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Frizz, frizz go away, and *don’t* come back another day.

Promising reviews: "Listen, I used to never blow dry my hair because it got super frizzy. This stuff is GAME CHANGING. I now put this in my hair before I blow-dry with a Revlon brush (heat protectant, too!!) and I get almost no frizz. It smells SO good, and makes my hair super soft and shiny. I have random girls coming up to me at the bar and asking how my hair still looks good, and I tell them about this stuff. I've made all my friends feel how soft my hair is now. I literally can’t stop talking about my hair since I started using this. I will say, I have naturally wavy hair, so I don’t use this if I’m leaving it natural — it tries to straighten my waves. Otherwise, I swear by this stuff." —Sandra V. Payne

"This product is amazing! It leaves my hair smooth, moisturized, and soft all day long! This is the only hair oil that has not left me with oily-looking hair or dry hair at the end of the day. I was worried about the price point at first, but a little really does go a long way in this case. All of my hair gets moisturized with one or two pumps! I have type 3a hair that goes to my mid-back when stretched. Overall, this product really impressed me, and I will continue to buy and definitely recommend to friends and family!" —Ashlea

Get it from Amazon for $22+ (available in two sizes).

Promising review: "A yes for type 4 hair. I literally purchased this twice because I started to run low on the first jar! This keeps my hair so moisturized! I had to grab another jar because I ran out. The jar lasted so long! It has a great thick consistency, and it also is easy to use. I plan on using it when I do a wash-and-go to see the shine!" —Jasmine Hill-Carter

Promising reviews: "This stuff works on all my girls’ hair, even with their different curl types. I’ve got 3b, 3e, and a 4a curly-haired kids, and this product keeps their curls moisturized, soft, and smelling amazing. I have 4c hair, and it even works on mine!" —Dalia

"Instantly melted into my hair and made it feel so soft and hydrated! I just did a big chop and have been struggling to retain moisture and softness, and this just helped so much." —Lisa N.

Get it from Amazon for $12+ (available in four sizes).

Promising review: "Love it!... I have thin color-treated hair, and with the Pureology one, I have virtually no tangles, and my hair stays moisturized much longer. I am a runner and don't wash my hair every day, usually twice a week, and it feels moisturized for days in between. I think I’ll stick with Pureology for a while!" —Deana

Get it from Amazon for $13+ (available in three sizes)

SoCozy is a small business that creates haircare for kids without the use of parabens, sulfates, and synthetic colors or dyes.

Promising reviews: "This is the best leave-in conditioner for dry hair! It leaves hair super soft! And it doesn’t take much, a couple of sprays go a long way! I use it and so do my two little girls." —Britney Kitchel

Get it from Amazon for $7.49+ (available in two sizes).

Promising reviews: "This made my hair very soft and moisturized. I’ve tried other products, but this worked so well it lasted over two days and only used a tiny amount since I found it to be extremely moisturizing." —My Thoughts

"I am a hair product [lover] with kinky, coily hair. This is my first time purchasing this product, and I am happy that I did. I find that it leaves my two-strand twists soft and shiny with far less frizz. In addition, it smells nice, without an overpowering lingering scent. I will definitely buy it again. Blessings." —Lydia Kimble-Wright 

Get it from Amazon for $12+ (available in two sizes and two scents).

Promising review: "I didn't believe that this product would do what the ad says, but I thought I would try it because it is not expensive at all. It really does work. At least for my hair, which is very long (past my waist) and tends to be dry, it makes a huge difference. It is better at moisturizing my hair, making it shiny, and enhancing the waves, compared to any moisturizing conditioners that I have ever used. I highly recommend it if you have dry hair.

I have now used it for several weeks, and can say it definitely is improving the feel and appearance of my hair. My hair is soft and silky, and much easier to comb because it doesn't tangle as much. One thing that is important, though: don't leave it on longer than the directions say. It doesn't work as well if you leave it on longer. I literally count to ten and then rinse it off." —EC

Promising review: "I absolutely love this leave-in serum! It makes my hair feel soft, smooth, and hydrated without weighing it down. My hair looks healthier, less frizzy, and has a beautiful shine after every use. It also smells amazing. A little goes a long way, and I’ve definitely noticed a difference in how moisturized my hair feels. Highly recommend!" —Stefany cruz

BuzzFeed Shopping editor Melanie Aman swears by this stuff: 

"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate, and then you can style your hair (or just let it air dry like I do). 

I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The 15 mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product, so you won't need to use it every time you wash your hair."

Promising review: "This product has been like a miracle for my hair. I have fine, colored hair that tends to be dry and brittle if I let it. Also, most products would make my hair feel 'weighty' when styled. This product is so moisturizing, but like you have nothing on your hair at the same time... It just gives it a silky feel with a lot of movement. Best discovery ever." —Sharon Helton

Get it from Amazon for $29+ (available in two sizes).

