The mistake that cost Rebel Creamery $23.8 million and pushed it into bankruptcy
In August 2024, a woman wrote to Rebel Creamery to complain about her husband. She had sent him to the store for Van Leeuwen ice cream and he came home with Rebel. "Your product was placed right next to Van Leeuwen and looked the same," she wrote. "I nearly did the same thing when I shopped! Later, …