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You don’t need a reason to shop Black, buuuuut affordable lil' treats definitely help.

And don't forget to grab some markers! Here are some skin tone ones and general colors.

Coco Michelle Illustrations is a woman-owned small business that creates coloring books that display the joy and beauty within the Black community.

Promising review: "I have been following Andrea’s work for a few years and have purchased all of her self-published books. Coloring with Coco: Rest and Reflect is another beautiful addition. As a Black woman, I truly appreciate how her coloring books represent me, my family, and my friends. Each page is well thought out and meaningful. The quality of the paper is excellent, with thick pages that make coloring a relaxing and enjoyable experience. This is a book I am proud to add to my collection, and I highly recommend it." —Leslie Chapman

DomoINK is a woman-owned small biz that makes decor, apparel, and gift options that represent the Black community.

Get it from DomoINK on Etsy for $30 (originally $40).

BLK & Bold is a small biz started by friends Pernell Cezar and Rod Johnson who had a shared love for coffee and a desire to support the youth community.

Promising review: "It was a flavor adventure, what you would expect from a quality light roast but with surprisingly strong notes of chocolate and cherry." —Dani

Get it from Amazon for $25.68+ (available in six flavors).

Brush with the Best is a woman-owned small biz founded by Felicia Leatherwood, a celebrity hairstylist, who is known for her innovative natural hairstyles on some of Hollywood's biggest stars, including Issa Rae, Ava Duvernay, Jill Scott & Nicole Ari Parker.

Ok, listen Linda, Larry and Leroy — this brush, right here... IS A GAME CHANGER! I have very, VERY thick, 4C hair that was an absolute nightmare to detangle as a kid growing up. It literally broke too many brushes to count and really made me so insecure about my hair. I discovered this brush while going to a talk with the founder (who has styled Issa Rae's hair!) when I was in grad school, and got it to try it out, but didn't think much of it at first. Lemme tell you, there aren't many things that I would say I'm using for the rest of my life, but I'M USING THIS FOR THE REST OF MY LIFE. I know there are cheaper duplicates out there. And I know this is pricer, but I'm telling you it's worth every penny and then some if you have thick curly hair. It's so good that I have had this brush stolen twice from me — once by my mom and once by my sister. So now I just keep two on me at all times. And it's also fantastic at detangling wigs as well, especially synthetic ones. I literally can't understand why it works so well, but I don't care. It works. It's truly life-changing, and I gift it to anyone I know who either has thick hair or has a child with thick hair.

Promising review: "If you're thinking about this, GET IT!!! OMG, I have tried soooo many detangling brushes over the years that claim to help and have all failed until now! This brush is a miracle!!! It does what it says it does. As a natural curly girly, this hair makes wash day a breeze!! I love this brush 😍" —S. Baumann

Get it from Amazon for $23.99 (available in three colors).

Eadem is a woman-owned beauty small biz founded by two women of color, friends Marie Kouadio Amouzame and Alice Lin Glover, who bonded over their shared identity as children of immigrants.

Promising review: "I’ve tried a lot of lip balms, and this is the best one I’ve ever had. My lips have never felt softer or more moisturized. Not too sticky either! Worth the price!" —Amazon Customer

Get it from Amazon for $24 (available in six colors).

Rochelle Porter Design is a woman-owned business that opts for low-waste production methods. This pillow's cover is made from 100% cotton jacquard.  

Promising review: "Good size, looks just like the picture. Quality fabric and good weight." —Shauncey

Brown Girl Bag Company is a woman-owned small biz that aims to showcase more Black representation through bag design.

Promising review: "Beautiful artwork! The bag was a bigger tote than expected, but that ended up being a plus! Makes the perfect gift" —Savannah

Get it from Brown Girl Bag Company on Etsy for $31.49 (originally $41.99).

Black Girl Sunscreen is a small business specializing in SPF products that work for deeper skin tones.

