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"I’m 67 years old and after 50 years of doing my own nails, I have FINALLY found the BEST."

Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and have dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.

Get it from Amazon for $15.99+ (available in four sizes).

Promising review: "I’ve had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used a professional solution in a tray, but nothing worked. I used the AsaVea pen twice the first day and saw immediate results. After a week of using the pen as directed twice a day, I’m proud to smile!" —Amazon Customer

Promising reviews: "Nothing has healed my chapped lips like this balm…it is AMAZING. I’m a 72-year-old woman, and I’ve tried a lot of lip therapies. This is the best!!" —Sharon

"Works extremely well on my chapped and dry lips. Best product I’ve ever used, and I'm 70 years old! The application is designed perfectly so the application of the meds is distributed where and exactly in the correct area. LOVE this stuff." —Jetson 49

Promising reviews: "I’ve bought several of these. It’s popular with the teen crowd, so I am an outlier. At 51, I use this at night around my lips. Really softens the pinched look that can come with age. I like the scent, too!" —EJF

Get it from Amazon for $24+ (available in eight flavors).

Promising review: "I don't usually try all the latest hair things because my hair is very fine and it doesn't like product. But I received it as a sample, and I can't believe how nice it made my hair and how long it lasted. I have to wash every single day, or my hair would be limp and lifeless. You could tell if I didn't wash my hair for one day. This miracle stuff makes it so that I don't have to wash my hair for a good three days at least, and it still looks fresh. It also lasts between washes, so I only have to use it every other wash or sometimes not for three or four washes. I can't live without this now that I've found it. It took me ’til my 50s to find this amazing product. I sure coulda used this in my 20s!" —B.S.

Get it from Amazon for $14+ (available in four sizes).

Promising review: "I thought these were a gimmick. WRONG!! It works so very well. I was astounded at how clear and glowing my skin was after the first use. I just turned 60 and have really nice skin for my age, but I still have occasional clogged pores in my T-zone. This little cutie cleans out pores like a super powerful vacuum. I've been using it about once a week, and each time, my skin is clearer than before. I am a firm believer and will definitely keep using it. Great buy and a cute package." —Fashion Ragazza

Promising review: "I’m 57 years old, and I’ve been searching for a product that actually delivers what it promises since I turned 30. In one single use, my hair looked 30 years younger. Shiny, smooth, silky — it makes my hair look like my stylist just did it. In fact, when I showed it to her, she started using it on problem clients." —Liz

Promising reviews: "I’m 67 years old and after 50 years of doing my own nails, I have FINALLY found the BEST! I waited to see how well this stayed on before reviewing. I really don’t think I’ll ever order another nail polish except this brand! I ordered the Milky White about three weeks ago and wore two coats with a top coat for over two weeks, without one chip! I only redid them because my nails grew out. I also ordered the amethyst, which I put on my toes, and two weeks later, it is still looking good! And I ordered the illuminating pink that I haven’t tried yet. If you’re sitting on the proverbial fence because of the price, like I did…don’t. It’s worth every penny!" —Amazon Customer

"I'm 70 years old and my nails have become very ridged and brittle. Hadn't used polish in many, many years. I've only used this product once, but I'll be using it again today. So far, I love it. Doesn't seem to be anything like old-fashioned polish. It went on easily, no cleanup required, looked translucent with a lovely sheen (not shine) with two coats, dried quickly, hid the ridges, and protected my nails from breaking. It made my nails look younger and 'finished.' Finally, there was no wear or chipping for 10 days. Bottom line: expensive but worth it. I have no clue why some folks had such a different experience." —cd53

Get it from Amazon for $19.53+ (available in five shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "I was skeptical that this would do anything for my fragile nails. Four months later, I'm stunned that my nails are not chipping and peeling like they used to, and even the ridges are diminishing. When I look at the quarter-inch or so of growth from the nail bed that has occurred since I started using this product, I see nice, smooth, healthy nails. I can't wait to see what they look like several months from now when the entire nail has had a chance to grow out. I apply the oil all around the nail, including under the tips of the nails, before I go to bed most nights, and massage it in while I watch the evening news. It is good to know nice nails are not a thing of the past, even though I'm over 50 years old." —All His 247

Get it from Amazon for $10.80+ (available in three sizes).

Promising review: "This product does everything Glossier says. Goes on easily, moisturizing but not oily, sticky, or greasy. No lip liner needed (unheard of at my age, 59). Beautiful, buildable color. I am a G10 and bought Ember, and it is perfect." —Susanne

Get it from Glossier and Sephora for $22 (available in 13 shades).

Promising review: "I'm impressed. The Makeup Eraser removes my makeup easily and completely. I wear waterproof mascara, water-resistant foundation, and fairly heavy eyeshadow and brow powder. I was tired of using cotton pads and remover liquid to get my makeup off at the end of the day — it was time-consuming, expensive, and not always effective. This cloth and some warm water solve the problem. I'm 60 years old, and I try not to subject my skin to undue pulling and stretching. The Makeup Eraser requires only a gentle circular motion and maybe a little extra wiping right at the eyelash edge. My face comes out makeup-free and gently exfoliated, ready for moisturizer. What a great product!" —A. Hawley

Get it from Amazon for $19.99+ (available in 16 colors).

