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2026 budgeting is easy with these products — you'll save money without skipping out on quality.

Promising review: "I am absolutely obsessed with this pencil. I’ve been using it for years. I rely on it heavily. Goes on smoothly, blends easily, and looks really natural. Stays on all day with setting spray. A must-have in your collection." —Meredith

Get it from Amazon for $11.49+ (available in 12 shades).

Promising review: "I love this oil so much! The smell is divine, and it leaves your skin feeling nourished, hydrated, and moisturized without feeling greasy or oily. It dries up very quickly and nicely. My skin feels smooth and smells amazing all day." —Yaneisa

Promising review: "This is an amazing mascara! I wear contacts, and I’m especially sensitive to mascaras. I had absolutely no sensitivity to this and can wear my contacts for 18 hours with this mascara. It really lengthens and adds volume to my lashes. This is as good, if not better, than any mascara that I have purchased from Sephora, including Better than Sex, Dior, Lancôme, etc. I am also extremely happy with the price. Do not hesitate to buy this product. It’s amazing! ❤️🙏🏻" —Isabella

Get it from Amazon for $4.97 (available in three shades and a three-pack).

Promising review: "Ok, so last summer I took the plunge and bought that $50 Drunk Elephant glowy tan drop stuff. I used it a fair amount; it was okay, but in my opinion, not anywhere near the price I paid. It had to be mixed into my foundation to look remotely normal, which defeats the whole point of the product, which was supposed to be for an 'effortless no makeup glow.' I bought this stuff instead in the Deep shade this summer after a beach trip. This is not only an alternative for Drunk Elephant, it’s a better product. It doesn’t make you look like a glowing orange Oompa Loompa. It’s a very natural ACTUAL skin shade and sinks into your skin as you blend it in. As my tan fades, I will combine it with moisturizer, but that’s all that’s necessary. If you were between this and Drunk Elephant, get this. I wish I had found it a summer sooner and saved myself the moolah." —Emily W.

Get it from Amazon for $14.97+ (available in five shades and two-packs).

Hey, hi, yes, that's me up there (on the right). This gloss is without a doubt my go-to. I have one in every purse I own. To say I can't live without it is an understatement (Yes, I'm fully aware that I'm dramatic). I love this gloss, and whenever IDK what lip to wear, this one's always my default. I have it in tons of colors, and every shade EATS. Plus, it's so cheap, you seriously can't go wrong. In the photo above, I'm wearing a mix of shades "Salty Coco" and "Spiked Toffee." 

Promising review: "TikTok made me buy this, and I am so glad I did. It feels so moisturizing, and the color fits my skin color so well. I could wear this all day; it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa

Get it from Amazon for $5.97+ (available in 42 shades and in multipacks).

Promising review: "This body scrub is gentle yet effective, and leaves my skin feeling incredibly soft. The brown sugar exfoliates without being too harsh, while the coconut butter deeply nourishes and hydrates. It has a warm, pleasant scent and a creamy texture that doesn’t dry out skin. After using it, my skin feels smooth, refreshed, and moisturized. A great everyday scrub for achieving soft, radiant skin." —Julia gadalla

Get it from Amazon for $7.97+ (available in six scents).

Promising review: "This is by far my favorite nail care product! The pen makes application easy, and I love the subtle scent (hard to describe but undeniably delicious!) My nails feel strong and nourished, and it's also helped with growth. When opening the pen for the first time, make sure to click carefully. I got impatient and started unscrewing it, which caused oil to spill everywhere! That was definitely my fault, though. Just remember to be patient when clicking the pen for the first time. Overall a 10/10 product, would recommend!" —Liah

Get it from Amazon for $8.99 (available in six scents and an unscented version).