Promising review: "I’ve had wavy hair my whole life, but this took it to the next level! It brought out actual curls! It made my hair so soft, shiny, bouncy, and moisturized. My hair is usually full of snarls and knots by the end of the day, but my brush went through my hair like butter this evening, and that’s never happened before! It’s like magic. And the price is amazing! I love it!!" —Vanessa

Promising review: "I went to a salon once that carried this brand and opted for their moisture treatment. My hair has never turned out as smooth, moisturized, and silky at other salons. I tried some shampoo and conditioner bars since I went to that salon, and my hair has felt like straw ever since, even though I only used them for a week months ago. That salon is a ways away, so I tried this at home. It is almost (like 95%) as effective as the treatment at the salon after using it once! I hope with continued use, I get to the same place." —Haley

Get it from Amazon for $32+ (available in two sizes)

Promising review: "I am learning a lot when it comes to haircare. I would wake up with extremely dry and brittle hair, resulting in breakage. I thought it was the haircare products I was using. No matter how much I switched products, I would have the same issue. I eventually came by this pillowcase and saw that it should help with hair breakage. I decided to give it a try. I am so glad that I did. My hair retains moisture much longer and does not break as easily since I started using this pillowcase. My hair is stronger, and my face feels better as well. I highly recommend this pillowcase to anyone with hair. If you have curly, thick, thin, or straight hair — it doesn't matter. This is hair protection for everyone!" —YourHempress

Get a set of two from Amazon for $5.99+ (available in four sizes and 35 colors). 

Promising review: "I have very fine hair and most serums/oils normally weigh my hair down, this is the first to not! My hair felt very soft and moisturized. It's a very lightweight oil that absorbs quickly and smells amazing! You only need a tiny amount, so the bottle goes a long way. Definitely a bang for your buck." —Christina Baez

Get the Original formula from Amazon for $18.40+ (available in two sizes and five other formulas).

Promising review: "This fit my head like a glove and left my hair soft, supple, and probably the best it’s looked in years, and there's still a natural curl. It’s hydrated with the most moisture I’ve had in years." —Allie

Get it from Amazon for $14.99 (available in two colors).

All you have to do is wash your hair, towel-dry it, apply serum or conditioner, and let this baby sit on your head for about 20–45 minutes. Afterward, rinse out your hair, and it'll look totally revitalized. 

Promising review: "I recently bought this item because I wanted to start deep conditioning my hair more, and I absolutely love it. This has been one of the best items that I've purchased for my hair in a long time. I’m able to deep-condition my hair in a comfortable position while lying down or sitting up, set a timer where it goes off automatically, and just relax while I deep-condition my natural hair. The last time I deep-conditioned my hair with this item, my hair was so soft and moisturized afterward. It really helps for dry hair and hair growth." —HtownBee713

Get it from Amazon for $16.14+ (available in four colors/patterns).

Promising review: "Smells nice, smooths frizzies, moisturizes, and makes hair shine! One drop rubbed in hands and smoothed on ends is all you need. What is left on hands can then be smoothed higher up to calm down any frizzies." —Kindle Customer

"Bought this because of Jimin. I ended up loving it! It absorbs into my hair so quickly and is very moisturizing. It makes my hair shiny and smooth. It’s very lightweight." —Shubhangi

Get it from Amazon for $16.99+ (available in four scents and two sizes)

Promising reviews: "This spray does everything I need in one product. It helps detangle my hair, keeps it moisturized, protects it from heat styling, and leaves it soft and shiny. I especially love how smooth my hair feels after using it. The scent is also very pleasant. I would definitely purchase it again." —Jeannette Nunez

Get it from Amazon for $12.84+ (available in two sizes).

Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers. Chris-Tia was diagnosed with breast cancer in 2015 and, until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment to highlight health disparities due to race and socio-economic factors. You can read about her empowering story in her book This is Only a Test and find more info at the TGIN Foundation.

Promising review: "For context I have 3c-4a hair that reaches my chest. When I used the hair mask, I was met with an [enormous] amount of hydration and moisture. I think the black castor oil and biotin helped repair my hair from any dryness or breakage I was dealing with." —Emmanuel George

Promising review: "You can spray this anywhere, face, body, hair, and you get immediate hydration, and moisture anywhere you need it. It is very refreshing after a long walk or run, and the scent is wonderful and isn't overpowering, so you can spray head to toe. I use it a lot to change a hairstyle if I want to. Just spray your hair, even if you have mousse in it or hairspray, and you can re-style your hair, no problem. Your hair won't be greasy, it stays light, and moisturized." —karen sue greenwell

"Always a consistently great product. I love the smell. It hydrates my hair nicely without leaving an oily feel, lasts for days — my hair loves it. It's easy to use, and leaves my hair feeling soft." —Jennifer Lake

Promising review: "A million-in-one product to prep hair for styling (or air drying!) This product locks in moisture, helps thicken dull, flat hair, and has an excellent clean smell... Moisturizes without weighing down hair." —Tim Kish

Get it from Amazon for $15+ (available in three sizes).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising review: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope

Promising review: "I love it! The product is really good for damaged hair. My hair was dry and weak after dyeing it, and it's now gradually recovering. My current hair is silky and soft, and there's less hair fallout, which is absolutely a lifesaver. Also, the shine and moisture of the product last on my hair for a week, without any sticky feeling and a really nice fragrance. It keeps my hair shiny, silky, and glossy as it promised. Although the price is costly, I think it’s a bang for your buck if you have damaged hair." —Amazon Customer

Get it from Amazon for $26+ (available in two sizes).

