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There's no greater pleasure than a successful impulse buy. The Swedish gummies, ice cream cone vase, floating bookshelves, and 48 other products here are proof of that.

Promising review: "Beautiful. This is great quality and it looks like a real painting. 💗" —Yana Cucias

Get it from Amazon for $15.99+ (available in four sizes and several styles).

Promising review: "I have used them for both plants and light cables. The leaf design blends in nicely and looks decorative. They stick well on smooth walls, but a few lost grip over time — best for light vines. Still, they’re creative and serve different purposes." —Daniela Gomez

Promising review: "This is delicious candy and not overly sweet." —RyanBrockus

Each shelf holds up to 15 pounds, and reviewers recommend putting your largest, heaviest books at the bottom of each shelf for more support.

Promising review: "These are so much fun! We ordered the small size, which fits standard hardback books (approximately 5–7 hardbacks in my experience). They're a great way to add some extra storage to our very small home, and we've placed them in our hallway so people ask us about them all the time. I'd highly recommend!" —LaBuenaVidaMere

Get a set of three for $26.49+ (available in two sizes).

These are made without harmful substances and are certified for indoor air quality. 

Promising review: "I couldn't be happier with this purchase! The paper incense exceeded all my expectations. The quality is outstanding, and it works even better than the description. It arrived quickly, was well-packaged, and easy to use. Smells great and burns well. I highly recommend it to anyone looking for paper incense." —Kim

Get it from Amazon for $14 (available in eight scents).

Promising review: "This toilet brush makes me want to clean my toilet. It is so cute, exactly what I wanted, and works perfectly!! Fits nicely into my bathroom decor. It was delivered in perfect condition, and I've used it three times now. If you're thinking about buying this...do it!" —Michelle Maroon

Promising review: "I ADORE vampires, Halloween, and all things bat-related. I had to have this umbrella. The feel of this umbrella makes it worthwhile. The rubbery texture assures me it will keep me dry. That's not all. Hang the umbrella up, and it looks like a sleeping vampire! Too cute!" —Rae Rae

Promising review: "Adorable, and way more useful than you'd think. I've been using it for water; it fits in my purse or pant pocket perfectly, and it holds more than you think. I bought a second one for my daughter, and it was great at Disney the other day, not too heavy or cumbersome. It fit perfectly in the side outer pocket of her Loungefly mini backpack and kept her drink cold, and she just refilled it as needed." —erinm51 

Get it from Amazon for $19.95 (available in several styles).

Promising review: "These are the cutest toast tongs! They are nicely crafted, and the long-eared bunny design is adorable. Perfect tongs for my toaster and waffle iron. It stands by itself as a little, functional piece of art, and won't get lost in the utensil drawer like my old boring tongs. The packaging is also nice and makes this really giftable, so I'll be ordering more as gifts for sure." —Tuzi

Get it from Amazon for $14.94 (available in three styles).

This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic.

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

Get it from Amazon for $4.99 (available in three colors).

The metal on the comb is anti-rust and easy to clean, and comes with a protective cover for maximum hygiene.

Promising review: "As a pro makeup artist, this is an excellent tool to have in my kit. Excellent for removing mascara clumps." —Lady Marina

Find your favorite microwavable animal on SuzziPal's homepage!

Promising review: "My grandson likes that it can get warm in the microwave and cold in the freezer. He loves manatees. He thinks it is really soft and really cute! (He told me to write this.)" —Grandma Marva

Promising review: "Love this! I love mushrooms, and this is such a cute way to keep my butter soft and fresh!" —Danielle Granger 

Promising review: "I found a similar one on Urban Outfitters for close to $100, and this one takes the cake! It has a broad dimming and brightness setting as well as a timer and pulsing options. There’s a remote for it as well as a controller on the cable. I’m a self-taught home cook and am obsessed with anything food-related, and this has completed my kitchen! Definitely recommend!!" —Merrie St. John

Promising review: "I am surprised these work on my hair 👍🏼 I have REALLY thick, curly (or puffy depending if I brush it, which I don't because I look like I've been electrocuted) below-my-shoulder, layered hair... AND IT ACTUALLY WORKS! I was very, very happy, and it was so easy and quick. Yep...I love 'em 😁" —Just Jenn

Get it from Amazon for $7.99 (available in five styles).

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. This requires very little effort to cut through the food, and it has a generous container." —Amazon Customer 

Get it from Amazon for $25.99 (available in six kit styles and four colors).

