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33 Beauty Products With Results More Dramatic Than A New Bombshell Entering The Villa
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More I don’t know what has me more gagged: movie night from Season 6 of Love Island USA...or this color-changing makeup primer. I'm a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and I'm passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle. It's color-adapting, so one of four shades will work well for any skin tone! To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this. BuzzFeed Shopping editor Jenae Sitzes says: "I have this in the Light Rose shade (I'm very pale), and it works *so* well to brighten my under-eyes — I use my fingers to apply it (after moisturizing and applying my primer), and it blends seamlessly. In the gif above, I'm showing how it looks freshly applied to one under-eye versus how it looks on the other side without the brightener. I don't have super dark under-eyes, but it still makes a huge difference!" Btw — BuzzFeeder Heather Braga (a mom with two toddlers) also swears by this! Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder Get it from Amazon for $6 (available in four shades). It has two heat settings (low and high), plus a cool air option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. Promising review: "This is a game changer! I used to blow dry my hair then use a curling iron/flat iron to straighten my hair. Not anymore. This blow dryer brush does it all. It is so easy to use. It gives me volume without product and my hair is smooth, soft and shiny. Bada bing bada boom. Oh, and it's not annoyingly loud. You'll love it. I know I do and I love telling people about it when they complement me on my hair." —Lorilee Bulak Get it from Amazon for $49.97 (available in two colors and two barrel sizes). Note: This does contain SPF 25, but based on guidelines from the American Academy of Dermatology, you should still wear a daily sunscreen with at least SPF 30! Promising review: "I have rosacea, and it’s often accompanied by not just redness, but uneven texture and flaking. I was genuinely shocked by how easily and quickly this stuff went on, and how much better my skin looks! Being able to put something on that looks great without spending a ton of time prepping is amazing. My face feels soft and looks so much less red, and so much more even. Using this completely on its own looks better than any other expensive primer and foundation I've tried. I’m so happy I found this!" —S. K. Get it from Amazon for $26+ (available in two sizes). This product is formulated without parabens, phthalates, petrolatum, or SLS. Promising review: "I’ve been using this product for years now. My first trip to Costa Rica I had it and trust me when I tell you it’s saved my life. I live in Florida now and I never go anywhere without it. After any time in the sun you can use this and you can believe that your skin will be nourished and moisturized it will not hurt and your skin will not peel if used properly. I said your skin will not peel. I love this product for it." —Kenneth Check out this TikTok of Mikayla Nogueira's review of this foundation. Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond Get it from Amazon for $15+ (available in 40 shades, a matte finish, a semi-matte finish, a dewy finish, and a mini). Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while, so I love getting whiffs of it throughout the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair, and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" —Noley Get it from Amazon for $15.19+ (available in two sizes and other formulas). This is the OG formula recommended for straight, wavy, or curly hair that gets frizzy. There's also the Extra Strength Dream Coat recommended for extremely dry, dehydrated, or extremely curly/coily hair; and the Dream Coat for Curly Hair recommended for wavy or curly hair as it'll leave you with bouncy, crunch-free curls. To use, apply it on damp (not wet) hair, then blow dry with tension to activate the product. For best results, Color Wow recommends using this after every 3–4 shampoos! Promising review: "Hair nirvana. If you struggle with dry, coarse, unmanageable hair like I have, this is the product to buy. I am literally stunned at how much I love my hair now after just one use of this product. STUNNED. I have fought with my hair for years, I couldn’t ever find a product that made my hair feel silky (the way it feels after I leave the salon). I have color-treated hair, and have tried everything — I purchased every Moroccan Oil product with zero results. Then I read an article stating JLo’s hair stylist uses this WOW product on her, so figured, I’ll take yet another chance. One word: WOW!!! It has given my dry stiff annoying hair new life. It looks tamed, silky, I can’t stop touching it because I never thought I could have hair like this outside the salon. BUY THIS PRODUCT!" —Beth, Boston MA Get it from Amazon for $14+ (available in two sizes). Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "I bought this for the first time a few years ago to replace the body lotion I had previously used for years and years. While more expensive, I was willing to try Bum Bum cream based on the previous reviews. And it has not disappointed! Not too thick. Not sticky. And the smell is amazing. I get told many times a week how good I smell." —Libby Solomon Get it from Amazon for $24+ (available in three sizes). Love Island USA season 7 star Olandria had TikTok in shambles after she revealed this is the secret behind her amazing glow. I need 10 bottles STAT! Promising reviews: "Best body shimmer oil on the map, it’s not too greasy, I love the glitter speckles, truly lightweight, value was definitely worth it, no harsh chemicals/smells, extremely hydrating and not drying on the skin. I use this daily lol." —Riciara Greene "I bought this because of Olandria. It exceeded my expectations, I love it." —DeAndria Broaster Get it from Amazon for $8.97 (also available in a lighter shade). Promising review: "I’ve had so many horrible experiences with ingrown hairs and razor bumps in the bikini area as well as my underarms. I’ve tried just about everything but nothing was working or improving. My friend