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Too many things in life are complicated, but applying this new crease-resistant "velvet" eyeshadow and refreshing your lips with this exfoliating serum are easy as pie.

Promising review: "I’ve been using this collagen cream for a few weeks now, and wow — my face has never felt this hydrated! The texture is rich but not heavy, and it sinks into the skin beautifully without leaving any greasy residue. Perfect for both day and night. I have combination skin, and this cream somehow manages to hydrate the dry areas while keeping the oily zones balanced. My skin looks more plump and smooth, and I’ve even noticed a subtle glow in the mornings — like I actually got a full night’s sleep! The collagen boost feels like it’s doing real work — my face feels firmer, and those fine lines around my mouth and forehead are looking softer already. It also layers really well under makeup, which is a huge plus." —Amazon Customer

Check out a TikTok of the Slipsticks in action. 

These even feature magnetic closures to keep them extra secure when you're on the go! 

Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option."  —catina m. claytor

Get it from Amazon for $10 (available in 10 shades). 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $9.95+ (available in a steel or rose quartz rollerball). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $22.50 (available in black rice or white rice). 

Check out a TikTok of the pistachio body lotion in action. 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Get it from Amazon for $9.98 (available in various scents and sizes).

Thrive Causemetics is a small business established in 2015 that specializes in beauty products. 

Promising review: "I love this stuff. I was a little worried about the price, but it was definitely worth it. This mascara gives me amazing length, almost like I’ve had lash extensions done. It lifts and separates every lash, giving a dramatic, falsie-like look without clumping. I had many people ask what brand I was using after purchasing. I have had zero issues with flakiness or crusting throughout the day. It stays put and doesn’t end up under my eyes, even if I’m sweating or outside in the heat and humidity." —Marissa Kolde

Get it from Amazon for $32 (available in four colors and two-packs).

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Get it from Amazon for $9.99 (also available in a two-pack). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products.

Promising review: "This is a must! Feels like a cloud and way better than a hand towel to dry your face, the perfect self-care product." —Jennifer

Get a pack of 60 from Amazon for $9.95. 

Check out a TikTok of the lip exfoliator in action. 

Promising review: "The Ordinary PHA 5% Exfoliating Lip Serum works really well as a gentle overnight treatment. It smooths out rough texture without irritation, and the formula feels lightweight but very hydrating. By morning, the lips feel softer, more even, and less flaky. It’s a great option if you want mild exfoliation without the harsh feel of traditional scrubs." —Amazon Customer 

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $9.99 (available in four colors and in two packs). 

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen yield results in my skin texture and fine lines without triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Promising review: "This hair oil is amazing. It leaves my hair so soft and helps define my waves. I have an oily scalp and dry ends, and it leaves my hair so shiny and frizz-free, which is my favorite part about this serum. When I am not applying heat to my hair, I still apply it since I work in the sun, and it does a great job at protecting my hair from being fried to a crisp. 😭" —Jocelyn Calderon 

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

Psst — one dermatologist on TikTok even recommends using it on your armpits to help fight the bacteria that causes body odor! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Get it from Amazon for $9+ (available in two sizes and in two-packs).  

Check out a TikTok of the Aussie multi-use spray in action. 

Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like “10” products. Can’t go wrong with this stuff!" —Shayne

Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread throughout my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. 

Promising review: "I have only used it thrice and my entire back calmed down?! How?! What sorcery is this? I have tried everything that the dermatologist recommended. And NOTHING worked. My dermatologist said my skin is more prone to body acne and cysts because of easy sebum buildup, and this tackles it with ease. I am shocked! I don’t have the drying out problem and use a soothing moisturizer anyway, so it's a win all around. Everyone should know about and have access to this!!! Please never change." —Anuradha

Get it from Amazon for $18.70 (available in three other styles). 

Check out a TikTok of the liquid velvet eyeshadow in action. 

Promising review: "I'm very pale and have VERY oily, hooded lids. Normally, my eyeshadow creases even after using a primer. Usually, liquid shadows even crease with primer. This lasts all day without creasing. It's easy to apply — just a one-swipe eyeshadow (I use my fingers and haven't tried with a brush). The color Currant Mood gives a 'tired' or sultry look. I'd love to try the other cool toned colors. For the price, it performs like a high-end. Another home run for E.l.f." —Daria

Get it from Amazon for $8 (available in seven shades).

