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Because being in your thirties is just clicking “add to cart” and not feeling guilty about. it.

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Check out a TikTok of Murdle in action. 

The best part?? Once you finish "Murdling," you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books! 

Promising review: "The puzzles are a lot of fun, but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativity! You can Murdle solo or with friends. I look forward to future volumes, but this one will keep me busy for a while!" —Liz Gately

Get it from Amazon for $12.48 (or for a festive vibe, check out the new Merry Murdle!). 

Promising review: "Very nice on the lips, as expected. I got the nude honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda

Get it from Amazon for $21.25 (also available in Black Honey and Pink Honey). 

Promising review: "Absolutely love this! True to color. Not itchy and pretty soft. Very long and wide, but not too thick. I don’t wear scarves often, but this one was definitely comfy and a staple in my winter outfits. I would definitely buy again!" —Ava

Get it from Amazon for $16.99+ (available in 10 styles). 

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feeling tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get a set of three from Amazon for $37 (check out Touchland's Amazon storefront for more options). 

Promising review: "It is comfortable, stylish, and I think it is durable. It was very easy to swap it out." —Aashish

Get it from Amazon for $39.99+ (available in two sizes and 31 colors). 

Promising review: "My family has traveled to many of these national parks, so I was super excited to work the puzzle; however, when I finished it, I KNEW I wanted to glue and frame it. I love working puzzles, but had never framed one before. I put it in my sitting room, which also has a wall gallery of family pictures from our cross-country trips!" —heather smith

If you're starting to think toward the holidays (THEY'RE A'COMIN'!),  Old Whaling Co. has everything from cool gift sets to adorable tote bags to jumpstart your gift stash. 

Promising reviews: "The shower steamers remain my absolute favorite…. The steamers are large and last throughout my shower, even longer sometimes! And the scents are so strong — my sense of smell is literally almost non-existent — that I can smell them throughout my shower! These are steamers I’m going to purchase again and again!!!" —Jamie K.

"Absolutely love the shower steamers. I leave the box out, and I can smell the amazing scent every day. The steamers are very big, so I only use about half of one in my shower. Will be back for more around the holiday time. Thank you for such a nice product." —Sherry K.

Get a four-pack from Old Whaling Co. for $16. 

Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic.

Promising review: "I bought this hoping for a fresh, divine scent, and wow, it completely blew me away! I’m usually not one to purchase scented products without smelling them first, but I took a leap of faith, and it paid off. Hawaiian Bliss is everything I hoped for and more. The scent is absolutely heavenly; rejuvenating, relaxing, and somehow energizing at the same time. After using it, I feel calmer, refreshed, and even a little happier. I genuinely look forward to using it. I’m already planning to order more, not just for myself but to include in gift baskets for friends and family. If you’re on the fence, go for it. Highly recommend!" —K. Marie

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

Promising review: "I bought one of these many years ago and love mine. I just bought this one as a gift for a friend. She loves it! This item is of great quality. Perfect size to do quick, creative work. This board helps a person come into the present. Let the world melt away while they use it. Before you know it, time has slipped by, and the calm has set in. It may be perfect at the office! Definitely would have people stopping by to chill for a minute! (Just a thought.) I would imagine this would be calming for kids, too! Get one for yourself. Leave the world behind." —ClearlyLiving

Promising review: "I bought this after seeing an ad on TikTok. I was skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub as you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising review: "A few years ago, I tried an all-natural deodorant and was totally turned off by it. Greasy, the scent went away in an hour or two. So, for some reason, but most likely a compulsive buy, I grabbed this while I was looking for frankincense, which happens to be the scent of this product. I love it! Scent lasts a long time, no crusty pits or shirts clogged with the factory deodorant residue. This stuff washed out easily from the underarms of shirts in the washer. Of course, the aluminum-free is a great thing too, all natural. This gets 5 stars from me, people, and I've gotten another scent from this maker with the same opinion. Smell ya later!" —DoctorCreepy

Get it from Amazon for $8.90+ (available in two sizes, 12 scents including unscented, and a baking soda-free option).

Promising review: "My lips get dry since I spend a lot of time hiking and outdoors, and this product works like a charm. It hydrates deeply, feels soothing, and lasts through the night. A little goes a long way, making it worth the price." —HB

Perfect for a new road trip challenge —The Color Hunt: Travel Edition. (Check out this TikTok of some cool humans doing their own photography color hunt!)

PS: This comes with a MicroSD pre-installed!

Promising reviews: "I've been just delighted with this little camera. I'm new to Camp Snaps, but this felt like a great place to start. I'm a professional photographer, and sometimes that means photography can feel like work. Obviously, it's not the same quality as my DSLR or even my phone camera, but that's exactly what makes it so fun. I love that it's screen free, slightly unpredictable, and you don't get to see what you took until later. It's put the joy back into photography for me. I've been having an excellent time taking it along on all of my adventures." —Ty

Get it from Camp Snap for $69.99 (available in 10 colors, in a pro version, and as a point-and-shoot video camera!)