I just got this, and the moment I sprayed it, I knew I had to run and tell y'all how divine this scent is. It smells just like the Sol de Janeiro Cheirosa '62 spray, and it's much cheaper! I first saw it on TikTok, and the hype was 1000% real. It's sweet, but not too sweet, creamy, gourmand-y, warm, vanilla-y, and will have you smelling like the best kinda baked good. It's a great addition to my fragrance layering routine, and will certainly be a staple that I continue to use/repurchase for years. Truly love this. I'm about to go sniff it just cuz. 🤗

Get it from Amazon for $14.99 (also available in 16 other scents).

This + my Medicube Booster Pro *screaming.* Magic. The skin is givingggg. It's giving glowy goddess, hydrated girly, glass skin princess — I love this stuff. I haven't been using it too long, and I haven't worn makeup since I got it (it's too freaking cold. I'm staying home for six more weeks of winter, thanks groundhog), so I can't really speak about whether it's softening my smile lines enough for makeup not to settle into them. BUT my skin stays glowy literally all day. I've always had oily skin, but this winter is drying me out BADLY. Adding this to my skincare routine has helped keep my skin moisturized and radiant. I never ever used to take pics or videos without makeup on, but now that my skin looks so incredibly nourished (gif of me above), I've been super confident with being makeup-free.

Get it from Amazon for $14.90+ (available in two sizes and also in another formula).

Good Molecules is a small biz that specializes in skincare products!

Promising review: "I live for skincare, but haven’t tried anything from Good Molecules 'til this. I was wary because it’s so cheap, and even though I know better, I associate higher prices with better results. I’ve paid significantly more than $6 for products that didn’t work half as well as this. It’s wonderful! It’s not harsh or irritating (my skin isn’t exactly sensitive, but it can be), and I noticed an improvement in my skin's texture and appearance after one use. My foundation lays much smoother and more evenly, and my pores don’t appear as big. I’ve used it for a total of two weeks. I love it. It’s so easy to use. It’s so cheap, and the packaging is nice. I plan to add this to my routine indefinitely." —Clara

Get it from Amazon for $5.93 (also available in multipacks).

Check out a TikToker applying the foundation.

The first time I tried this foundation, I couldn't believe my eyes. I was exhaustedly doing my makeup after moving and only getting about five hours of sleep. I didn't know where any of my makeup was, and this was the first foundation I could find. When I dabbed it onto my skin, it looked like I hadn't put anything on. It literally melted right in and looked like my natural skin. I kept applying more, thinking that it wasn't on my face, because I couldn't see it sitting on my skin (PERFECT shade match). I thought it had to be the lighting (and the fact that my contacts were in some box, so I hadn't put them in), and when I went to my vanity, I realized that this stuff was witchcraft. I thought it wasn't showing up on my skin, but it showed up and showed out. It was on my face, covering dark spots and all, I just couldn't tell because of how well it blends. I'm not even into foundation, really, but I love this affordable, perfectly lightweight one. The natural, skin-like finish sold me. I love this stuff!

Get it from Amazon for $12.75+ (available in two sizes and 40 shades).

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and nourished-looking after just one use. Plus, you can’t beat the price! Have already ordered another bottle. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Get it from Amazon for $7.40+ (available in two styles and a two-pack).

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "So stunning! So wearable and blends beautifully. Color pay-off is nice, even after using powder to set. Amazing formula!" —Rebecca L.

Get it from ColourPop for $10 (available in six pearl finishes and eight core shades).

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "TikTok told no lie when they said this is the best lip oil on the market! This product has become my new go-to favorite for my lips. It's not only hydrating, but there's a color for everyone!!" —Cynthia Overstreet

Get it from Amazon for $9 (available in 10 shades).

Kitsch is an LA-based woman-owned biz that specializes in hair accessories.

Promising review: "I love this SO much! Definitely get this one if you have long/thick hair. I tried some other smaller ones, and they did not hold up. It is super elegant and quick. I can do my hair in less than a minute! It holds my hair really well, and my hair's super thick. It will stay all day! It’s a good size and great price for how much I use it. It definitely takes a bit to practice putting it in your hair, but once you get it down, it’s so easy and cute! Perfect fix for a bad hair day." —W.N.C.M.Sanchez

Get it from Amazon for $9.99 (available in four colors/styles and a two-pack).

