buzzfeed Press
28 Cool Newer Beauty Products For Anyone Who Likes To Be First To The Party
Images
BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Including a dark-spot corrector so coveted a reviewer bought it overseas before it hit Amazon and affordable packs of mini (!!) products from two very beloved brands. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Each set has a sample size of Moroccanoil Treatment, Hydrating Shampoo & Conditioner, All-in-One Leave-in Conditioner, Mending Infusion, and Shower Gel. Promising review: "I bought this set to see what all the hype was about, and I'm so glad I did! Every product smells amazing without being overpowering, and my hair felt noticeably softer, shinier, and much less frizzy after just a few uses. The travel sizes are perfect for vacations, the gym, or trying the line before committing to full-size products. Everything feels high quality, and a little goes a long way. This would also make a great gift. I'll definitely be purchasing the full-size versions of my favorites!" —Mary You can check out the rest of Eucerin's Radiant Tone collection on Amazon! Promising review: "This is the first product out of many I've tried that actually works in lightening dark spots. I have used it for six weeks, and there is a significant and definite lightening of spots and evening of skin tone. Also, it's soothing, really easily spreadable, and has a very light, clean fragrance, barely detectable. Retinol doesn't even come close and is much more expensive. I recommend Eucerin Radiant Tone cream without reservation." —Theo A. Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $7.99 (available in four colors). Promising review: "Love the summer Fridays minis — they’re perfect to throw in your bag for on the go!!! The colors are amazing, and they smell so good." —Lovello Promising review: "This product is AMAZING! I am an RN, and I am on my feet for 13+ hours during my shifts. Over the past four years, my feet (and pinkie toes) have taken a beating. Cracked, peeling, dry, hard...I was embarrassed to wear flip-flops, not only for my fifth toe, but because my heels were flaky, peeling, and horrid. I had tried pedicure tools to no avail. THIS. This product healed my feet. I have only used one application so far, but my feet are like 90% better. I am wearing flip-flops! And my pinkie toes are almost healed! It's incredible! I am so very happy with my results, and I highly recommend this product." —Rachel L Get a pack of two from Amazon for $9.98. Londontown is a small business that specializes in nail care products. Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Promising review: "I adore the original Dove scent and love anything gourmand, so when I saw this, I had to grab it. It’s DELICIOUS! Not overly nutty like Eos Pistachio. This smells very clean and leans more toward warm vanilla with a hint of pistachio. It’s light, but you can smell it. My boyfriend loves how this smells too, and kept smelling me after the shower lol. Might have to grab another bottle." —K Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer Get it from Amazon for $10.99 (available in five shades). (It goes without saying that you don't need to lay your edges if you don't want to, but this is an option if you do.) Promising review: "Love this. I look like I walked out of a windstorm most days with my flyaways. Say goodbye to them. No greasy look. My hair is so thin I have to comb it a certain way to hide the thinness." —Marie Weir Get it from Amazon for $10.99 (available in 18 other scents). Promising review: "I use Cerave's moisturizer. This new product surpasses. Light: a little goes a long way and smooths beautifully on and into the face. Doesn't take much. Will def buy again. It feels so nice, smooth, nongreasy. Just right." —S. Field Promising review: "Great hair dryer. I have wavy fine low porosity hair that has been colored and Graves disease, which causes issues with hair. This dryer is fast, has great cooling air, and helps with frizz." —reader985 Get it from Amazon for $59.99 (available in three colors). Promising review: "I didn't expect this to be so good. It's not waxy like the tube ChapStick. It's very slick. It's the only thing I've tried that has actually healed my very dry, rough, chapped lips. I ordered more so I can have it in every room of the house, my pocket, the car, beside the bed, everywhere. Finally, something that really works." —Amazon Customer Promising review: "I love these. I bought the two darkest colors, Desert Sculpt and Chestnut Sculpt, since I am light olive. I have read some other reviews about not being buildable/layered with other colors, but I don't think this is meant to be layered. This is a one-stop shop smoky eye look. I am sure you can build/layer a little, but I wanted a one-color smoky eye, and I got it. I have her color pots, so I wanted her stick to try. Thinking about getting another color, but I really wanted a semi-matte, so these two colors really work for me. Very creamy and very easy to blend. Colors are beautiful." —MS Get it from Amazon for $32 (available in five shimmering shades and five matte ones). Promising review: "Love this mist! I use several toners for skin-flooding and I recently made the switch over to mists because they are easier to use and they waste a lot less toner than