Dazzle Dry is a small business that specializes in nail care products. Check out a TikTok of the Dazzle Dry system in action.

Promising review: "I absolutely love the Dazzle Dry Mini Kit! The bubblegum pink shade is beautiful and gives a fun, polished look. The 4-step system is very easy to use, and I was impressed with how quickly it dries. The best part is that it actually lasts without chipping like many other polishes. It is easy to remove and better for your nail health than gel polish. The brushes give good, consistent coverage. This kit is worth every penny and is a great option for anyone who wants salon-quality nails at home." —Jonathan Weaver

Get it from Amazon for $39 (available as a kit in dozens of colors; you can shop for colors individually at the Dazzle Dry storefront). 

Promising reviews: "Game changer for my dry, 37-year-old skin. This has visibly helped reduce wrinkles, plump my skin, and make my makeup sit more smoothly and brighter on my face. I had been dealing with adult acne, and this has helped hydrate without irritating. Excellent product, well worth the money." —Nicole

"I've been struggling with some texture on my cheeks from being dry, so I was looking for a hydrating serum when I found this. OMG, it’s so nice. The texture is like snail mucin; it goes on so nicely, a little bit goes a long way, and my skin texture and dehydration are gone. My cheeks feel so nice and soft now. Extremely effective at moisturizing." —Kaeleigh.S

Get it from Nordstrom for $70+ (available in two sizes). 

Marée is a small business that specializes in beauty products. 

Promising review: "Gifted these masks to my sister-in-law, and she loved them. So I figured I’d try them too. What a difference in my skin. I like to leave all masks on a lot longer than most people or directions say. I let the mask gel absorb into my skin. So when I took it off, it was not wet anymore. I woke up the next day with a nice glow and dewy appearance. I will have to get more. I think it actually tightened my eyes and laugh lines, too. I love this product and will continue to buy it. Thank you, Marée!!" —Eugene Cecora 

Get a set of six from Amazon for $9.99. 

Promising review: "These leggings are amazing! Very soft and stretchy. They feel just like Lululemon Aligns. I felt like these ran a tiny bit large. I would recommend sizing down if you like more compression. Otherwise, these leggings are very comfortable and hold up well!" —Alyssa

Get them from Amazon for $32+ (available in women's sizes XXS–XL and 23 colors).

Promising review: "Love how this makes my skin feel. I have been using it for three weeks and can tell a difference in my face. But the real surprise came from the difference I saw on the top of my hands. I usually take the product and mix it on the top of my hand, then apply it to my face. Well, my 60-year-old hands are plumper and look more refreshed. So if it’s doing that to my hands, then it’s great for my face." —Dally

Get it from Amazon for $16.90 (available in four other styles). 

I'm sorry, when did Life is Good go bookish?! They have an "apparently I like hockey romance" tee, a "we the type of people make the bookclub get crunk" option, and lots of other bookworm options that I am throwing in my cart POSTHASTE.

Get it from Life is Good for $29.95 (available in women's sizes XS–XXL).

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound

The kit comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel.

Promising review: "I have to admit I was skeptical because of the price and size. However, I got these for my husband's birthday (he loves Bob Ross), and what a find!! We had so much fun mixing colors and painting. Would definitely recommend. The fact that they are small makes them even more special. I wish there were more to paint!" —slb m

Psst — you can snag a Bob Ross color-by-number coloring book on Amazon, too! 

Patchology is a small business that specializes in themed beauty products. 

Promising review: "Super hydrating for my feet! You can usually see when my feet are dry, but when I use this, they stay hydrated for a week after use! Love these!" —Michelle 

I *just* got this because I'm a huge fan of the Coco Wyo style, and this one was just too cute to pass up. Can't wait to throw in my bag on my next road or plane trip.

Promising review: "Get it! This is my first set of alcohol markers (I have the water-based), and I just had to have this cute collab. I am so happy with it. The packaging was very sturdy, and the box is super cute. Markers are in swatch order already. Colors are true, and blending was smooth. Can’t wait to color the whole book!⭐️" —Seir Ortega

Promising review: "This book is a fantastic way to dig deeper without having any worries of being judged. It's a book you can vent to, be 100% honest with, and find out more about yourself. I love it and need more books like it!" —Amazon Customer

Read more about sunlamps and seasonal affective disorder (SAD) at Cleveland Clinic and Mayo Clinic. 

Promising review: "I was always told to try light therapy, but I put it off as woo-woo nonsense. But it really works! Just having it near me while on helps my mood. The difference between the colors helps set up different environments based on how I feel at the time and how I want to feel after. It's also really easy to use, a great size, and looks like a real moon on my end table. The remote is an awesome feature. It keeps me from having to turn in awkward ways to turn it on from where it sits on my end table. The USB port is pretty great, as I never have enough near my couch where I need them most. Totally in love!" —Jessi's Reads

Get it from Amazon for $39.99 (available in two styles). 

