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Gatekeeping isn't cool, so I'm doing the opposite of that: Shouting from the virtual rooftops about these neat, fresh finds so everyone can take note.

There are constantly new product drops hitting the market, too many for any regular person to keep track of. But thankfully, as a shopping team, it's *literally* our job to pay attention and dig through the cluttered digital marketplace for gems. Whether it's new versions of old favorites, like an Eos body mist in their beloved Vanilla Cashmere scent, or fun collabs like Cocokind's lip blurring balm that smells like your favorite Olipop flavors, these newer products are worth taking a look and treating yourself to.

BuzzFeed Shopping writer (and apparently investigative journalist!) Karly Jacklin says, "I asked myself the question, 'What would happen if I just called Therabreath up?' And then I verified with a brand representative that this toothpaste's pH is 7.5–8, which is alkaline enough to effectively clean teeth without harming enamel. (Always be sure to check with your dentist to make sure you are using the right toothpaste for you, though.) 

"I have super fragile, sensitive teeth that I need to be *extra gentle* with...and that means staying away from harsh whitening toothpastes. And that's super hard, because I want white teeth! Luckily, this "deep clean" is enough to scrub the stains away without causing pain. No stinging, no sensitivity, and it still leaves my teeth looking about a shade whiter after consistent use. It obviously cannot undo the damage that is already there, but it's helped my teeth feel much cleaner, and helped banish my inflamed gums. A tip I got from my dentist that's REALLY helped? In addition to brushing and flossing, I put a tiny bit of this toothpaste on an expandable floss (like Cocofloss) and scrub in-between my tightly crowded areas that my toothbrush can't reach. It's like magic if you're prone to cavities in those spots. 

Get a pack of two from Amazon for $13.98. 

And yes, they got the Katseye girls modeling this new release (that's rising pop sensation Lara Raj with shade DJ Plum above!), so you know this lippie has some serious "it girl" energy.

Promising review: "I just got this and I can’t even tell you how much I love this product! It has an awesome tint to it and is just amazing. It basically goes on like water and transforms into a lip oil. 10 out of 10, I definitely recommend." —aliceuny

Get it from Amazon or Sephora for $23 (available in eight shades).

It contains 133 pieces and is made for ages 9 and up. The larger daisy measures over 7.5 inches and the smaller daisy measures over 6.5 inches.

Promising review: "I just love these Lego Botanicals! I got these daisies to add to the sunflowers I have already. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I'm sure these flowers will too! The best part is they will never wilt or die so you can enjoy these all year long. The colors are bright, cheery and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend." —Luv2shop

This has aloe, glycerin, and hyaluronic acid in it, so it'll nourish your skin at the same time!

Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year, I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion, it's perfect. It lasts quite a while, I spray it on me before I go to bed and I can smell it when I wake up. Plus, you get a good amount for the cost so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha! 💕" —Nikki

Get it from Amazon for $12.99 (also available in seven other scents).

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

As a Kanthony stan, I'm claiming the Blackberry Pie flavor — and I've actually tried it! It adds a sheer wash of burgundy color that really makes me look more ~alive~, and the scent is delightful. 

Get it from Amazon for $14.36 (includes Rose Meringue, Blackberry Pie, Peach Tea, and Vanilla Biscuit; flavors also available individually).

My colleague Karly Jacklin evangelizes about this product, particularly the auburn shade — I'll let her explain why it's worth the hype: "My bright orange redhead era was also my fraudulent hair-a. But I had everybody fooled for a good three years...and I kept the long con going 'til the very end with THIS AMAZING MASCARA! While it works amazing on its own, when I wanted that beautiful ginger hue to shine, I paired it with a white primer (this one from Tarte, to be specific) to cover my black lashes and topped it with Tube Job in auburn — and boy howdy, did that color come through. 

"My lashes are super. Freaking. Straight. But this formula actually held a curl, AND lasted through an impromptu bar crawl (I mention that it was impromptu because I wasn't planning on staying out in the Tucson heat all night, so I used no primer or setting spray — and it still STAYED PUT). And even though I've gone back to the dark side (with my hair...tsk, tsk), I went and bought the natural black color of this mascara, too...because I missed the little butterfly wings on my lashes. It's just that good."

It can hold up to 1.2 pounds of beans or 1.5 pounds of ground coffee.

Styled Settings is a small biz that offers a variety of kitchen essentials.

Promising review: "I love it! The white and gold looks so classy and elegant on my counter space in my kitchen. It gives aesthetics. It feels sturdy, well made, and easy to use. Whether you’re storing beans or grounds, this one is a must have. I’m using it for grounds. ☺️" —Felicia Watkins

Get it from Amazon for $27.99+ (available in three colors and as a two-pack).

