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Behold: a delightful assortment of affordable fashion lookalikes, newer beauty products, clever kitchen finds, and more things that are about to slide into your cart.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail polish in action. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Promising review: "Had these for quite some time before tearing off the tags to wear them, and had so many compliments on them! I love them! Super comfy and fun." —Shannon Taylor

Get it from Amazon for $35.99+ (available in women's sizes XS–XXL and 13 styles). 

Promising review: "This seemed a little pricey at first, but after a few weeks, my skin is remarkably smoother. The texture is finer, fine lines have disappeared, and the texture is smooth. It absorbs into the skin well, so ideal for both at night and under makeup. There is no fragrance, which is a plus for me. It’s an excellent value for the money, and it’s a great product." —Emily

Promising review: "On my third box now. Unequivocally, my favorite writing instrument. Even beat out my Pilot G2 and Sharpie S-Gels of the same size/width. The color is just bold enough, does not smear, and works well even with a pretty heavy hand. Also, it doesn’t dig into Wite-Out tape, which is a godsend. I have one in all my bags, and I try to replenish my stock when the price gets justifiably reasonable as far as pens go." —aye

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

Promising review: "I was very impressed with the skirt, especially for the price tag. The material is buttery soft, similar to a Lululemon Align skirt. It is not see-through. I ended up buying more colors." —H.E.R

Get it from Amazon for $14.99+ (available in women's sizes XS–XXL and nine colors). 

You can use this for your face and neck, or even use it on your under-eyes to de-puff and help prevent dark circles! 

Promising review: "The holy grail. Caved because I saw this on TikTok. I am SO impressed, literally my first time using and the results are surreal. Incredible product!!!! Literally Botox in a bottle. My skin is smooth, soft, and so glowy on top of the wrinkle-reducing effect." —Jenny Skinner

Promising review: "Great little pouches to help organize your purse or backpack. I use it for my makeup and a separate one for essentials while I am out and about. I love that I can see what’s in them instead of having to rummage around. Haven’t had to clean them yet, but that seems like it will also be very easy to do." —KR

Get it from Amazon for $8.99+ (available in 12 styles). 

Promising review: "I adore the original Dove scent and love anything gourmand, so when I saw this, I had to grab it. It’s DELICIOUS! Not overly nutty like Eos Pistachio. This smells very clean and leans more toward warm vanilla with a hint of pistachio. It’s light, but you can smell it. My boyfriend loves how this smells too, and kept smelling me after the shower lol. Might have to grab another bottle." —K

Promising review: "These bracelets are so cute and are a great accessory to my outfits. I get compliments on these bracelets all the time. They are also a really nice shade of gold. You can also adjust the size of all of the bracelets." —Alysia Moore

Get a set of 60 from Amazon for $13.97 (available in four styles and two other finishes). 

Promising review: "This product is AMAZING! I am an RN, and I am on my feet for 13+ hours during my shifts. Over the past four years, my feet (and pinkie toes) have taken a beating. Cracked, peeling, dry, hard...I was embarrassed to wear flip-flops, not only for my fifth toe, but because my heels were flaky, peeling, and horrid. I had tried pedicure tools to no avail. THIS. This product healed my feet. I have only used one application so far, but my feet are like 90% better. I am wearing flip-flops! And my pinkie toes are almost healed! It's incredible! I am so very happy with my results, and I highly recommend this product." —Rachel L 

Get a pack of two from Amazon for $9.98. 

Check out a TikTok of the scalp renewal brush in action. 

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody who has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $9.99 (available in four colors). 

Check out a TikTok of the green tomato clay mask in action. 

Promising review: "I was very skeptical about this product. I thought it was another celeb 'paid and promoted' kind of thing. I use it as a mask only on and around the T-zone. It greatly reduced whiteheads and blackheads! It’s a miracle! Usually, I could feel the white head bumps. It now looks so smooth and clean! I've used it four times so far. Don’t leave it longer than recommended if you are using it as a mask. I felt my skin getting dried out." —solemia2

Cliganic is a small business that specializes in all-natural personal care products. 

Check out a TikTok of the mosquito-repelling bracelets in action. 

Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian

Read more about gua sha and facial massage at Cleveland Clinic.

