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Yes, It's True: These 31 Korean Skincare Products Are Really Worth Every Penny
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Level up your skincare routine with these products, and you'll quickly see why K-beauty has taken the world by storm. BTW, many reviewers say they use this as part of their double-cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores. As a shopping writer, I am exposed to manyyy products on a day-to-day basis and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleaser, and you're golden. 😍 Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor Get it from Amazon for $17.69 (also available in a mild formula for sensitive skin). Promising review: "Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller. I love this stuff. I pair it with the oil cleanser (from the same brand and line), and they did wonders for my skin! I recommend it if you have clogged pores and blackheads." —Nabi While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing. Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement of my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs Promising review: "I love this toner! I’ve finished the whole bottle. It’s light and moisturizing. I can definitely tell the difference, my skin is smoother and plump. I love it cause I have both oily and dry skin and it makes my skin normal again! Best of all it doesn’t burn or irritate my skin, if anything it calms it down. Will definitely be buying again." —Rachael I've been using this serum for about eight months now and cannot say enough good things about it. I got the "glow" serum (I love that there's different options for different skin concerns) and it continues to minimize my pores and makes my skin look plumped and radiant! Promising reviews: "Aesthetician approved! Been using this product for about four months and I’m loving it. There’s no smell and does not cause any redness or irritation to my face….and I have a sensitive face." —NOLA70 "Y'all, I just discovered this serum, and let me tell you, it's the real MVP! As someone who's been battling uneven skin and dark spots like a pro wrestler, this serum is the hero I never knew I needed. The rice water and alpha-arbutin? It's like a one-two punch of skincare magic! My skin is glowing like a firefly after a night out. And those pesky lines and wrinkles? They're running scared, girl! This serum is so lightweight, it's like wearing nothing at all. It plays nice with my sensitive skin and even looks fab under makeup. I'm talking glass skin realness! If you want a serum that's gonna make your skin look like a million bucks, get on this Beauty of Joseon train! It's a solid 5 stars from me. My skin has never been happier!" —Lunari Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by murad in the morning. I love this product! You can feel and see a different after one use." —AJ Get it from Amazon for $16.99 (also available as a two-pack). It also can help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration. Promising review: "Within ten minutes, my under-eye bags and discoloration were considerably better. I didn't think this would work but I just screamed at my boyfriend, "I'm screwed because I'm going to need to never run out of this stuff." Such a difference. I'm highly satisfied and upset I didn't purchase more to give to the ladies in my life as a holiday present. There's always next year though!" —Heather Get it from Amazon for $9.39 (also available as a collagen stick, a peptide stick, and in multipacks). Promising review: "There is literally too much good about this product to list it all! DON'T WAIT, JUST BUY IT! You will not regret it. This product has transformed my skin in just one week! I can’t wait to see the long-term effects. My skin has never felt so nourished! I have oily combo skin, and I am sensitive to a lot of products, and this product didn’t cause any type of breakout and did NOT increase my oil production! I actually started using this the day before I started my period, and I had a pimple, and I really feel like this made it go away. I didn’t get any other spots during my period, and I usually get a few. I will use this forever!" —Amazon Customer This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates. I have been using this lip oil for three months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences! Promising review: "I love K-beauty and this is one of my favorite lip oils. It makes my lips softer and looking like cherry plump. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. At first, I thought that the bottle seemed small, but after applying 2–3 times/day for a month, I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu Get it from Amazon for $9.40+ (available in ten colors and in sets) Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy Get it from Amazon for $22.99+ (available in five formulas). Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic. (It's called the "Zombie Pack" for a reason!) But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin. Promising review: "I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at this price, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? Don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it's super funny. A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure both price and results wise." —Dana Dane Get a box with eight masks from Amazon for $14.94 (also available as a two-pack). Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase them for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother, and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi Get it from Amazon for $19.90 (available in two other styles). Peach & Lily is a woman- and Asian-owned business that specializes in spa-grade K-beauty skincare that's cruelty-free and educating beauty lovers with informational skincare guides. It's also vegan and cruelty-free! Promising review: "Love this moisturizer so much! It’s definitely a holy grail in my routine now. It’s so cooling and refreshing and leaves my skin feeling so hydrated, soft and smooth without any greasy or heavy feeling or sticky residue. Great for the oily skin and acne prone girls!" —Chloe W. Etude is a South Korean cosmetics brand based in Seoul. Etude House celebrates beauty and aims to provide both makeup and skincare products that are beginner-friendly. Make sure to shake before using and apply to areas that will be exposed to UV rays. That's me in the pic shown above! Although I was in the chilly Swiss Alps, that sun was *strong*. And when I tell y'all, I am picky with sunscreen...I am PICKY. No matter what, it has to be lightweight, non-greasy (my oily skin doesn't need any help looking shiny lol), virtually invisible on my skin, and it has to work well as a base layer for other products like tinted serums and foundation. I found my perfect match in this sunscreen. It protects my skin while still letting it breathe and allowing its natural glow to peek through. It also dries down to a *true* silk-matte finish and mixes super well with your daily moisturizer! Promising review: "I’ve been using this sunscreen for a long time and I always end up coming back to it. The texture is very lightweight and fluid, absorbs quickly, and doesn’t leave my skin feeling heavy or greasy. It blends easily, leaves no white cast at all (which is extremely important to me), and works perfectly under makeup. I have sensitive, dry skin and this sunscreen has never irritated me or caused breakouts. What I really appreciate is how comfortable it feels throughout the day. It doesn’t pill, doesn’t sting my eyes, and it gives a natural finish that looks good whether I’m wearing makeup or not. It’s one of those products you can apply in the morning and forget about because it just does its job quietly and well. I’ve tried many sunscreens over the years, especially Korean ones, and this is one of the most consistent formulas I’ve used. For the price and quality, it’s absolutely worth it, and I would repurchase it without hesitation. There’s really no excuse not to wear sunscreen when products like this exist." —Marcela Get it from Amazon for $18 (available in two styles and two sizes). SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Promising review: "Magic in a freaking bottle. I love this product. I was hesitant to buy and start a new addition to my skincare routine but I said F it and bought it on a whim. WELL I AM SO GLAD I DID. Pores, wrinkles, and fine lines are minimized, hydration on point, and it smells AMAZING. Yes the texture is water-based, and when I woke up the next day — WOW I WAS GLOWING!!! It's been a few weeks on this now and I have to say I will continue to buy it. I rinse with water and then put a dropper full on each cheek and rub it all over my face and follow it with sunscreen. FREAKING GLOWWWWWWWINGGGGGG. I am obsessed with this product and just the scent alone throws me into an amazing start to my day. Heaven in a bottle. YUM!!!!!!!" —Clayt Get it from Amazon for $19.98+ (available in two sizes). Sioris is a cruelty-free brand with vegan certified formulas that have organically farmed, in-season ingredients. Ohlolly is an Asian women-owned small business based in Los Angeles, CA. It's founded by two sisters who are on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They particularly seek out natural, plant-based products with unique ingredients that are hard to find anywhere else. Promising review: "This mist is so elegant and somehow moisturizing enough for the winter months while also light enough for the warmer months! I tried a different toning mist after finishing my last bottle, but quickly came running back to the Sioris mist. Lovely, effective and a beautiful experience. Will definitely repurchase!" —Grace G. Get it from Ohlolly for $22 or Amazon for $10.99+ (available in six styles). Behold, yet another product that has made me love products with snail mucin. I've been using this product for five months and it's like this cream has taken an eraser and rubbed it over my acne scars to reveal the clear-looking skin that I didn't know I could achieve. A true game-changer! Promising review: "I am obsessed with this stuff I would bathe in it if I could!! I have really sensitive skin to weather changes and tend to get flaky skin on my face, but I've used this for two years now and I have had the most moisturized baby smooth face since. Seriously buy it, put it on before bed, and the next morning you can absolutely tell the difference. I’m like a freaking walking ad for it. My face is brighter and more moisturized." —Leah Get it from Amazon for $12+ (available in three sizes). BTW some people use it as a daily lip balm or lip protectant over their lipstick, too! Laneige is an Asian-owned brand that has been in the beauty game for years. (Seriously, since the '90s!) The luxury brand prides itself on being affordable, too, and has many fan-favorite products because of it. BuzzFeed Shopping writer Becca Glasser-Baker says: "Upon the recommendation of a friend, I tried this product, and after the first use, I wasn't blown away, but as I continued to use this, I fell in love with this product. So much so that I quite literally chased down the gift set, and I am so glad I did. At home, I have at least five different flavors of these, and I use them EVERY SINGLE DAY. I never thought a lip mask would actually change my life, but this one did, and I cannot live without it." Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok, because you never know who is getting paid for a review. But I’m dead serious this stuff works. I have the driest, chapped lips, and I have anxiety so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive, but looks like it will last me for months." —Caitlin Mallette Get it from Amazon for $24 (available in 11 flavors and in sets). Promising review: "I started using this cleanser after I completely ruined my skin barrier from trying too many product and it’s been a total game-changer. It’s incredibly mild, smells amazing, and leaves my skin feeling clean without any dryness or tightness. The texture is fun to use, foams up easily, and a little goes a long way. I have sensitive skin, and this cleanser has helped me rebuild my barrier without causing any irritation. My skin feels soft, balanced, and healthy again with no breakouts, blemishes, or pimples at all. I actually came across this at Olive Young in Korea, where it was recommended to me, and I later learned it’s become quite popular among Korean influencers… I can see why! This cleanser turned out to be exactly what my skin needed! And I’m looking forward to seeing how well it works in the dry winter. I genuinely can’t wait to try more products from Arencia!" —Doriane Get it from Amazon for $18.99 (available in two sizes and four styles). Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done! Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms up and smooths out along you skin, removing makeup easily as well as penetrating the oils on your face. It is easy to wash off and doesn't sting my eyes. It removes ALL my make up. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close." —Amazon Customer Get it from Amazon for $19.99 (available in two scents). Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El Get a pack of 70 from Amazon for $18.90 (available in six other styles). Promising reviews: "This is hands down the best exfoliator I have ever had. It’s small so I was concerned but I exfoliate my face twice a week and it’s been a couple months there’s still plenty left. 10/10 buy it now!" —Mars "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust After cleansing your skin, apply the essence using your hands (or a cotton pad) and wipe gently over your face. And don't forget to apply SPF afterwards when using it in the morning! Before getting this product about five months ago, I'd never used a liquid, leave-on exfoliant like this. I'm so glad I did! It's such a gentle, easy way of giving your pores the extra cleansing step that they usually need. Not only has it minimized my pores more than any of the other dozens of exfoliators I've tried, but it's also been the *best* at preventing breakouts and promoting clear skin! Promising review: "I struggle so bad with my pores cause they’ve always looked so huge, but after just a week using this, I can already see them shrinking down and becoming smaller. I was a little nervous about using an oil-like serum like this on my T-zone because I have combo skin and always get oily around my nose and chin, but it honestly hasn’t affected my skin whatsoever. There also isn’t really a scent to it, which is awesome. It leaves my skin feeling really moisturized. It’s a good buy and I definitely recommend this and rave about this." —Berika Jones Check out this TikTok of these drops being used for a natural makeup look! Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine. Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde Get it from Amazon for $20+ (available in three sizes). After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer! Promising review: "I have pretty bad eczema and sensitive skin, so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face, and I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." —MintyKiss Get it from Amazon for $16.80 (also available as a two-pack). Promising review: "Hands down the best shower mitt on the market! It has really helped with my dry skin, reduced ingrown hairs after shaving, and leaves skin baby soft." —Amazon Customer Get it from Amazon for $11.99+ (available in a two-pack and in two other styles). Promising review: "I never write reviews for anything, but this stuff…the change I’ve seen in my skin since using it has been incredible. It helps with rough skin texture, large pores, breakouts, dry skin, red skin — literally all of it. It’s even more life-changing when used as a sheet mask (amazon sells dry, compressed sheet masks you rehydrate with anything you want). I soak one of them with about 1-2 tablespoons of this elixir and apply it for 20 mins and it is so deeply hydrating and comforting to my skin. Definitely going to have this one on a subscription, because I can’t imagine being without it!" —Amanda For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely. Promising review: "I've suffered from full coverage acne since I was 8 or 9 years old (I know. A freakishly young age to start.). I've use every product known to man. Proactive, Neutrogena, Clearasil, medication from dermatologists...the list goes on, and I'm sure most people have experienced the same. BUT THESE WORK. HOLY SHT THESE WORK. They suck everything out in ONE GOSH DARN NIGHT. I buy a whole bunch at a time and go through probably five packets a month and I've never been happier, and I've never had such clear skin. All you have to do is wash your face and stick the dots on before bed. I stick them wherever I see the red starting, feel that 'oh it's a big one' pain under my skin, or where whiteheads have already started." —Danielle Get a pack of 72 from Amazon for $12.19 (available in four other pack sizes). The picture on the left (shown above) is of a reviewer with severe rosacea and the picture on the right is of the results after only four times of applying less than a dime-sized amount of the cream to their face! Read more about choosing skincare products if you have rosacea at the American Academy of Dermatology. Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order on Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling and helping clear up my rosacea skin irritation!" —Amazon Customer Get it from Amazon for $11.99+ (available in two sizes). Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona Get it from Amazon for $19 (also available in three other formulations). Reviews have been edited for length and/or clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.