I treated myself to a few things from ColourPop's Valentine's Day collection, including this blush, and it did not disappoint!! I snagged shade Cuter Than Cupid, a gorgeous cherry magenta shade, and it's the perfect buildable blush (for context, I'm pretty pale with cool undertones). The packaging is also adorable; I love the smooth matte finish of the heart-shaped compact. (Psst — I also got and LOVE the eyeshadow palette from this same collection!) 

Get it from ColourPop for $12 (available in two shades). 

Read more about how an Epsom salt soak can help relieve muscle pain, stress, and inflammation at the Cleveland Clinic.

There's a new foaming bath in this scent too!

Promising review: "I saw this in the store today and wasn’t sure if I’d like the scent but I’m soaking in a bath right now and I am so glad I bought this! This does not smell overly sweet or fake or like kid stuff. It’s fun and fruity, but for grownups! I think this would be so nice for summertime but I’m certainly enjoying it now too! It says 'limited edition' on the bag so I’m going back to grab some more." —Soma

Get it from Walmart for $5.87 or Target for $6.29. 

Promising review: "I received this on a Thursday with rather aggressively chapped lips. By Friday night, my lips were considerably less chapped and much more comfortable. By Saturday night, my lips were no longer chapped at all and very moisturized. While out tonight (Sunday night) I had a friend ask if I have had something done to my lips because they look so full!!! They are soft and moisturized and I feel like they have been revived from this cold dry winter! 100/10 recommend!" —Gordon S. 

Get it from Amazon for $15+ (available in a pink raspberry scent or blue unscented). 

Get a pack of three from Amazon for $10 (also available in a cloud style).

It comes with the tracker board, wooden number tiles, number tile holders, a wooden stand, and a black acrylic pen.

Promising review: "My daughter loves to read books and has a goal of how many she will read each year. I got this for her and she added it to her bookshelf. Now she can display her accomplishment." —SSR

Get it from Amazon for $14.99 (available in eight styles).

Psst — they've had a version for brown hair, if you didn't know. You can get that for $15.99.

Get it from Walmart for $8.97 or Target for $12.49. 

Reviewers say they don't stain the tub if you clean up immediately after. And the flasks are reusable!

Tub Works is a small business that makes fun, non-toxic bath products for kids.

Promising reviews: "Order these! These were such a fun time. It's now going to be a staple for us for bathtime fun. 10 out of 10 hands down. Each bottle takes a surprisingly long time, and you get so many bubbles." —lgiffer

"These things are amazing. The colors are extremely vibrant, yet no staining on the tub or my son’s skin, and the foam reaction just keeps going and going and doesn’t lose its intensity. If it does slow down or stop, you just pour a little more warm water and it starts again full force. The reaction lasted for the entirety of my son’s bath." —Katelyn

Promising review: "One of the last lip balms you will ever need! These color options are stunning, the ingredients are next level, and my lips have never felt more hydrated. I would highly recommend picking up "Be Real" (clear) and one of the colored glosses on your first order (my favorite is "Be Bold" (burgundy)). You are going to love these balms. While you're at it, might as well pick up one for your BFF! The price point of this product is unmatched by any other product on the market." —Anna C.

Get it from Ulta for $11.99 (available in three Olipop flavors and six other shades).

Note: This covers all the eras through The Tortured Poets Department!

Promising review: "This is such an amazing creation. You can tell the illustrator put in SO MUCH WORK into researching the Tay universe and capturing absolutely every detail possible of her entire career. I gasped at the, 'No, it's Becky' reference! A job very well done. I am so happy I purchased this!!" —Alexia Pitman

Promising review: "I’ve tried so many products to keep my hair sleek, but this one is definitely the best. It smooths down all my flyaways without leaving any greasy residue, and it keeps my style in place all day long. I also love how compact it is — super easy to carry in my purse for quick touch-ups. It smells nice, works amazing, and gives that perfect polished look. Highly recommend!" —Brendha Garabini

It measures 54" x 27.5" and is designed to fit most standard machines.

Promising review: "This is a must-have for anyone who has a side-by-side washer and dryer. Created an extra surface area that I didn’t know I needed. Folding clothes right out of the dryer. Creates a finished look to the area as well. Sturdy and solid. Real wood too." —Emjo T.

Get it from Amazon for $99.99+ (available in one-tier or two-tier styles and in three colors).

Other scents are Blue Beary (blueberry, plum, sugar) and Acai Beary (acai, blackberry, and orange). 

Hempz is a small business that sells hemp seed-infused beauty products. 

Promising review: "I'm 48 years young and absolutely LOVE this Blue Beary Hempz lotion! I normally buy their regular bottle of blueberry lavender lotion, which is my go-to, but I find THIS blueberry moisturizer to be thicker, creamier, and lasts much longer on my skin than the usual stuff. I really hope it stays in stock because I have extremely dry, parched, crepey skin (lifelong extreme eczema sufferer), and this works so well AND smells amazing! This scent is not a natural blueberry scent, but smells exactly like Blueberry Hubba Bubba gum from the '80s. I am obsessed with everything blueberry scented, flavored, and themed, and this is just so fun! The packaging is adorable, too." —Lisa

Get it from Amazon for $19.60+ (available in three scents).