Promising review: "This buildable stick balm gives my cheeks the perfect 'flushed' glow, and I love the pink shade my lips turn. Nice for browbones also!" —Tina

Promising review: "The E.l.f. Putty Bronzer has quickly become one of those products I reach for every single day. The formula is incredibly smooth — literally melts into the skin without looking muddy or patchy. It blends like a dream, giving the perfect, natural warmth that looks like real, sun-kissed skin.

What I love most is how buildable it is. You can keep it soft and subtle for everyday wear, or layer it for a more sculpted, bronzed look. The finish is that ideal natural matte — not shiny, not flat — just beautifully skin-like. It wears all day, doesn’t get greasy, and works well on both bare skin and over foundation. And for the price?? It feels like a total steal. If you want a creamy bronzer that’s easy to work with and budget-friendly, the E.l.f. Putty Bronzer is definitely a must-try. ☀️✨" —Amazon Customer

Get it from Amazon for $7+ (available in five shades) or E.l.f. for $8 (available in eight shades).

Promising review: "This was a product I was honestly worried about since it was so popular on TikTok. I figured it may have been overhyped for views, but honestly, this smells amazing. Paired with cocoa butter lotion, you’ll smell like a million bucks all day! Don’t walk, RUN TO BUY THIS!"  —Jordyn

Get it from Amazon for $7.50 (also available in other scents and sizes).

You'll get one lip plumper and one minty sleeping mask.

Promising review: "I've used a lottttt of different lip plumping products. Currently, I use this one, a $40 one from Lancer, and Lip Injections by Too Faced, and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one, and it doesn't feel awful like the Too Faced one. 10/10 would recommend." —Autumn Nelson

Get it from Amazon for $9.98+ (available in two styles).

Promising review: "I was so sick of buying expensive lip liners because I was using them up so quickly. I took a chance and tried this brand and fell in love. Given that this is a less expensive product, the color payoff is amazing. It’s an awesome color choice to pair with a nude lip." —Shar The Dutchess

Get it from Amazon for $3.48+ (available in 32 shades and multipacks).

Promising review: "Blends like butter. This brush is perfect for tinted moisturizer or foundation. Super soft, no streaks, and makes application quick and easy. Gives a natural, even finish without soaking up all the product. Total game-changer for my everyday routine." —lilyrae77

Promising review: "I love this hair conditioner, I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

Get it from Amazon for $6 (available in a multipacks).

I have this, and it's my current obsession. It smells even better than I expected, and with all the hype surrounding it, I was expecting it to smell pretty dang good. It's gourmand, warm, vanilla-y, and exactly what I'd think heaven smells like upon entering. It layers perfectly with all the other gourmand scents in my collection, and I'm savoring it like liquid gold. Every morning, I wake up and am entirely too excited to take a shower, just so I can lather up with this and smell absolutely divine. I love how this smells, and a little goes a long way because it suds up so well. Try it, it honestly deserves even more hype than it already gets. So good!

Get it from Lush for $12.50+ (available in three sizes).

Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. E.L.F. KNOCKED THEM OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays… And it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA

Get it from Amazon for $9 (available in 10 colors).

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already bought a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Get it from Amazon for $9.98 (also available in eight other scents and in multipacks).

About-face was founded by Ashley Frangipane, aka Halsey!

Promising review: "It's so pretty and can be layered for more coverage. Brightens eyes, and is not sticky or gross feeling at all." —Taryn

Get it from Ulta for $18 (available in 17 shades) or Amazon (available in five shades).