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Check out a TikTok of the butter squishy in action. 

Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez

Get a set of 60 from Amazon for $7.59+ (available in a two-pack and in gold). 

Promising review: "This is such a great idea to have for hair during the summer or even living in a warmer climate. I put it in mine and my three girls' hair today before the pool, and hair felt great after washing. Highly recommend." —Alyssa Speaker

Psst — reviewers say to size up one size! 

Promising review: "Cute, good quality, comfortable. Just size up one size." —Osaris R. 

Get it from Amazon for $39.99 (available in women's sizes 6–11 and three colors). 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $8.95+ (available in a steel or rose quartz rollerball). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle

"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james

Promising review: "This product, my drill, and the flat sponge type cleaning pad were the only thing that worked transforming this very dirty tub into cleaner than clean. Very little muscle power necessary. A little goes a long way. It takes off the worst of things and leaves a kind of ceramic coat behind. It’s amazing." —Glinda

Promising review: "The Waterpik Cordless Pulse 3100 is easy to use and does a great job cleaning between teeth and along the gumline. The cordless design makes it convenient for everyday use, and the rechargeable battery lasts a long time between charges. It has enough water pressure to leave my mouth feeling fresh without being uncomfortable. The water reservoir is easy to fill, and the overall quality feels durable and well-made. I’m very happy with this flosser and would definitely recommend it." —Yipsy

Check out a TikTok of the Sunkissed Poppy Hand Soap in action. 

I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. 

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). 

Check out a TikTok of the smoked sea salt in action. 

Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough

Promising review: "Great hair dryer. I have wavy fine low porosity hair that has been colored and Graves disease, which causes issues with hair. This dryer is fast, has great cooling air, and helps with frizz." —reader985

Get it from Amazon for $74.99 (available in three colors). 

Read more about how an Epsom salt soak or bath can help with stress and muscle relaxation at Cleveland Clinic.

Promising review: "A great magnesium soak, very affordable, and amazing, incredible scent! It is so uplifting and vibrant — it should not be a special edition but a regular product offering! Bravo!" —Amazon Customer

Promising review: "My favorite blanket purchase ever! You know when you purchase a blanket that is so soft and thick like fur. It keeps you very warm, and then you get something on it and have to wash and dry it for the first time. This is the true test, will it come out the same? I am very happy to share it did!! It looks and feels exactly the same. Great purchase!" —Linz

Get it from Amazon for $35.98+ (available in 11 colors and three sizes). 

Promising review: "Good shine and color. Love 'em." —Lovello

Promising review: "I couldn't be happier with this travel backpack! It has plenty of room for everything I need without feeling bulky or heavy. The compartments keep everything organized, making it easy to find what I need while traveling. And even has a water-resistant plastic pouch! It's comfortable to wear even for long periods, and the quality feels durable enough to handle airports, road trips, and everyday adventures. If you're looking for a stylish, functional, and reliable travel backpack, I highly recommend this one!" —Katie Kenyon

Get it from Amazon for $23.99 (also available in 19 other styles). 

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "This is a GORGEOUS scent. It smells like luxury but is so affordable. I’m so proud of myself for buying this instead of the YSL version." —Amazon Customer

Promising review: "These earrings are the perfect size and look for everyday and also dressing up. I packed these for a recent resort trip with my husband’s company, and they were perfect for plane travel, wearing with swimsuits, and dressing up for fancy restaurants. The price is really great for such high quality. The earrings didn’t tarnish from pool, shower, or ocean water. The clasp has never come undone." —Reilly S. Leonard 

Get it from Amazon for $13.95 (available in two finishes). 

Promising review: "This air fryer guide is so useful that I purchased several for family members. They really like it too. It has all you need to make air-fried foods a success. It is easy to read and understand. I like that you can wipe it off. It stores conveniently on my refrigerator by the magnet on the back." —Spindoc16

Get it from Amazon for $7.98 (also available in Instant Pot and keto-friendly versions). 

Promising review: "Wonderful. Coffee stays a lot hotter in this cup. Great size. Matter of fact, it's perfect." —LaHoma

Get it from Amazon for $25 (available in eight colors and larger sizes, which come in dozens of colors). 

Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Get it from Amazon for $19.95+ (available in four colors, two styles, and three sizes). 

Megababe is a small business that specializes in body care. 

Promising review: "Megababe Thigh Rescue has been a total game changer for me. It goes on clear and never feels greasy or sticky. If anything, it is moisturizing. The chafe protection lasts up to 12 hours, which is a huge win. I use it on my thighs, my waistband, and anywhere my skin tends to rub together. The quality is great, and it smells wonderful without being overwhelming. As a bigger girl, this is essential for me, especially in the summer. It works perfectly with dresses, shorter shorts, and anything that might cause rubbing. This is 100 percent a necessity in my routine." —Stephanie

Psst — BuzzFeeder Elizabeth Lilly has tried the newer Megababe anti-chafing gel, and is already a fan! 

Psst — you can check out a ton of other gorgeous Lego Botanicals on Amazon for more lovely options! 

Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I already have. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die, so you can enjoy them all year long. The colors are bright, cheery, and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "Omg! It’s better than I thought. I am a black woman that suffers from dry skin in the winter season, but this oil is amazing, smooth, light, and smells good. This oil is great for helping skin glow with a light glimmer of glitter. I would say this is a must-buy for women of color. Yeah thank me later sis." —Amazon Customer

Each set includes a hand lotion, body lotion, lip balm, and a foot cream. 

Promising review: "The foot cream works wonders on the heels. It has a thick consistency, and it's a bit greasy, so it may be hard to put on, but it'll be worth it in the end for those baby-soft heels. I just put socks on for 15 minutes while I wait for my skin to absorb it. The lotion and lip balm are also great to have for travel, in the office, or in your purse." —Kerrrns

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Popilush is a small business that specializes in activewear and shapewear. 

Promising review: "This bathing suit made me feel so good and secure! It has great support and flexibility to style it to fit your body. I'm a size 12 and ordered an extra large, which I think was a perfect fit, especially if you have a larger chest." —Emily Kightlinger 

Get it from Amazon for $33.99 (available in women's sizes XS–3X and seven colors). 

Promising review: "Just the right size for grabbing things out of my toaster oven and microwave. Easy to hold onto handles and without handles. Not too thick, but I felt no heat, easy to wash off, good value, and quality item. Wish I’d bought sooner." —Bonny Anne

Get it from Amazon for $12.99 (available in six styles). 

Promising review: "Tired of traditional 'cool' pillows that feel like a brick? Tired of soft pillows that wake you up in sweat? Look no more! I am a very hot-natured, hot-sleeping person. I can not sleep without a fan on high blowing on me. This pillow is legitimately cool and comfortable. Somehow soft but still supportive. Very, very happy with my purchase and the price!" —Robert

Get it from Amazon for $32.99+  (available in two styles and Standard, Queen, and King sizes). 

Promising review: "Great little crusher. Perfect for summer drinks. Bits of ice are large enough that ice doesn’t melt right away after I fill the glass with cola, and the perfect size for those of us who like to eat crushed ice after the drink is gone." —Linda Stroupe

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap), and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try, and I’m so glad that I did! They are so comfortable! Made from silicone, so they are flexible and fit great. I’ve slept with them in all night without issues. The noise canceling is fantastic! Now, does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring, and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $24.95 (available in seven colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting)!

Promising review: "I ordered this lamp because of its appearance. I didn't NEED a depressed duck lamp ... but it has totally filled a void in my life I didn't know existed. Everyone who sees it pokes it. The lamp is actually very functional. It's got a really nice set of brightness options and the glow is yellowish, which is much nicer than white in a dim/dark room. One thing that isn't mentioned in the description is that its legs are utterly floppy. It's terrific." —Literated

Here's what BuzzFeeder Rebecca O'Connell says about it: "My husband got me this light as a gift, and I can confirm it's very cute. If you firmly tap or squeeze it, you can toggle between three brightness settings. It's not bright enough to read by, but it works quite nicely as a night-light or for mood lighting. The legs are wiggly, which is definitely a selling point for me." 

Get it from Amazon for $15.29 (available in two styles).

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Plus, finds from Amazon, Urban Outfitters, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.