Promising review: "I wasn’t sure what to expect from a jelly-style wireless bra, but this turned out to be extremely comfortable and surprisingly supportive. The material is soft and stretchy, and it molds nicely without digging in or leaving marks. Even without underwire, it gives a lifted shape that looks natural and flattering. The minimizer effect is real — it smooths everything without flattening, and the full back coverage helps with support and keeps the bra in place all day. I especially like how lightweight it feels while still giving a secure fit. It’s a great option for anyone who prefers wireless bras but still needs good lift. Overall, this is a very comfortable plus-size bralette that works well for everyday use. Soft, supportive, breathable, and easy to wear all day. I’m very happy with it." —Reviews

Get it from Amazon for $19.99+ (available in band sizes 32–46 and cup sizes B–DDD, and in eight colors).

Here's what BuzzFeed Shopping writer Amber Usher has to say: "This is the first time I've ever seen a product like this. It's like a milky toner for your body, but it smells DIVINE. It has notes of vanilla bean, cedarwood, and Italian bergamot. To me, it smells like toasted marshmallows. It's not a sticky sweet smell; it has a slightly smoky depth to it from the cedarwood, so it's like sexy marshmallows? It's actually very moisturizing. I apply it after my lotion, and it absorbs very easily and leaves a lovely sheen on your skin. You don't need a lot, and it truly does last all day, too."

Promising review: "This scent is one of the best fragrances I have smelled in a while! It definitely stays on longer than the regular fragrance. It also smells a little different than the perfume, in the best way possible. The scent is very warm and smokey with notes of almost palo santo or incense. I want this scent in a candle, hair products, real incense, literally anything!!" —Dani

Kim Chi Chic is an Asian-American- and queer-owned (+ founded!) business created by RuPaul's Drag Race alum Kim Chi, who made herstory as the show's first Korean drag queen. 

Check out a TikTok of the primer in action.

Promising review: "The timer works wonderfully [and] you don’t have to worry about blowing out the candle." —Linda Camhi

Promising review: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much and for the price, you can’t beat it!" —Vero

Get it from Amazon for $7 (also available as a three-pack).

Psst — this even comes with a gorgeous gold-brushed spout for smooth pouring, so it's a luxurious addition to your kitchen.

Promising review: "This is amazing! Such great flavor for salads." —Louise

Promising review: "Two weeks ago, I didn’t even know stone bath mats existed! But wow! What a game changer! I’m one of those people that avoids my cloth bath mat when it’s wet. Because eww! Now, I can take a shower right after my husband and not have to worry about stepping on a wet bath mat. The stone absorbs the water so fast! Can’t wait to upgrade my other bathroom mats." —Angela

Psst — parents really love this as a "calm down" moment for their kiddos! 

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night-light." —RgHound

Promising review: "I am so in love with this. Thick, soft, and doesn't slide all over the sofa. Protects my sofa cushions from my three dogs." —Love my Amazon

Get it from Amazon for $24.29+ (available in six sizes and six colors).

Check out a TikTok of the Slipsticks in action. 

These even feature magnetic closures to keep them extra secure when you're on the go! 

Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option."  —catina m. claytor

Get it from Amazon for $10 (available in 10 shades). 

Get it from Ulta for $19.50 (available in four shades). 

If the Salad Pod slipped past your radar in 2025, and you eat a ton of meal-prepped salads (great for saving money in this economy — whomst among us can afford to buy $16 salads every day!), it's also well worth the investment.

Check out a TikTok of the Baked Luminous Blush in action! 

Promising review: "Baked formulas are my absolute favorites when it comes to blushes and bronzers. These CoverGirl ones are magnificent. I knew I would like these just by looking at them, but they are even better than expected. I have seen many videos online comparing this formula to Hourglass. These CoverGirl ones have great quality, and they are worth every penny. The blushes are very pigmented but at the same time easy to build and blend. They are luminous but not shimmery or sparkly, and they don't enhance texture or pores. I got them in the shades Rose Latte and Strawberry Drizzle, and I will probably get the other two as well. The bronzer is also great. The shade I bought, Honey Bun, has a rosy undertone that goes very well with my skin tone. Like the blushes, it is very easy to blend and build." —Yise

Get it from Amazon for $9.97 (available in seven blush and bronzer shades). 

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Jenae Sitzes is a shopping editor with over a decade of experience working in online media, covering everything from affordable beauty and unique home finds to genius pet products, and she's constantly saving interesting finds on TikTok (in *very* organized folders, mind you) to share with BuzzFeed readers. 

Note: Reviews have been edited for length and/or clarity.