recommended tend skin to me and I was desperate to try it. Needless to say about a month after purchasing and using this consistently, I HAVE HAD NO MORE INGROWNS! My skin and the scarring is also a bit visibly lighter in general. I am no longer insecure about wearing bikinis. I am extremely happy with this product and I will not go back to anything else, ever!" —Raquel Promising review: "This has been a staple in my makeup routine for years now, if the color is too harsh you can blend it out pretty easily right after you peel off, it stays ALL night, it doesn’t bleed into lip cracks, and the colors are perfect. I’ve never noticed a smell to it which is normal for a stain product but this does not have one!" —Sierra Get it from Amazon for $14 (available in nine additional shades). Promising review: "This deserves more stars. I had surgery and all the medications my lips and skin so dry. My lips were cracking and bleeding. When I say this stuff saved my lips, I mean it. It really moisturizes so well. It’s not sticky and it is so pretty and shiny. 10/10. I’m buying my second one right now." —Jackson Soter BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at the Cleveland Clinic! Promising review: "I am a pimple patch fan, okay. I have tried them ALL, but I was always intrigued by this brand and was very skeptical about three things: effectiveness, visibility, and size. I LOVE the fact that Rael pimple patches have two different sizes, all with hydrocolloid. They are practically invisible on the face unless you are extremely close up. I would feel extremely comfortable wearing these to my childcare job because I know they are not visible, and if you work with kids, you know how they love to point pimple patches out. 🤣 I left one on my face all night (9+ hours), and it completely erased the pimple on the side of my cheek. Best pimple recovery I've ever seen on my face. I love these and will buy more, and you should too!!!!!" —Brian Cage Get a 96-count from Amazon for $16.99 (also available in smaller pack sizes). Reviewers use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores. My colleague Gabriela Manjarrez loves this in her routine: "As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍" Promising reviews: "Oh my god! Something TikTok hyped and got RIGHT! I’ve been using this for three days and ALREADY can SEE the difference. I struggle with blackheads on my nose and they’re gone. My face looks different. It is working. I had to subscribe!!! 11/10 definitely RECOMMEND!!!" —Celeste Get a pack of 70 from Amazon for $18.90. Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective Korean beauty products to the U.S. Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers, it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or MAC Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe Promising reviews: "I swear to you, this stuff is magical. My makeup never budges when I use this, and I don’t have to use that much. You can take it off with micellar water pretty easily, but I’m telling you I have ugly cried with this over my makeup and my makeup stayed. the. same. It’s the best. It also has the nicest bottle, it sprays really evenly over your face, and if it has any flaw, it’s probably that it makes your makeup a little TOO dewy, but I usually use a little powder over the parts of my face I don’t want to be highlighted and it works like a gem. Also definitely blurs my makeup very well. 10/10 would recommend!!!!" —Jennifier Moore "I've fallen in love with this setting spray. It leaves the skin looking fresh, not shiny. It locks in makeup. The nozzle provides a very fine mist. I think it's replaced my Urban Decay All Nighter setting spray." —Michelle Get it from Amazon for $14.99 (also available in a semi-matte version). Promising review: "I just started getting more serious about my skincare. Occasionally I have hormonal acne and dry skin; this toner has helped with all of my issues. This cleared my face and gave it a beautiful complexion. This helps with any acne that forms and is so light on my face. This is so gentle, yet really really effective! It doesn't dry my skin out at all and it contains some great ingredients that are proven effective. You cannot go wrong with this. Price 10/10, bottle size 10/10. BEST TONER!" —Rachel Wobrak Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! Check out a TikTok of the Robe Curls hair rod in action. Promising review: "If I could give 10 stars I would!! This is the best curling tool I have ever used on my hair. I have long, thin, straight hair that does not hold a curl no matter how hard I try. It was fairly easy to use after watching the tutorial video, and I slept with it in. It is super comfortable and I slept with no issues. I was stunned when I took it out in the morning. I will definitely be using this frequently!!" —Janelle Get it from Amazon for $27.99 (available in three colors). Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a TikTok of the eye drops in action. Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard Check out a TikTok of the Glamnetic press-on nails in action! Promising review: "Whenever I want to elevate my look or I have a special occasion, this brand is my go-to. I also buy the Glamnetic brush-on glue and my press-on nails last for three weeks. The trick is to brush your nails with alcohol before brushing on the glue and I brush a coat of glue onto my fingernails and then to the nail and press it on. What I like most about these nails is the shine. They look incredibly glossy and like a fresh gel manicure. I always get a lot of compliments when I wear them. I've used so many different brands and Glamnetic is number one in terms of quality. These nails are a bit pricier than most but you get what you pay for. Try them! You won't be disappointed." —thecatsmeow74 Get it from Amazon for $15.99+ (available in 23 styles) The pack comes with four smalls, 12 mediums, and four larger patch sizes. Promising review: "I don’t usually write reviews, but this really exceeded my expectations. I wasn’t sure what to expect, but my thumb nail split vertically all the way down the nail. It was really painful and I was afraid I was going to catch it on something and tear it clean off! Online advice included using nail glue, but