BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

Once you have them, you’ll never want to part with them again.

Promising review: "Purchased this product approximately one month ago. At 37, I have combination sensitive skin, enlarged pores with sebum, minor acne, and fine lines. I use it twice weekly for 10 minutes, as indicated in the instructions. I have noticed a huge change in my pores and sebum, particularly on my nose! I actually have open pits where the sebum has been removed, and those areas are shrinking. I have had no irritation or dryness. My past experience with acids was zero, so I was nervous, but this stuff is the holy grail. Recommended, and I will continue to purchase!" —Deedee

Promising reviews: "Please make this product forever. I have long, heavy lashes, and they will not hold a curl to save their life. I hate wearing mascara because I don’t need it. I already have full lashes! I also tried clear mascaras, and nothing ever worked. I am blown away by the fact that this actually works! Finally, my lashes stay curled all day. I get so many compliments. I will buy this product for the rest of my life." —GYO98

"This exceeded even my highest hope. It functions like a maximum hold styling gel, locking the curl in place until you take it off. Mascara on top is no problem at all. Just be sure the finisher is dry first. You have no idea how impossible it’s always been to get my stick straight lashes to hold a curl. This is an actual game changer for me." —ChicagoPete

Promising reviews: "I am OBSESSED with this cleansing hair and body product. I have allergic reactions to everything. Especially the bleach my stylist uses to color my hair. For this, my oily scalp becomes flaky, my hair becomes greasy on top and dry cracked ends on bottom. This shampoo completely changed the game for me on all aspects. I usually have to untangle my hair and it breaks off after a wash. Not this time. My scalp felt so so clean, my ends looked lively again for the first time in years, and my hair felt light and clean. No longer heavy and dull from my other VERY EXPENSIVE products I usually use. It’s also amazing on my body. I can use this as one body wash when usually I have to use three different products in the shower. LOVE IT!!! THANK YOU ORDINARY for always bending around the curve of the usual products we see today." —Karmie

Promising reviews: "I’m normally reserved in writing reviews, but this is exceptional. I am South Asian and mid-40s, so my lips have pigmented a bit with age. After only the first overnight use, and applied normally as instructed, with my regular balm afterward, I woke up to significantly brighter and plumper lips. I will keep using this, of course, but I’m actually pretty shocked by how effective this was after one application. Very impressed!" —SP

"I really like this lip serum. It does not feel harsh on my lips, just a smooth liquid. A small amount is required so that the serum can dry more quickly. I like that after it dries, I can apply a lip balm that keeps my lips very hydrated for hours." —Selly

Promising reviews: "I have new visible growth after only a week and a half of using this serum! One year ago, I had a total hysterectomy and almost immediately noticed my hair thinning. Whether the thinning was caused by anesthesia or a fluctuation in hormones, I do not know. I am a hairdresser, so I started the same regimen that I recommend to my clients. I was already taking biotin. I added collagen, I tried getting more protein in my diet, and using salon-quality products. I noticed some change, but it was slow and barely visible. This stuff is fantastic, and I will definitely be purchasing again! I am not being paid for this review!" —Christy

"I have been using this serum for six weeks, and I can certainly notice the difference. The hair on the top of my head (where I use it) feels thicker, and I have more hair growing around my hairline. I use it every night. It's not sticky. I only wash my hair every other day, so there is no buildup. Scalp feels normal, no problems at all. I will continue to use it." —Elsie by the Sea

Promising reviews: "This is the only lip balm that actually repairs the skin barrier instead of just sitting on top as a temporary gloss. I struggle with severely dry, chapped lips, and this product completely transformed their texture. It leaves them incredibly soft and perfectly prepped for any matte lipstick." —Makeupbymichyy

"I love this lip balm!! It has far exceeded other ones I have tried. I have had a lip chapping issue all year that forced me to resort to hydrocortisone ointment after consulting with my doctor. Regular use of this balm has me rarely, if ever, having to resort to the other. I love that it has no flavor, also. I do find the application a bit trickier, with the bottle it is in, but the quality of the product is worth it. I went from one bottle to three: one in my purse, one at work in my pocket, one beside my bed. Don't want to be without it." —Ivy

Promising review: "This serum matches my skin PERFECTLY! I've never found something that matches my skin tone as well as my undertone like this stuff! It's lightweight but gives me just the right level of coverage. It's like silk, and it looks natural. I highly recommend this serum. No wonder it sells out so quickly." —Melody

"I LOVE this makeup. I've always struggled to find something that works with my skin texture and tone. I always ended up too yellow or too pink, too dark, etc. Turns out I'm very fair neutral! This sits so nicely on my skin; it doesn't flake, crease, or smear. I've had my first bottle since 2021. I worked in a restaurant then, so I didn't wear makeup as often. But working in an office now and love wearing makeup, so time to buy more!" —Kat

Promising reviews: "What in the hydrating, plumping, skin-quenching wizardry is this? Where have you been all my life??? This, paired with hyaluronic acid or a peptide, is my youth in a bottle! I’m 50 this year, and this has helped give me that glassy, dewy skin look. Thank you for making this. Praise, The Ordinary. ✨" —JleeCanda

"Been using this for over three months and now recommend it to everyone. I’ve studied skincare for years and have found many of The Ordinary products to be excellent. I mix this moisturizer with their hyaluronic acid, and my skin looks amazing. People ask me all the time about my skincare regimen. I like the fact that it’s lightweight, so I can put foundation over it, and it doesn’t pill. Great product." —Sheryl

Promising reviews: "I’ve been using this eye serum consistently, and it actually makes a visible difference. It helps reduce puffiness quickly, and my under-eyes look brighter and more awake, especially in the mornings. The texture is lightweight, absorbs fast, and doesn’t interfere with makeup. I also like that a tiny amount is enough, so the bottle lasts a long time. Great option if you struggle with tired-looking eyes or mild dark circles." —Gamze

"I’ve been using this caffeine solution consistently, and I really like how lightweight it feels under my eyes. It absorbs quickly and helps reduce the look of puffiness, especially in the mornings. My under-eye area looks smoother, more refreshed, and less tired. It’s a simple step that makes a noticeable difference in my routine." —NeishaUGC

Promising review: "I'd used Vanicream's lotion and cream for years. Maybe because of menopause, Vanicream stopped working for me about 18 months ago. What to do? Nothing else had worked as well. Glad I tried this. I'm a big fan of The Ordinary products, and this one works! I can put on the lotion, and my skin will stay smooth for a day or more." —Sara

Promising review: "I’ve been loving this cleanser because it gets my skin clean without leaving it stripped or tight. A lot of cleansers can feel harsh on my skin, but this one feels gentle while still doing the job. It fits really well into a simple routine and has become one of those products I keep reaching for. Great for anyone who wants an effective cleanser without overcomplicating skincare." —Jessthechosen

"I bought this about a month ago, and it works wonders! I have sensitive, dehydrated skin with a weak skin barrier, and this cleanser is so gentle and removes dirt, sunscreen, oils, etc., so gently but effectively." —Maddy

* Beauty Products You’ll Love So Much, You’ll Forget How To Share

* I’ve Got You Covered With These 28 Elite Makeup Products

* Beauty Products With Results So Phenomenal They’ll Leave You Spellbound

* Beauty Products For Anyone Who Wants Luxury Results But Doesn’t Want To Spend Luxury Prices

* Unexciting But Extremely Reliable Beauty Products You’ll Always Reach For

Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.