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These aren’t just fads or trends from TikTok, these products are the real deal.

I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process).

BuzzFeed Shopping Contributor Jordan Grigsby has this and says, "The magic that is this product, omg. This brow pencil is my guilty pleasure. It's just reliable, and we love a reliable product. 👏🏽👏🏽 I've been using this for probably close to 10 years. It is a splurge product for me; I do fall for cheaper alternatives and such, but whenever I return, it reminds me that this brow pencil is truly unbeatable. It's really in its own lane. The pencil is sooo thin, so it helps create the most natural, realistic brow-like strokes, which is the look I LOVE. I mean, just look at the pic above, you can literally see the hair strokes I made using this. The colors are also so natural, I personally love the soft brown, even though my hair is naturally a very dark brown — it just looks the most realistic for me. Anastasia, girl, you did your big one with this... oh, and are you a witch? You can tell me, I won't tell anyone."

Promising review: "My favorite brow gel ever! I've gone through about four of these so far. It gives my brows a laminated look, and they stay in place all day." —Chelsea

BuzzFeed Shopping Contributor Jordan Grigsby has this and says, "Okay, besties, I finally tried this out. I had gotten a giant pimple right above my lips, the worst area ever for a zit, right? I realized it driving home and immediately stopped to grab some pimple patches 'cause I had just run out of another brand I thought was great. These put every other pimple patch I've tried to shame. There's no competition. This thing sucked the pimple out so well it took the skin off of my actual lip (my own fault, I should have cut it to size rather than letting it sit on my lip, but I was sleepy and slapped it on). But everything healed really quickly, and you can't even tell I ripped the skin off my lip (and that was just last week!) Got another zit recently on my chin, and I didn't freak out even a little bit. Put a patch on it and the next day, the pimple was totally gone. Gonna keep these on hand at all times now. I love them, and they don't fall off in my sleep!"

Price: $12.99 (also available in a 24- or 72-pack)

Promising review: "This is a really good product and honestly helps my breakouts die down really quickly, it even takes the redness away." —Tess

Promising review: "This is worth the hype. I use it primarily under my eyes on top of my concealer. It makes the concealer last a lot longer and allows the concealer and CC cream to just blend right in. I've used other setting powders, and they are trash compared to this. Also, a little goes a looooong way. Buy it, you won't be disappointed." —Janelli

Check out what BuzzFeed Shopping Contributor Jordan Grigsby has to say about this, "I finally got my hands on this bad boy, and oh, baby, it is incredible. I had been trying to figure out how to style my curly clip-in extensions and make them match my real hair, but nothing had been working. I did a braid out three times, and it was a mess. I was literally ready to give up and just straighten my hair again. That is, until I added this. This and the moisture-sealing lotion work ridiculously well together; they're the most magical duo ever for curls. My braid out turned out so perfectly, I'm still in disbelief. Plus, my hair isn't oily!! It absorbed so well. I put it on one side of my hair at a time, and the difference was wild. My curls haven't looked this curly in years, and when I add this to my straight extensions, it helps my hair blend so much better. 

Also, it smells so freakin' good, it's ridiculous. Cécred literally never disappoints. This oil is liquid gold. I'm obsessed. I stand ten toes behind this oil and literally every product I've tried from the line. These are my all-time favorite hair products, no competition."

Promising review: "I absolutely adore this hair oil. You get a very generously sized bottle that will last you a long time. The bottle feels heavy and luxurious, and the oil always fixes whatever frizz I've got going on and smells incredible. I'm on my third bottle already, and I will never stop. I will rebuy this until my last days. Worth every penny." —Kay

Good Molecules is a small biz that specializes in skincare products!

Promising review: "This balm really cleanses. I used a small amount and it seriously melted off my makeup, I couldn't believe it. Definitely recommend as a great first step to your nighttime routine." —Cierra

Solawave is an LGBTQ-owned small biz based in Los Angeles. 

