We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide.

"I've been using this product for only a few days now, and my skin looks the best it has in a year."

I've been using these every other night and noticing that I wake up with a freaking LUMINOUS glow. I admit, I was a Medicube skeptic...but not anymore. 

Promising reviews: "Have only been using these for four days and OMG, GLASS SKIN! Not irritating to skin and leaves it feeling smooth and glowy." —A. Dawn

"I’ve struggled with acne for about a year now after getting off hormonal birth control. It started as what I think was dermatitis around my mouth and chin, and then recently transitioned to what seems to be hormonal acne because it’s deep and painful and in my jawline, chin and cheeks. I was getting so discouraged and honestly depressed because of how horrible my skin was despite doing everything I could to make it better. It seemed like nothing worked. I’ve been using this product for only a few days now and my skin looks the best it has in a year!" —Jessica

Get a pack of 70 from Amazon for $18.90 (available in six other styles). 

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Promising reviews: "OK, so I found out about this life changing device on TikTok. I've always wanted these kind of beach wave curls, but no matter what I did or what I tried, my hair would never look how I wanted. Well, let me tell you, this thang does exactly what it should. It is seriously the best hair tool ever, so if you're looking for the absolute perfect beach waves, then do yourself a favor and just get it." —Rachael

"I love this product! I have 4c hair and I use this when my hair is straight. Even semi straight is fine, so you don’t put too much heat on your hair. As some said before, it 'can' be time consuming but that’s only if you're not taking advantage of the entire space they give you to use! I made that mistake, only using small sections in the beginning, and even though I loved the results it was too time consuming. After using it about four times, I’ve mastered cutting the time down a lot. Just do big sections and separate with your fingers!" —Burke

Get it from Amazon for $24.99 (available in two colors).

That's me wearing the Faux Brow in dark brunette on the left. If you would have told me in my teenage years that I would one day be embracing my nickname — "Eyebrows" — I would have said something really rude to you, lol! My piercing lowkey killed my follicles' ability to grow thick hair in that one spot, but this stuff WORKS. The double prong makes it super easy to get 'em filled in quickly and realistically. Plus, it's wayyyy more pigmented than what I was using before (Glossier Boy Brow).

Promising review: "I’ve tried so many eyebrow products, and the L’Oréal eyebrow filler pen is the first one that truly delivers hairlike strokes that look natural and defined. It’s incredibly easy to use and gives a realistic finish that blends beautifully with my natural brows. What impressed me, even more, is the price — finally, a product that works and doesn’t break the bank! The cost is totally reasonable, especially considering the quality of the outcome." —Kelly V. 

Get it from Amazon for $9.97 (available in eight shades). 

The color-adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

"Seriously amazing for the price. This product makes it look like I didn’t just have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Promising review: "OK, so I absolutely LOVE this stuff! I tried it on a whim after hearing a few different people rave about it. I had tried a similar product from Rhode and was not really wowed by it, but thought it was still a nice product. But this milky toner, however, blew me away. I apply it after washing my face with my hands and gently pat it in, and it just leaves a moisturized, dewy finish. I also have recently started mixing it in with my foundation when I apply it to my makeup and it’s been a game changer. For the price point, amount of product, and versatility, you just can’t beat it. Will be repurchasing!" —talon12

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising reviews: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

"I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I’ve tried so many products to keep my hair sleek, but this one is definitely the best. It smooths down all my flyaways without leaving any greasy residue, and it keeps my style in place all day long. I also love how compact it is — super easy to carry in my purse for quick touch-ups. It smells nice, works amazing, and gives that perfect polished look. Highly recommend!" —Brendha Garabini

K18 is a small business that specializes in hair products. 

The directions on the packaging: To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

HOWEVER, hair specialist and influencer Abbey Yung reached out to K18 to clarify instructions, and verified that you *can* use conditioner after if your hair needs a lot of moisture. For more details, see this TikTok where she breaks down the steps of proper K18 application.

BuzzFeed Shopping editor Melanie Aman swears by this stuff: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

Get it from Amazon for $29+ (available in two sizes). 