Promising reviews: "My hair has never felt better. I love this conditioner. My hair is fine but not thin. It's straight, and bleached/color-treated (dry and prone to frizz). I need moisture treatments at least once a week. This makes my dry hair so soft and shiny. I have less hair fall and less breakage with this product, and it smells absolutely divine.

I've used other deep-conditioning masks, but this one is my holy grail. My hair is strong, hydrated, and silky after using this. Please don't ever stop making this product." —Jaime Miller

Get it from Amazon for $14.99 (available in a jar or tube).

You can use it on both damp and dry hair! 

Promising review: "When I first started using this product, I immediately saw the difference it made on my hair. It’s moisturizing, smells amazing, and lasts long! Makes my hair feel smooth and soft. Went without it for a month, and my hair felt horrible. Had to buy again!" —Kaitlin

Get it from Amazon for $16+ (available in two sizes).

Promising reviews: "This hair mask leaves my color-treated hair feeling soft, smooth, and easy to manage. It helps reduce dryness and makes my hair feel healthier after use without weighing it down. A little product goes a long way, and it rinses out easily. Overall, a great conditioning treatment that I have purchased many times." —BC

"I use this because my hairstylist uses this on my hair. This product always leaves my hair stronger and feeling moisturized. When I blow-dry my hair afterward, it's always soft and not crunchy when I use this. It's worth the money and makes my curls pop even more than they usually do." —Lolo

Get it from Amazon for $11.50+ (available in three sizes).

This leave-in also detangles, strengthens hair, replaces lost proteins, reduces frizz, restores shine, and protects hair color! 

Promising review: "Ever since I started using It’s a 10 Miracle Leave-In Conditioner, I’ve noticed a real difference, especially after styling with my Dyson Airwrap. My curls stay smooth, shiny, and defined without the usual frizz or dryness that heat can cause. It gives my hair a glossy finish and even helps prevent split ends, which I struggled with before. It feels like the product seals in moisture and protects each strand, making my hair not just look good, but feel stronger and more manageable. Honestly, it’s become a must-have in my routine." —Yasinthara Wadumesthri

Get it from Amazon for $9.50+ (available in four sizes).

Promising review: "My hair has never felt healthier! After just a few uses, I noticed a big difference — it’s softer, shinier, and so much more manageable. The Nexxus shampoo gives a great clean without stripping my hair, and the conditioner adds just the right amount of moisture without feeling heavy.

Plus, the scent is amazing and lasts all day. I’ve tried so many products, but this duo is definitely a keeper. Highly recommend if you're looking to bring your hair back to life!" —Renee Burgel

Get a set of two from Amazon for $37.50+ (available in three sizes and two packaging styles).

Promising review: "I put about one or two pumps of oil in my hair! And omg, this stuff makes my hair look really shiny and smooth. Does not look too heavy on the ends. Honestly, get it — it truly helps your hair look moisturized." —Amanda

Get it from Amazon for $12.50+ (available in seven scents).

Promising review: "This natural shampoo is fabulous! It has really moisturized my hair without making it greasy! The smell is nice and not overpowering, and my hair just feels clean and soft. Also love not having more plastic bottles!" —Stephanie Fitzpatrick

Get it from Amazon for $11.17 (also available in seven other formulas).

You'll get the satin curler and two scrunchies in the set.

Promising review: "I’m honestly so impressed with this satin heatless rod set! I put it in overnight and secured it with a duckbill clip, and it stayed perfectly in place the entire time. I’m also a side sleeper, and it was still incredibly comfortable. I barely noticed I was wearing it.

I have naturally curly, frizzy hair that’s fairly long (down to my bra strap), and I simply brushed and detangled it before putting the original size rod in. I’m pretty lazy and not very skilled when it comes to doing my hair, but I watched a few how-to videos and couldn’t believe how simple it was to execute.

The results were amazing. My hair came out soft, smooth, and beautifully styled, with the frizz noticeably tamed. It also helps extend my hair-wash days. My hair stays less greasy and much more manageable. The next morning, I took it out and my hair looked incredible and voluminous. Perfectly formed curls on the very first try. No learning curve at all. It gave me that effortless, polished look without any heat damage." —E

Get it from Amazon for $12.38+ (available in 11 colors/patterns). 

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising reviews: "I absolutely love this styling cream. It makes my hair feel so soft, smooth, and hydrated without weighing it down at all. It gives just the right amount of hold while still keeping my hair looking natural and not stiff. I’ve noticed way less frizz and my hair looks so much healthier and shinier after using it." —Amazon Customer

* Products That’ll Make The Complicated World Of Haircare A Little Simpler

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.