BuzzFeed Shopping editor Amanda Davis loves it! "This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine, and the difference in my hyperpigmentation is honestly mind-blowing. The tone of my face is much more even, and the dark circles around my eyes have nearly disappeared. Essentially, it's like a mix of a jade roller (which I already love using anyway) and an LED mask in one...with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!), and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it's super relaxing. My skin is always ✨glowing✨ the next day!"

Caffeine can temporarily minimize the appearance of cellulite if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "So happy Ulta is carrying this product now! Best cream for helping with cellulite. Best fragrance as well as luxurious cream — I have been using this cream for several years and won't be without it!" —Jay

Price: $24+ (available in two sizes and a refill pack)

HuffPost Shopping writer Haley Zovickian is a fan of this concealer and says: "I have used this concealer for YEARS and truly do not have enough good things to say about it. I have dark under-eye circles and hormonal, often cystic acne that I like to conceal with makeup, but at the same time, I don't like the feeling of heavy products on my face, which is often what's recommended for skin like mine. This concealer covers up my blemishes no matter how angry they may be and brightens my skin while still feeling lightweight and like my skin can breathe. Plus, it lasts all day! I can't recommend this product enough, and I'll be using it for as many years as Nars makes it!"

Price: $36 (available in 30 shades; also available in a travel size in 30 shades)

Check it out on TikTok! It's literally giving skin.

Promising review: "I absolutely adore this tint, it's called a skin tint but honestly covers like a foundation with the skin tint feel, extremely lightweight and comfortable. Most of all, it gives the most beautiful finish, lasts all day, and I set it with L'Oréal setting spray. I had no issues with transfer or looking cakey throughout the day. Gives a very natural, smooth blurring finish. I have ance prone dry skin, and this does not cause me to break out either. Give it a try!" —Tiffany

BuzzFeed Shopping Contributor Jordan Grigsby has this and says, "I love this stuff, omg, this is my new favorite makeup remover. A couple of months ago I had to sacrifice getting my lashes done to save money because $$$ has been tight, so I started to buy and apply lash clusters myself. I'm weird and prefer to pull my lashes off the same day and sleep completely barefaced, but dang, that glue takes its job seriously. Literally, nothing could get this glue off of my eyelids. I'd blink and my eye would be stuck shut cuz there was still glue that wouldn't come off, so then I'd pick at my lashes forever. Enter this miracle. This stuff gets my makeup and the glue off no problem!!!! And it doesn't burn my eyes at all!! I don't think I've ever tried a better makeup remover. It doesn't take a lot of scrubbing, and my makeup comes off in under a minute. This is the only product that removes stubborn eye makeup without me scrubbing my eyes until they're swollen and scabbed, which has unfortunately happened more than once with other products. Don't think twice, you need this."

Promising review: "I love this mascara. What I love the most is that once I put it on, it stays on and doesn't smear off or end up underneath my eyes (with oily skin, that was my biggest problem, looking like a raccoon)." —Adriana

Price: $29 (available in two colors; also available in a travel size)

Promising review: "I clean my makeup sponge every day before using it, and this cleanser works really well! I had been using a liquid cleanser, and while it worked, it wasn't as easy to rinse out. This removes all the makeup and rinses completely out quickly. I've only used it once (so far) to clean brushes, and it works just as well to thoroughly clean my brushes. I can't believe this is so inexpensive and such a good cleansing puck. And after using daily for sponges and once to clean maybe twenty brushes, there's barely a dent in the product, so it seems like it will last a long time too!" —ShelStar

Promising review: "This spray goes on easily, does not weigh down my hair, and has a very slight fragrance that does not bother me at all, even though I have allergies. After spraying, it seemed like my tangles just disappeared. Blow drying and styling was fast and easy, and I'd buy this again." —Vickie

