President Donald Trump stunningly declared Wednesday he doesn’t ramble. Then, of course, he rambled. (Watch the video below.)

The president made his claim during a midterm rally in South Carolina ― and he rambled before he said he didn’t ramble too.

Rambling is arguably part of his brand ― the wild asides, the lies, and the fits and starts in his speech.

He had just transitioned from a claim that he was not allowed to win Time magazine’s Person of the Year award two years in a row to suddenly declaring, “But uh, we also made English the official language of the United States.”

Then this:

“I hope you’re having a good time today! ’Cause I’m in a good mood! I’m in a very good mood. I hope you’re having a good time. Is everybody having a good time? Because the fake news would say, ‘He rambled.’ I don’t ramble. I got ten — I know everything I’m so — I got aptitude that they dream about, so you know, they’ll say he rambled. No, no, as long as the stories keep coming back. You know. As long as — no, but I just — I’m in a good mood today. Think of it. I won the presidency.”

One observer summed up the moment thusly, “He’s rambling while talking about how he doesn’t ramble.”

Here are other comments.

Dude you ramble like no other person on earth

You ramble and truly repeat and repeat , then attack !!! Not a delightful person at all !

Funny he said this after rambling about complaining he didn't win a pulitzer prize, which of makes no sense at all

Has he seen himself on tv

I’ve been having explosive diarrhea for 5 days and that is more coherent than shit for brains @realDonaldTrump

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