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Truly astounding to just let this retro-style electric kettle and strawberry shortcake lip balm be so pretty while they work.

Promising review: "Love these knives. Sharp, aesthetic, and serve their purpose. The set comes with a good amount of knives and the shears are incredible." —Samantha Gillin

Get a set of six knives plus kitchen shears on Amazon for $19.99. 

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Promising review: "Cute, retro, and good quality. Perfect for summertime cuts and scrapes. Comes with three sizes in the box, each in a different pattern." —R&M 

Get a pack of 30 from Amazon for $3.77. 

Promising review: "Adorable, and way more useful than you'd think. I've been using it for water, it fits in my purse or pant pocket perfectly, and it holds more than you think. I bought a second one for my daughter, and it was great at Disney the other day, not too heavy or cumbersome. It fit perfectly in the side outer pocket of her Loungefly mini backpack and kept her drink cold, and she just refilled it as needed." —erinm51 

Get it from Amazon for $19.95 (available in 18 styles). 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $9.95+ (available in a steel or rose quartz rollerball). 

Promising reviews: "I'm impressed with the quality of these pens. The 0.5mm fine point delivers a super smooth writing experience, and the ink dries quickly, leaving clean, neat lines. The barrel is also very comfortable to hold, even for extended periods. The retro colors are a stylish bonus. Highly recommend!" —Marie70

Get a set of five from Amazon for $7.99 (available in 12 styles and different pack sizes).

Promising review: "My favorite blanket purchase ever! You know when you purchase a blanket that is so soft and thick like fur. It keeps you very warm, and then you get something on it and have to wash and dry it for the first time. This is the true test, will it come out the same? I am very happy to share it did!! It looks and feels exactly the same. Great purchase!" —Linz

Get it from Amazon for $39.99+ (available in 11 colors and three sizes). 

I am not responsible enough to own an expensive scarf but I LOVE love love colorful things, so I had to own this. It is delightfully soft on the skin and just as vibrant in person as it is online! I've really enjoyed wearing it on blustery days when I want to be bundled up, but don't want to be in my usual boring black-on-black New York winter gear. 

Get it from Amazon for $12.99+ (available in nine styles). 

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, a pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone, and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Get it from Amazon for $36.59+ (available in nine styles). 

Promising review: "My lips get dry since I spend a lot of time hiking and outdoors, and this product works like a charm. It hydrates deeply, feels soothing, and lasts through the night. A little goes a long way, making it worth the price." —HB

Febu is a small business that specializes in earth-friendly, non-toxic home products. 

Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred

Get a set of five from Amazon for $14.95 (available in 15 very pretty sets). 

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Get it from Amazon for $22.99+ (available in five colors). 

Check out a TikTok of the moonrise alarm clock in action. 

Promising review: "This thing is the real deal. My daughters love it! They needed a way to wake up more naturally on school days — this alarm can be set to begin brightening 10 minutes before their alarm, and it’s helped a lot! Plus, they adore the beautiful moon nightlight with shooting stars — I do, too! This one seemed too good to be true when I ordered it, but it’s definitely lived up to the hype." —Emlefty11

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $7.99 (available in four colors and in two packs). 

Check out a TikTok of the new Ocoopa hand warmers in action. 

Promising review: "These hand warmers are adorable and compact, but they get surprisingly warm! Perfect size for carrying in a pocket or bag, and they heat up quickly. Love the design too!" —Blaire

Get it from Amazon for $14.99+ (available in seven styles). 

Check out a TikTok of the Paris Hilton heart-shaped ramekins in action. 

Promising review: "I'm in love, everything I eat out of them is more enjoyable because they are so cute. Also well packaged, arrived perfectly, and it's nice, heavy, and well-glazed stoneware. The nicest light pink color. To be aware, they are as wide as you'd expect but fairly shallow." —All 

Get a pack of four from Amazon for $16.99. 

Marée is a small business that specializes in beauty products. 

Promising review: "Gifted these masks to my sister-in-law, and she loved them. So I figured I’d try them too. What a difference in my skin. I like to leave all masks on a lot longer than most people or directions say. I let the mask gel absorb into my skin. So when I took it off, it was not wet anymore. I woke up the next day with a nice glow and dewy appearance. I will have to get more. I think it actually tightened my eyes and laugh lines, too. I love this product and will continue to buy it. Thank you, Marée!!" —Eugene Cecora 

Get a set of six from Amazon for $19.95. 

Promising review: "I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!" —Adrian 

Get it from Amazon for $9.99 (available in five styles and two sizes). 

Lin Decor Macrame Store is an Etsy shop established in 2021 that specializes in macrame goods. 

Promising review: "I love decorating my home with my books!! This was just perfect, and I’m getting another one!" —Danielle

Get it from Lin Decor Macrame Store on Etsy for $35.59+ (available in six books to 16 books and five colors; this item ships for free!). 

Promising review: "The perfect little coffee spoons on my coffee bar! They go with my modern vintage thrifted decor and make me smile. 🥰" —Lindsey

Get a set of six from Amazon for $5.88. 