Here's what BuzzFeed Shopping Contributor Jordan Grigsby has to say, "Alrighty, friends, this stuff was ALWAYS on my FYP on TikTok. So I thought, what the heck, let me give it a try. Y'ALLLLLLLL!! This stuff — *THIS STUFF* it's witchcraft and I'm speechless. I have the most oily skin, and not many products I've tried ~actually~ do what they say they do. I put it to the test on a very busy day — I went axe throwing, to a boat party, took a nap, and my makeup looked like it did when I first applied it 12 hours later. But the biggest test that wasn't even supposed to be a test was when I went to a funeral, literally sobbed all day, then looked in the mirror at the end of the day, fully expecting to feel like SpongeBob when his breath smelled (I'm ugly, and I'm proud), and saw that MY MAKEUP HAD NOT MOVED. Not even an inch! No tear streaks, nothing! I'm officially obsessed. It deserves every bit of hype it gets because it lives up to it. We love to see it. Plus, it's super affordable!"

Watch TikTok makeup expert Mikayla Nogueira review and apply the bronzer here!

Juvia's Place is a Black woman-owned small biz dedicated to inclusive beauty for all genders and skin tones, and their vibrant products celebrate founder Chichi Eburu's African heritage.

Promising review: "This is by far, the best contour for my beauty routine!!! I use it to give my nose more structure. It's perfect. And I sometimes use it for eye shadow. It works well for both!!! Love Love Love." —Mianne

Promising review: "The duo blush is so pretty on my skin tone. A little goes a long way. It's definitely worth the price." —Brwngirl

Promising review: "This has been the best leave-in spray for my very fine and thin hair. My hair does not feel weighed down afterwards, unlike many other sprays I've tried. It also doubles as a heat protectant, which I can definitely see a difference in the reduced breakage and split ends over time. I've used this spray for years and have even converted my mom, sister, and friends to it." —Erica

Promising review: "I've struggled to find a foundation that loves my skin. This foundation sinks into the skin and feels soooo good when putting it on. I'm in love. Thank you, Ulta, for adding Dior to the selection!!" —Nicole

Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

Promising review: "I'll admit, I was totally skeptical of these Huesticks. I am 34 years old, of Sri Lankan descent (medium to deep tan skin), and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a makeup sponge, and then using my same amount of CC cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream, and he couldn't see it! It really was color correcting!" —Reviewer

Promising review: "The formula for this is soooo dreamy! It's moisturizing, pigmented, and very creamy. RiRi put her whole foot in this baby! I have three different colors, and I love them all." —Ragan

Promising review: "I love it. I don't know how to draw eyeliner, but this is so easy to draw with." —Aurora

Promising reviews: "This little star is a lifesaver! I use it with my liquid eyeliners. I can do winged eyeliner on my own but it takes way less time/effort when I use this tool! Worth it!" —Jay

"I have hooded eyes, and this tool allows me to make the cat eye/wings easier, more even, and symmetrical." —Lisa

Promising review: "This product gives my skin a nice glow with the benefit of sun protection. A little cheek color and a little mascara, and I'm good to go for a casual day. It also plays well under foundation. E.l.f. products are an excellent value, and I found this to be better than more expensive products I've tried." —Jo-Ann

Price: $13 (originally $15; available in three shades)

Promising review: "This eyeliner corrector is an absolute game changer! It is extremely easy to use and can fix eyeliner mistakes impeccably. Due to the shape of the corrector, it can correct thin and thick lines. After using it, be sure to clean the pen!" —Linda

Promising review: "I have several lashes on each eye that refuse to curl, even using the Shiseido curler. The Grande Cosmetics heated lash curler has done the trick. You definitely need to have your mascara on for this to work the best!!!" —Leslie

* Beauty Products You’ll Love So Much, You’ll Forget How To Share

* I’ve Got You Covered With These 28 Elite Makeup Products

* Beauty Products With Results So Phenomenal They’ll Leave You Spellbound

* Beauty Products For Anyone Who Wants Luxury Results But Doesn’t Want To Spend Luxury Prices

* Unexciting But Extremely Reliable Beauty Products You’ll Always Reach For

Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.