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "I recently had to cut my shoulder-length 3b hair because of a mistake in products that resulted in something the internet calls 'felting.' My hair ended up being coarse, brittle, and would fall a lot so I was scared of having bald spots. Found this online and it had a reasonable price so I decided to give it a go some days ago. The change was INSTANT! My hair wasn't falling, it didn't feel greasy, and it now feels almost like the texture I had before the fail. Will keep using but I'm already in love." —Zuzi Góndola 

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "Love this body wash! I heard so many good things about this one and since I’ve been a steady Olay user and lover for years, I had to try! My skin is so smooth and silky after using it! Plus the scent is divine! I’m now ordering the matching Super Serum body cream to use after my showers! Highly recommend this body wash! You will feel clean and so soft without a doubt!" —Emmy D 

Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $14.95+ (available in four sizes).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "Having extremely sensitive skin, I’m very selective about what products I use on my dry skin. I’ve been using this for years as it works wonders for my skin, providing the moisture it desperately needs, and it’s compact, so it’s easy to keep in my purse. It’s solidly made but glides smoothly and smells incredible! I just LOVE how it doesn’t leave my skin oily but soft and well-hydrated. I get complimented on my skin often and I feel as though this Palmer’s product is the reason for the overall radiant appearance. I’m beyond pleased with this Palmer’s moisturizing product that works as designed to heal and soften, and my skin absolutely LOVES it too!" —Yours Truly 💞

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but also the stye, which went away. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in five sizes and in multipacks).

Medicube recommends scooping out more gel and fewer capsules for oily skin, an equal amount of gel and capsules for dry skin, and more capsules and less gel for combination skin. 

Promising review: "Love this cream! I've seen a real, noticeable improvement in my skin's texture, brightness, and overall appearance in a short amount of time. It absorbs beautifully, feels way more expensive than it is, and gives my skin a healthy, fresh glow. Will be repurchasing!" —Wendella

Get it from Amazon for $19.90 (available in four formulas, each with unique benefits). 

SweatBlock is a small business that specializes in antiperspirant products. 

Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

Promising review: "Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I’m building a resistance to it. I should’ve been using this to begin with. Second application I applied to other areas of my body, zero sweat. Amazed." —Hanna L. Hetz 

Get a 10-pack from Amazon for $19.97 (each box lasts two months).

Promising reviews: "I have extremely dark under-eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25-30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under-eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney

"Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" —Lynnette Smith

Get it from Amazon for $9.80 (available in 24 shades).

Promising review: "I have never had softer skin! But please apply a moisturizer after using. It has gotten rid of little bumps, dead skin, and peeling sunburns. I always use this before shaving and have never had a smoother shave. Best exfoliator ever!" —Hopper

Get it from Amazon for $11.39+ (also available in a pack of two, and three other styles).

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Promising review: "BUY IT!!!! I have been looking for a good moisturizer that would not only help with my hormonal acne and acne scars but also help my dry and mild rosacea skin, and this has helped tremendously!! I used to have normal to oily skin, but since using harsher products for my acne such as retinal and benzoyl peroxide, it has gotten super dry and tight, and my skin has been pretty flaky. I have tried and bought SO many creams, but they were all either too thick and sticky, or super oily and greasy. This moisturizer has been such a game changer! It is super light weight and not greasy or oily AT ALL and it leaves my skin feeling so light and hydrated and super glowy as well. I have noticed my acne scars have gone down, and it has also helped with keeping future breakouts away as well. My face is back to feeling smooth and hydrated, and I am finally able to put my makeup on without my dry skin showing and peeling underneath. If you are debating whether or not you should purchase this cream, JUST DO IT!!" —Mal

Get it from Amazon for $8.91+ (available in two sizes). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS…baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

BuzzFeed Shopping writer Emma Lord says, "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their 30s, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Get it from Amazon for $22.99 (available in 12 shades). 

Promising review: “This stuff works miracles. I have been dealing with a toenail issue for almost 25 years. I’ve been using it for two weeks now, and my nail is night and day. Sooooo grateful! Trust it, it will work. Have patience!" —Aiy Gates

Get it from Amazon for $16.97+ (also available with nail files).

Mary Kate Morrissey, who played Elphaba in Wicked on broadway until March of last year, used this powerful cleansing balm to remove alllll that green body paint after shows.

Apply this to dry skin, then emulsify with water and rinse off. You can then follow it up with a more traditional facial cleanser as part of a double-cleansing routine.

Promising review: "Cleansing the face is extremely important. This product does a beautiful job. Leaves my skin fresh, soft, and very clean, and even takes off eye makeup very well. No makeup remover needed. I am on my third jar. Love it, well made; I highly recommend this product both personally and professionally. Much better than many high-priced products!" —Eve

Get a 1.7-ounce jar from Amazon for $24 (available in four varieties and five sizes).

Check out a TikTok of the foot masks in action. 

Read more about how Epsom salt can help with muscle pain and soreness at the Cleveland Clinic.

Emma says, "I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!"

Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97. 

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

BuzzFeed Shopping writer Karly Jacklin covers a variety of topics, ranging from the most aesthetically pleasing pet products to the best beauty products for people over 60. She's also a prolific shopper IRL, so it's safe to say she knows her stuff.

Reviews have been edited for length and/or clarity.