Promising review: "Such a cute way to keep trivets handy for hot items. They seem to be built well, as they have held up, and I’ve been using them for at least six months now." —Wolff

Get it from Amazon for $26.99 (available in four colors). 

Promising review: "I bought this book and once it came, I was in heaven. The number of pages and goodness in this book are awesome. Finding out some things I didn’t know and also reliving my childhood with my favorite part of Thanksgiving. Here’s to the 100 years of the parade. Best book ever. I definitely recommend it to anyone who loves the Macy’s Thanksgiving Day parade. This book is for everyone, all kids and families will enjoy it." —matt dasaro

Promising review: "I’m so happy with this jacket! It has that effortless, casual style that’s easy to throw on yet still looks put together. The fit is spot on — comfortable without being too snug or boxy. I’ve gotten a ton of compliments on it, and it really elevates even the simplest outfits. Great quality for the price, too. If you’re looking for an everyday jacket that’s both stylish and easy to wear, this is it!" —Cassandra 

Get it from Amazon for $39.99+ (available in women's sizes XS–XL and seven styles). 

BuzzFeed Shopping writer Emma Lord says:

"I played this at a friend's apartment with a mix of people I did and didn't know, and we all had a BLAST. It was a fun opportunity for us to reference hyper-specific things when trying to lock down a specific shade (if memory serves, "zombie Barney" and "aggressive banana" were the ones that got thrown around) and to get to know each other's tastes and ways of looking at the world. The rules and scoring system are super easy to learn, too, so there wasn't a big hurdle in getting everyone on board. I highly recommend for some good, wholesome, often laugh-out-loud party fun!"

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, a pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone, and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Get it from Amazon for $34.86+ (available in six styles). 

Y'all, I'm SO impressed with Timbuk2. Great for daily use and travel, I've now purchased two of these bags as gifts because they're THAT well-made. I also have one of their carry-on bags, and it has held up ~beautifully~ to my less-than-careful travel abuse. 

Promising review: "I had the first version of this bag in blue almost five years ago. I used that bag EVERY SINGLE DAY through several jobs, travels, and situations. Most of my smaller daily EDC carries are other Timbuk2 bags, but this bag was everything I wanted. No frills with cheap straps dangling, no nonsense of random pockets that don't do anything but break, no cheap materials that once they're wet, they deteriorate. THIS BAG IS PERFECT. It is extremely well constructed and water resistant, and it holds more than I expected. I decided to upgrade simply for the color and the few extra features like adjustable shoulder strap lengths, padded handle, and the extra inside pockets. If you like a comfortable and durable bag meant to last, this is your bag!" —Michael4200

Get it from Amazon for $119+ (available in four sizes and nine colors/patterns).

BRB: Booking an extra night or two in my hotel because I know I won't have to miss my pillow anymore!

Promising reviews: "No more fighting with those awful hotel pillows. Feels just like being at home with my full-size purple pillow, but just the right size for packing. Will never travel without my packable purple pillow." —Tanya

"This travel pillow came, and we decided we'd give it to our son. Well, the pillow was so great that we bought two full-size Harmony pillows because they were better than the ones we had. These are the best pillows I've ever had!" —Shelby B

Get it from Purple for $126 (originally $149; and don't forget the compressive travel case here!)

This game requires two to four players, ages 8 and up. 

Promising review: "We love this game. All the kids are adults, and we have a raucous time playing this. It is so much fun; great family fun. The pace is fantastic. Anytime we have a friend over, the first game goes a little slower, but it doesn’t take long to learn and develop strategies to win. Love this game!!!" —Kindle Customer

BuzzFeed Shopping writer Emma Lord says:

"*Wheezes in truffle* Okay, I bought this on a whim because there's a sushi place down the street from me that makes truffle avocado sushi rolls, and I was like, I need these in my life, but I also need money to live. I decided to DIY it with a regular $4 avocado roll, and this seasoning and the umami bliss of it all basically exploded my brain. Since then, I've tried it on eggs, burritos, potatoes, chocolate mug cakes, and pretty much every sweet and savory thing I can think of. The best part is you really get an excellent bang for your buck — it's so flavorful that I've been using this for months now and have barely made a dent in the container!"

Woobles is a small business that specializes in crochet kits. 

Promising review: "Excellent gift for beginners looking to explore crochet or knitting. The materials were of high quality, and everything was very clearly explained. End product looked great too." —Nick

Get it from Amazon for $29.96+ (available in five styles and also as Snoopy)

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Plus, finds from Amazon,  Anthropologie, the Disney Store, Free People, Goldbelly, Macy's, Nordstrom, Quince, and Uncommon Goods.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.