Read my colleague's MakeUp Eraser review as well as our deep dive into the best makeup remover (the MakeUp Eraser won as our mid-price pick).

Promising review: "I'm 55 years old, and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy, and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely noticed an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey

Promising review: "I'm 52, with crepey eyelids, and they itch and water if a smidge of eye product gets in them. Powder shadow is a complete no-go! I just bought two of these, and I am so happy! After years of not wearing shadows, I am back in the game! It goes on creamy exactly where you put it. The smudger works beautifully and it stayed put all day with no creasing, no watery or itchiness. I didn't use any primer, just on clean, moisturized skin. Thank you! I will definitely be getting more colors!" —Tania Nicholson

Get it from Amazon for $20 (available in 41 shades).

Promising review: "This product has a light but really lovely scent. I absolutely love it! My almost waist-length hair was seriously damaged by my last hairstylist. I've tried everything to make my hair shinier and more manageable, with less frizz. I've been through countless deep conditioning treatments with little results...’til I found CER 100! I'm in my early 50s so I have far from 'virgin' hair. If mine looks this great, that says a lot! My only wish? That it came in a bigger tube/bottle!" —C. Fordham

Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it "the miracle product I've been searching for."

Promising review: "For the price of this small bottle I had very high expectations, and it truly delivered! This is not a hair conditioner. As it says on the bottle, it is a 'hair bonder.' I am 55 years old and I dye my gray Asian hair every 3–4 weeks. This makes my hair very frizzy and dry-looking no matter how much I condition. After using this twice — I washed my hair first, towel dried it, applied Olaplex, left it on for 10–15 minutes each time, did a quick rinse, towel dried it, and then blow dried it — the result is just amazing! No more frizz and fly-away hair. That was two days ago and still looks good." —SusannaF

Promising review: "Just used this amazing little razor on my face for the first time and I am hooked! I am 58 years old and battle the peach fuzz especially on my lip and chin....this was super easy and effective! The exfoliation alone is fantastic! Grab some of these for your beauty arsenal!" —Cisami

Get a pack of three from Amazon for $5.94.

Promising review: "I won! This primer not only has a pleasant, light, and delicate smell, but it actually works very well too. I have a really oily T-zone and really dry, aging skin everywhere else. Somehow, this primer seemed to do whatever my skin needed to keep the makeup in place. I live in a very humid, sub-tropical climate, so finding a primer that holds up in nearly 100% humidity is amazing! I had two events to attend two nights in a row, and they both lasted too long...hours! My makeup looked as good at the end of the night as it looked when I first put it on and set it that morning. It also made my skin feel so soft. I've been wearing it most of the time without adding any makeup, and it really improves the look of my 64-year-old skin. Try it. I think you'll be as pleasantly surprised as I have been." —JanJan

Promising review: "I feel so stupid...I'm 65 years old and have always been annoyed by the fact that by mid-afternoon, my upper lids would be oily, shiny, and sporting a stripe from my eyeliner. I didn't think there was a cure. Then stumbled upon the idea of using a primer/foundation designed for the eyelids. What? How BRILLIANT!! Who would have thought? I dipped my toe into the water and purchased one tube of the Thank Me Later Eye Shadow Primer. I don't use eye shadow on my lids, but I do use it as a liner on my lower lashes. (I add water to compressed eye shadow and put it on my skin with a sponge-end pencil thing). This stuff ROCKS!! At the end of a hot Texas day, my lids are still as fresh and dry as they were at 6 a.m. It only takes a pinhead-sized drop to cover one entire lid from lashes to eyebrow, with enough left to cover the lower lid area as well. It's creamy but dries very quickly. Awesome! The only thing that keeps this product from being 100% perfect is that it has a chemical smell when you first put it on...BUT...after a few minutes, the smell is gone, and my eye makeup looks impeccable for 12+ hours. Obviously, I highly recommend this product. They've found a lifetime customer with me." —ShortieTX

Promising review: "I have been using this stuff for almost two years. I know it has made a huge difference in my skin. I get many compliments on my skin, and I am 58 years old. My hairdresser said I have the skin of a 25-year-old. It has minimal lines, no pores, and is smooth and tight. I would highly recommend this serum. With that said, I also lead a very clean lifestyle and have for many years. I'm sure this helps with the condition of my skin." —Kindle Customer

Get it from Amazon for $96+ (available in three sizes).

Promising review: "This serum is just as amazing as everyone says it is. I am 67 years old, and I have light melasma on both of my cheekbones. I have done *everything* to get rid of it (microdermabrasion, other serums, Clarisonic exfoliation, and on and on ad nauseam). I wear SPF 50–70 on my face 365 days a year, and I've done that for decades. I also drink a lot of water. It looked as good as it was going to get. Now, my skin looks even better, and the melasma has never been lighter. Overall, my skin tone just looks very even and smooth. Every morning, when I look in the mirror at my face, I marvel at how smooth it looks for my age. This is such a terrific product. I just finished my first bottle, and I'm on to my second one!" —Rabid Reader

Get it from Amazon for $29.99+ (available in two sizes).