Promising review: "The product may appear white at first, but once applied to the skin, it becomes clear, seamlessly blending in without leaving any white residue. It feels incredible on the skin and enhances the overall appearance of my makeup. I believe it adds a subtle glow to my complexion. Initially, I can sense its presence on my face, but after a few minutes, it feels weightless. As someone with oily skin, I appreciate that it doesn't contribute to excess shine or greasiness. A small amount is all you need for great results." —Stunner Jay

Grace Eleyae is a woman-owned small biz that makes fashionable haircare solutions for people on the go.

Promising review: "I will never wear anything else. I look so freakin cute with this on. My husband HATED that bonnet, but when I bought the slap cap to wear to bed, he was like, 'I hope you wear this all the time!' Not only is it stylish, but it also keeps my hair amazing. I have bought three so far, and I love every one of them. I was going to get my hair done the other day, and threw the slap cap on with some hair hanging down on one side. I was freaking CUUUUUUTE. I got stopped in the store about seven times with people asking me about the cap. Even the hairdresser asked me about it. I LOVE THE GRACE ELEYAE slap cap." —reader4life

Get it from Amazon for $21.99 (available in black or gray).

Puzzles of Color is a family-owned small biz whose unique puzzles (which range in difficulty from easy to expert) celebrate Black culture.

Promising review: "This was my first puzzle from Puzzles of Color, and I had so much fun putting this puzzle together! It's the statement piece of our living room. I can't wait to get more!" —Sasha R

Get it from Puzzles of Color for $27.99 or from Amazon for $26.99 (available in various other designs). 

*Fun fact* — the author, Kiano Moju, used to work at Tasty!

Promising review: "My husband and I have been making recipes from AfriCali nonstop, and I cannot get over how easy, DELICIOUS, and attainable all these meals are. Typically, most recipes require a moderate amount of prep and cooking, but between the minimal shopping required and the beautiful pictures and straightforward, intelligent, and personality-filled recipes, I’m a huge fan of this cookbook. It’s perfect for all skill levels and all types of dietary preferences — my top three recipes so far are the yassa poisson, the berbere short ribs and the berbere bacon. I used the last one for the best BLT I’ve ever had (with turkey bacon too, which is saying something)." —Superior 77

Hot N Saucy is a small business founded by Chef Sam Davis-Allonce and is based in NYC. These sauces have no hidden additives while maintaining flavor and heat. 

Promising review: "Talk about an EXPLOSION of flavor in your mouth! I received my order super fast. The packaging was PERFECT, and you can literally taste the flavor before the heat. Best purchase I’ve made in a while, and I can’t wait to order more for myself, friends, and family!" —Sabrina

Get a pack of three from Amazon for $28 (also available in a five-pack). 

The Trini Gee is a Black-woman-owned small biz that creates the most gorgeous, Black-culture-inspired shirts, mugs and other products. 

Promising review: "The mug arrived very well packaged and the design is so cute! It fits perfectly in my coffee machine and it's dishwasher safe which is a plus. Trini's customer service was amazing - she went above and beyond - and I'll be back for more!" —Sammy Dhee

Get it from The Trini Gee on Etsy for $20.99+ (available in two sizes).

The Lip Bar is a woman-owned small business. All of their products are vegan and cruelty-free. And they do so much more than just lipstick — check out all of their face and eye makeup as well!

BuzzFeed Editor Kayla Boyd had to say: "I use The Lip Bar's matte liquid lipsticks often, and the formula is truly incredible. It hardly budges at all throughout the day, the pigment is bomb, AND it doesn't dry out my lips at all — which is really difficult to find in a matte lipstick." 

Get it from Amazon for $14.52+ (available in 14 shades) or from The Lip Bar for $15 (available in 21 shades).

The McBride Sisters Wine Company is a woman-owned biz and the largest black-owned wine company in the US!

Promising review: "For two people who are overly sensitive to bitterness, my wife and I were wary of the few bad reviews claiming this BGM Red Blend was bitter. There is absolutely no hint of tannin or bitterness whatsoever. This wine is fantastic, moderately priced, and is well worth not only a try but full consumption of every drop in the bottle. This wine stays in our collection and is our favorite red. Disregard the dead taste bud reviews. Fruity and smooth with a touch of oak, this novel blend is soon to become a classic." —Red Lovers

Get it from The McBride Sisters Wine Company or Target for $14.99. And check out their other offerings of wine here.