Promising review: "I’ve tried several setting sprays over the years, but this one truly stands out. It keeps my makeup looking fresh and flawless all day, even through heat and humidity. The mist is fine and even, and it doesn’t leave any sticky or heavy residue. I also love that it doesn’t have a strong scent, just a light, refreshing feel. Whether I’m going for a natural look or full glam, this setting spray locks everything in place perfectly. Highly recommend it for anyone who wants their makeup to last all day without touch-ups." —Cindia Rojas 

Get it from Amazon for $12.75 (available in two styles and two-packs). 

Promising review: "I really like this shampoo. It’s not overly scented like some clarifying shampoos can be, and it makes my scalp feel so clean without drying my (already dry) hair out. Def recommend this. This is a good brand of shampoo all around. I tried the one for dry hair, and it smells so good and makes my hair really soft." —Abigail

Dae is a small business that specializes in haircare and styling products. 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

"LOVE!!! It doesn't make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it." —Devon Reid

Touchland is a small business that specializes in hand sanitizers. Check out a TikTok of the Disney x Touchland Power Mist in action. 

Promising review: "The perfect accessory for my last Disney trip. Not only is it adorable and adds a bit of that Mickey flare, it is reusable (so I can just pop in another one of my favorite Touchland hand sanitizers), the initial spray is delightful and fresh, and the little key ring allows me to attach it right to my park bag, providing a simple ease and access to spray our hands after each ride around the parks. Super cute and highly recommended!" —Shelby Piper

Get it from Amazon for $20 (and check out Touchland's Amazon storefront for more options!). 

Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath 

Get it from Amazon for $12.97+ (available in four shades). 

Promising review: "I decided to try a lash lift kit to do it at home, since I wanted to save the cost of doing it in a salon. And the truth is that it was an excellent decision! The kit works 100 percent, achieving spectacular results. I loved the ease of use and how I could get raised and defined eyelashes without leaving home. I would definitely recommend it to those looking for an economical and effective alternative to enhance their look." —Roxana 

Get it from Amazon for $19.99 (available in three styles of sets). 

Promising review: "I recently tried this pimple patch and it’s incredible! It’s truly invisible, blends seamlessly with my skin, and works wonders. It hides pimples effectively and starts working within hours, clearing them up in no time (usually within eight hours). Plus, it leaves no redness or scars behind! This product is a must-have for anyone dealing with breakouts. Highly recommended!" —Robeir Edward Sarofeem

Get it from Amazon for $6.98 for a 24-pack (available in larger packs and three styles). 

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors). 

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $12.99+ (available in five shades and multipacks). 

Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg

Promising review: "Better than any liquid blush — this has great pigment that builds easily and can be sheared out easily. It stays on my skin (52 years old, dry and dehydrated skin type) all day. It works well with skincare, sunscreen, and other makeup products. Beautiful colors and great pricing! It doesn't dry or flake off my skin. Feels nice, looks fabulous!" —CatTheGreat

Get it from Amazon for $11.90+ (available in 15 shades). 

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer

Get it from Amazon for $25.97+ (available in two sizes and three other scents). 

Promising review: "I’ve been using this cleanser for a little while now, and I really like how gentle it is. It foams up just enough and leaves my skin feeling clean without that tight, stripped feeling. I also noticed it helps with calming my skin on days it feels a little sensitive. The texture is super lightweight and fresh, perfect for morning or night. It’s not a heavy-duty makeup remover, but as a daily cleanser, it’s refreshing and soothing." —Arianna Machado 

Get it from Amazon for $13+ (available in two sizes). 

Promising review: "I absolutely love the Anua skincare set! The textures are lightweight, absorb quickly, and feel so soothing on my skin. After just two weeks of use, my skin looks clearer, brighter, and more hydrated. The toner is refreshing, the serum calms redness instantly, and the cream leaves my face soft without feeling greasy. Everything has a gentle, natural scent that makes my routine even more enjoyable. Definitely worth every penny – I’ll be repurchasing!" —Rosseli Reyes

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in lifestyle writing, specializing in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” 

Reviews have been edited for length and/or clarity.