Promising review: "I am 68 years old and have been using makeup for 52 of those years. I have tried many mascaras over the years, from inexpensive to very expensive. I cannot say that I have ever been really happy with the results. I had reached the point where I thought that, it does not matter the cost, they are pretty much all the same. This changed my mind. I put on two coats and it made my lashes look so thick. If I did not know better, I would think that I had on false eyelashes. I used baby shampoo, as I always do, and I always lather with the baby shampoo twice to remove the mascara, and it came off easily. I will look no more for a new mascara. I cannot imagine a mascara better than this." —Piaget

BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review — I highly recommend reading it!

Promising review: "BEST mascara ever!!! I’m asked all the time if my eyelashes are real or if they are mine. Keep in mind I am 57 years old! This makes my lashes look lush and long and healthy." —KC (Houston,TX)

Promising reviews: "I had never used a liquid eyeliner before this one. I'm 68 years old and was a little hesitant to try a liquid. I love it. It is so easy to apply. I can get a thin line so I don't look overly made up. Love it." —D'Angelee

"This is the best liquid eyeliner I've ever used. I'm 40+ years old and I've tried a lot of them. I have oily eyelids (yep, I admit it). Crayon eyeliners and even other liquid eyeliners always ended up smudged by midday, and I would look like a panda bear. Plus, when I was using other liners, I always wondered why it was that my eyes would be so red and itchy every day. Since Stila, that all went away. It's pricey, yes, but for me, it's the only one." —Cecelia

Get it from Amazon for $24 (available in eight shades and three styles).

Promising review: "I am a 50-year-old woman who is ridiculous about trying out new makeup trends. I have been wearing my eyeliner winged since my teen years, and although I have gotten pretty good at applying my wings, I always seem to have one thicker than the other or at an odd angle, most likely due to my eyes not being perfectly even. So when I saw a review of this product, I thought, what the heck, I will try it. Well, ladies (and guys who wear liner), this winged liner set is one of the best purchases I have ever made in the cosmetic world. It is so simple, and I can't believe how quickly I was able to give myself absolutely flawless wings! If eyes could fly....worth every penny." —Molly A. Kasdan

Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57, my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with salespeople younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean, what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg

Get a box of eight masks from Amazon for $14.99.

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening before bed for optimal results. It goes on smoothly and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Get it from Amazon for $24+ (available in two sizes).

Promising review: "So far, I am loving this lotion. I put it on every morning under my makeup, and it leaves my face perfectly moisturized all day long. I also noticed I use less foundation because it’s so moisturizing. I don’t believe there is any miracle moisturizer that will ever get rid of our crow's-feet, laugh lines, neck sagging, etc., but this moisturizer helps reduce the look of these problems as long as they’re not deep surfaces. I’m 68 years old and never was someone who was a 'sun worshipper' and, fortunately, stopped smoking in 1980 after smoking for 15 years. Those two things do a lot of damage to your skin, so to all young women reading this who are doing these two things, take it from me: If you want to retain healthy, youthful skin, stop these too-harmful habits. Use sunscreen when you are in the sun, and use moisturizer now. Embryolisse seems to be a good place to start!" —Janet Cahill

Although gray hair is honestly pretty fierce, feel free to let those silvery strands shine!

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew from the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

Get it from Amazon for $17.94 (available in 14 colors).

Promising review: "These are the best. I’m 65 years old and still experience frequent breakouts. Pop on one of these and your zit heals in half the time. The package has several different sizes so you can use really small ones for average pimples or on small places like the tip of your nose. It also comes with big ones for those zits that look like a light in the middle of your forehead. They’re practically invisible, so you can wear them during the day." —Terry L. Burgess

Get 40 round patches from Amazon for $8.49 (also available in XL square patches).

Promising review: "I have shoulder-length hair that is frizzy without product. This product is the best I have ever used in my 56 years. If I put it on damp hair and blow-dry, my hair looks great and bouncy. If I use my flat-iron after blow-drying, it stays smooth, even on rainy days." —delenbaas

Not convinced? Check out our Verb Ghost Oil review (#5) for more deets!

Promising review: "I have fair, dry, sensitive skin along with pustular rosacea. I am VERY careful with everything I put on my skin, hair, and face. I have my day routine and products locked in — but I was struggling to find products for my nighttime routine. I just turned 50 and have been struggling with how to use and which retinol to use with my rosacea. I read some great reviews about this, and although I was a little skeptical due to the color and the fragrance (two things my skin does not normally like), I decided to give it a shot. I feel like my skin smiles and thanks me when I apply this! In the colder, drier months, I apply a moisturizer on top of the oil after I have given it a little time to absorb. My skin has NEVER looked or felt this good. Bright, glowy, smooth, and the fine lines and wrinkles are looking smoother and softer. And NOT a single ROSACEA outbreak. Of course, I wish that this was a little more financially friendly, but a little goes a long way, and I am so happy with this product that I know I will be purchasing it over and over." —Amazon Customer

The reviews for this post have been edited for length and clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.