Glow by Daye is a woman-owned small biz that creates high-quality hair maintenance products.

Promising reviews: "My hair is wavy, and putting my hair up in a pineapple alone at night was stretching my hair out. This scarf is the first thing I've used for sleep protection that is comfortable to wear and truly protects my waves, usually so well that I don't necessarily have to refresh the next morning." —Katie P.

"Gorgeous scarf! Material is high quality and beautiful pattern." —Melissa

Get it from Amazon for $24.96 (available in four prints).

Cee Cee's Closet is a woman-owned small business. The accessories are designed by founders Chioma and Uchenna Ngwudoand and then handmade by artisans in Nigeria.

BuzzFeed Editor Kayla Boyd had to say: "I have a head wrap and it is so sturdy, yet super comfortable. It does an amazing job of staying in place and keeping my curly hair out of my face. They are 100% cotton and lightweight, so you can wrap with ease. I love playing with the different ways to wear it. You can knot it, fold it up, tie it in a bow, etc. — there are so many fun ways to rock these!"

Get it from Cee Cee's Closet for $27 (available in various prints and styles). 

It comes in an 8x10 size, and you can get a frame for it here!

Partake is a woman-owned small biz founded by a mom on a mission to give her baby girl a sweet treat that was allergen-free and still tasty.

So, it really irritates me the amount of hate that these cookies will get because I think people miss that they are GLUTEN-FREE. If you've ever had a gluten-free dessert, these are very much in line with what you'd expect, texture-wise, and I think they are SO GOOD. I'm not even a hard cookie fan like that (or gluten-free, for that matter), but I will eat their hard cookies any day of the week. And the soft versions... bay-beeee — truly heaven on earth. I will go to bat for these cookies 👏🏾ALL 👏🏾DAY👏🏾.

Promising review: "I first saw these in the cafe when I visited my employer’s corporate office. I immediately knew I was in trouble. They’re crunchy, delicious, and not overly sweet. They have the perfect balance of flavor. I don’t require gluten-free products, but I would buy these over other mini chocolate chip cookies any day. They’re addictive!" —MMorris

Get it from Amazon for $17.99 (available in soft or hard cookies, six flavors, and six variety packs).

Bask and Lather is a woman-owned small biz that specializes in natural products made from 100% organic ingredients.

And check it out on TikTok! This reviewer not only wore it all day, but they even went to the gym, and their edges 👏🏾DID👏🏾NOT👏🏾MOVE👏🏾!

But you certainly don't have to lay your edges down at all! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T

"My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail, the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi

Legendary Rootz is a woman-owned small biz that creates statement-driven apparel & home goods to empower, liberate, and uplift Black culture.

I actually own a few mugs from Legendary Rootz, and I love them all SO much! They are really good quality, and I adore the empowering messages. Definitely my go-tos during Black History Month!

Get it from Legendary Rootz for $35. And check out their other mugs here.

4C Only is a small biz that creates haircare products specifically for people with a 4C hair type.

Promising review: "This hair serum is so awesome and affordable.  It makes my hair feel nice on the scalp and smells great, too. Thank you for a great price and product. Fantastic job." —Bobbie B

Get it from 4C Only for $18. And check out the rest of their product line that was exclusively designed with 4C hair in mind here.

Diyanu is a Black-woman-owned small biz that creates trendy and fashionable pieces with African prints. 

Promising reviews: "Great tote bag. Perfect for running errands." — Teal

"This was mine as soon as I saw it! I love to carry my work stuff or clothes for an overnight trip. Perfect size." —Valerie

Get it from Diyanu for $22 (available in three prints).

The Doux is a family-owned business specializing in hair care products for curly hair. It's cofounded by Maya and Brian Smith, high school sweethearts who shared a love of hip-hop and struck a partnership in business and life. 

Promising review: "The product smells amazing and feels amazing in your hair. I felt like I got a good size for the money I paid. Definitely good for holding those second-day curls in." —Deceny Jones

The reviews for this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Daysha Edewi is a resident writer on the BuzzFeed Shopping team, and she can't believe that she gets to search the internet to help you find the best, most unique, life-changing products for her job.