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You've probably been wearing your current go-to bra for three years too long.

Unless otherwise specified, all sizes in this post are listed in women’s.

Promising review: "I love this bra and am so excited I found my new favorite all-day bra. It is super comfortable and features sewn-in pads that provide decent coverage. I love that it doesn't have any metal clasps or hooks, which maximizes comfort. I am 132 pounds/5'7" and wear 34C, and a medium fits me perfectly. I haven't experienced it riding up, as a couple of other reviewers have said. I bought one to test it out and just bought three more! I actually went to the store and tried on all the Jockey bra varieties, and this one was my favorite based on comfort and coverage. Highly recommend!" —Asymmetric Rug

Get it from Target for $18 (available in sizes S–XXXL and in three colors).

Promising review: "Sexy but comfortable. Looks amazing and feels great too."   —Claudia

Get it from Old Navy for $12+ (originally $24.99; available in sizes XS–2X and in five colors).

Promising review: "Loved the five colors, very VERY comfortable and worth the price. The material is very soft, feels like you have nothing on. I HIGHLY RECOMMEND this product." —Amazon Customer

Get it from Amazon for $22.99+ for a set of four (available in sizes S–XL and in five color sets).

If you like these, check out our picks for the best tank tops with built-in bras!

Promising review: "I love how soft the material is and the fun colors. Extremely comfortable. There is very slight biting at the top of the cups, but you can't see it with clothes on, and it's not uncomfortable. Considering how this bra fits otherwise, I'm happy. I wear 35DD." —Phoebe H

Get it from Organic Basics for $34.80+ (originally $58; available in   band sizes 32–40,  cup sizes A–DD, and in seven colors).

Promising review: "I'm a 32DDD, and it's so hard finding good sports bras. The cups add a nice shape so I don't get an underboob look, and it's so cute from the back!" —H

Get it from Amazon for $19.99+ (available in sizes XS–XL and in six colors)

You can also find this bra at #1 in our list of chic sports bras!

Promising review: "Very comfortable, one of my first bras with no excessive cup padding, and it's going to be my new go-to! I like that the lace and nude material are separate, and it makes it obvious this bra is high quality and well designed."  —Mena

Get it from Third Love for $59 (originally $98; available in band 32–44, cup sizes A–H, and in black)

Promising review: "The best bra on earth! I love this bra, so comfortable, soft, and holds everything in place. I am going to order several more! I have large pendulous breasts, am 69 years old, and have worn sturdy underwire bras my whole life. I have had to wear softer yet supportive bras after a recent lumpectomy. I ordered three different types; most had hooks or zippers in the front, which were visible through most shirts. But this smooth, seamless, soft bra goes on over the head. Admittedly, it takes a little finesse to get in place, but then it holds everything in place, allowing no painful jiggling and no pooching out of fat around the borders since it covers more area. I may keep a couple of underwire bras in my underwear drawer, but I seriously doubt I will ever want to wear anything other than this Floatley Cozy Bra!" –Jody Castor

Get it from Amazon for $22.12+ (available in sizes XS–XXL and in 15 colors)

Promising review: "Genuinely such a good bra! I have C cups, but am pretty wide chested, so you can’t tell, but oh my lord, do my boobs look amazing in this. It is so comfortable, which surprised me because of the lace detailing, but I genuinely have been forgetting I’m even wearing a bra, AND it fits perfectly as expected. It holds my boobs in place, gives me great cleavage, perfect functionality, and it comes in perfect colors. Legit couldn’t ask for more!" —Jack

Get it from Amazon for $26.99+ (available in band sizes 32–42, cup sizes A–DDD, and in 18 colors).

Promising review: "This sports bra is comfortable, supportive, and fits just right — not too tight, but still holds everything in place. Perfect for workouts or all-day wear."  —Monica Rodriguez 

Get it from Fabletics for $12.97 for VIP members or $64.95 for non-members (available in sizes XS/S–5X and in six colors/patterns).

FYI, reviewers say it runs small, so consider sizing up!

Promising review: "I love this one. Pads don’t move or twist in the washing machine. Good lasting quality. I love the support as well as color and comfort." —Sarita

Get it from Amazon for $19.79+ (clip the coupon on the product page to get this price; available in sizes S–XXL and in 26 colors).

