish that didn’t chip within a day or two of wearing, regardless of bottom or top coats, or brand. I have tried IT ALL! Even gel or shellac doesn’t last more than a couple of days on my nails. But I saw this polish on a Black Friday special and figured it was worth a try. I assumed it would end up in the same box of 'nice try but nope' where all my other nail polish ends up, but WOWZERS! I slapped on only ONE COAT about FIVE DAYS AGO, and I still have no chips! I even filed my nails, washed my hair, did the dishes — ALL THE THINGS — and this polish had not failed me. After five days, I slapped on another coat — still no top coat of any sort — and it still looks great! I am amazed and will be buying more. And no, I can’t report on how easy it is to remove it because I’m just gonna wait and see how long this will really last. THANK YOU to whatever genius created this polish!!!" —Amazon Customer

Get it from Amazon for $17.58+ (available in six shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "Seriously, these last just as long, come in great colours, they're buildable and remove easily with a standard cleanser. They don't irritate or cause sensitivity. They're half the price of Bobbi Brown, NARS, and Laura Mercier (all of which I have or have had in the past), and these perform just as well. I feel like a fool for wasting money on those high-end products now, but I'm glad to find these shadow/liner sticks. They're much more subtle and sophisticated looking on the eyes. I prefer the product, but I like that I'm saving serious money. Thanks, Julep!" —Kitten has spoken (meow)

Get it from Amazon for $17.12+ (available in 37 shades).

Promising review: "Whoever invented this should get a raise and a bonus for sure! Works great. The craft room was always 5 degrees cooler than the rest of the house in the winter. I set the speed on 8, and the heat output is INCREDIBLE... I may have to set it to a 7 if the room gets too warm. Love it! Thank you, AC Infinity people!" —Thomas Bush

Get it from Amazon for $59.99 (available in two sizes and colors).

Promising review: "I scoured the internet for all kinds of 'splash guards.' I found some cheaper ones I was going to try, but I just bit the bullet and bought this, and I am so glad!! I’ve had it for less than five minutes, and I’m already here to leave the best review! Super easy to install! So much longer and wider than I thought it would be. Good quality material, I am hoping this lasts for a very long time!! Thank you for making bathtime fun again and cutting out the constant need to shout 'NOOOO SPLASHING!!' ❤️❤️❤️❤️❤️

"Edit to add: I’ve had this for months and NO REGRETS! It’s amazing, good quality, kids love it, super easy to remove and replace to clean. BEST PRODUCT to reduce bathtime stress!!" —Rachel

Get it from Amazon for $59.95 (available in four colors and in a mini size).

Promising review: "Ok, so like a majority of people, I'm right-handed. This means I apply my eyeliner to both eyes with the same hand, making for a challenge to get it exactly the same. And, being just a little compulsive (who isn't about their makeup), I want my eyes to match EXACTLY. This is the first product that is forgiving enough to allow me to 'work' each line until it looks perfect. The tip is thin enough that you can start with a really fine line and build on it as much or as little as you want — depending on the look you want to achieve. Daytime is a breeze with just a fine line on the upper lids that makes my lashes look dark and full, but still natural. Evening makeup takes a little more time, but the result is stunning with this product. And...it lasts and lasts and lasts. I'll never use any other liner!!! Thank you, Stila. Where have you been all my life???" —Tricksy

Promising review: "Why have I not heard of this shade before? It's love at first application for me! I really don't like the feeling or color of most lipsticks, hate the stickiness of gloss, and I'm always trying new balms. After a lifetime of searching, I've found my lip color and moisturizing GOAT. Thanks, Clinique, I'm in it forever. :)" —WBoo9

Get it from Amazon for $25 (also available in "Pink Honey" and "Nude Honey").

Promising review: "This product exceeded my expectations. We have extremely hard water, which leaves the inside of the toilet tank and the inner working parts of the toilet a gruesome dark brown color. Even worse, the hard water leaves these brown vertical stripes on the inside of the toilet bowl. These are impossible to scrub out with the wide variety of cleansers I've tried. I read the reviews on this product and saw the before and after photos, and bought this product. I just emptied eight ounces (half the bottle) in the tank in the middle of the day. I am not kidding when I tell you that a couple of hours later, I went into the bathroom and someone had already flushed. I knew that because those yukky brown vertical stripes were GONE from the toilet bowl. I took the lid off the back of the toilet, and the entire inside was WHITE! I will never be without this product again. Thank you, thank you, thank you to whoever makes this stuff. Who knew there was such a fabulous solution available!" —storycoder

Get it from Amazon for $5.86 (also available in a six-pack).

Promising review: "From the first use of this popcorn maker, we loved it. It was very easy to use, and it popped and coated the popcorn very evenly. Sadly, after only a month of ownership, the bowl was left on the stovetop and melted to an unusable state. Thank you, kids (not)! We were sad about the loss, and really didn't want to buy a new one and risk having the next one destroyed also. Six months later, I decided to contact Dash to see if I could purchase just a replacement bowl. They responded the next business day to inform me they had shipped me a replacement bowl free of charge. They also gave me a discount code for my next purchase! I won't soon forget this experience. Thank you, DASH!" —Denise

Get it from Amazon for $39.99+ (available in three colors and in a 12-cup capacity).

Promising review: "I am not one to rant about/praise a product BUT, this 66-year-old guy with arthritis just used this one on a 2015 MKX and a 2020 black RAM 2500, and I am obsessed. This went on easily, wiped and buffed out BEAUTIFULLY. I have used many products over the years, and absolutely nothing compares. VERY pleased with the product, and the lack of joint paints post completion. Got both cars done in about two hours. One bottle did both vehicles with an ounce or so left over. THANKS for creating a GREAT product!" —Dave Mercer

Get it from Amazon for $69.97 (also available in multipacks, bundles, and refill sizes).