You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "This stuff is magic. I’ve tried a lot of products, and this one works the best out of everything I’ve tried. I love the scent. Sol de Jeneiro makes a body spray of it, and I get lots of compliments every time I wear it." —Stephanie Hooper

Get it from Amazon for $24+ (available in four sizes, multi-packs, and refills).

Promising review: "This product is exactly what I was hoping for. It’s great quality. Looks so chic. Such a nice way to dress up a household necessity. Definitely worth it." —Kaylee

Get it from Amazon for $6.79+ (available in three sizes and 13 colors). 

Promising review: "This is just like the photos! It's a fun decoration for our kitchen. It looks just like the photos! Every time you take a tissue out, Marilyn’s dress changes to something different." —MountainMan

Get it from Amazon for $15.99 (available in two sizes and two styles).

Promising review: "Like everyone else, I stumbled upon this product because of a TikTok I saw. Setup was extremely easy, and I'm pleased to say that my Teams green light is on all the time now. Workers of the world, unite." —Amazon Customer

Get it from Amazon for $19.99+ (available in four styles). 

Promising review: "I bought this after I saw a video on TikTok, so I had an idea about the yummy waffles I could make. First waffles were stuffed with apple pie filling. Second ones with scrambled eggs, bacon, and cheese. Just amazing!!! The only way you could make this better is to send a chef!! I definitely recommend watching a video on TikTok or YouTube to inspire you before you start!!" —Adirondackdarling

Even my 2-year-old (the world's toughest of food critics) has favorites from this book that she'll request. The food is nothing like the casseroles and crockpot meals many of us grew up with. We aren't slathering things in cheese to give them flavor or dumping in a bottle of Ranch (Cheese and Ranch, I still love you. Too much.) rather, Doiron's professional palate takes simple meals and turns them on their head with ingredients that are nutrient-dense without being intimidating, and combines simple ingredients with techniques that change the game. I started following her TikTok and loved her recipes so much that I went to her book launch (I've never anxiously awaited a cookbook publishing, if you were wondering). Ready for my brag moment? Here's my brag moment: one time I saw Justine Doiron while we were both in line at Radio Bakery (because ofc she was at Radio Bakery) and I was very starstruck and very not cool, and she was *very* nice. If you aren't already following her Instagram, you're about to make a new best friend. Who feeds you *very* well.

Promising review: "Justine Cooks is a fantastic addition to any kitchen, especially for those looking to add more plant-based recipes to their diet. One standout is the kimchi poached eggs—a flavorful, unique twist on a breakfast staple that’s packed with probiotics. The cookbook’s layout is easy to follow, and Justine’s approach makes it accessible for cooks of all levels. While it’s not entirely vegan, many of the recipes are plant-forward and can easily be modified. Highly recommend for anyone wanting to make tasty, veggie-centric meals with room to adapt to any dietary need!" —Rachel 

Promising review: "I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing duplicate that is slightly better! It’s not oily, but provides lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did." —e_whospends_money

Get it from Amazon for $13.98 (available in five shades and in pairs).

Promising review: "This is the perfect throw for summer nights as it is lightweight. Yet since it is muslin, it will adjust to the climate, so I'm sure it will be so cozy during the wintertime. It's beautiful and so soft, and now I don't have to steal my son's blankets! It is so soft, cuddly, and beautiful." —A & E

Get it from Amazon for $25.41+ (available in 10 sizes and 42 colors).

Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo, and I wear it every day." —Trysten Walters

Get it from Amazon for $17.95+ (available in two styles and three sizes). 

New England Stories is a small business that specializes in home and kitchen products. 

Promising review: "These are worth the money! There are labels for almost every basic syrup, as well as blanks, so you can label them yourself. If you get a regular-sized Torani syrup bottle, it will hold the whole bottle, so you don't need to worry about storing a quarter of the bottle of syrup. SO AESTHETICALLY PLEASING, TOO." —Naomi

Get it from Amazon for $27.99+ (for four; available in three colors and in two- and six-packs).

I use Mad Rabbit products on my own tattoos. Every product is vegan and cruelty-free (making it great on sensitive skin). I've recommended it to all my friends with tattoos. The soothing gel is lightweight and calming, the sunscreen is effective without feeling heavy, and the balm makes tattoos look gorgeous (my arm pictured above, left). I'm truly surprised by how well color pops with this stuff! 

Mad Rabbit was founded by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect, and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.

Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward

Get it from Amazon for $18.98 (available in three scents and in a care pack).