Promising review: "This is the most comfortable bra I’ve ever owned. It’s supportive, pretty, and the straps don’t fall down. I have three of them and would give 10 stars if I could. The sizing isn’t perfect (I have to size down), but this one is worth trying a few different sizes and sending back the ones that don’t fit. Not as easy as trying on bras in a fitting room at a store, but absolutely worth the extra effort!" —Jbraz75

Get it from Amazon for $34.95+ (available in band sizes 34–50, cup sizes B–H, and in 13 colors/prints)

Promising review: "The material of this non-slip bra is thick and comfortable. You can wear it in many different ways, and it also comes with adjustable shoulder straps. The stay-put silicone grip and soft side boning provide great support for all chest sizes. This strapless bra is designed for larger busts and features five rows of five hooks. It’s true to size, and the quality is impressive. It has a little stretch, but not too much, so it stays in place without shifting. The pads are removable, and it fits well. The color is also exactly as advertised." —Kimchi Noodle

Get it from Amazon for $19.90+ (available in sizes S–XL and in three colors or a mixed two-pack)

Promising reviews: "This is a really nice, soft demi bra. It was not painful to wear as some demi bras can be, and the lacy front is really pretty." –Kristin M

"Sexy, comfortable, and cute. This is just as comfortable as a similar bra I bought from Nordstrom. The blue is hard to match with panties, but other than that, I’d buy again in other colors. Straps are easily adjustable, washed on delicate, and no issues with fabric." —Rose

Get it from Amazon for $14.99+ (available in sizes S–XXL, 11 colors, and a mixed two-pack).

Head's up! This particular bra uses UK cup sizing, so US readers should be sure to convert it to American sizing before purchasing. 

Promising reviews: "Very true to size and comfortable. Has great support. Very pretty."   —kdee777

"Worth it! Great fitting bra with a smoothing back. Comfortable and the straps are soft." —ShellyPW

Get it from Nordstrom for $41.40+ (originally $69; available in band 34–46, cup sizes DDD–12D, and in six colors)

Promising review: "This bra very quickly became my go-to for everyday wear. It’s incredibly comfortable, fits perfectly, and provides great lift without an underwire. The fabric is soft and supportive, making it easy to wear all day without any discomfort. The seams are not visible under clothing, which is a great plus, and it has held up well after several washes. I loved it so much that I went back and bought several colors. It’s easily one of the most comfortable bras I’ve ever owned and strikes the perfect balance between support and comfort. If you’re looking for a soft, wire-free bra that still looks and feels great, this one is a winner. Highly recommend!" —Pippa Baker

Get it from Amazon for $18.98+ (available in sizes XS–3XL straight, XS–XL plus, and in 21 colors/patterns)

Promising review: "It’s very comfortable and light, but with plenty of comfort for a D-cup size." —PMess

Get it from Amazon for $17.18+ (available in band 34–42, cup sizes B–DD, and in four colors).

Promising review: "Great bra for 34G. I like this bra. It keeps its shape very well — it has some stretch, but it’s not overly stretchy. It provides good support and coverage. The straps are a little wider and do not dig in. I exclusively wear the Wacoal brand, and when I find one that works well, I like to get multiples."   —SillyGirl

Get it from Wacoal for $43.20+ (originally $72+; available in band 32–44, cup sizes C–J, and in nine colors)

Promising review: "Sizing seems to be right on. The lace is nice and soft and not scratchy and itchy like some lace can be. Very comfortable. This is the third one that I ordered. I will order this one again." —Annalies

Get it from Amazon for $19.28+ (available in band sizes 32–44, cup sizes B–G, and in six colors)

Promising review: "Beautiful color, great material. Love the support band under the breasts. The bra fits very comfortably, and it covers and holds well. I am a size 36DD and ordered a large size. Very happy with the product." —Laura B. Gutierrez

Get it from Amazon for $15.98+ (available in sizes S–XXL and in five colors)

Promising review: "To preface this, I NEVER go out of my way to leave reviews for things, but have to say this is one of the best bras I’ve ever put on my body! Being plus-size, I’ve found that it’s always been hard to find something comfortable and cute for my size, and I felt so much relief after putting this on. Finally, a bra that lifts and supports the way it should and makes me feel confident. I’ll definitely be ordering more!! Not to mention, it has a super thick strap and connector on the back that leaves that whole area looking seamless. No back fat spilling over whatsoever. 1000/10 recommend." —jessica