Promising reviews: "These are a lifesaver for my buns and updos. You can’t feel the weight of them, and they are so beyond durable. So much better than a million bobby pins to stay secure!" —samittra

"These are SO much more comfortable than regular hairpins. I need to wear my hair up for work. Most nights, my head was sore from the hairpins shifting and poking me. I took them out as soon as I got home. The spirals are super secure, easy to use, and never poke my head. I sometimes realize that I still have my hair up after I’ve been home a while. I won’t go back to pins. ❤️" —R. Farrell

Promising review: "I HAD to write a review. I use this in the morning and at night, after my whole-face routine and after applying moisturizer. I don't have dark bags; however, my under-eyes do get a bit puffy, and I've noticed fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

Get it from Amazon for $11.99 (available in three formulas, keyring versions, and multipacks).

Promising reviews: "I just arrived from a two-week vacation on the beach, and my hair was dry and very damaged. This product performs miracles, my hair looks so much better now." –Monique

"I spent a little extra on some Bellami hair extensions because of how much people raved about them. Straight off the bat, they were so bad! Tangled 24/7, sticky feeling no matter what I did, and never used them due to how horribly matted they looked. After using this once on them, they were IMPECCABLE!! Sooo soft as if I just got them out of the box! I left it on for about 30 minutes, and it totally saved these extensions from the garbage. 🤎" —Aimee creamer

Get it from Amazon for $5.29+ (available in four sizes).

Tower 28 is an LA-based, Asian woman-owned small biz that creates vegan and cruelty-free beauty products for all skin types. 

Promising review: "This is soooo good. It is a clear balm that doesn’t dry down, but it doesn’t move and does give a glowy shine." —marlin castellanos

I blindly bought this at the beauty supply store after seeing it all over TikTok. They always have these on the counter when you check out, and it was cheap, so I thought, ehh, what the heck, and grabbed it. Let me tell youuuu, best last-second impulsive buy EVER. Smells heavenly — the perfect mix of soft, fruity, and gourmand. The gourmand and fruity hints don't overpower each other, or feel like they're fighting for the spotlight. It's perfect for layering, and it's easy to throw in any size purse that I wear. I'm obsessed and see why TikTok is hyping it up so much.

I have these, and they're my favorites. I saw them on TikTok and knew that I had to have them. I'm expensive. 🫣 All the money I'd spend on beauty maintenance had my pockets HURTING. I was a lash girly and consistently spent about $150 every two weeks to maintain 'em. That's more than I spend on my electric bill, so that's a problem. I decided that if I had to cut down on something, it'd be lashes, cuz I hated clearing out a whole morning to lie down for two or more hours getting my lashes done anyway. I went on the hunt looking for clusters and tried tons, and they were all...just okay. I bought these, and they're hands down the cutest lashes I've tried. They already look like they have spiky pieces, and there are so many lengths, so I can do subtle or dramatic looks, and they're super affordable! For every other set of lash clusters I've tried, I've still looked for something better. But not with these. They suit my eye shape so nicely, and you can layer them for exxxxtra drama. They're it for me, I don't have to look for any more. Try 'em!

Get them from Amazon for $9.99+ (available in various styles, lengths, and kits).

Promising review: "I am absolutely in love with the Eos Cashmere Lip Butter in Vanilla Cashmere! The texture is rich and buttery without being greasy or heavy. It glides on effortlessly and leaves my lips feeling incredibly soft, smooth, and hydrated for hours.

The vanilla scent is warm, cozy, and not overpowering — just the right touch of sweetness. I also noticed that the plumping peptides give a natural fullness to my lips, making them look soft and supple without any tingle or irritation.

It’s the perfect lip product to toss in your bag or keep on your nightstand. This is hands down one of the best lip butters I’ve ever used, and I’ll definitely be repurchasing!" —Tiffany Wright

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Jordan Grigsby is a freelancer and former BuzzFeed Shopping writer, who is a horror movie/show, Disney, Marvel, Halloween, and candle-obsessed ray of sunshine that loves glitter, pink, wine, traveling, all things beauty and fashion, and shopping, of course!