other methods. This product goes on nicely with a fine mist, and the ingredients are soothing and feel amazing. This is great to use a.m. and p.m. as a first step before serums and creams. Will purchase again!" —BMG Starface World is a small business that specializes in skincare products. Promising review: "These little holographic stars do exactly what they promised. Stuck one on an angry blemish overnight and woke up to noticeably less swelling and redness. The hydrocolloid does the work while the fun shape makes you feel slightly less miserable about having a breakout." —Brian Breton Get a pack of 36 from Amazon for $13.99 (available in three styles). Promising review: "These gel eye patches have quickly become a staple in my routine, and for good reason — they deliver fantastic results. I've struggled with the appearance of dark circles and general puffiness, especially on days when I don't get enough sleep. After just a few uses of these patches, I've noticed a significant improvement. My under-eye area looks brighter, more hydrated, and much less tired. They're so easy to use and feel incredibly refreshing, especially if I pop them in the fridge for a few minutes before applying. Five stars without a doubt — they've truly made a visible difference for me!" —Shana Daniels Gardner Promising review: "Great high-quality mascara. I'm super mascara-picky, and this one pleases me. I was afraid of the applicator at first, but once I practiced with it, it did a great job. I like that it stays put and doesn't dot over my eye even after exercising. Comes off with soap and water without tugging my lashes. Great price for a 'high-end' mascara. Highly recommend it!" —Jen Get it from Amazon for $12.99 (available in black and brown). Promising review: "I haven't bothered with a lip liner in years, but this has become my new obsession. This liner is truly about the best I've ever used. It is creamy in texture and glides on with ease. After lining, I fill in my whole lip. I've been leaving my lip with just the liner, because the color is so pretty. I find that the liner lasts even after eating or drinking something. Of course, for added depth of color, you'll want to touch up. I highly recommend L'Oreal Paris Blurfiller Lip Liner." —Nancy Get it from Amazon for $9.97 (available in eight shades). Promising review: "This is one of my favorite scents out of the Sol de Janeiro line. It is not too sweet but has that subtle scent of coconut and vanilla. It's very fresh, and I get many compliments. It's great and versatile, just toss it in your purse or bag, the size is perfect. I think the price is right. I wouldn't hesitate to purchase this item." —Zuska Promising review: "I have acne-prone skin. This product makes my skin brighter, but not dry or oily at all. My skin looks really refreshed and smooth. My redness is also improving a lot. I use this one together with Matcha toner. They both work well on my skin." —Annie Le Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming and neither is taste. I came back to order them all." —Khloe3 Kuumba Made is a small business that specializes in luxury scents at affordable price points. Promising review: "This has become my favorite scent! It goes on with a coconut/vanilla scent that turns into a soft musky sweet sandalwood/amber scent. It’s a thicker oil consistency that lasts. I got the small roller bottle that is perfect to keep in my purse and for traveling. I’ll definitely buy again!" —Roberts0816 Get it from Amazon for $12.49+ (available in two sizes — check out other scents on Kuumba Made's landing page!). Check out the rest of Laneige's new products for more cool treats, like the Pear Glowy Balm, Lemon Sorbet Lip Sleeping Mask, and new CUSTOMIZABLE (!!) Bespoke Lip Sleeping Mask! Promising review: "I have been on the hunt for a plumper that works. I like the flat applicator. It goes on nicely. There is a slight tint when it dries. There is some stickiness to it once it has been applied for a while. I can tell a subtle difference after one application." —Laura & Sam Promising review: "Great lip tint that's buildable. It dries soft to the touch with no transfer. Lasts hours! Can be drying on the lips, so I put a lip oil on top of this lip tint — the tint doesn't budge or smear away. I'm buying more of these!" —Abelle Get it from Amazon for $8.97 (available in six shades). Check out a TikTok of the Aussie multi-use spray in action. Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like “10” products. Can’t go wrong with this stuff!" —Shayne Promising review: "Blends so smoothly. It melts into your skin. Not too pigmented but definitely buildable. Looks very natural. The staying power is excellent! I put it on at 6 a.m., and at 9 p.m., it’s still holding strong. Best bang for your buck." —LAURA KASS Get it from Amazon for $7 (available in seven shades). * Beauty Products You’ll Love So Much, You’ll Forget How To Share * I’ve Got You Covered With These 28 Elite Makeup Products * Beauty Products With Results So Phenomenal They’ll Leave You Spellbound * Beauty Products For Anyone Who Wants Luxury Results But Doesn’t Want To Spend Luxury Prices * Unexciting But Extremely Reliable Beauty Products You’ll Always Reach For Plus, finds from Amazon, Glossier, Soko Glam, Tarte, and Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.