Promising review: "Best invention! I purchased it after seeing it in a TikTok video, and it works soooo well in my purse." —Wenhether

*Another* promising review: "This little ball is genius!! Rolls around in my purse, which I live out of. It picks up a lot of lint, debris, or even crumbs. Easy to find with the bright pink. Just remove and wash, and it’s ready to go again. The price was great and something I can use for years. If you live out of your purse, this is a must-have!!" —dj3biggs

Get it from Amazon for $12.99 (available in several colors; individually or in packs of three). 

Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

Promising review: "Feels expensive. This hair clip works very well and also feels like a very high-end item. It’s very sturdy and is a great, trendy replacement for plastic claw clips." —Mae

Get it from Amazon for $7.99 (available in silver, gold, and as a pair). 

Promising review: "Oh wow! I followed the directions and put that moist paper towel in with my cheese, on the bottom, and put some unwrapped and cut Jarlsberg wedge in it. I left for vacation and two weeks later came back, and it was still fresh and moist and not moldy! Huzzah! I'm MIGHTY impressed with this simple gadget. I hate food waste, and this is super helpful!" —Awesome Taste

Promising review: "I love this lamp. It is so cute, and it works amazingly well. I switch out my candles every day for a new smell. It melts the candles easily — I love that it has a dimmer and a timer on it as well. Keeps my room smelling lovely." —Jenniffer

Get it from Amazon for $23.99+ (available in six styles).

Promising review: "This planter exceeded my expectations! It's absolutely gorgeous. I got the Giant size (12 inches), and surprisingly, it is very lightweight. I love how glossy the paint looks, really makes this piece pop in my kitchen!" —TL

Get it from Amazon for $25.95+ (available in two sizes).

Before adding this to your cart, you have the option to customize it, including selecting from 14 lengths and 15 colors (including custom colors). The CovoBox is made from reclaimed books and sustainable wood.

BTW — Covogoods is a small family-owned business creating home decor in Utah!

Promising review: "I’m pretty sure I’ve never loved a purchase from Amazon as much as I love this one. This product is EXTREMELY well-made and very unique. Plus, it does the job of hiding the ugly routers and cords. And the customer service was great and responsive. I was a little hesitant to spend the money on this, but after years of living with the husband’s pile of technology, the money was well spent!" —AmazonEmme

Get it from Covogoods on Amazon Handmade for $29+ (available in customizable sizes and colors).

Promising review: "This speaker is well worth it! So convenient being able to have music directly in the shower with you. Easy to operate, including changing songs or volume right in the shower. It comes with a good-quality suction cup that you can hang the speaker from. I used to listen to music on my laptop outside the shower without being able to change songs or hear as clearly as having a speaker right next to me, so I am loving this product. Would definitely recommend it." —Mary A

Get it from Amazon for $22.49+ (available in six colors).

Promising review: "I love pickles and olives but hate the mess and pain of pickle/olive brine. I've been known to just drain it out of a jar immediately, even if that means having to throw away the pickles or olives sooner. I randomly discovered these containers from some online article, and knew right away I would be getting one. I now have two, but plan on buying more. They're just great. The only thing is, you need to be 100% sure you've got the lids on completely, or you will have a disaster on your hands. Check and double-check each time you are securing them. The tongs are useful just to have around for anything, too." —Nick

Promising review: "Very good quality liner. I love the daisy print, and it is a good thickness. Super easy to cut (I used a box cutter). Definitely recommend!" —Karen

Get it from Amazon for $9.99+ (available in nine sizes and 18 patterns). 

Promising review: "OMG I’m obsessed with these earrings. They’re so pretty and lightweight. I never usually order earrings from Amazon, but I decided to get some since I saw them on TikTok. They’re great quality, and I usually can’t wear fake jewelry since it makes my ears itch. This one didn’t do that at all. Another problem I have is earrings being super uncomfortable to sleep in, but this one doesn’t do that either. I’m going to literally get every single size they have since I love it so much. Hiiiiighly recommend." —Ziyana Iyer

Get it from Amazon for $13.95+ (available in two styles, four sizes, and three colors). 

Promising review: "It really does feel good to get your toes spread apart. It is, in fact, therapeutic and relaxing. I'm happy, and I think I may get some as gifts. They are easy to clean and pretty too! I am a tired mama, and I will take all the self-care hacks I can get! Easy to put on. They also stay put even when doing little foot stretching movements like curling your toes." —Amazon Customer

Promising review: "I love this charging station! I‘m one of those people who has all the Apple things, so being able to charge my phone, watch, and AirPod Pros at the same time is a total game changer for me. I can’t even guess how many times I’ve misplaced my AirPods because I didn’t have a dedicated place for them. Now there’s no question where they are every morning. Not only that, but the charger is pretty fast (especially for the watch and earbuds), and the station itself is easy to set up and use." —Anonymous

Get it from Amazon for $17.99+ (available in five colors).