Promising reviews: "Amazing item!! All children should learn the skill of letting go from an early age. The lesson is valuable and extremely profound! The earlier one learns, the better! Thank you for creating such a deep tool to continuously practice the art... So grateful!!" —Answers

"Got this for a friend. She is an artist, but with this board, no one will judge her creations because they don't last long, and she doesn't feel the pressure of an unfinished canvas. She loves it!" —karendoc

Promising review: "Safe, effective, and really affordable. Thank you, Kitsch! I used it for peach fuzz and some light hairs growing in the 'mustache' area. It was very effective for both, leaving my skin feeling soft and smooth." —Kate Chase

Get a six-pack from Amazon for $4.99+ (also available in a 12-pack and in five colors).

Promising review: "I love it so much, before I always wasted so much of my eye drops, but now with this, everything has become so easy. Thank you! 👍🏻👍🏻👍🏻" —Ben

FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic.

Promising review: "Doing a week-long hike in the Sierra Nevada, my friend and I had never tackled such a long hiking trip before, and, being pretty mindless and dumb, we both got dehydration sickness. These two angels that happened to be camping at the same spot gave us some of their Liquid I.V. packets to help us recover. Y'all, this stuff works. We still had a long, strenuous hike ahead of us, and I believe wholeheartedly this powdery magic helped us recover and regain our strength so, so, so much faster. It was the first time I'd even heard of this brand, but I kept one of my used packets, making sure to never throw it away, just so I could remember the name, intending to buy more in the future. I've placed a couple of orders since then, and fast forward a few years, and now I'm expecting my first child next month, planning to do a drug-free natural delivery, and in my childbirth class, the instructor insists that little snacks and electrolyte hydration are essential for the painfully long haul of labor. She suggested Gatorade, but I knew immediately what I was gonna choose instead. Sorry, this is long, but I just wanted to thank Liquid I.V. for being there all the times my body has needed (and will need) electrolyte support the most! Love this brand so much!" —K.B. Call

Get a 16-pack from Amazon for $23.28 (available in various flavors and in 10-packs).

Promising review: "Tried this product after my hairstylist recommended it. I lost the outer third of my brows years ago as a result of an autoimmune disorder, and I never could find a brow pencil that looked right. Anastasia Brow Wiz is FREAKING AMAZING. My family can’t even see where I used the pencil; they just wonder how I got my eyebrows back. Thanks for making an outstanding product!" —Amy

Get it from Amazon for $26 (available in 11 shades).

Promising review: "Loooove. Definitely switching from Glossier to this. Does the job for less than half the price. Thank you E.l.f.!!" —David

Get it from Amazon for $5 (available in four shades and in two-packs).

Promising review: "We have a dog and two cats in our home who, while the joys of our lives, tend to have tummy and hairball issues from time to time as any pet owner is acutely aware. The difficulty we struggled with was cleaning up when one or all three had issues. Previous products we used were of spray application and cloth extraction, requiring us to actually touch the mess in order to remove it, which also left stains that were not lifted on our carpet. I am happy and delighted to report that this product not only removes the offensive mess completely, but you are not able to see or smell where or when the mess was created, all without having to touch it. Just place the pad in the garbage when cleaning is complete and forget about it. Thank you so much, Bissel, for an amazing product." —Eve

Get a pack of 20 from Amazon for $27.49 (also available in a 40-pack).

Promising review: "I can't fathom life without color catchers. Or rather, life before them was...well, messy! I've ruined more clothes/linens than I can add up from color bleeds. I separate everything, use low heat, and I've still lost some favorite items, pre-color catchers. I haven't had any issues with color sticking to other fabrics as long as I include a color catcher in the load. (Knock on wood.) I end up with a lot of color ON the color catchers. They really do seem to do the job. Thank you, brilliant scientist, who developed this product!" —RenoReader

Get 72 sheets from Amazon for $11.57 (also available in larger packs).

Promising reviews: "I have mature skin and was concerned that this primer would lack moisturizing. I could not be more wrong. For years, I have always worn expensive moisturizers under my makeup. I would rely on face powders to 'set' my makeup. Using this primer, my skin does not dry out, my pores appear smaller, and my makeup lasts, and I have a more translucent look. Who knew something so inexpensive as this could deliver such results? Thank you E.l.f.!" —SherryHagen

Get it from Amazon for $7+ (available in three sizes).

If this is your first time using retinol, start off slowly with this product; apply it a few times a week/every other day, and work your way up to daily use. You'll also want to apply sunscreen during the day, as vitamin A can make you more sensitive to the sun.

Promising review: "I bought this to get rid of my acne. It was my first retinol, and I must say it healed my skin. I didn't get any allergic reaction to it. I didn't use it every day right away. I tried once, then three days later again, and slowly got to the routine of using it about five to six days a week, because I've heard of 'face purging' from retinol, and I didn't want it to happen with me. I carefully used this retinol serum, and my face looks perfect. Thank you, CeraVe! P.S. I used a moisturizer under retinol so that my face doesn't dry out, and sunscreen every morning. Don't use retinol alone!" —Madara

Check out BuzzFeed editor Daniel Boan's CeraVe Resurfacing Retinol Serum review for more deets!

Promising review: "I have fine, C1/2 dry curls. I have felt that my hair looked a little dull and my curls needed some help with definition. No anymore! Beautiful, glossy, soft, and bouncy. Compliments came in from day one! My hair is not weighed down at all. I can use it every morning to refresh and help reform my curls. Never, ever, ever again do I want to go without! Thank you, VERB!!!!!" —Cara Mitchell

Get it from Amazon for $20+ (available in two sizes and in two-packs).

Not convinced? Check out our Verb Ghost Oil review (#5) for more deets!

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.