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Your eyes do not deceive you — these items are just that good at their jobs.

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Here's what BuzzFeeder Maitland Quitmeyer has to say about it: "I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here."

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

Get it from Amazon for $9.95 (available in various sizes and multipacks). 

The kit includes 10 transparent braces, nontoxic brace adhesive, solvent, a nail file, and cotton swabs. 

Clean the area with solvent, then apply the adhesive to one end of the brace before bonding it to the nail. Ensure the length is correct before applying adhesive to the other end of the brace, then finish bonding it to the nail.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a Band-Aid over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so and this one was the best way. Found this product with all the things one needs — applied it as directed, and it does take some practice but once attached it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe and no more ingrown toenail!" —Sandra L.

Promising review: "Great alternative to the expensive patches. Effectively pulls fluid from acne. There is a lot of variety in sizes and shapes. Will buy again, though this pack looks like it will last a while!" —Peyton 

Get a pack of 142 from Amazon for $7.99 (also available in a pack of 306). 

This cleaning pen has soft bristles for gentle cleaning, and is filled with a cleansing and polishing solution that removes dirt and oil, and fills in scratches, making jewelry as good as new! All you need to do is twist the bottom of the pen and start brushin'.

Promising review: "Ooh la la! A must-have! Great product! I’ll be keeping this little baby in my purse! After cleaning the ring, I walked outside in the sun and it was gorgeous!!!!! I like how it gets between the tiny diamonds and underneath/between the setting to really clean well. I definitely recommend this to anyone who likes a sparkly diamond!" —AJK

Get it from Amazon for $9.48 (also available in a larger size and in multipacks).

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $20.25 (also available as a two-pack).

For tough stains, it's recommended to spray, then massage the affected area with a soft brush. Wait at least eight hours, then launder with the warmest water the fabric care instructions allow. 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

BuzzFeeder Emma Lord says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Get it from Amazon for $6.99+ (also available as a two-pack and in larger sizes).

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.89 (also available as a two-pack).

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

BTW, Each bottle lasts for 12 weeks' worth of treatments.

Promising reviews: "I was skeptical at first, but this product exceeded my expectations! I've used it once a week for the last couple of months, and my shower has remained impeccably clean without any need for scrubbing. My bathroom counter had a weird black residue that regular cleaners and scrubbing couldn't remove. After the first application, most of the residue came off with light scrubbing, and after the second application, all of it was gone. I wish I'd discovered this spray sooner!" —Claire W.

"I debated getting this and read so many reviews. I bit the bullet and bought it. No regrets! Absolutely love it. Let it sit for hours, and it wiped away with so much ease. I didn’t have to scrub anything. 10/10." —Stephanie Mueller

Get it from Amazon for $19.98 (available in two scents, two sizes, and as a two-pack).

Promising reviews: "We have two cats, one with long white hair who sheds a lot. I use this mostly on my furniture, comforter, and area rugs. It works wonderfully and is so easy to clean. Love that there is no sticky paper to throw away. A must-have for pet owners." —Steve Fadelli

"I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in four colors/styles and in a mini version).

You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Check out a TikTok of the eye gel in action. 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

Get it from Amazon for $5.97 (also available in multipacks).

Each pouch of lemon-scented formula gets you four uses. 

Promising review: "I don't know what it is about these, but putting one down my sink and watching the foamy bubbles come up is SO satisfying. Really scratches an itch that I didn't even realize I had. I read about these in some article about popular products on TikTok and wanted to try them because my garbage disposal had not been smelling super lately. They did not disappoint! Super easy to use and leaves the disposal smelling fresh." —Liz R. 

Get a four-pack from Amazon for $3.96 (also available as an eight-pack).

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." —Amazon Customer 

Get it from Amazon for $15.98 (also available as a two-pack).

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Get it from Amazon for $9.99 (also available as a two-pack).

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

RMR Brands is a small business specializing in professional-grade cleaning solutions for your home.

Promising review: "I cannot believe how well this worked. I am a CLEAN FREAK, and my nasty bathtub would literally keep me up at night. I tried every product on the shelf and nothing worked. I literally scrubbed until my fingers were raw and still got nowhere. I sprayed this bad boy TWICE on the mildew stains and now they are COMPLETELY GONE!! I am so happy, relieved, and thankful, but also mad that I didn’t know about this product sooner. I absolutely, 100% recommend, and I would give it 10 stars if I could!" —Mackenzie Mayock

Get it from Amazon for $15.99 (available in three sizes and in multipacks).

K18 is a small business that specializes in hair products. 

To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing. 

Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."

Promising review: "My hairstylist recommended this product for my hair, and it was such a superior product to anything else I have used. It is expensive, and I have long hair, so it is doubly expensive, but so worth it. As I aged, my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, and with no frizz. I cannot say enough good things about K18." —Dawne

Get it from Amazon for $29 (available in two sizes). 

Covogoods is a Utah-based, woman-founded small business that specializes in storage solutions crafted from up-cycled books.

Promising review: "We absolutely love our CovoBox. It fits perfectly into our cabinet, and the cable modem/router, AppleTV, and external hard drive, and their various cables are now cleverly disguised as Harry Potter books 1–7. Great customer service, quick delivery, and a fabulous product. Two thumbs way, way up!" —John Grace

Get it from Covogoods on Etsy for $29.40+ (originally $42+; available in various customizations and sizes) OR from Amazon Handmade for $39 (you'll choose customizations before adding to your cart).

Insert your preferred blade and lock it into place, add your veggie, close the lid, and chop your heart out!

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. This requires very little effort to cut through the food and it has a generous container." —Amazon Customer 

Get it from Amazon for $26.99+ (available in six sizes and five colors).

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

My colleague Emma Lord had this to say: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Talk to your doctor before using this product if you're experiencing hair loss. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Check out a TikTok of the biotin shampoo in action. 

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. 

Promising review: "Best purchase decision I have ever made when I purchased a bottle of the biotin shampoo. I have struggled with bald spots and thinning hair for years and was in the process of planning on getting surgery this fall. After using the biotin shampoo for three months, my bald spot is no longer visible and my hair is thick in growth. I am no longer have anxiety going to a barbershop. This is a miracle product. I am thankful I tried this product before doing surgery because it would have been a waste of my money." —Ainsley C.

Get it from Amazon for $14.95+ (also available in larger and smaller sizes and as a two-pack).

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

I hardly write reviews but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this...hats off!!" —Dee 

FryAway is a woman-owned and Latine-owned small business started by Laura Lady, who loves both cooking and being kind to the planet. They donate 1% of revenue to nonprofits focused on water conservation.

Promising review:" I used to HATE cooking with oil because I never knew what to do with it when I was finished. Not anymore! This stuff works amazingly well, is easy to use, and allows me to trash oil without a big mess! It just takes a little scoop and a short amount of time for it to set into a gel, and then it all scoops out of the pan so easily! I’m just sad I didn’t find this product sooner!" —TheBjamin

Get it from Amazon for $8.99+ (available in three styles and in multipacks).

BuzzFeed Shopping writer Emma Lord says: "I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!"

Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97. 

Promising review: "I seriously can't believe how well these little tablets work. I had the most disgusting Hydro Flask coffee mug; I tried everything — bottle brush, different kinds of soap, vinegar, EVERYTHING — and there was still a seemingly impenetrable layer of black sludge inside. It grossed me out so much that I bought ANOTHER Hydro Flask to replace it. Eventually, they both got black inside, so I tried these little magic tablets. I let a tablet sit in each of my mugs for an hour or two, and the black sludge rinsed out COMPLETELY, without even scrubbing. They look brand-new. What a magical product." —Amazon Customer

Get a 36-pack from Amazon for $20 (also available as a 78-pack).

Promising reviews: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

"This was the back acne answer I had been searching for for over almost 10 years now! I have struggled with back acne since I started playing sports in high school. I went to the dermatologist, different soaps, changed my shower routine and nothing worked, till this. Someone on TikTok said to put this in a spray bottle and spray in your back after every shower and it worked! This is now part of my daily routine!" —Nadia S.

Get it from Amazon for $9 (available in two sizes and as a two-pack).

This helps eliminate hard water stains, rust, and limescale from many surfaces, including shower doors, shower stalls, shower glass, windshields, windows, glass, barbecues, chrome, tile, toilets, granite, steel, fiberglass, pools, bathtubs, sinks, granite, marble, chrome, boats, autos, brass, stone, metals, porcelain, brass, aluminum, stainless steel, hard vinyl, and more!

Promising review: "The difference was INSTANT and amazing! Also, this is a large bottle. I’m so thrilled with this product. I wish I’d taken before and after pictures, but I was embarrassed. My only regret is that I didn’t find this product years ago!" —Julie G.

Get it from Amazon for $19.77 (available in three sizes).

This is designed for curly hair types. Reviewers with everything from 3a to 4c hair types say it worked for them!

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $4.94 (also available as a two-pack).

Humble Suds is a small business based in Evergreen, Colorado, and run by moms Holli and Jennifer.