Get it from Amazon for $28.99+ (available in band sizes 32–48, cup sizes B–I, and in 22 colors)

Promising review: "Great quality. See-through material makes it very sexy. Comfortable." —Robin C Meade

Get it from Amazon for  $14.99+ (available in band sizes 32–44, cup sizes A–F, and in seven colors/patterns)

Promising review: "I have been buying this same style of bra since the 1990s and have never found a rival for attractiveness, coverage, comfort, and good fit. These bras also last for years and years when laundered in a bag on a gentle cycle and hung dry. I added this bra to have another color in my collection and anticipate many years of good fit. Playtex 18-hour bras are genuinely so comfortable, you can wear them all day and night, if need be." —Susan L.

Get it from Amazon for $12+ (available in band sizes 34–54, cup sizes B–G, 16 colors, and mixed two-packs)

Promising review: "As a petite woman with a larger bust, I find well-fitted and comfortable bras hard to come by. This one is so comfortable and cute, and I really like the way the clasps are sort of magnetic. It makes it easier to find the right hook while uncomfortably reaching your arms completely behind your back. LOL." —Amber Way

Get it from Amazon for $17.79+ (clip the coupon on the product page to get the Skin color at this price; available in sizes S–3XL and in 18 colors).

Promising reviews: "I’m pretty sure I haven’t written an Amazon review in many years, but I absolutely had to write this one. I’m a 36DDD and have the most awful time finding bras that a) fit and b) don’t look like they belong to my grandma. I ordered the blue in XL and a black in XXL. The black left everything looking a bit saggy, but the blue…omg. I literally just ordered three more colors in this size. I don’t even think this is marketed as a push-up bra, but damn if it doesn’t do just that for my girls! AND no more bra straps constantly falling down?!? I’m in love!!" —Kirsty H.

"I bought this bralette to replace one I bought from AdoreMe 10 years ago, and I think it's a pretty close match! My old one was stretched out and yellowing, and this new one is perfect! It has just enough stretch to feel comfortable without completely freewheeling. The fabric is soft, and the seams are not itchy. I like that the cup liner is more opaque. Deep plunge, but everything feels secure so long as I don’t go into a deep forward bend. Definitely worth my money and I wouldn’t mind getting a second color." —D H

Get it from Amazon for $22.49+ (available in sizes XS–XXL and 27 colors)

Promising review: "Not a very supportive bra, but it is perfect for evening walks, lounging, or layering clothes. I ordered M/L and was nervous it would be too small for my 36D chest, but it’s so stretchy and soft, which makes me comfortable — not suffocating at all or tight. No side boob or boob flopping out of the top, either. I totally think if I sized up, the straps would be too loose. It arrived in two days, which was so exciting!" —brooke bachman

Get it from Amazon for $19.98 (available in sizes XS/S–XL/XXL and 17 colors).

I own a couple of these bras, and let me tell you, they are my favorite bras EVER! I'm a DD-cup, and they are so incredibly comfortable and supportive. Thanks to the lacy material, they also make me feel so good. Plus, they're WIRE-FREE!!!

Promising review: "This bra is a beautiful style, is a great fit with a very accurate sizing chart, and is very comfortable. I am buying another in a different color." —fbk

Get it from Amazon for $24+ (available in sizes S–3XL and in nine colors).

Promising review: "This bra is so comfortable and wonderful. It's great as a daily bra, and it's also perfectly comfortable for a night out. I love that it has no wires and no clasps and is still supportive enough. Great design! I would definitely recommend it to other customers!" —CB

Get it from Amazon for $15.88+ (available in sizes XS–3X and a variety of colors/patterns).

Promising review: "This bra is AMAZING! I’ve heard about Natori bras for years, so I finally splurged. I don’t have a lot of money, but I really wanted to see what all the hype was about, so I purchased one. I’m so glad I did! It is comfortable, sexy, and looks great under T-shirts…the trifecta! Thank you, Natori, for making an INCREDIBLE bra!" —Sarah Harman

Get it from Amazon for $39.99+ (available in band sizes 30–38, cup sizes A–G, and a variety of colors).

Reviews for this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Kershaw has been a BuzzFeed Shopping contributor since 2022 (also featured by The Drew Barrymore Show, Authority Magazine, and The Art Insider), who loves to sift through thousands of home decor deals, and her shopping cart is filled with more pieces than her tiny NYC apartment can hold.