Promising review: "This dino chicken nugget pillow is a real Jurassic dream come true! It's the perfect cuddle companion for all the paleontologists-in-training or anyone with an insatiable appetite for comfort. Just be careful not to accidentally take a bite while you're napping, because it looks deliciously deceiving!" —LadyTee

Get it from Amazon for $15.99+ (available in three styles and in packs).

Promising review: "These are beautiful! It's a wonderful set! They are heavy-duty and have a great expensive look without costing a fortune!" —K. LaNou

Get the eight-piece set from Amazon for $21.95+ (available in five colors).

If you have any neck or back issues, talk to your doctor before use.

Promising review: "I was very surprised at the quality of this neck and shoulder relaxer, especially at this price. It has a nice structure to it, but is also soft enough to cradle your neck in comfort. Just taking a few minutes to use this helps to improve my neck and shoulder pain greatly. This especially helps when you have slept on your neck wrong and have a crick in your neck. Very happy with my purchase and would definitely recommend it." —Cindy

Get it from Amazon for $24.99 (available in five colors).

Promising review: "I love my candle in this scent, so when I saw the hand soap, it was a no-brainer. Leaves your hands feeling clean, moisturized, and smelling great." —shannon

Get it from Amazon for $23 (available in five scents)

Promising review: "My parents went to Europe and sat outside on furs like these, and now they do the same at home. They live in the mountains in Utah. They put these on their metal patio chairs and then cover themselves with a blanket outside in the winter. The furs keep your backside insulated and then topped with the blanket, they are able to have cocktail hour(s) on the deck all year long! It’s honestly pretty sweet, and the dog gets her own to lie on when she’s outside, too." —Amazon Customer

Get it from Amazon for $15.99+ (available in six sizes and 12 colors). 

Promising review: "I bought these to put into my bag/pocket to carry around just in case. Sometimes public restrooms do not have soap and that is extremely inconvenient. These come in super handy! One sheet is definitely enough for me and it’s so cool to watch it turn from a dry sheet of paper into sudsy soap with water added. I 100% recommend." —woolymammoth

Promising review: "I used to be a normal person. I’d pour regular maple syrup on pancakes like a peasant, not knowing that a sparkly revolution was waiting for me in a tiny, magical bottle from Vermont. Then someone gifted me a sampler of Runamok Sparkle Syrup. Cute, I thought. Novelty, I assumed. WRONG. That was the day my taste buds were bedazzled, and my breakfast standards skyrocketed beyond repair. This syrup glistens like it was hand-harvested from a unicorn’s tears. It turns pancakes into a party. Waffles into wizardry. Coffee? Now it’s a glittery potion of joy. I put it on fruit just to make it feel fancy. I even caught myself contemplating a drizzle on roasted carrots. (Don’t judge me, I didn’t do it. Yet.) Yes, it’s pricey. But so is therapy. And honestly, this syrup might be cheaper in the long run. Buy it. Ruin yourself for lesser syrups." —Eric Williams

Get it from Amazon for $20.49 (also available in several non-sparkly flavors).

Promising review: "I love this product. My bathroom drawer looks so organized now that my bobby pins aren’t all over the place. I loved that it came with bobby pins which I had no idea would be included! It's nice to also have some new bobby pins!" —Monica

Get it from Amazon for $15.99 (available in two colors).

Promising review: "This product is the answer to my search for a way to have music or Netflix playing while in the shower! The adhesion quality is great, and it's very easy to use. It fits my iPhone XS Max very well and is very sturdy. I would recommend this to anyone!" —Jackie Donovan

Get it from Amazon for $9.99+ (available in six colors).

Promising review: "This beanie is perfect for curly and wavy girls! The entire inside is satin-lined. When I took the hat off it did not cause any damaged or frizzy curls! I am in love and need more colors!" —Crystal Ingram

Get it from Amazon $15.99 (available in 12 colors).

Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine. This is no longer in my shopping cart — it's being delivered to my door.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

FYI, this nifty gadget also works with your Kindle and can use your camera to take photos or video from up to 33 feet away.

Promising review: "I have a TikTok obsession, and I am thrilled with this ring! I love how versatile it is, too, where I can flip book pages on my phone and go through music as well. It’s easy to use and set up if you follow the instructions." —The Shopper around the Corner

Get it from Amazon for $10.99+ (available in two colors). 

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Mallory Mower has been a writer on the BuzzFeed Shopping team since 2017, with a focus on unique, practical products, up-to-date parenting finds, and up-and-coming home decor.