Promising review: "This kettle has been used daily in my house for tea! I simply love the vintage design and its ease of operation! I get compliments on it often! It’s well-made, with no sign of wear, though I’ve had it for many months with vigorous use. It works quickly, with no sputtering or spilling that I’ve encountered. No burning smell or metallic tastes. It’s perfect for a balanced, well-brewed cup of tea! I will recommend this to anyone who needs a kettle!" —Kerissa F. 

Get it from Amazon for $61.99 (available in four styles). 

Levain & Co is a small business that specializes in kitchen conversion charts and kitchen tools. 

Promising review: "I bake often (following recipes on the internet) and usually have to convert some of the ingredient amounts. I’m glad I got this — super helpful, especially because it has the conversions for different ingredients. It’s also very cute! It’s not too big either, which is a plus." —Jasmine

Promising review: "These drapes are gorgeous. They are a total blackout, which assures you of a good thickness to the material. They are weighted and hang beautifully. I am a picky individual. Would highly recommend!!!!!" —Amazon Customer

Get it from Amazon for $44.99 (available in seven styles and five sizes). 

Promising review: "I was on the fence for so long about getting a candle warmer and almost didn't pull the trigger due to the higher price. I am so glad I did. It works great and looks AMAZING. I have gotten many compliments on it. Expanding the pole to allow for higher candles was a bit tough, but I plan to leave it raised. The wooden base is definitely a better look than the light-up one, in my opinion. I like that there are timer and brightness options. Super easy to use and fits my space well. Feels sturdy, like it will hold up for a while. I use it daily and I have noticed no wear. I like that it comes with a replacement light. It also does not make nearby items very hot, which was a concern." —Marisa 

Get it from Anthropologie for $54 (available in 10 prints). 

Promising review: "I recently purchased this watch and overall, I’m quite pleased with it. It has a very vintage look, which I really like; it definitely stands out in a subtle, classic way. The build quality feels solid and well-made, which was a pleasant surprise at this price point. One thing to note is the size: it’s very small, honestly, about the size of my thumb. But once I got used to it, I actually started to appreciate its dainty, understated look. The battery works perfectly so far, and it keeps time well. Overall, it's a charming little watch that feels like a hidden gem, especially if you're into vintage style and don’t mind a smaller size." —Rafat017 

Get it from Amazon for $27.95 (available in four finishes).

Promising review: "I love this so much! It’s very easy to assemble and matches my pink apartment! It’s pretty big and sturdy and holds all of my pots and pans well." —Jazz

Get it from Amazon for $21.99 (also available in black and gray if you feel like being boring!!). 

Shanti Collection is a family-owned small business specializing in sustainable woolen home goods. 

Promising review: "They’re so cute and hold up well." —Kaitlyn 

Get a set of three from Amazon for $20.99. 

Promising review: "I have had this wine bottle opener for over two years, and I'm so happy with this purchase. I love the aesthetic and that I can leave on the counter. When you receive the product, you just have to plug it in to charge, and then it’s ready to use. It’s convenient to have the foil cutter. It’s also still sharp after two years. In just a few seconds, the bottle is opened and I’m ready to enjoy a glass of wine!" —Rebecca Anne

Get it from Amazon for $29.99 (available in three styles). 

Promising review: "Excellent small size cooler! Good size for transporting most lunch containers." —PCJ

Get it from Amazon for $29.95 (available in seven styles). 

Promising review: "Perfect accent light for my living room. The lamp itself is a great decor treasure. Great quality and color." —Uribe Juliana

Get it from Amazon for $38.99 (available in six styles). 

Check out a TikTok of the multicooker in action. 

Promising review: "The Dream Cooker is so easy to use, and I was able to try a recipe that I had never made before. It was delicious and came together very quickly. Amazing for a new mama! Cleaning up the Dream Cooker is also easy, and it can easily be stored on the counter or down below! The many features are explained in detail, and I was able to utilize each one seamlessly. Wonderful!" —Missy P. 

Get it from Amazon for $199 or Our Place for $199. 

Promising review: "Cute aesthetic clock. Easy to use, and I love how I can turn down the brightness. A perfect addition to the bedroom, and I love how it’s not just decor." —Ariel Alcantar

Get it from Amazon for $28.37 (available in four styles). 

Promising review: "This mat is perfect. It absorbs water from washed dishes well and provides a protective buffer between dishes and our granite countertops. After use, you can hang the mat; it will dry out in minutes. The mat is both decorative and functional. This was a great purchase. There will be no more wet dish towels to contend with. I highly recommend this product." —Cambodian Nurse 

Get it from Amazon for $21.99 (available in eight styles and three sizes). 

Promising review: "I get compliments on these all the time! They are so cute and functional! They are easy to clean and help keep your straw clean, help with accidental spills, and keep bugs out in the summer! They are a must-have." —Amazon Customer 

Get a set of four from Amazon for $7.99+ (available in four colors and larger multipacks). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in lifestyle writing, specializing in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.”

Reviews have been edited for length and/or clarity.