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No offense to your expensive cologne, but we found something better... and cheaper.

Cremo’s palo santo cologne is described as a deep, smoky fragrance with bright notes of cardamom, dry papyrus, and aromatic palo santo. It’s sophisticated and multi-layered, evolving as the day goes on, and incredibly versatile — perfect for transitioning from day to night. I’d go as far as to call it an affordable alternative to the cult-favorite Santal 33 from Le Labo.

This is an eau de toilette, which, as a refresher, means it’s less concentrated than a perfume. That makes it ideal for everyday wear — noticeable without being overpowering.

For less than most people’s monthly streaming budget, you get a generous 3.4-ounce bottle housed in a simple, clear glass spray bottle that looks nice atop a dresser or bathroom vanity. Mileage may vary depending on how much you use, but I use mine daily and get about six months of out of a single bottle.

Cremo, available at Target, also offers a full range of other men’s grooming products — from body washes and beard oils to shaving cream and antiperspirants. Many of the brand’s signature scents, including palo santo, carry across product lines, so you can unify your routine and level up your overall scent game.

“Great cologne. The scent is not too heavy, or overpowering, but lingers. Fresh and clean.” —Dan

“Scent is fantastic. This is a great cologne with a rich multilayered scent.” —J. Evans

“Amazing and long lasting scent, I fell in love with it, I used it with the palo santo body wash and it lasted for several hours” —Alejandro Leal

“One of my favorite scents with long staying power. My girlfriend loves when I wear it!” —Adrian

“Put some on on the morning surprisingly the [scent] last all day! light, clean and smoky.” —J

“I absolutely love this scent. It smells clean and fresh without being overwhelmingly strong. It is also long lasting.” —Glen

“A truly remarkable scent. Very distinctive, but still subtle. I receive compliments all the time on the colognes I choose, but usually not like this.” —Russ