I was afraid it would be painful and then I found these. They stick really well. It stayed on all night. And protects my nail from snagging on stuff while I go about my day. The nail seems to be healing, too…and I’ve only been using them for three days. I’m very happy I tried these." —Michelle Taylor Promising review: "I have been a mascara snob my entire adult life, and have been purchasing the same two brands for mascara. Then, I decided to get an inexpensive tube of mascara just to have in my emergency makeup back, and WOW was I surprised! One coat of this stuff is better than four or five coats of my other stuff. It isn't waterproof, so it comes off with just a makeup-removing facial cleanser or micellar water with no problem. It separates and lengthens my lashes. I have people stop and ask me ALL THE TIME what I do to my eyelashes to make them 'look like that.' Like... literally stopped in the middle of a sidewalk in downtown Tampa to ask about my eyelashes. And it really does stay in place, even without a setting spray, when most of the other makeup I use melts off. Seriously, let me put this in perspective: I live in Florida, and I wore this mascara to work every single day for the last year in the heat/humidity (including all through the summer) and they stayed on my lashes better than any other brand of mascara I've used. This is now officially turned into my go-to mascara!" —Kate Get it from Amazon for $4.97 (available in four colors). It's also vegan, cruelty free, made from recycled materials, and *doesn't* leave any gross fake tan smells! Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer Get it from Amazon for $9.99+ (available in eight styles). Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas. Promising review: "MAGIC. HOLY CRAP I LOVE THIS MIT! This cleared up 80% of the 'chicken skin' I have INSTANTLY after one use. Also it took off way more dead skin than any scrub I’ve ever used. I never write reviews so I had to when I got this and loved it." —Cheyanne Get it from Amazon for $8.99+ (available in seven colors). Promising reviews: "This stuff works like magic. I’m 33 and I’ve dealt with bad back acne since I was a teenager. After one week of using this, my back is night and day different. Just remember to not wash it off immediately. Let it sit on your skin for about two minutes for it to work. —Filburt_Turtle "Totally works! Amazing product for body acne. Used it for acne on back of neck and it disappeared after 4-6 uses. Great!" —KN As far as skincare goes, this is stuff is basically pure gold in bar soap form. ✨ You can use it on your face, neck, and all over your body as needed. Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins Get a three-pack from Amazon for $16.99. This formula is intended for curly and thick hair types! Promising review: "This hair mascara is very easy to use and gives a strong hold. It keeps baby hairs and flyaways down without making my hair stiff or sticky. I like that it dries fast and doesn’t leave white flakes. The brush is perfect for detailed areas, and the size is convenient to carry in a bag. I’m very happy with this product." —Sunny Jang Get it from Amazon for $18 (also available in a fine/thin hair version). BuzzFeed Shopping editor Maitland Quitmeyer says, "I've worn these lashes, and tbh I'm never going back to strip lashes again! These look much more natural, are easy to apply, and don't budge until removed!" Promising review: "At-home lash magic! I’ve been wearing this brand for a year now, I don’t know what I did before. They are perfection, I use their extra strength lash glue and I can easily get 10–14 days out of a set. I also use sizes 10mm-16mm for a beautiful natural look and I get so many compliments. OFTEN people think I get professional lash extensions!!! If they ever went out of business I’d be so lost without them!! Just do it already treat yourself. PS — Give yourself so time to adjust to this method before deciding if you like it. Watch some videos to figure out how to put them on. It’s worth it I promise." —Stephanie R. Get the original lashes from Amazon for $11 (available in lengths from 10mm–16mm). You can also get a starter kit (including 10mm and 12mm lashes, glue, and applicator) for $38. Just like Serena and Kordell, this is a slow-burn procress. Results do not happen overnight! Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic. Promising review: "This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done, and it was getting bigger and more irritated by the day. Nothing was helping. I bought this and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then, the second week, it started totally disappearing, so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!" —Jordan Caprigno Get it from Amazon for $12.85 (also available in multipacks). I was contemplating gatekeeping this, but that wouldn't be very nice now, would it? This is brow lamination in a bottle. It's as simple as that. When I put this magic on my eyebrow hairs, it is UP *and* it is STUCK. You can sweat, it could rain, you can even (lightly) rub your face, and your eyebrows are not going to budge. If I was stranded on any island (hopefully Love Island) this would deff earn its place in my makeup bag. Promising review: "AMAZING HOLD! Although it dries a bit quickly, as long as you know what and how you want to style your eyebrows, this gel with HOLD your eyebrows in place!! I use this everyday for work, outside of work, and at bed time, my eyebrows in place the entire time! I have not seen any issues. However, if you apply too much of the product, it will cause a slight bit of flaking due to the excessive amount of product applied. I learned my first few times using this, and noticed flaking around 8-hour usage OR when I applied too much after a couple of hours drying." —Ellen * Newsflash: K-Beauty Isn’t *Just* Skincare — Here Are 25 Excellent Korean Makeup And Hair Products * Reviewers Over 50 Swear By These 31 Beauty Products (And You Probably Will Too) * Makeup Products That Literally Leave You Glowing, According To Reviewers * To Say Reviewers Are Obsessed With These 34 Beauty Products Would Be An Understatement Plus, easy-to-use makeup items and finds from Amazon and Sephora. BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.