BuzzFeed Shopping contributor Danielle Healy swears by this stuff. In her own words: "I recently moved into a new apartment, so lately I've been cleaning A LOT. Shortly after moving in, my partner and I went to store something on the top of the kitchen cabinets only to find them caked in a thick layer of grime 🤢 After going at it with regular multipurpose cleaner (with little success), we broke out the scour paste as a last-ditch effort and OH BOY did this miracle product deliver (pics above). If it can handle that grossness, it's going to have no problem with day-to-day messes like soap scum and burnt-on food. Plus, it smells delightful and comes in minimal, low-waste packaging!"

Promising review: "Buyer beware: don’t buy just one!! Learn from my mistake, and buy at least two jars because this stuff is INCREDIBLE. I used it on my textured shower floor. It was EASIER to clean and required less scrubbing than any other product I’ve used, including CLR. If you have black matte bathroom fixtures, this is the stuff you need. My shower and sink drains look brand new. My other favorite part about this scour paste, is the fact that I don’t need to use any paper towels. Just a wet rag to wipe it all down at the end. I will be buying more jars for myself and to give to my friends because this stuff is absolutely amazing. You won’t regret it!" —littleashleyshortcak

Get it from Humble Suds on Etsy for $15.95+ (available in two sizes).

Y'all, this stuff is no joke — you can check out the earwax removal kit customer reviews to see the GOBS it is taking outta people's canals.

Promising review: "Folks. Buy it. This is like head lice treatment. If you are looking at it and thinking about it, YOU NEED IT. And this stuff. Is. Awesome. Literally chunks of earwax came out of my ear holes the SIZE OF CORN KERNELS. Where was this coming from? Why is my body making so much wax? Where was it being stored, because I did NOT think ear canals were that spacious, but apparently there are some storage closets in there or something because HOLY MARY MOTHER OF GOD the ear nuggets are real. My ears feel so squeaky clean! And get this, my hair makes sounds. Like I put it up in a hair tie afterward, and I could HEAR MY HAIR MOVING ON MY HEAD. What is that?! Seriously?! If you also did not know that moving hair creates a sound, you need to buy this product ASAP." —Samantha

Get it from Amazon for $6.99 (also available in a two-pack).

These come with a Velcro-like adhesive that allows you to easily replace the filters. Some reviewers noted that when they removed the adhesive, it peeled the finish off their fans. Consider installing the filters with Command strips if you're concerned about that!

Promising review: "I wasn't sure what to expect when purchasing these, but now they are a staple in every room of our house. Within three days the air smelled more crisp and was easier to breathe in our home. So simple and effective!" —Haylee Marez

Get a three-pack from Amazon for $22.99 (also available as a five-pack).

Read more about how temperature therapy can help with migraine prevention at Mayo Clinic.

Y'ALL! I've been a chronic migraine sufferer for years so I was skeptical that this ice pack would be any better than others I've tried. Thankfully, I was wrong. It's not flimsy at all and has some good weight to it while still being super soft and flexible. In addition to 360-degree cold (or heat!) therapy, it also provides *gentle* compression that's wonderfully soothing when a headache hits. You can pull it all the way down to cover your eyes (🎶 hello darkness, my old friend 🎶) or push it slightly upward to sit on your forehead, which means you'll still be able to see and do things if needed. I also LOVE not having to balance an ice pack on my forehead while trying to get some relief. The included freezer bag keeps it nicely contained so it doesn't come out smelling like all the frozen foods it's stored with.

Promising review: "I heard about it on TikTok, and I was skeptical. I put it in the freezer as soon as I got it in the mail. Then, out of nowhere, I felt a headache coming on. I pulled it out of the freezer, slipped it on, and I passed out. When I woke up, my migraine was gone. I now go to bed with it on almost every night. I love that it's a blackout mask. I HIGHLY RECOMMEND!!!!" —TheWalkFam

Get it from Amazon for $29.95+ (available in six colors/styles and as a two-pack).

Angry Orange is a small business that specializes in home cleaning products. 

Promising review: "This product has become a must in our household! We discovered it while looking for another scent/odor control product that had a strong citrus scent to spray around a Christmas tree a year or so ago, when one of our dogs suddenly decided that he was going to start peeing on the Christmas tree every night. Not only did it deter him from peeing on it, but it smells fantastic, and now we use it all the time for any smells around the house, pet odor-related or not! It only takes one or two sprays as well, and the whole area smells fabulous afterwards." —Amazon Customer

Get it from Amazon for $17.96 (available in four sizes).

Reviews in this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.