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Including the $7 lip balm reviewers are comparing to Dior.

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I'm just wearing a nourishing balm, but with a natural lipstick look.

The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It's perfect for days when I want a little something without doing a full face of makeup. Plus, it's great for touch-ups on the go." —J.P.

Get it from Amazon for $6.97 (available in five shades).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith 

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube!

You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T.

Promising reviews: "This perfume has been all over my TikTok Page. This perfectly makes you smell like a marshmallow. You will get compliments, last a good amount of time." —Zena

"For the price point and the delicious scent, you absolutely could not beat it! I love Choco Musk and I am a huge fan! I first saw it on TikTok, and I’m very, very glad I was influenced. This and the body oil are always at very good prices and have a discount frequently! On me, it lasts quite a while, and I don’t mind respraying! It’s chocolate and vanilla goodness... It’s actually my most complimented now that I think about it, and I have a few over $100 perfumes that don't do what this $7 perfume does.

It perfumes the air as you walk by and I’m always told I smell like cookies and marshmallows, which who doesn’t love that?" —Amazon Customer

Also, this is a MUST for all my fellow B&BW Vanilla Bean Noel stans. It smells super similar (actually, it's more caramel-y, so it's better) and absorbs SO quickly. I keep it by my sinks so I'm never without it — it's that good.

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

"Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" —DeeDra Billings

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $10.80+ (available in three sizes).

Check out a TikTok of the nail veil in action. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli

Londontown is a small business that specializes in nail care products. 

Get it from Amazon for $20 (available in nine shades). 

Promising review: "I had seen this on TikTok, and I am so glad I decided to try it. This body oil is incredible...it is moisturizing, gives skin a lovely glow, yet absorbs quickly and is not greasy. The fragrance is amazing as well. Sandalwood, amber, and musks are my favorite fragrances, but musks will sometimes react with my skin, and the fragrance will turn. This oil's fragrance smells as good on my skin hours later and even overnight as when it was first applied. This body oil is going to be a definite keeper for me." —M. Hull

Get it from Amazon for $22+ (available in various scents and two sizes).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I love love love this body wash. It smells SO expensive and like a luxurious perfume without being too much — still very much gentle but long-lasting at the same time. Delicious spicy scent that's also delicate. It really made my skin feel smooth and soft after use with good moisture level. Totally useful. Good for my sensitive skin. Large bottle and easy-to-use pump. I will 100% buy again!" —Jordan Alderon

Get it from Amazon for $12.99 (available in three styles). 

Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $23.95+ (available in six colors).

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy 

Get it from Amazon for $24.99 (available in seven styles).

Check out a TikTok of Touchland in action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden

Touchland is a small business that specializes in hand sanitizers. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

Check out a TikTok of the serum in action. 

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

Promising review: "My boyfriend and I have been trying different products for a while now, and some work better than others for my face, and I feel like almost nothing works to minimize his pores and blackheads. We both have troubled areas around the nose. Well, I saw this on TikTok once and the little container was so cute. I had to look it up and its benefits. I ordered the little octopus scrub and noticed a HUGE difference within the second use, not only on my face, but my boyfriend's too!! He is obsessed and says 'we need to buy the whole skincare line' every time he washes his face. 🤣🤣💀" —Elizabeth M.

Promising review: "I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed, and the results are amazing. 24 hours after I soaked my feet in the plastic bag, nothing happened. Then, 48 hours later, it started working. Took 72 hours, and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. As someone who wears flip-flops often, I opted for socks and shoes during the shedding period to capture the skin, even when sleeping, because who wants chunks of dead skin in their bedsheets?! (it sounds so gross, but you’ll understand once you do it) The shedding lasts for a few days. The results are incredible. Will use this again!" —Vanessa

Get a pack of two from Amazon for $19.99.

Promising review: "I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" —MamaAKC

"This works like a dream. It smells great and brought my curls back to life. The amount of product you get for the price you pay *chef's kiss*. I will definitely be buying this again." —Lily

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko

Get a pack of three from Amazon for $7.49 (also available in a pack of nine).

Check out a TikTok of the biotin shampoo in action. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Promising reviews: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

"This shampoo is like NOTHING I've ever tried in the past. The way my 4C hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" —Jae

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients.

Get it from Amazon for $14.95+ (available in three scents and three sizes).

Check out a TikTok of the nail glue in action. 

Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming

This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! 

Promising review: "I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days after having similar results on her hair. Going to need to buy a few more to ward her off." —curlyhead3

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Get a pack of 50 from Amazon for $17.95 (available in two sizes and various packs).

Plus, removing all that excess dead skin can help with everything from preventing razor bumps and ingrown hairs before shaving, smoothing away bumps caused by Keratosis pilaris, and prepping your skin for the perfect streak-free self-tan.  

Promising review: "I have very thin and light body hair so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really do a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it, it's amazing! I also have very sensitive skin and this mitt doesn't leave my skin irritated at all." —Kat

Get it from Amazon for $11.39 (available in three colors and also available in a two-pack).

Promising review: "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995

"Love this primer! I will buy it again and again! Just a tiny bit, and my eyeshadow stays all day long and maintains a vibrant color." —Nicola Nella

This is designed to be used without soap — just wet your skin for 5-10 minutes, then get to scrubbing! Check out a TikTok of the back scrubber in action. 

Promising review: "I used this back scrubber the day after it arrived, and I love it. Finally, I have an easy-to-use and more effective way to scrub my back. I saw the dead skin fall to the shower floor. Wow! And it easily rinsed cleaned, too." —Naomi M. 

Dermasuri is a small business that specializes in skincare and personal care products. 

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in four formulas).

Promising review: "Was skeptical of this product and how quickly it went viral on TikTok, but then my hairdresser, who is always pretty unimpressed with products, started to rave about it. I bought a trial size and have been using it for over a month now. I'm SHOCKED at how fast this product transformed my hair. It is the smoothest and healthiest it ever looked, even with all my color. I now have hope I can grow my hair past my shoulders without it looking damaged. Such a great product!" —Crisanta R.

Get it from Amazon for $29+ (available in two sizes).

Watch on TikTok as one user goes from skeptic to believer! 

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz! 

Promising review: "My hair, when wet, tangles so easily. I couldn’t tell you how many knots I’ve tried to rage comb out, nor could I tell you how many different brands I’ve tried. I have fine, dense hair, and this product doesn’t weigh it down at all. This stuff works like magic, and as a bonus, it’s so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." —Mary S.

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

To use, add a pearl-sized drop of cleanser, fill the container with water to the dotted line, and pump into it's foam.

Promising review: "I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water, then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser." —Aimee Rouseau

Get it from Amazon for $7 (also available in a bundle with a bottle of facial cleanser).

Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine!

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95+ (available in two sizes and 14 colors).

The color adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Get it from Amazon for $9.98 (available in 21 shades).

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $17.60+ (available brown, dark brown, blonde, and in multipacks and bundles). 

Reviews here have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.